FCB West's global campaign for Levi's debuted during the Grammys with a spot featuring a young man and woman connecting with each other at a party by poking fun at the way everyone else there was more interested in their smartphones than engaging in real life. The push includes digital spots, social and mobile content, print and cinema ads.
Many young Chinese consumers celebrated Lunar New Year by traveling abroad, and advertisers took note of the trend with campaigns such as BBDO Shanghai's touching spot for Visa that showed a sophisticated young Chinese woman taking her parents to Australia. San Francisco Travel and Hylink partnered on a push that spotlighted Ctrip promotions and created live video of interesting places to visit in the city.
Lane Bryant has tapped plus-sized model Ashley Graham for a digital campaign from Laird + Partners that touts its Prabal Gurung collection. The ads continue the brand's #ThisBody social campaign and include banner and print executions.
Kastner & Partners has been selected as lead creative shop for Wise Foods and has been tasked with the goal of re-energizing the brand to connect with younger consumers. The brand invested $360,000 on measured media in the first three quarters of last year, per Kantar Media.
Ad-blocking use has stabilized as publishers have been taking a more robust approach to the problem by limiting content unless users turn off blocking software. However, observers say the trend will not disappear, with the Association of Online Publishers' Richard Reeves saying, "It's not a short-term concern; it requires long-term, pragmatic solutions."
Ad industry executives discuss how advertisers are showcasing the diversity of American society in ads, citing strong creative from brands such as Coca-Cola, Airbnb and Budweiser. However, some say advertisers are focusing on numbers instead of true diversity, with Brown and Browner Advertising's Derek Walker saying, "I think it's better to have an authentic story than forced diversity."
Gyro's latest campaign for Hiscox launched Thursday with a full page ad in The Wall Street Journal that questioned whether America has lost its courage. The push features stories from the brand's customers, spotlighting the ways they have overcome personal difficulties to set up their own small businesses.
Wieden+Kennedy New York's new digital spot for The Atlantic stars actor Michael K. Williams debating with different versions of himself about the problems with being typecast. Williams touches on important political issues as well as quirkier ones such as whether a cat could play a poodle.
Agencies must make it a priority to hire an artificial intelligence cognitive developer to stay ahead of the curve, as the AI market will grow to be six times its current size over the next decade, writes IBM's Bob Lord. "First movers on cognitive tech in every industry, including advertising and marketing, will win because they'll possess advantages and outpace their competitors," he writes.
Snickers and BBDO New York have humorously botched the back cover of the Sports Illustrated Swimsuit Issue for the third year running, this time because "Magazine editors get loopy when they're hungry." The back cover shows an antique chest of drawers dressed in a bathing suit, while the inside back cover features a bikini-clad guinea pig.
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