R/GA Austin has created a 100-second musical spot for Crocs starring Drew Barrymore, in which the actor dances and sings her way through different sets wearing a variety of the brand's footwear urging people to "get comfortable in your own shoes." The campaign will include different versions of the musical starring other brand ambassadors and the use of influencers involved in music, and it also features the brand's first-ever Snapchat Lens.
Mitsubishi is touting its Super All-Wheel Control in a 60-second spot from BSSP that features its Eclipse Cross racing through the rain interjected with shots of pianist William Joseph and violinist Damien Escobar re-creating "I Wanna Rock" by Twisted Sister. The automaker has announced the campaign is its biggest advertising spend in 11 years and marks its return to network TV after a decade, with the push running across CBS, NBC, ABC and Fox as well as digital, YouTube, Hulu and out-of-home.
Facebook CEO Mark Zuckerberg has broken his silence on the Cambridge Analytica crisis, stating in a blog post, "I've been working to understand exactly what happened and how to make sure this doesn't happen again." Zuckerberg described the steps the company is taking: auditing all apps with access to user data before 2014 security updates; adding extra restrictions on access to data for developers; releasing a News Feed feature that will allow users to see which apps have access to data and revoke permission; and working with regulators to investigate the crisis.
Adam&Eve/DDB's new spot for H&M's spring collection features Elizabeth Olsen ditching her boring male dance partner for a woman, which sets off an all-female dance party that spills onto the streets of Buenos Aires. The ad ends with Winona Ryder dancing with Olsen.
Netflix has unveiled a new font, Netflix Sans, which was created in-house and takes inspiration from the brand's logo. "Developing this typeface not only created an ownable and unique element for the brand's aesthetic ... but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces," designer Noah Nathan wrote on his website.
SoundCloud's first ad campaign features 10 creators who have used the platform to build their careers, with 60-second spots telling the stories of each artist that will run across the brand's apps, playlists, newsletters and on social. The platform is encouraging new artists to upload their work using #SCFIRST for a chance to win a spot on the "First On SoundCloud" playlist.
Being a good follower doesn't mean you're a doormat, but that you can see things as your superiors do and adapt your work style to theirs, writes Stephanie Vozza. You'll be rewarded with more collaboration and a skill set that prepares you for leadership, she writes.
Glenlivet has teamed up with Shazam to launch The Glenlivet Code, a newly created Scotch whisky in a bottle with a QR code that unlocks an augmented reality experience where consumers are challenged by master distiller Alan Winchester to decode the whisky's ingredients and compete against their friends on social media. The challenge promises a "labyrinth of flavors that will test the senses of even the most discerning whisky drinker."
Ogilvy & Mather CEO John Seifert talks in this podcast about dropping out of college to start his career at Ogilvy and how his experience working on the American Express account in Bangkok taught him his most important lesson in dealing with clients. "You have to make it about them and not make it about you," he says.
Agency creatives across the US are producing posters for March for Our Lives demonstrators that can be downloaded for free or shared on social via the site Signs4OurLives.com. "This is about a show of support. I hope it shows where our industry stands on this issue," said McKinney's Jonathan Cude, one of the founders of the initiative.
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