Groupon and agency O'Keefe Reinhard & Paul have launched the brand's first-ever seasonal campaign to tout gift experiences such as sky-diving jumps and massages and products such as GoPros and Vitamix blenders. Two television ads will run on Comedy Central, Fox, Bravo, NBC and other networks.
Nearly three-quarters of US marketers will turn to Instagram in 2017, compared to around two-thirds who will use Twitter, eMarketer reports. In 2016, 66.1% of marketers have employed Twitter in contrast to 53.2% who use Instagram for marketing purposes.
MullenLowe's latest push for JetBlue touts the brand's all-you-can-eat goodies with an edible print ad in the New York Post. The airline's previous campaigns from the agency included giving away free fares to passengers on board with crying babies.
Shell is bringing its #makethefuture campaign to Snapchat with a rebooted version of the music video the company released last month. The video -- which features performers such as Jennifer Hudson and Pixie Lott singing a cover of American Authors' "The Best Day of My Life" -- has been reformatted for Snapchat's vertical video and includes interactive features.
Droga5's Annette Berry discusses how striking design emerges from meticulous research. She explains how "informed and intelligent" solutions should always be prioritized over placing a superficial gloss on client problems.
Four agencies share their strategies for maximizing voice-activated virtual assistants such as Amazon's Alexa and Microsoft's Cortana. Huge runs regular hackathons to encourage staff to experiment with technology, and We Are Social issues a daily headline on the Amazon Alexa.
Burger King is touting the limited-time return of Cheesy Tots with actors Jon Heder and Efren Ramirez reprising their roles as Napoleon and Pedro from the 2004 film "Napoleon Dynamite." The ad garnered 262,000 views on Facebook on its first day.
Pinterest has updated its business pages to allow brands to spotlight buyable pins and exhibit five boards on their profiles. The boards can be regularly updated to highlight seasonal items, products on sale as well as other features.
Forsman & Bodenfors' latest spot for Volvo Trucks touts the technological precision of the Volvo FH by dragging a paraglider along a precarious mountain road in the Croatian Alps before dramatically navigating under a narrow bridge. "The Flying Passenger" shows how the truck managed to maintain an even speed on the winding, steeply inclined road.
- Page 1