Battery Agency's Emmys campaign for Netflix featured a 60-second spot that used CGI to insert comedians Ellen DeGeneres, Jerry Seinfeld, Chris Rock and Dave Chappelle into some of the brand's most popular shows such as "Stranger Things," "House of Cards" and "Orange is the New Black." The ad was accompanied by out-of-home billboards that simply read, "Netflix is a Joke."
The Richards Group's debut campaign for The American Cancer Society includes three ads featuring cancer sufferers and survivors giving honest accounts of their battles with the illness and how the society has helped them in their journey. "Attacking From Every Angle" is running across TV, digital and radio, and urges viewers to donate.
Burger King and UK grocer Sainsbury's are the first brands to debut ads shot entirely using Snapchat Spectacles. "Drive Thru" features The King handing out a food to Burger King customers as seen through the circular motion of the Spectacles, while Sainsbury's "Cook" shows a simple meal being prepared by a group of friends.
You will sabotage your own job search if you fail to adequately value your strengths, writes Robin Madell. Keep your expectations reasonable so you can maintain a positive outlook and focus on encouraging thoughts instead of problems during your search, Madell advises.
Campaign US is continuing its celebration of the 4A's centennial with a look back at the best animated ads over the past century. Highlights include the 1956 spot "I Want My Maypo" by Fletcher Richards, Calkins & Holden for International Home Foods; the debut of Tony the Tiger for Kellogg's in 1951; and Leo Burnett's Pillsbury Doughboy.
Technology is hampering creativity with the constant distraction of email, text, social media and design tools, which is why creatives should sit down with just a pen and paper and let boredom prompt their creative juices to flow, writes John Long. "The efficiency of technology has tricked us into believing we can produce great ideas quickly, like magic. We can't," he writes.
McCann New York has refreshed Cigna's "TV Doctors" campaign, this time starring Neil Patrick Harris from "Doogie Howser," Donald Faison from "Scrubs," and Patrick Dempsey and Kate Walsh from "Grey's Anatomy." The push encourages people to get annual health checkups, and digital spots are accompanied by a 24-hour Instagram Stories campaign.
Hill Holliday's debut campaign for Party City, "Oh, It's On," features two 30-second Halloween-themed ads targeted -- one each targeted at children or adults. One spot shows adults battling for the best-decorated home and costume and the ads are supported by social, short-form digital video and display.
Volkswagen has extended its King Kong-themed TV push for the Tiguan with an Instagram scavenger hunt from Deutsch titled "Rule the Road." The push employs Instagram's carousel format to hide daily clues in various virtual places, and users can submit screenshots when they find the hidden vehicle for a chance to win prizes such as 10-day vacations to New York, San Francisco or Miami.
MediaCom, a subsidiary of WPP's GroupM, won the most new media work of any agency in the first half of this year, boosted by its $1 billion-plus global wins of PSA Peugeot-Citroen and Walgreens-Boots Alliance, COMvergence reports. Starcom came second, after winning Lowe's $300 million account.
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