Red Baron's new branding push unveils a female protagonist called the Baroness in a 30-second digital spot with "#IMomSoHard" star Kristin Hensley. The campaign encourages women to share their own #WingMama stories, includes collaborations with influencers, and further engages with moms via the character's Twitter and Facebook accounts.
Saatchi & Saatchi Los Angeles trained IBM's Watson to write thousands of video spots for a campaign for the Toyota Mirai called "Thousands of Ways to Say Yes." The ads are running on Facebook with copy targeted to over 100 demographics, containing "these very deep, weird insights ... things that maybe we necessarily in the advertising industry wouldn't be able to find on our own," Saatchi L.A.'s Chris Pierantozzi said.
Pinterest is giving advertisers a quick measurement summary of their branded pins, which appears via an icon on pins and shows how many times it was saved, the number of impressions and the number of close-up views. "With these stats, you'll get a better sense of how your numbers stack up over time so you can evaluate the true effectiveness of your content," Pinterest's Vivian Chow said.
Oscar Mayer is touting its new, artificial ingredient-free hot dogs by sending six Wienermobiles across the nation. The campaign also includes TV, social and radio, and the brand is doubling its marketing spend this year as part of the effort, marketing chief Greg Guidotti said.
DDB Paris is celebrating Play-Doh's 60th birthday with a poster and print campaign called "In the World of Play-Doh," which shows colorful, imaginative worlds that contain messages for children and parents. The agency's Alexander Kalchev said that the campaign -- which took
948 pots of Play-Doh and 10 months to produce -- "is proof that if you don't forget how to dream like a child, beautiful things happen."
Mother New York's Corinna Falusi talks about how she got into advertising, the importance of having side projects in order to keep creative juices flowing and what she looks for in creatives. "I really try to find people that I feel slightly uncomfortable with or people I don't know what to do with. Because it's a good challenge," she says.
The One Show awards showed that the creative mantle hasn't been passed on to the tech world and that agencies are finding innovative ways to bring out the best in tech on Instagram, Snapchat and Facebook, writes BSSP's Ed Cotton. The event "was a powerful reminder that the world of business and the world in general need creative firepower to solve problems, and that there are few out there better equipped to do this than Madison Avenue," he writes.
Y&R has released a biweekly podcast hosted by CEO David Sable called "Madison and Culture," which explores the relationship between advertising, culture and tech. PJA's podcast "The Unconventionals" tells the stories of ad leaders unafraid to question the status quo.
72andSunny Amsterdam and Axe explore the negative effect of "toxic masculinity" on young men with a campaign called "Is it OK for guys?" inspired by real, anxious Google searches. The brand is collaborating with three nonprofits -- Ditch the Label, Promundo and the Representation Project -- and is partnering with male influencers who will use social to relay their own #isitokforguys stories.
Apple is spotlighting Global Accessibility Awareness Day with a push titled "Designed for Everyone," which shows the stories of how seven disabled people are using the brand's tech to enhance everyday life. The brand has also revamped its Accessibility apps that help people with vision, speech, hearing, physical motor skills, and literacy and learning.