Droga5 and Johnsonville have launched the 844-9-SAUSAGE hotline to help people cook their favorite sausage-based recipes. The campaign is supported by digital videos featuring staff members ready to answer consumers' questions.
Twitter is allowing advertisers to decide whether ads simply direct users to their website or to their site to perform a specific action. The company also recently opened up Moments to let anyone tell their story using images or tweets.
Publicis Worldwide's Susan Gianinno spoke at Advertising Week about the need for agencies to be fluid and flexible in order to respond to changing client demands. "You have to innovate daily and be hyper-responsive," she said.
The relationship between brands and agencies is going to have to become more collaborative to survive, Publicis' Andrew Bruce said at Advertising Week. DDB Chicago's Paul Gunning spoke about how collaboration is shaping the agency's new partnership with McDonald's.
Facebook has apologized for miscalculating the length of time users watch its videos but says the industry needs to rely on more sophisticated measurements than likes and views. "There is very universal agreement that the industry needs to evolve to metrics that actually matter," Facebook's Carolyn Everson said.
Lane Bryant and Refinery29 have launched The 67% Project to connect with the 67% of women in the US who are a size 14 or above, yet receive less than 2% representation in the media. The campaign will run across Refinery29's content, and people are encouraged to join the conversation using the hashtag #SeeThe67.
Almost half of people working in advertising think there's still discrimination within the industry, and 74% think agencies are mediocre or worse at recruiting a diverse workforce, the 4A's reports. A fifth of respondents said the industry was "terrible" at employing diverse people.
Most cord-cutters did not swap out cable for digital, actually reverting to TV antennas instead, and 99 million American homes still subscribe to cable, writes Chris Foley. Misconceptions about cord-cutting are leading to poor ad-investment decisions, Foley writes.
Taco Bell is touting a $1 All Day menu this week as part of its "Feast" campaign, and marketing chief Marisa Thalberg talks about how agency Deutsch brought the right amount of bold to the push. "We see ourselves as a category of one, and there's nothing about this communication that looks like anything else in the category," Thalberg says.
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