Apple is touting the iPhone 7's camera quality in a commercial from TBWA\Media Arts Lab. "Romeo and Juliet" shows a father enhancing his child's play performance to make the video look like a movie thanks to the camera's low-light technology.
Crown Royal's latest push from Anomaly focuses on generosity, with a campaign filmed entirely in New Orleans utilizing a local cast and crew. Ads such as "Live Generously" and "Greet Generously" highlight the spirit of the predominately black community of New Orleans.
Clorox and The Huffington Post's RYOT recently partnered to create a 360-degree video to raise awareness of water quality issues in rural Peru. "Purely Peru" shows how Clorox's Safe Water Project is working to end waterborne illnesses.
NBC plans to air live commercials during the "Hairspray Live!" performance set to air tonight. Commercials for Toyota, Reddi Wip and Oreo will feature 1960s backdrops and musical numbers.
The Department of Justice is investigating whether advertising agencies have been unfairly directing brands to their in-house production units over independent companies. The department is also looking into whether these agencies fixed prices to make their costs lower than competing independent shops' prices.
Studies have shown a rise in fake news is causing concern for brands, which worry their ads will be associated with the fake news sites. Several advertisers are using demand-side platforms that use whitelists and blacklists to filter out potentially harmful ad placements.
Luxury brands are looking for ways to connect with Generation Z, those born after 1995. While millennials express interest in being unique and can recall life before the technology boom, Gen Z members are considered "digital natives" who want to fit in with the crowd.
John Petralia, chief marketing officer of Allied Energy, left after seven years with Bloomberg to work with the young company to build the marketing effort from the ground up. Petralia is focused on four key areas: building a core team, creating a good brand strategy, developing a digital core revolving around the company's social media platforms and website, and arming sales with viable tools.
Facebook is poised to enter the streaming TV market with its new video tab designed to curate media for users based on their areas of interest. Facebook may face challenges as its current content is more focused on short form, per Matt Heindl of Razorfish.
Deutsch New York will create a Super Bowl ad for Anheuser-Busch InBev's Busch brand beer. This will be the first time the product has had a Super Bowl ad, and executives say they hope showcasing the economy brand will drive growth.
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