Pinterest has created an automated platform for advertisers to access its Pin Collective -- a network of creators who bring expertise to content designed specifically for the platform. Adidas Originals has used the feature to work with art director, stylist and photographer Liz Chenett, who created 12 pins celebrating the iconic Stan Smith sneaker.
The National Basketball Association's new campaign, "I'm Why," takes a personal look at the motivations and emotions of players such as LeBron James as well as fans, and pays tribute to late broadcaster Craig Sager. The push includes ads for all 30 teams, which are designed to make fans "feel entertained, inspired and connected to the NBA in a deeper way," said marketing chief Pamela El.
The California Milk Processor Board's new "Got Milk?" spot from 20-year agency partner Goodby Silverstein & Partners features a glass of milk being wooed by a host of suitors, including a sushi roll, a doughnut and a hot dog. The campaign also includes print ads and a social media push to encourage consumers to share their own perfect milk and food pairings.
Nike's Nike By You studio is designed to offer customers more control over the creative process in designing sneakers as part of an overall personalized service strategy. Company CEO Mark Parker reports that this personalization strategy is necessary, stating, "The consumer appetite for newness and choice has never been higher."
Adam&Eve/DDB's new spot for H&M stars Naomi Campbell lip-syncing to the '80s classic "Wham Rap!" while joined by fellow supermodel Adwoa Aboah and a host of others. The ad debuted in Japan and is being extended to other countries.
Walrus' new campaign for The Trade Desk, "Missed Connections," includes a humorous spot that features a woman obsessed with polka-dotted clothing missing out on seeing ads targeted toward her fashion love due to several mishaps. The spot concludes with the line "We bring people and ads together" and is running across connected TV, native and digital video.
Frigidaire's new push is telling consumers that "Your House Rules," emphasizing the various features of its appliances that can add a sense of pride to every unique home. The campaign includes a revamped website with interactive features, and a spot running across broadcast, YouTube, Hulu and social media.
Nielsen purchased automatic content recognition firm Gracenote this year, which has since teamed with interactive creative ad companies Connekt and Ensequence to deliver real-time, interactive spots to audiences streaming content via smart TVs. "This is a relevant, personalized experience and represents the evolution from traditional TV to the digital world," said MullenLowe MediaHub's Carrie Drinkwater.
When hiring managers ask you about a time when you failed at something, what they really want to know is how honest and self-aware you are, writes Rich Bellis. Also, when you're asked about what attracted you to an opportunity, interviewers actually want to make sure you understand the job and that you're motivated to do it.
Yard's new spot for Gap features Cher and rapper Future performing a duet of the Sly & the Family Stone classic "Everyday People." The push is running across social and television, and it will feature other performances, including an auctioneer performing with a yodeler.
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