Pharrell Williams returns in the latest Adidas "Superstar" campaign from Johannes Leonardo that promotes the 45th anniversary of the Superstar shoe while encouraging people to be creative and express themselves. Williams is joined by five other emerging global artists, representing the brand's key markets.
Bon Appetit readers have taken to social media to vent frustrations with the first campaign from Conde Nast's native-ad unit, 23 Stories, which transformed the magazine's front cover into a Samsung ad. "Didn't realize that @bonappetit was now Samsung Monthly," one person tweeted.
NBCUniversal reportedly has struck a preliminary agreement to invest $250 million in BuzzFeed, in a deal that would value the online publisher at about $1.5 billion. NBCU is also likely to increase its stake in Vox Media, as part of NBCU chief Steve Burke's plan to reach millennials through popular digital publishers.
AT&T has announced that it's merging its AdWorks TV advertising unit with DIRECTV's Advertising Sales division. Rick Welday, formerly chief marketing officer for consumer services, will become the unit's president. "The combination of 12 million addressable DIRECTV homes with the 70 million homes in the TV Blueprint audience network puts us in a unique position," Welday said.
Hershey Co. teamed with Wild Blue Technologies on a campaign that put Affectiva-powered kiosks into grocery aisles and rewarded consumers with a free sample in exchange for a smile. The push was welcomed by retailers as it created additional foot traffic. "If I can get more impressions at retail, that's extremely valuable for us, especially in a category that [benefits from] unplanned purchases," said Hershey's Frank Jimenez.
Procter & Gamble trimmed the number of agencies it works with worldwide by 40% in its recently concluded fiscal year, resulting in savings of $300 million in agency and production fees. "We're simply shutting down the unproductive non-working dollars and we're converting it to working, and we're getting a heck of a lot more out of our digital, mobile, search and social programs," said A.G. Lafley, CEO and chairman.
About half of dads surveyed by Yahoo Advertising say they feel neglected by household and back-to-school advertisers, even as their participation in household shopping decisions grows. "Marketers should feel free to reflect dads' new roles in the household in their creative as they are more involved than ever in everyday tasks like grocery shopping and laundry," said Lauren Weinberg of Yahoo.
Davis Elen Advertising designed the logo, medals and torch for the Special Olympics World Games in Los Angeles and created the "Reach Up L.A." campaign for the event -- all in an effort to give back to its local community. "It was all pro bono and from the heart. We couldn't be prouder of the whole experience," said CEO Mark Davis.
WPP is partnering with Providence Equity Partners to acquire sports marketing group Chime Communications in a deal worth about $584 million. "Providence and WPP offer Chime both the capital and the industry expertise to fast-track our ambitions to build a full scale, global sports marketing and communications business," said Evan Mervyn Davies, Chime's chairman.
Advertising graduates can expect a rather relaxed approach to attire at digital agencies, writes Christopher Heine after speaking to several shops about their dress codes. "We see it all -- from hobo to GQ. And that is OK because it is a leading indicator of the diversity in our team," says Tribal Worldwide North America President Rich Guest. At Huge, "there are often a lot of midriffs and tattoos," says Managing Director of Talent Andrea Bredau.