Advertising
Top stories summarized by our editors
5/21/2018

Alissa Fleck takes a look at how brands have been celebrating the royal wedding between Prince Harry and Meghan Markle, including KFC's limited-edition Kentucky Fine China buckets and Lime-A-Rita's hashtag, #HarryMakesHisMarkle. Dunkin' Donuts unveiled the Royal Love Donut, and Sodastream revealed 50 Royal Edition bottles with individual wedding hats.

5/21/2018

Facebook has invested $22.9 million so far on its apologetic national TV campaign, with 599 broadcasts of its "Here Together" spot from the start of April to May 17, per iSpot.TV. In 2017, the platform invested $12.1 million in national TV ads.

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Facebook
5/21/2018

Translation's spot for the NBA Finals showcases the heightened emotions experienced by players when they achieve the ultimate goal. "Finally Mine" features footage of various players' reactions to winning the trophy, including LeBron James, Steph Curry and Michael Jordan.

5/21/2018

Droga5's new spot for Sprint, "Time to Go," sees the return of Evelyn -- the smart robot that was introduced during the brand's Super Bowl campaign. Evelyn is joined by a group of robot friends that agree humans who opt for Verizon are illogical and decide to go and work at Sprint to help ensure people make the right choice.

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The Drum (Scotland)
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Evelyn, Sprint, Droga5, Verizon
5/21/2018

Arby's is the latest brand to unveil its own font, Saucy AF, created by Moxie. The chain revealed the typeface on Twitter and is encouraging users to share their own saucy typeface creations drawn using a packet of Arby's Sauce.

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Arby, Twitter
5/21/2018

The Supreme Court's decision to legalize sports betting could inject life into linear TV as fans become more invested in watching live broadcasts and betting companies contribute advertising dollars, write Alexandra Bruell and Shalini Ramachandran. Scott Van Pelt of "SportsCenter" says, "The number of revenue streams that come out of this are endless."

5/21/2018

If you excelled at your last performance review, achieved your goals and have contributed something significant to the company, you may have a case for a raise, writes Lucas Miller. As an employee's knowledge and skills grow over time, they become worthy of more money, says Due CEO John Rampton.

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Entrepreneur online
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John Rampton
5/21/2018

Denstu Aegis Network's Jerry Buhlmann recently spoke about consultancies in advertising, saying they are carving out a role in "advising clients on how they restructure their businesses in relation to marketing services." He also said that most clients are not seeking integrated solutions from agencies but want "the best services from whomever provides it."

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Jerry Buhlmann, Dentsu
5/21/2018

Energy Upgrade California has added new responsibilities to the remit of DDB San Francisco, including creating a communication program to educate California residents about the new Residential Rate design program. The initiative is designed to encourage consumers to use less energy.

5/18/2018

Facebook says its Stories feature has 150 million daily active users, and the company is testing ads within Stories in the US, Brazil and Mexico. Additionally, the company has updated its Ads Reporting platform to allow advertisers to edit multiple ads on the same screen and added a "creative reporting" metric.

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TechCrunch, Marketing Land
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Facebook