Budweiser has teamed with the Folds of Honor Foundation for a Fourth of July spot that tells the story of an army veteran who was forced to leave the military due to a spinal injury, and the sense of guilt he was left with when he couldn't help his friends during Desert Storm. The ad from VaynerMedia shows actor Adam Driver surprising the family, relaying his own story of being medically discharged from the Marines, and gifting the man's daughter with paid nursing school fees from the brand.
Johnson & Johnson Global Chief Marketing Officer Alison Lewis takes a problem-solving, consumer-focused approach to marketing the company's vast line of products. "The modern marketer needs to be a scientist, a strategist, a storyteller, and a socializer," said Lewis of what she calls the four Ss of marketing.
WPP agencies have been affected by a huge cyberattack reportedly aiming to shut down the Ukrainian government, with multiple offices globally left with no email or internet. Russian oil company Rosneft and Denmark's Maersk also experienced IT shutdowns.
Around 90% of younger consumers -- Generation X, millennials and Generation Z -- approve of brands using custom content to reach them, and 89% say it's a good way for advertisers to stand out online, per Time Inc. Ninety-three percent of respondents want brands to use custom content to make them aware of interesting things.
Women who decline to provide their salary histories to a potential employer end up making 1.8% less than women who do disclose their previous salaries. Meanwhile, men who refuse the same request make 3% more than their female counterparts, according to Pew data.
R/GA Singapore has won the worldwide digital agency of record for Nikon after a competitive review. The agency is tasked with developing content, managing digital campaigns and for creating a long-lasting game plan for digital thought leadership.
Oscar Mayer has ramped up its hot dog-themed line of vehicles by adding the WienerDrone and WienerCycle in a campaign from Mcgarrybowen and Olson Engage. The fleet of five vehicles is journeying to Weiner, Ark., for the Fourth of July, and consumers can follow the vehicles' progress on Twitter.
Some ad professionals might not see the full value in Cannes Lions, but the event is reflective of the bewildering times we live in, and it encourages advertisers to remember that they should be shaking things up and challenging societal status quos, writes Brothers and Sisters CEO Matthew Charlton.
FCB New York is targeting "Serious Watchers" who love Netflix series for an LG Electronics social media campaign. One spot features an "Orange is the New Black" superfan being surprised with a new TV by one of the show's inmates, Lorna Morello, played by Yael Stone.
Ogilvy's new spot for Coca-Cola's Vitaminwater features Aaron Paul turning his treadmill workout into an impromptu dance routine after boosting his energy levels with the drink. The campaign includes TV, social media, digital, cinema and retail activations.
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