Grey has been appointed as Revlon's creative agency of record, while MediaCom is retaining global media buying and planning, consolidating the brand's business under WPP. "We will provide integrated communications services including traditional and digital advertising, promotion and activation marketing," Grey global CEO Jim Heekin wrote in an internal note.
Girl-focused toy brand GoldieBlox's new in-house campaign is celebrating the achievements of women over the past year, including Hillary Clinton and the female scientists of "Hidden Figures," with YouTube stars Heaven King and JillianTubeHD. A spot with girls dressed up as their heroes says, "Girls can't run the world until someone shows them how," and it asks viewers to share which women inspire them on social media using the hashtag #BeLikeHer.
Nielsen Media Impact now includes Video-on-Demand Content Ratings from nine networks -- TBS, TNT, Discovery, Adult Swim, CNN, PBS, Cartoon Network, truTV and Music Choice. "Having the ability through Nielsen Media Impact to illustrate the reach and impact of VOD schedules, alone and in combination with linear TV, is an important step," Turner's Howard Shimmel said.
Advertising labor billing rates were generally higher in 2016 than they were in 2014, the 4A's reports, noting that rates hit an hourly average rate of $155, compared to $152 two years earlier. Hourly billing rates increased for account executives, copywriters, art directors, and media planners and buyers.
Comcast's Xfinity, with Goodby, Silverstein & Partners, created a pop-up dining experience for Comic-Con attendees. The TV dinner-styled dishes inspired by Marvel's "Luke Cage," "Orange Is the New Black," and "Game of Thrones" were designed by YouTube chef Byron Talbott.
The UK's Advertising Standards Authority recently announced plans to take a stronger approach to combating ads that promote gender stereotypes, but R/GA's Jessica Greenwood says this kind of intervention isn't necessary in the US as consumer demand drives brands and advertisers to tackle these issues anyway. "In the US, those decisions are made every day by millions of people voting with their voices and their wallets," she says.
PJA Advertising & Marketing's Hugh Kennedy discusses Jeri Smith's recent column that suggested brands should typically stick with their existing campaign instead of creating a new one. Kennedy asserts that marketing must work much harder to succeed in today's market, stating, "So, are you 'better off' with your existing ad campaign? I dislike change as much as the next human, but I'm thinking that the answer for your campaign is probably no."
72andSunny New York's humorous digital campaign for Smirnoff features Ted Danson trying to convince viewers and bargoers that he's just a regular guy whose favorite alcoholic drink is the brand's American-made and "surprisingly cheap" vodka. The push aims to debunk the misconception that Smirnoff is an expensive, Russian brand.
If you want to secure a promotion, one of the best ways to ensure you continually improve is to listen to feedback from your co-workers. Don't be afraid to look like you don't know something simply because you solicit feedback, advises Christopher Myers.
Droga5 is wooing women for Under Armour with a new digital campaign called "Unlike Any," which showcases the physical prowess of athletes such as sprinter Natasha Hastings, ballerina Misty Copeland and stuntwoman Jessie Graff. The push includes 350 pieces of content, all of which are set to original poetry and will run across digital and social including Snapchat, Pinterest and Refinery29.
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