Goodby Silverstein & Partners' newest push for Frito-Lay's Grandma's Cookies brand shows how just the smell of their cookies can confuse someone into thinking that the person eating it is their grandmother. The ads show various awkward situations as people are compelled to ask a stranger, "Are you my grandma?"
Snapchat's video views have grown to 10 billion a day, up from 8 billion in February, according to the company. "People's behavior is changing so that photos are being used as speech instead of a repository for memories," SunTrust Robinson Humphrey's Robert Peck said.
Mars Temptations, in conjunction with Adam&Eve/DDB and Acne, has created a cat collar that translates cat meows into words. The collar comes in four colors, and consumers can use a mobile app to pick the perfect human voice for their cat.
Kellogg's latest campaign features five athletes hoping to make their Olympic debut and comes with the tagline "What Gets You Started." A 60-second spot shows how the athletes get their fuel from cereal to start their day, and their profiles will also be displayed on the brand's cereal boxes.
Coca-Cola North America has unveiled an updated product design for its Dasani brand of flavored sparkling water. The new packaging is touted in a "Break for Bubbles" campaign that urges consumers to unwind with the refreshing beverage.
Citigroup is rolling out a campaign by Publicis Groupe for its US retail bank. The "Make It Here" ads, which are slated to run in major US cities including New York and Los Angeles, showcase how banking can help consumers achieve aspirations such as buying a house and investing.
Mullen-Lowe Los Angeles has created a campaign to celebrate Acura's 30th birthday that reflects on the brand's history while spotlighting its latest line of vehicles. An upbeat 60-second spot emphasizes the brand's young and innovative spirit and is voiced by Michael B. Jordan.
Seventy-percent of millennials favor peer endorsements above celebrity endorsements, Collective Bias reports. "[B]rands and agencies, save your money. Peer influencers are way cheaper than celebrities. Plus, it seems, they are far more effective," writes Richard Whitman.
Procter & Gamble's latest spot from W+K Portland celebrates the support and encouragement Olympians receive from their moms during their careers. The "Strong" ad features a gymnast remembering how her mother protected her during a tornado and a diver's mom encourages him after a hard practice.
Apple is touting the iPhone 6S video camera with a spot that shows a girl making a film of her mom chopping an onion that subsequently catapults her into a career as a filmmaker. The fictional tale from TBWA\Media Arts Lab ends with the girl accepting a trophy from Neil Patrick Harris.
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