The US Tennis Association is promoting the US Open by encouraging fans to take a selfie in Times Square for the chance to be featured on one of six billboards. The "You In?" push also includes a Snapchat geofilter.
CP&B's "The world's greatest flyers fly American" push for American Airlines debuted during the NFL's "Sunday Night Football." The air carrier is using the hashtag #GreatestFlyers to encourage consumers to share their best flying experiences, from great customer service to hassle-free check-ins.
A Nielsen report has found that people who view content on YouTube are more likely to tune in to that content on TV, and that TV reach spurs YouTube engagement. "As digital video viewership continues to grow on platforms such as YouTube, advertisers, agencies and TV programmers have an opportunity to leverage the connection between digital views and TV audiences," Nielsen said.
Tencent's WeChat in China is showing the way with vast integration of chatbots that are transforming the messaging app into a vast mobile ecosystem offering an array of powerful and automated features. The lesson is that chatbots make life easier on mobile and may be a better fit with those devices than apps.
Behave like a leader and cultivate useful relationships to get to the top, Iris' Marie Davidheiser writes. Davidheiser suggests that those who want to climb the agency ladder must face their fears, be clear about what they want and motivate others to follow in their footsteps.
Mercedes-Benz's latest spot, "Timeless," uses computer-generated technology to turn tennis star Roger Federer into other tennis icons, including John McEnroe and Andre Agassi. The humorous ad shows how the Mercedes SL has changed over the years and has garnered 6.4 million views, Visible Measures reports.
W Magazine is boosting its digital presence by creating up to 25 original content pieces each day, and the publisher has added 12 members to its online team in the last year. Its Instagram account has 2.1 million viewers who tune in for high-quality content, such as a recent campaign featuring Saoirse Ronan and Kristen Wiig putting their own mark on Drake's "Hotline Bling."
The National Park Service is celebrating its centennial with an 11-minute virtual reality experience featuring President Barack Obama as he explores Yosemite National Park with his family. "Through the Ages" was created by Felix & Paul Studios, National Geographic and Facebook's Oculus unit.
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