Fred & Farid New York's new campaign for Louis XIII Cognac features a song recorded by Pharrell Williams that will be released in 100 years, but only if humans have stepped up to tackle global warming. The only version of the track was recorded on clay vinyl, made from soil from the Cognac region, and will be stored in a safe in the brand's cellars, protected from everything except flooding.
Carmichael Lynch is celebrating a decade of Subaru of America's "Share the Love" initiative, during which the brand has donated $94 million to charities such as Meals on Wheels, America Society for the Prevention of Cruelty to Animals, the National Park Foundation and Make-A-Wish Foundation. The spots showcase heartwarming stories of how real people and animals have been helped and are running across TV, digital and social.
The Federal Communications Commission has given the green light to Next Gen TV -- a feature that enables more targeted TV ads by allowing networks to track viewing behavior as well as offering improved pictures and interactive services. "This is game-changing technology for broadcasting and our viewers," said Gordon Smith, president of the National Association of Broadcasters.
Co.create NYC and Kellogg's are opening a permanent cereal cafe in New York City's Union Square, which will include an open kitchen where consumers can see the cereal concoctions being created. The store will also feature a do-it-yourself "cereal creation station," and the menu will incorporate popular items from the brand's former pop-up cafe in Times Square.
The agency model needs an overhaul to successfully navigate advertising's changing landscape, writes engageSimply's Judy Shapiro. "It's time to rebuild the agency model from the ground up with an emphasis on agility, measurability and efficiency," she explains, saying agencies need to step up their involvement in tech.
McCann New York and MullenLowe Mediahub have been selected as Ulta Beauty's creative and media agencies of record. The brand invested about $50 million in paid media last year, Kantar Media reports.
VaynerMedia's three-minute spot for Budweiser bids an emotional farewell to brand ambassador and NASCAR driver Dale Earnhardt Jr., who is retiring at the end of this season and who first partnered with the brand in 1999. The video pays tribute to the best moments in his career as Lord Huron's "The Night We Met" plays in the background, and a 30-second version will debut Sunday during the televised broadcast of Earnhardt's final race.
Lowe's has created a 17-minute video that features two do-it-yourself YouTubers, an electrician and a contractor trying to find their way out of an escape room designed to be a challenge to the most experienced builders. The video features myriad products from the brand and reminds viewers of its Black Friday sale.
People aged 65 and over pay the most attention when watching television, including the ads, while those 18 or under have the worst attention spans, according to TVision Insights. The research also found that lower-income households have higher attention scores than the highest income homes.
Mattel has unveiled a hijab-wearing Barbie doll, for which American Olympic fencer Ibtihaj Muhammad was the model and inspiration. Muhammad described having a Barbie based on a strong female Muslim as "revolutionary," and the doll is part of Mattel's new "Shero" line, which features other dolls modeled after inspirational women, such as dancer Misty Copeland.
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