Snapchat has added 14 firms to its Creative Partners program, giving advertisers a choice of 21 companies to help them create ads designed specifically for its platform. Examples of expert help include interactive video and games, sensory ads, mobile lead generation forms and mobile coupons.
Facebook's Sheryl Sandberg announced that the platform is adding "more manual review of new ad targeting options to help prevent offensive terms from appearing." The company has reinstated 5,000 common ad-targeting terms after its disablement of targeting related to employment, job title and field of study following revelations by ProPublica that users had been listing hate content in the self-reporting categories.
Coca-Cola's new brand spokesperson is a virtual character from Electronic Arts' "FIFA" soccer video game, player Alex Hunter. The brand is part of the plot for "FIFA 18," showing Hunter sign an endorsement deal with Coca-Cola, and videos are running across paid social media and on the brand's Times Square billboard.
Verizon has created an augmented reality treasure hunt on Snapchat to give users the chance to win one of 256 iPhone 8s. Clues via Snapchat ads will take consumers on a tour of various cities -- including New York, Seattle, Los Angeles and Chicago -- until they find the special iPhone 8 Lens.
AMV BBDO London's new spot for Guinness tells the story of the Compton Cowboys, young men from South Central Los Angeles who have escaped violence by turning their attention to caring for horses. The ad, directed by Henry-Alex Rubin, shows them riding their steeds through the streets of South Central, demonstrating to others a different path in life.
Carmichael Lynch has brought back the NFL's Clay Matthews and Odell Beckham Jr. and a Sasquatch for two new humorous TV and digital spots to tout Jack Link's beef jerky. The spots are running across ESPN, NFL Network, TNT, FX and MTV, and the campaign includes additional 15-second ads.
Instead of scrambling to find a new job only when you've become miserable at work, keep an eye out for new opportunities even when you're happy with your employer, advises Vicki Salemi. You're in a position of power when you're happy in your current role, and you can see what other opportunities are available without the pressure of needing to find a job quickly, she writes.
Whether or not to take a social or political stand in today's tumultuous world is one of the biggest dilemmas that advertisers face, writes JWT Atlanta's Vann Graves. He advises brands should stay neutral until it becomes incongruous with their values, show honest depictions of society and help consumers take meaningful action if it aligns with brand objectives.
Campaign US' celebration of the 4A's 100th birthday continues with a look at the 10 most groundbreaking ads over the past 100 years. Featured ads include Doyle Dane Bernbach's "Daisy" spot for Lyndon Johnson's 1964 presidential campaign, Chiat/Day's "1984" ad for Apple and McCann Erickson's "Hilltop" ad for Coca-Cola.
Mitsubishi has chosen Butler Shine Stern & Partners as its creative, digital and social agency of record after a review. The automaker invested $86.9 million in measured media in 2016, per Kantar Media, and intends to boost its marketing spend to tout the Eclipse Cross and hybrid version of the Outlander.
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