Creating content with a specific audience in mind and utilizing strong imagery are two ways marketers can best optimize Facebook marketing strategies, writes Nick Clarke. Constant testing and refreshing of ad content are other ways marketers can see the highest engagement from Facebook fans, he writes.
Publicis Groupe's Arthur Sadoun has revealed the company's "Sprint to the Future" strategy, which aims to serve its top clients individually with talent from across its agencies via its Publicis PeopleCloud -- which Sadoun describes as the "holy grail" of combining creative, data and technological expertise. The company expects 30% of revenue and 70% of growth to be driven by its digital transformation, data and dynamic creativity business by 2020.
Political media company WIN has launched a two-minute spot featuring actor and candidate for governor of New York Cynthia Nixon, which tells the story of why she is running for office and her plea that "something has to change" in the state she loves. The ad is the latest in a series of emotionally powerful ads for WIN, which says it's focused on "creating positive change through the best storytelling and new media strategy, aiming to work only with candidates and causes of substance."
Ruby Tuesday's humorous new push stars comedian Rachel Dratch of "Saturday Night Live" fame as six characters to show that even opposites can be brought together by the chain's $24.99 dinner-for-two deal. The ads are running across digital and TV, including networks A&E, Spike, CNN, ION, APL and HGTV.
Sony Pictures is celebrating the DVD release of "Jumanji: Welcome to the Jungle" by placing Snapchat Snapcodes on packaging that consumers can use to unlock branded World Lenses. The Lenses bring an animated jungle into people's real-world environment and also show actors Dwayne Johnson and Kevin Hart jumping from the "Jumanji" world into an augmented reality of the board game to decide their next move.
Leaders from both PepsiCo and Stella Artois have realized the importance of purpose-driven marketing, which roots a brand to a relevant cause. Ben Butler, Stella Artois' global director, said that through these campaigns, "We actually saw very significant shifts in attitudinal [trends] and people wanting to get involved in causes -- not only in their spare time, but in their actual work."
Snapchat's Global Director of Project Management, Peter Sellis, intends on leveraging the platform to allow brands to combine artificial intelligence and in-app shopping into one platform in a strategy it followed for Nike's prerelease of its Air Jordan III Tinker. The e-commerce platform is still in the discovery stage, with Sellis reporting, "With stuff like [the Nike campaign] we're just trying to learn what our users do with it -- like, do they understand, and are they willing to put their credit card details into Snap and things like that."
Telemundo and Fox plan to play up the hype surrounding Mexico's World Cup soccer team to engage 21 million bilingual viewers in the US who do not have a home team in the games. Telemundo paid about $600 million for the Spanish-language rights to the 2018 and 2022 games, and Fox paid $400 million for the English-language rights.
USA Network's drama "The Sinner" has been renewed for a second summer season. Bill Pullman returns in his role as Detective Harry Ambrose, who will investigate the murder of two parents by their 11-year-old son.
- Page 1