Publicis Italy's new campaign for Diesel, "Hate Couture," includes a spot that features stars such as Bella Thorne and Nicki Minaj wearing garments that display the hateful messages sent to them on social media. The anti-bullying push also includes 150 social influencers wearing items created to show online hate they've received and content that will run across their social accounts.
Eleven alcohol brands representing the International Alliance for Responsible Drinking, including AB InBev, Pernod Ricard, Carlsberg and Diageo, are partnering with Twitter, Snapchat, Facebook and YouTube to explore ways to enable consumers to opt out of receiving alcohol-related advertising. The collaboration is also exploring how to ensure that ads don't reach people who are not of legal drinking age.
Around 90% of consumers consider themselves to be loyal to brands, with 55% saying loyalty was driven by loving products, while just 7% cited superior customer service as a factor, according to Yotpo research. The survey results show that loyal customers are more likely to become advocates of a brand and that Facebook is by far the most popular social platform for interacting with brands.
Agencies should address the data-science talent shortage by teaming with universities to help them develop appropriate courses that will teach students the skills the industry needs, writes Jessica Hawthorne-Castro. Attract engineering and computer science students with internships that give them the opportunity to combine their analytical and creative skills, and collaborate with nonprofits such as Marketing EDGE, she advises.
The Ad Council has teamed with TBD and Adolescent Content on a "Because of You" campaign that features real young people opening up about the hurt caused to them by bullying and also sharing how other friends' kindnesses helped them through it. The push is running on Snapchat, Twitter and a dedicated site; it also includes an interactive game titled "Honest Cards" that's designed to give teens insights into how their behavior affects others.
Kent Lewis provides detailed advice on how to market your own podcast, including posting free episodes on YouTube, optimizing titles and descriptions, and identifying the best show category to ensure the most reach. Create bonus content to keep listeners engaged, transcribe episodes and share on social, use hashtags, employ targeted ads on Facebook, and create behind-the-scenes videos and images to share on Pinterest and Instagram, he advises.
The Food and Drug Administration has unveiled an anti-vaping campaign aimed at teens that includes messaging in 10,000 school bathrooms and on websites and employs geofencing to target young people in schools. The push spotlights the dangers of chemicals used in vaping liquids, with cautionary video ads across social including YouTube, Instagram and Spotify.
NASCAR is launching a campaign centered on the tagline "It's All on the Line," which is meant to convey the pressure and emotion these drivers are under during events. NASCAR Chief Marketing Officer Jill Gregory says this campaign is one that aligns with fan demand: "Our fans told us they want authenticity. They want to see the drivers as drivers -- not necessarily as actors."
Toyota is touting its 2019 Corolla Hatchback with a "Greater Than" push created by Saatchi & Saatchi, Intertrend Communications and Conill with ads directed by Jones + Tino, Albert Uria and Lino Russell. The campaign spotlights the way the vehicle enables families to live in the moment and is running across TV, cinemas, audio, digital and includes print collaborations with Conde Nast, Meredith and Hearst.
Droga5's new campaign for Prudential, "The State of US," features mini documentaries that tell the stories of real Americans in cities and towns across the nation who are struggling to prioritize saving for retirement. The places visited were picked based on findings by the brand's Financial Wellness Census, and the push is running across TV, print, digital and out-of-home.