Advertising
Top editor picks, summarized for you
8/26/2016

Mercedes-Benz's latest spot, "Timeless," uses computer-generated technology to turn tennis star Roger Federer into other tennis icons, including John McEnroe and Andre Agassi. The humorous ad shows how the Mercedes SL has changed over the years and has garnered 6.4 million views, Visible Measures reports.

8/26/2016

WhatsApp is changing its privacy policy to allow its owner, Facebook, to access user analytics data and phone numbers. Facebook said it will use the information to provide better personalized marketing, and users can opt out of sharing their phone numbers.

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Facebook, WhatsApp
8/26/2016

The National Park Service is celebrating its centennial with an 11-minute virtual reality experience featuring President Barack Obama as he explores Yosemite National Park with his family. "Through the Ages" was created by Felix & Paul Studios, National Geographic and Facebook's Oculus unit.

8/26/2016

Labor Day weekend will see retail growth of 3.8%, including a 16% spike in digital purchases and a 2% increase in in-store shopping, Kantar Retail predicts. The estimate for online growth represents the highest increase since 2011.

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Kantar Retail, Kantar
8/26/2016

The controversy surrounding Mylan's price hike of EpiPens has resulted in the brand reducing the airing frequency of its 30-second "Face Your Risk" ad, research from iSpot.tv reveals. The spot shows the potentially life-threatening situation of a woman with a peanut allergy unknowingly consuming a brownie containing peanut butter.

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Mylan, EpiPens
8/26/2016

The media treatment of female athletes at the Olympics and the way their success was often attributed to their male coaches or partners highlights society's unconscious gender bias, J. Walter Thompson's Rachel Pashley writes. " It's time to change our standard portrayals, and it's time to step aside, 'guy who got her there,' " she writes.

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J. Walter Thompson
8/26/2016

Data is not creative's enemy but instead enhances and expands the way brands can connect with their audience, Jeff Rosenblum writes. Data helps creative ideas flow and expands on emotional triggers, he writes.

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Jeff Rosenblum
8/25/2016

Honey Bunches Of Oats' new campaign from Burns Group is turning to pop culture and Snapchat to woo younger consumers. A TV ad features nostalgic icon Wonder Woman, and the brand is using Snapchat's Snap Ads Between Friends, which will show video content in between users' posts.

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Burns Group, Snapchat
8/25/2016

Honey Bunches Of Oats' new campaign from Burns Group is turning to pop culture and Snapchat to woo younger consumers. A TV ad features nostalgic icon Wonder Woman, and the brand is using Snapchat's Snap Ads Between Friends, which will show video content in between users' posts.

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Burns Group, Snapchat
8/25/2016

The growing popularity of video on Facebook is making some publishers worry that the platform may start to charge companies that publish branded content or alter their algorithm to prioritize brands that pay to promote their videos. Facebook in response has said the company has no plans to increase its revenue through branded content deals.

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Facebook