Tennis star Roger Federer helped design tennis rackets for Wilson, and in the brand's stylish black and white spot from Phenomenon he offers advice to up-and-coming players. In it, young tennis players each read out a line from a letter from Federer, which ends with Federer saying: "If you look at me not as someone to emulate but as someone to one day eclipse, then I designed this racket for you."
Grey New York's "Make it Stick," push for 3M's Post-it highlights how people are more likely to complete a goal or task if they write it down. In a 30-second ad called "Jump," a young female basketball player leaps to stick post-it notes on her wall in preparation for tryouts.
Mobile ad spend accounted for 84% of Facebook's ad revenue in the second quarter, up from 76% in Q2 2015, the company reported. The number of daily active users averaged 1.13 billion last month, up 17% from June 2015.
Big brands are investing 24% of their online marketing budgets on social media, and 47% intend to increase their investment within six months, Advertiser Perceptions reports. Most are using social media to increase brand awareness, with 38% saying they use it to drive offline sales.
Culture can't just be created with gimmicky fads and perks such as bean bags and free bagels -- it must come from the values of those leading the company, John Sheehan writes. A strong company culture bonds employees and helps improve the bottom line, he writes.
Personalization has become second nature for digital giants Amazon, Facebook and Google, but brands such as L'Oreal are also employing the technique with tactical flair, Carlos Menezes writes. "It is in this confluence of content, understanding users, business context, knowledge of data-privacy limitations, technological appreciation and comfort with quantifying signals that the real magic happens," he writes.
Former gymnast Shawn Johnson, an Olympic gold medalist, has partnered with Dove to highlight the media's focus on female athletes' looks instead of their talent. The #MyBeautyMySay push launched with a billboard in Times Square that displayed a variety of real sexist remarks media professionals have said about female athletes.
Twitter marketing chief Leslie Berland is launching her first major push for the platform, aiming to clarify exactly why and how consumers should be using the site. In a blog post, she wrote that the company is taking steps to define who they are and why they exist, noting that "Twitter is where you go to see what's happening in the world right now."
BBDO New York's latest humorous spot for Foot Locker features Colin Farrell speaking as a little voice in James Harden's mind that instructs and encourages him to behave weirdly. Farrell persuades Harden to show some fans "a fresh way" to get into his car, with the basketball player then entering head-first through the open window.
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