WPP's Team Arrow and 72andSunny have joined forces to create an eight-minute Christmas spot for Target and a holiday campaign that will appear in-stores, on TV and digitally on sites such as Pinterest. "The Toycracker," which stars John Legend's wife, Chrissy Teigen, as the Nutcracker and the singer himself as the Rat King, will debut in two parts during ABC's television premiere of the movie "Frozen" on Dec. 11.
Wells Fargo is facing the loss of 44% of its customers following the recent false-accounts controversy, according to cg42. The brand has come out fighting with a national TV push that tells its customers the company is "making changes to make things right."
Muhtayzik Hoffer is offering a new spin on the Sunday drive with a spot that shows an Audi A4 enjoying the opposite of a leisurely afternoon excursion. The car races down dirt roads while its passengers don protective gear.
McCann's first female chief creative officer, Nina DiSesa, focused on putting people -- and not business -- first, Joyce King Thomas says. Thomas, the current CCO and chairman of McCannXBC, agrees, saying that it is important to stand by your people, be brave and focus on the positive attributes of those you work with.
REI is repeating its nationwide store closure during this year's Black Friday to encourage consumers to "#OptOutside" instead. Google, Subaru, Keen and Prana are among the other brands joining in as part of the campaign from Edelman, Starcom Mediavest Group and Venables Bell & Partners.
Droga5's latest ad for Under Armour stars Stephen Curry as he's encouraged by fans to overcome last season's National Basketball Association championship loss. "Make that old" emphasizes that the best, for all of us, is yet to come.
Dos Equis has revealed its first full ad featuring the new Most Interesting Man in the World, Augustin Legrand, who is joined by an equally interesting woman played by actor Marina Artigas. The updated campaign is courtesy of Havas Worldwide, New York, which managed the original Dos Equis campaign.
The Martin Agency has invented Raccookin' for Geico, spoof cooking ads starring enterprising, garbage-stealing raccoons. A TV spot shows raccoons making their way through garbage cans, with one who describes finding "mango chutney and burnt hair."
Forty-seven percent of ad professionals say that they have "low" or "dangerously low" morale, in comparison to a combined 34% in 2015, according to the Second Annual Campaign US Morale Survey. Sixty-three percent of those with low morale indicated they are actively seeking new jobs.
Research from J. Walter Thompson and Forethought has discovered that consumers are less receptive to advertisements that air after political messaging. The results were true despite the negativity or positivity of the political ad.
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