Havas Media has been appointed as Michelin's worldwide media agency of record, replacing MEC following a competitive review. The $100 million global account will be led by the agency's headquarters in Paris, with US business managed by its Chicago office.
Apple's exclusive YouTube spot for the iPhone 7 stars Dwayne Johnson enlisting the help of Siri to get through a hectic day. "The Rock X Siri: Dominate the Day" sees Johnson managing to squeeze a few extra activities into his already ridiculously busy schedule, such as flying a passenger jet to Rome and touching up the ceiling of the Sistine Chapel.
BBDO New York and nonprofit End Allergies Together are highlighting the dangers of food allergies with a movie theater spot starring celebrity chef Ming Tsai behind the counter of a gourmet food truck called "Khil Mi." Tsai tries to serve poisonous dishes to consumers to give them a taste of what it's like to live with a food allergy.
If you want to impress others when meeting them for the first time, practice describing what you do in a concise manner, writes Amna Shamim. Always try to listen more than you talk by using well-timed questions to redirect the conversation when you've been talking too much, Shamim writes.
Droga5's recent campaign for Sprint took a cheeky jab at Verizon with the launch of a "Twice the Price" pop-up store that was conveniently located next door to a Verizon storefront. As part of the campaign, Sprint CEO Marcelo Claure tweeted out an ad that stated, "It's better because it costs more."
Social platforms such as Snapchat and Facebook are venturing into the world of TV-style content, and advertisers should seize the opportunity to shift away from interruptive ads to episodic branded content that is culturally relevant to viewers, writes We Are Social's Harvey Cossell. "Brands need to build connection with their audience around what that audience is interested in, whilst retaining a relevant and authentic link back to their product or service," he writes.
The US advertising industry experienced 3.8% growth in 2017's second quarter, spurred by an 11% rise in digital media, Standard Media Index reports. Social media advertising spend rose 55%, despite video advertising spend dropping 15% on YouTube and Facebook.
Saatchi & Saatchi's Kate Stanners writes about the liberating experience of being on a gender-balanced jury for the Titanium at Cannes Lions and how the ads nominated resonated differently for the male and female judges, saying it showed how work celebrated in the past was skewed by gender imbalance. "The work we've traditionally put out there, put as our best in class, has unwittingly had a gender bias," she writes.
Artificial intelligence could hold the key to overcoming some of advertising's biggest challenges, such as consumers resorting to ad blocking to tune out irrelevant, interruptive ads, writes Kris Kalish. "The technology is constantly taking insights from user behavior and feeding them back into the algorithms, enabling personalized content experiences at scale," he explains.
McDonald's has reportedly chosen seven agency groups to manage local and regional advertising for its US franchises, cutting its roster down from a previous list of around 60. Sources say the shops are Bernstein-Rein and Fahlgren, which will act as one team; Moroch and Stern, also acting as a single unit; H&L; Davis Elen; Lopez Negrete; Zimmerman; and Donor.
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