Advertising
Top stories summarized by our editors
11/22/2017

Federal Communications Commission Chairman Ajit Pai has announced a proposal that would repeal Obama administration regulations that curbed internet service providers from charging additional fees for high-quality streaming and other content or slowing down the delivery of websites. While good news for ISPs, digital companies have expressed dismay, with Facebook's Erin Egan saying, "We are disappointed that the proposal announced today ... fails to maintain the strong net neutrality protections that will ensure the internet remains open for everyone."

11/22/2017

NBCUniversal and Verizon are partnering again to stream the Macy's Thanksgiving Day Parade live on YouTube, which this year will include augmented reality Black Friday deals from Verizon in addition to footage from the lead float. Verizon has also created a 60-second ad that will air during the broadcast, which pays tribute to first responders.

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Adweek
11/22/2017

JWT New York's new campaign for Wild Turkey features creative director Matthew McConaughey and volunteers delivering 4,500 turkeys to residents of Lawrenceburg, Kentucky -- the brand's hometown -- to thank them for their support. Butterball donated the birds, and 50,000 Thanksgiving meals were also donated via Share Our Strength, with a further 580 turkeys given to the town's nursing home and food bank.

11/22/2017

Adtech company Adform has announced the discovery of an advanced ad fraud scheme it has named "Hyphbot," which involves the creation of more than 1 million unique URLs and 34,000 domain names to trick advertisers into believing they're purchasing quality inventory from publishers such as CNN, The Economist and The Wall Street Journal. The scheme is "likely the biggest bot network" to affect the digital ad industry, generating around $500,000 each day for fraudsters, Adform's Jay Stevens said.

11/22/2017

To bring attention to the struggle that workers with disabilities face both in the workplace and in planning for retirement, Voya Financial partnered with the Special Olympics for the Invest in Something Special campaign. Paul Gennaro, Voya's senior vice president of brand and corporate communications, discussed the benefit of the multiplatform approach for the campaign, stating, "It enabled visitors and our team to like and share the engaging content on other social media platforms."

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BrandChannel
11/21/2017

Tennis star Serena Williams had to use a stand-in baby for her latest spot for Gatorade after her 3-month-old daughter became sick and couldn't participate. Gatorade's new campaign "Sisters in Sweat" encourages girls to play sports and features other successful women who played sports in their youth.

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Gatorade, Serena Williams, tennis
11/21/2017

War Child USA's first US advertising campaign targets spending on war and encourages donations to the educational organization. The "$249" campaign reflects the amount spent globally per person on war efforts.

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advertising campaign
11/21/2017

Gatorade's latest ad from TBWAChiatDay features Serena Williams cradling her daughter, who has been confirmed as a body double, while telling her why sports are important. In the ad Serena says, "Sports will teach you to be strong. You'll discover the power and grace of your body."

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Gatorade, Serena Williams
11/21/2017

Procter & Gamble's chief brand officer says marketers should "raise the bar on creativity, on transparency, on innovation, in order to drive growth." Marc Pritchard was critical of the digital media supply chain in a January speech.

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Marketing Dive
11/21/2017

IKEA's latest ad shows Leonardo da Vinci's "Salvatore Mundi" in the retailer's $9.99 frame. The painting sold for $450 million last week.