Frito-Lay's Cheetos has debuted a campaign that stars its mascot Chester Cheetah running for mayor in the town of Chester, Mont. The humorous Goodby Silverstein & Partners push features Chester trying to topple current Mayor Noel Walston. "We do hope the electorate of this country are sophisticated enough to realize that this is tongue in cheek," said Frito-Lay's Ram Krishnan.
Twitter activity is more likely to be retweeted in the evening when consumers are relaxing at home or out at bars and restaurants, according to a study led by the University of Maryland's William Rand. During the week, Twitter surges also occur around the time people get into work. On weekends, activity on the site is more evenly spread out.
Pepsi has rejuvenated its 16-year-old "Joy of Pepsi" campaign, with a spot that features the classic "Ba Ba Ba Ba Ba" melody. This time the intro is by Ted Williams, the formerly homeless man who became a media star in 2011 because of his voice. The ad also stars singer Tori Kelly, along with the NBA's Kyrie Irving and NASCAR's Jeff Gordon.
Online retailers such as Target, Amazon, Wal-Mart and Groupon started investing in Black Friday keywords, two months before the day itself. Advertisers paid $52,417 during Sept. 27-Oct. 3, whereas last year spending on Black Friday keywords didn't get underway until Oct. 26, per AdGooroo.
Mcgarrybowen has been appointed as creative agency of record by J.C. Penney, replacing incumbent Doner Detroit with no review. Narrative has picked up the brand's digital and social accounts, taking over from EVB and Victors & Spoils respectively.
AT&T has tapped Omnicom's Fiona Carter as its senior vice president, head of brand marketing. Carter was BBDO New York's managing director from 2003 to 2014, working with large brands such as GE, Bank of America and Procter & Gamble. "We're transforming AT&T into an entertainment and technology business, changing the way people communicate and watch video. Fiona's expertise, strategic insight and creativity will be invaluable in our mission," said AT&T's Lori Lee.
Columbia Sportswear has launched its biggest ever global campaign from North to promote the hardiness of its outdoor apparel. The push's slogan is "Tested Tough," and the brand has also hired two Directors of Toughness to put its gear through the paces over the next six months. TV ads feature the company's 91-year-old matriarch Gert Boyle.
Taking personal time off shouldn't be limited to two weeks vacation each year, writes Tom Theys. Advertisers should take mini-breaks a few times each day to rest their creative brains. "There’s tremendous value in a few moments of total brain meltdown every now and then that refreshes the tired little cells," Theys advises.
Television brand entertainment marketing seems like a safer bet than online advertising because of the rise of ad blockers, writes Wayne Friedman. Marketers don't even need to turn to video on demand to ensure viewers can't skip their ads. "The vast majority of TV branded entertainment efforts have plenty of exposure embedded in traditional scripted and unscripted shows," Friedman writes.
MEC has picked up the entirety of MetLife's estimated $100 million media planning and buying business, taking on the additional work that had been done by incumbent Crispin, Porter + Bogusky. Argonaut took over from CP+B as creative agency of record.
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