Keds has launched a campaign from KBS that spotlights individuality and girl power with stars Taylor Swift, Ciara, Tori Kelly and Allison Williams. One Wes Anderson-style ad features Williams packing to go on vacation and deciding which Keds will go best with her beekeeping outfits. Young women are "throwing themselves into life and they're experiencing a ton of different avenues," said Jonah Bloom, co-president of KBS.
Leo Burnett Chicago has created a three-minute spot for Brooks Running called "The Rundead" that shows the transformative powers of the brand's sneakers. A pack of bloodthirsty zombies chase a man into a store before seeing the sneakers, lacing up and taking off for a run -- gradually becoming more human with each mile. Shorter teasers of the ad will air on TV.
Honey Maid is continuing its diversity-themed campaign from Droga5 with a digital Valentine's ad that features the first appearance for the brand of a transgender person who speaks about his transition and how it affected his relationship with his parents. "Love Day" also features a teen coming out to his mom and a man searching for his birth parents.
Facebook's decision in December to loosen restrictions on how much and what kind of advertising could appear in Instant Articles seems to be paying off, with publishers reporting the platform now generates a similar amount of per-view ad revenue as their own mobile sites. "We’ve been pleasantly surprised to see the monetization ... It’s every bit as good as on our own site," said Julie Hansen of Business Insider.
Instagram is extending its video metrics, and marketers will be able to track video view counts in addition to "likes." Internal Instagram data show the amount of time viewers spend watching ads has increased by more than 40% in the past six months.
"Advertising" is not a redundant word, and the industry should stop trying to replace it with buzzwords like "programmatic creative" and "content," Creative Director Doug deGrood writes. "[W]hile today we might paint with different brushes, on different canvases, at its most elemental, ours is still the business of words and pictures. And it's still advertising," he argues.
Omnicom's DDB New York will be announced as Time Warner Cable's new creative shop, following a review in which 12-year incumbent Ogilvy & Mather did not participate. The company spent around $188 million on US traditional media in the first three quarters of last year, according to Kantar Media.
Google will stop letting advertisers upload Flash display ads into AdWords and DoubleClick Digital Marketing in July this year, and will prevent such ads running on the Google Display Network in January 2017. The announcement is a clear indication that marketers should switch to HTML5. Flash ads not displaying properly on mobile has "resulted in 5.35 billion rich media ad impressions being wasted on mobile devices in the first quarter of 2015 alone," according to the Interactive Advertising Bureau UK.
Lane Bryant has unveiled a campaign called "This Body" celebrating plus-size women. The push will make its first appearance in Sports Illustrated's annual swimsuit issue and was shot by renowned photographer Cass Bird. The brand's target customer "craves the latest fashion trends. She's the buyer of coveted brands. She should be in the pages of today's fashion magazines, and she's the next Broadway star. She's competing in the boxing ring. She is the voice of women everywhere," said Lane Bryant Chief Marketing Officer Brian Beitler.
Burger King is launching a campaign for flame-grilled hot dogs that will taste like they've come from "a backyard barbecue," said Alex Macedo of Burger King North America. David Miami has created the TV campaign, and Code and Theory is handling the online push. The campaign will be the most significant for the company in the past five years.
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