Kantar Media is enhancing its AdGooroo search platform with US mobile-search advertising trending data, giving users key insights into consumers' smartphone search habits. The company plans to expand the offering to other countries this year.
College graduates who are entering the corporate world should invest time and effort in their professional relationships to ease the transition, writes Shadan Deleveaux. Make sure to treat everyone you meet with respect as you build a reputation in a new environment, Deleveaux writes.
VCCP has been chosen as Cadbury's lead global agency, replacing incumbents Fallon and Saatchi & Saatchi, as part of the brand's plans to develop an integrated creative approach. "We are thrilled to be working with them and have big ambitions to develop some brave, standout work globally," said VCCP's Adrian Coleman.
Nike's Pride Week campaign, #BeTrue, includes a spot celebrating the athleticism and dedication displayed by vogue dancer Leiomy Maldonado, showing the journey from grueling training to the joy of the dance floor. The ad was produced by Public Record and written and directed by Daisy Zhou.
Bacardi is using its relationship with cultural ambassadors Major Lazer to close the loop on social media marketing, enticing fan input with a series of branded Snapchat filters to create the first-ever music video comprised of user-music interactions. The campaign invites enthusiasts to "jam" to the Sound of Rum on the social media platform for the chance to be part of the video for the electronic trio's new single "Front of the Line."
WPP's Martin Sorrell talks about Publicis' decision to forego Cannes next year, saying a boycott isn't the answer. Sorrell noted that improvements and changes should be considered, but he also stated, "I welcome the breadth of it, we welcome the fact that we have health Lions, that we have creative data Lions, that we have glass Lions, that we have titanium awards for integration."
Anheuser-Busch InBev's Lime-A-Rita is seeking a new creative shop after parting ways with FCB Chicago. AB InBev invested nearly $15 million on measured media for the brand last year, a rise from just under $9 million in 2015.
Clemenger BBDO Melbourne was named Agency of the Year at Cannes Lions, with AlmapBBDO taking second place and McCann New York coming in third. WPP won holding company of the year, Independent Agency of the Year went to Droga5 for the third consecutive year, and BBDO was awarded Network of the Year.
UN Women held court at Cannes with support from top brands, holding companies and digital players to urge the advertising industry to lead the way in eliminating gender bias. A group with 20 representatives will work together to develop a "clear and accountable measurement system" for promoting gender equality in advertising with a target of being able to share measurable results by the end of the decade, Unilever's Aline Santos said.
Agencies are showing brands that they've listened to and understood their transparency concerns, such as Havas' new portal that enables clients to review their ad spend and performance with digital vendors in real time. Dentsu Aegis, WPP and Omnicom have all taken steps to provide a full breakdown of their costs, and more agencies are moving toward a commission-based payment model.