Carmichael Lynch's latest campaign for Subaru's 2017 Impreza includes an emotive TV ad called "Moving Out," which features a boy packing up his belongings before turning into a young adult who is saying goodbye to his parents as he leaves home. The national TV push is accompanied by digital content and social influencer marketing across Facebook, YouTube, Twitter, Instagram, Hulu, Snapchat and Roku.
Sasha Martens writes about the pros and cons of working abroad, saying that advertisers should consider cultural, language and salary differences before taking the leap. For those adventurous enough to take the plunge, "that new place will sharpen their vision and personal identity -- and they won't forget it," he writes.
72andSunny's #StopProfiling campaign for Truth is raising awareness about tobacco companies' marketing habits, saying the companies are more likely to advertise in predominantly black neighborhoods, low-income areas and target the mentally ill or LGBTQ communities. The push debuted with a TV ad during the Grammys and includes additional TV and digital content.
Google has revealed that it's dropping 30-second unskippable ads on YouTube next year, but its 6-second and 20-second unskippable ad formats will remain. The move is in line with platforms such as Snapchat and Facebook, which have been encouraging advertisers to create shorter ads for their sites instead of trying to replicate TV ads.
SkinnyPop's healthier bagged snacks have helped the company grow into the US' third-biggest popcorn brand since its debut in 2010, and it's venturing into the microwave popcorn market. The brand is upping its advertising investment with McGarrah Jessee to concentrate on digital, social, print and out-of-home marketing.
Advertising veterans and husband-and-wife team Pat and Amy Giles created Danger Pigeon, an agency dedicated to the development of brand characters that is working with brands such as Girl Scouts of the USA, General Mills and Blip Toys. Pat Giles explains that the most memorable brand characters are "really strange creatures" who "can connect with an audience very directly in a way that sometimes a logo or a brand can't."
Droga5 has been selected as CoverGirl's lead creative shop following a review, replacing incumbent Grey New York after a 26-year partnership with the brand. "This is a huge opportunity to bring a fresh point of view to a deeply loved American brand," Droga5's Sarah Thompson said.
FCB West's global campaign for Levi's debuted during the Grammys with a spot featuring a young man and woman connecting with each other at a party by poking fun at the way everyone else there was more interested in their smartphones than engaging in real life. The push includes digital spots, social and mobile content, print and cinema ads.
Many young Chinese consumers celebrated Lunar New Year by traveling abroad, and advertisers took note of the trend with campaigns such as BBDO Shanghai's touching spot for Visa that showed a sophisticated young Chinese woman taking her parents to Australia. San Francisco Travel and Hylink partnered on a push that spotlighted Ctrip promotions and created live video of interesting places to visit in the city.
Lane Bryant has tapped plus-sized model Ashley Graham for a digital campaign from Laird + Partners that touts its Prabal Gurung collection. The ads continue the brand's #ThisBody social campaign and include banner and print executions.
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