FCB West's new spot for Clorox features a man wiping down kitchen surfaces, interspersed with shots of the family fun that made it messy in the first place. The campaign includes similarly themed ads for bathroom and classroom cleaning.
Facebook's ad revenue in the second quarter hit $9.16 billion, up 47% from the same period in 2016, with mobile ads accounting for 87% of that revenue, the company reports. The platform now has 1.32 billion daily active users, a 17% year on year rise, and 2.01 billion monthly active users, again a 17% year on year growth.
Agencies have made progress on diversity, but more needs to be done and that action has to be led from the top, write Ogilvy's Jennifer Risi and Donna Pedro. "By working closely with organizations like ColorComm, we can help to set the global agenda and challenge the entire industry to recruit and retain a mix of talent at every level," they write.
Business leaders specifically look for content that addresses their needs and issues, includes product specs and is informative instead of sales-oriented, according to a study by SmartBrief and Content Marketing Institute. Peer-to-peer recommendations, unique research and product reviews have the most influence on purchasing decisions, the study found.
Coca-Cola is replacing Coke Zero with Coca-Cola Zero Sugar with fresh packaging design that touts a "new improved taste." The product is being launched with a multichannel campaign across digital, social, TV, radio, out-of-home, retail and a tasting tour, and "represents the biggest investment we have made in the brand since its launch in 2005," said Coca-Cola's Stuart Kronauge.
You may be more qualified than you think for your dream job if you have worked on side projects with relevancy to the position, writes Richard Moy. Industry experience can also help you land the job, even if you haven't worked in the same specific role previously.
Successful mergers depend on being able to clearly articulate to staff and clients the benefits of the change, ensuring that culture is aligned and that practical operational issues are ironed out, writes Co:definery's Robin Bonn. "Remember this -- if it doesn't make sense to you, then it's unlikely to hold water for clients," he writes.
McCann New York has been appointed to lead HomeGoods' creative business after a review that incumbent KBS did not participate in. HomeGoods parent company TJX invested over $77 million in measured media for the brand last year, per Kantar Media.
BBDO has tapped actor Michael B. Jordan for AT&T's first push dedicated to DIRECTV Now's over-the-top streaming service. Jordan champions the rights of consumers to watch TV when and how they want, and the campaign is running across social, digital and out-of-home, with an iHeart Media integration.
McGarryBowen, Carat, VaynerMedia and Weber Shandwick have created a campaign for Mondelez called "Find Your Real to Real" that touts the brand's new Vea snacks to authenticity-hungry millennials. The push includes TV, media partnerships with millennial-focused sited such as Insider and Mic, and collaborations with social influencers.
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