Dentsu has announced that its digital media irregularities in Japan do not just concern Toyota but have affected 111 brands, accounting for at least 633 "suspicious" media buys. The company said the irregularities include "discrepancies in advertising placement periods either made consciously or by human error, failure of placement, and false reporting regarding performance results or achievements."
The digital ad media industry is under scrutiny following issues such as Facebook overestimating the length of time consumers spent watching video ads on its platform by as much as 80%. "If we don't get broad third-party verification in the digital media industry, it will impact how marketers invest their money," Unilever's Keith Weed said.
Droga5's first push for Pizza Hut features a homesick alien who's cheered up by "the best pizza in the entire universe." A radio campaign also includes a romance author touting the brand's "seductive pizzas" and a man stranded on Mount Everest longing for Meat Lovers pizzas.
Facebook overestimated the length of time advertisers' video ads were watched by as much as 60% to 80%. "This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach," the company said.
Companies such as JPMorgan Chase are investigating their relationships with agencies following the K2 Intelligence report commissioned by the Association of National Advertisers that found that undisclosed media rebates were received by ad shops. Other brands such as Sears, General Electric and AT&T are also looking into the issue.
The number of advertisers using Instagram has surpassed 500,000, doubling in the past half year, the company reports. Moreover, 1.5 million companies are using its recently launched Business Tools feature.
Kate Stanners has become the global chairman of Saatchi & Saatchi, replacing Kevin Roberts who stepped down after making controversial remarks about women and diversity. Stanners will also retain her current job as worldwide creative chief of the agency.
Creative professionals should take time away from their jobs in order to re-center themselves, Max Lenderman writes. It is important to focus on your personal life, he writes, and "taking time away from our job can actually make us do our job better."
Land O'Lakes' "Delete to Feed" campaign from The Martin Agency is encouraging Instagram users to remove one foodie photo from their account, donating 11 meals via Feeding America in exchange. The push is aiming to give away 2.75 million meals, the equivalent of an approximately $250,000 donation.
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