BBDO New York's latest humorous spots for Priceline feature William Shatner delivering ominous threats to consumers if they don't take up the site's offers. After a pause, the threats are revealed to be harmless, one ad saying, "If you don't sign in, you'll be struck by a train ... of thought."
Tequila is making a resurgence as a luxury liquor, with sales in restaurants and bars up 7.3%, beating whiskey, rum and vodka, according to Nielsen. Patron is the biggest brand, but faces competition from the fast-growing Don Julio, Herradura and Avion. "Right now, it's a gold rush," Avion's Ken Austin said.
One-fifth of global smartphone users employ ad blockers, a 90% spike since 2015, PageFair reports. Over one-third of Asia-Pacific mobile owners use ad-blocking software, with the total spiking to nearly two-thirds in India and Indonesia. In comparison, just 2.2% of US smartphone users have installed ad blockers.
JanSport and Teak have joined forces for a "Live Outside" push that spotlights street art in Rio de Janeiro. The ads track the progress of artists Mariana Mats, Mateu Velasco and Nina Moraes as they paint a large mural. The campaign includes virtual reality videos.
DM9DDB's spots for Special Dog say your pooch deserves the brand's food, because he knows all of your secrets. The quirky ads feature the tagline "He knows too much. Treat him well."
The Barbarian Group and MediaMonks have created a virtual reality spot for Etihad Airways starring Nicole Kidman. The 360-degree video enables consumers to luxuriously travel alongside Kidman on her way to Abu Dhabi in an Airbus A380.
The American workplace caters to extroverts, creating a challenge for introverted creatives who want a quiet place to practice their craft and hone their career, writes copywriter Chantal Panozzo. She discusses discovering fellow introverts at an ad agency in Switzerland, writing, "Now that I've moved back to the U.S., rather than fight American extroversion in the workplace, I've created my own company where I continue my comfortable introversion."
Havas' Jacques Seguela discusses how advertising has been democratized by the digital revolution, why splitting up media and creative was the wrong move and why creativity is still paramount in the programmatic age. "Creativity was the motor of advertising in the 20th century. In the 21st century, it has been media. Now we've brought media together at Havas and are fully integrated," Seguela says.
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