MetLife is splitting the consumer part of its business into a new entity, Brighthouse Financial. The move reportedly means that the brand will be ending its relationship with Snoopy and the other "Peanuts" characters after more than three decades.
Erich & Kallman's first campaign for Chick-fil-A says that the brand's new Egg White Grill breakfast sandwich isn't necessarily a weird concept and points out the brilliance of other supposedly crazy ideas that came from innovators such as Alexander Graham Bell, Thomas Edison and Beethoven. The "Chicken for breakfast. It's not as crazy as you think" TV spots begin airing July 30.
The Martin Agency's new campaign for Geico features a fictitious Marco Polo standing confused in a pool as children play his namesake game around him. The spot is part of the company's "It's not surprising" campaign that includes TV, social and digital pushes.
The rise of social media means that many publishers are being asked by brands to not only help with the creation of sponsored content on their own properties, but to come up with strategies for distribution across social channels. However, Facebook lets brands pay to promote sponsored content themselves, signaling a potentially changing landscape for advertising.
Domino's latest campaign from CP+B extends its Monday through Thursday carry-out prices seven days per week, as the company humorously apologizes for charging more for pizzas on weekends. The "Pizza Payback" campaign also includes chances to win free pizza for a year, a giant branded neon sign or a special Noid gift set.
Agencies should place the creative leader at the top of the organization to make creativity the absolute driver, as opposed to them being run by administrators who will let creativity take a backseat to finances, Mark Figliulo writes. "We all know how complex marketing and communications have become and we need to empower the storytellers to make sense of it," he writes.
Google is calling on advertisers to lighten up their mobile ads to speed load times. But agencies are making their own requests in return, including ensuring that sufficient scale of delivery is available to make the effort behind Accelerated Mobile Pages worthwhile.
The Richards Group has been dropped by Chick-fil-A after 22 years, and the account is moving to McCann New York with plans to branch out from its cow-focused marketing strategy. "There are not very many circumstances where you get to do what is recognized as brilliant work and do it consistently for 20 years and never falter," said The Richards Group founder Stan Richards.
Leo Burnett Chicago's Olympics campaign for Samsung takes 15 national anthems and blends them together for a message of unity. "The Anthem" features people from around the globe singing the national anthems of those half a world away.
Sephora is touting its private-label beauty brand with new features on mobile and desktop that enable consumers to quickly sift through thousands of product choices. One feature is called "swipe it, shop it" and gives beauty buyers a Tinder-like shopping experience.
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