Facebook is following in YouTube's footsteps by offering select video partners a 55% share of ad revenue from its "Suggested Videos" feed. Initial partners include Fox Sports, Tastemade and the NBA. "We've heard consistently from media companies and other video creators that if they were able to make money from their videos, they would publish more," said Dan Rose, Facebook's vice president of partnerships.
Macy's has ended its relationship with Donald Trump following the presidential candidate's disparaging comments about Mexican immigrants. The store will no longer stock the Trump menswear line. Trump, in a tweet, called for a boycott of the store, which he said was "weak on border security [and] stopping illegal immigration."
Nike is promoting its Air Zoom Elite 8 running sneaker with a 60-second spot called "Find Your Fast" from agency Must Be Something. The ad features a range of athletes running swiftly and a sped-up "world's fastest commercial" starring Kobe Bryant and magician David Blaine. The wider push calls on runners to record their fastest mile by the end of August through the Nike+ community.
Marketers should concentrate on promoting the features of their products or services as opposed to the benefit it offers, writes Ries & Ries Chairman Al Ries. He cites successful examples such as Burger King's advertising push that highlighted its broiled burgers and Dove's focus on the fact that its soap is one-quarter moisturizing cream.
NBC is kicking off its 10-year partnership with NASCAR with a wide-sweeping campaign that celebrates "all things America," says NBC's Bill Bergofin. "A lot of our approach is about creating cultural relevance beyond just saying 'watch it,' " he says. "It's about getting people into the sport."
Travelocity is seeking a new creative agency to replace McKinney, the agency that gave the brand the Roaming Gnome mascot. McKinney declined to take part in the review following Travelocity's acquisition by Expedia. "Our interests are not aligned with the direction being taken by Travelocity's new owner," said Brad Brinegar, CEO of McKinney.
Mobile messaging should cater to small screens and "create mobile moments that take into account context in order to tailor content," writes Meredith Xcelerated Marketing's Douglas Rozen. "Play to the short attention spans in mobile by conveying versus saying. Use eye-catching images, movement and video to express information," he writes.
Adidas Golf has chosen Venables Bell & Partners to take over from Kastner & Partners as lead creative agency. The brand was seeking a new partner as it shifts "to be more aligned with the Adidas brand and the idea that golf is a sport, and golfers are athletes," said Melissa Ziegler, Adidas Golf's global brand marketing director.
Police in Norfolk, Neb., are educating the public on proper placement of temporary signs and warning of fines for those who don't comply. "We're seeing yard-sale and temporary business signs in roundabouts, utility poles and on public right-of-ways. It's unsafe," said Capt. Don Miller.
The Arizona Court of Appeals threw out the city of Scottsdale's 42-year-old ban on sign walkers on public sidewalks this week. The judges upheld a lower court's ruling that a 2014 state law permitting sign walkers overrides any city ordinances against the practice.