Twitter has introduced Periscope pre-roll ads, giving publishers the option to show short video spots before replays or live streams. The product will be rolled out in the next few months.
The House has repealed the Federal Communications Commission's privacy regulations for broadband providers, introduced under the Obama administration. The rules required providers to get consumer permission before using or selling certain data, which observers said put them at a disadvantage with websites, which did not face the same restrictions.
Just 1% of ad executives in America are black women, per the Equal Employment Opportunities Commission, and The Advertising Club of New York and Interpublic Group hosted a summit to explore why black women are so poorly represented in the industry. "Action on the part of business leaders is the key to unlocking real change on this important issue," IPG's Heidi Gardner said.
The YouTube ad boycott by major brands is being maximized by TV networks, such as the Hallmark Channel, MTV and Comedy Central, to tout the quality of their content and its safety for advertisers during the upfronts. Nomura Instinet predicts Google could lose up to $750 million in ad dollars, but Pivotal Research Group's Brian Wieser said it won't have "any meaningful benefit" for television ad spend.
A Different Kind of Animal's new campaign for Krups is telling foodies to "Delight in the Details" and bring happiness to friends and family with their culinary creations. The push will run across Hearst Magazines brands, in print and digital, with 20 how-to recipe spots produced by Delish in collaboration with brand editors.
Barton F. Graf's campaign for Emerald Nuts is centered around consumer reviews of the brand on Amazon, with one ad humorously spotlighting one customer's succinct comments: "Yes Good." The brand has rolled out a digital series called "Revue of Reviews" with spots inspired by customer feedback.
The Discovery channel is using 360-degree video in conjunction with its "Say Yes to the Prom Dress" campaign that provides prom dresses to students. The campaign will use a series of 30-second prom tips and crossover advertising through Macy's.
J. Walter Thompson Atlanta, with The Mill, has created a computer-generated imaging spot for the US Marine Corps that tells the story of how battles were won by bringing sculptures to life. "The selfless actions of Marines, fighting and winning our nation's battles at the forward edge of chaos, would be lost in the din of competing narratives if not for the brilliant efforts of J. Walter Thompson," Lt. Col. John Caldwell said.
The ability of children to think creatively and in nonlinear ways must be nurtured to enable future generations to compete in an increasingly automated economy, Crispin Porter & Bogusky's Richard Pinder writes. "If we can help everyone to be more creative and to train their brains to think more divergently, then that is a social good as well as a competitive advantage," he writes.
Grey London is altering its name to Valenstein & Fatt for 100 days to honor its Jewish founders, Lawrence Valenstein and Arthur Fatt. The diversity initiative also includes the agency leading a cross-industry team to address the lack of diversity within advertising and offering mentoring programs at London schools.
- Page 1