Siltanen & Partners' new 60-second TV spot for Coldwell Banker Real Estate, in partnership with Adopt-a-Pet.com, features real rescue dog Scout bringing some much needed comfort to his new owner. "Somebody to Love" is the highest-rated real estate spot ever, with a higher likeability score than any of this year's Super Bowl ads, per Ace Metrix.
Preacher, with HartBeat Productions, has created a 22-episode digital series for Tommy John underwear titled "Kevin Hart's Morning Briefing" to humorously spotlight the problems men can have with their briefs. The series has attracted more than 5.3 million views since debuting on Kevin Hart's and the brand's social and online channels.
The "Fearless Girl" statue created by McCann for State Street Global Advisors has been granted permission to stay in its position opposite the Wall Street bull until February, after a campaign supported by local politicians. "Now, she'll be asserting herself and affirming her strength even after her temporary permit expires -- a fitting path for a girl who refuses to quit," said New York Mayor Bill de Blasio.
Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.
4C Insights has unveiled tools to help TV advertisers gain a more in-depth understanding of viewers, using social media analytics, real-time viewing stats and household-level data. Products in the suite include programmatic buying with predictive capabilities and linked digital and TV ads.
McDonald's is reminding consumers in its hometown of Chicago and the surrounding area to "Make it a Mickey D's Morning" with a campaign that includes TV, social, out-of-home and radio ads. A humorous TV spot from Cossette shows a woman who skipped breakfast apply black marker instead of eyeliner as she gets ready for a morning meeting.
VML has been selected as Russell Stover Chocolates' agency of record, replacing incumbent FleishmanHillard, which had only worked with the brand for about a year. The appointment comes on the back of other recent wins for the agency, including PepsiCo, Electrolux and Wendy's.
ThinkLA's Susan Franceschini talks about her career in this "Exceptional Women of the World" podcast, highlighting the importance of being a good listener and not being afraid to ask for help. She also discusses the benefits of having lived and worked abroad and how that experience has shaped her worldview.
Stop micromanaging your staff, and instead focus your efforts on picking the right talent and giving them creative freedom, writes J. Walter Thompson London's Lucas Peon. "[Y]ou're far better off spending your energy casting, setting up and then just getting out of the way," he advises.
United Way's "Join the Fight" campaign from BVK sheds light on the poverty, drug addiction and violence found in neighborhoods around the world. The ad aims to create a sense of urgency that will encourage giving, said Chief Marketing Officer Lisa Bowman, adding that "it's about taking a hard, realistic look at what's happening in our communities today and the work that United Way is encouraging people to join us in the fight against."
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