United's Olympics push from mcgarrybowen shows how trying to navigate your way through the airport is similar to competing at the Games. The 60-second ad stars soccer gold medalist Carli Anne Lloyd, volleyball player Kerri Walsh Jennings and swimming icon Missy Franklin, who pushes herself up onto the plane in her swimsuit and bathing cap.
AT&T and DIRECTV have unveiled a humorous campaign that stars Peyton Manning, who seems a little lost on Sundays since retiring. Manning spends his free time in his pajamas, with his only solace being the ability to stream National Football League games through DIRECTV's NFL Sunday Ticket.
General Mills has announced a creative and content review of its agency partnerships across all of its US brands. The review process will be closed, with participants likely to include the two current principal agencies for the brand -- McCann and Saatchi & Saatchi.
Clients want to advertise on TV and cable more than any other channel, agency executives said in a survey from Strata. Digital is the second choice of brands, but few respondents expressed interest in mobile advertising.
Insider's Nicholas Carlson discusses how the site has managed to grow to 1.5 billion video views per month in less than a year. The publisher focuses on visually attractive and inspirational content, is betting big on mobile and creates original video for each platform instead of editing existing content down.
Publicis One's Jarek Ziebinski discusses how restructuring the agency network has led to it being more client-focused and nimble and why its model will become the archetype of the future. "All of this nonsense of silos, separation and separate P&Ls will die. Collaboration is the future," he says.
Fragmented technology is hampering marketers' ability to have a truly successful digital strategy, and a lack of shared thinking between the top and bottom of the funnel is a barrier to success, Matt Martella writes. Marketers obsess too much over channels and neglect to make their campaigns consumer-centric, he writes.
MullenLowe L.A. tapped artist John Van Hamersveld, who designed album covers for the Beatles and The Rolling Stones, to create a Bay Area mural for The California Avocado Commission. Consumers who take a picture of the wall art using Snapchat receive a custom filter with the brand's logo on it.
Tennis star Roger Federer helped design tennis rackets for Wilson, and in the brand's stylish black and white spot from Phenomenon he offers advice to up-and-coming players. In it, young tennis players each read out a line from a letter from Federer, which ends with Federer saying: "If you look at me not as someone to emulate but as someone to one day eclipse, then I designed this racket for you."
Grey New York's "Make it Stick," push for 3M's Post-it highlights how people are more likely to complete a goal or task if they write it down. In a 30-second ad called "Jump," a young female basketball player leaps to stick post-it notes on her wall in preparation for tryouts.
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