Lapiz USA has tapped Puerto Rican star Daddy Yankee for Allstate's Hispanic digital and TV campaign. The spots highlight how the brand's products ensure that you're in "Good Hands."
Ad agency 72andSunny is preparing to open a social media influencer division aimed at helping brands forge partnerships with online content creators. The team, named Sundae, will invite influencers with 10,000 or more followers to sign up via a dedicated app and indicate the brands they'd be willing to work with.
Half of brands haven't had discussions with their agencies regarding media transparency, and of the 50% who have, brands were twice as likely to have prompted the conversation with their agency partners, according to Media Management Inc. MMI's study found that 83% of its clients were "very" or "somewhat" aware of the Association of National Advertisers' recent transparency study and recommendations.
MetLife is parting ways with "Peanuts" character Snoopy after 31 years as the brand switches focus from consumer-focused US life insurance to business-to-business selling. The company has revealed a new tagline, "MetLife. Navigating life together," and a new logo that features a green and blue "M" symbol.
Maurice Levy, chairman and CEO for Publicis Groupe, has indicated that he will continue to be active in the company after he retires from his current position in May. Levy is overseeing the consolidation of the company's digital business, which may include Razorfish being absorbed by SapientNitro.
McGarryBowen created four 15-second spots for Jeep that ran on CNN and MSNBC before and after the third presidential debate. The split-screen ads show how the vehicle's technology is equally at home in town or on more adventurous roads and are set to Cat Stevens' "When You Want to Sing Out, Sing Out."
Ad industry groups including the American Advertising Federation, the Association of National Advertisers, the Interactive Advertising Bureau and the American Association of Advertising Agencies have stepped up opposition to the Federal Communications Commission's proposed privacy rules. The legislation "would undercut the competitive and innovative Internet marketplace, creating a negative impact on consumers," the groups wrote in a filing to the FCC.
Yoplait is touting its Go Big pouch designed for active teenagers with a campaign from Fast Horse that encourages moms to share proud stories of their children by using the hashtag #YoplaitGoBig. A digital spot features the mom of a 16-year-old Californian girl talking about how impressed she is by her daughter's achievements and her participation in extra-curricular activities.
With account reviews becoming more prevalent, many agencies are being forced to focus more on short-term rather than long-term strategies, Travis York writes. York discusses the Evergreen philosophy of The Tugboat Institute, which aims to help entrepreneurs build companies that endure.
Marketers should be experimenting with virtual reality to offer a great consumer experience, but shouldn't expect to see results immediately, panelists at the Virtual Reality 2020 Summit said. The group of ad executives advised creating virtual reality content from scratch, as opposed to trying to adapt existing creative.
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