Reebok's push touting its Classic line stars Lil Yachty, Ariana Grande and Gigi Hadid answering the question "What makes a classic?" The spot is supported by vibrant print advertising with images taken by photographer Atiba Jefferson.
Cheetos' sponsorship of the USA Curling team features a campaign touting the brand's limited-edition Winter White Cheddar Curls and the creation of a new dance -- "The Curl" -- devised and performed by the San Francisco 49ers' Vernon Davis, singer Todrick Hall and NFL legend LaDainian Tomlinson. A "Teach Me How to Curl" spot is running across social, attracting almost 660,000 views so far, and is being touted on a dedicated Instagram account.
Mars has launched a review to consolidate its global media business, which is being managed by MediaCom, OMD and Starcom. The company reports that it invests an average of $1.4 billion to $1.6 billion in media each year.
Sixty-five percent of brands boosted their video ad spend in the last year, and 52% of marketers are creating video ads in-house, Salesforce reports. Its study estimates that Google and Facebook will take 66% of global digital ad spend this year.
Wieden+Kennedy New York's latest "Dilly Dilly" ad for Bud Light features the campaign's king giving a comically uninspiring speech before his subjects go into battle. The story will continue for the brand's Super Bowl ad, and the popularity of the phrase created by the agency drew a mention by Merriam-Webster.
Media shop Assembly has partnered with ad tech consultancy AdFin to enable its clients to view the cost of digital ad placements and verify for themselves that there have been no hidden markups. "Clients are lacking trust in their agencies. I don't want them to not trust me," Assembly CEO Martin Cass said.
McCann New York has created a #StartSomethingPriceless campaign for Mastercard, which urges consumers to share their promises to follow their passions and effect change. The first spot -- which was unveiled by Ellen Degeneres -- features musicians who have overcome bias and other challenges to pursue their dreams.
Decreasing budgets and an increasingly challenging relationship between agencies and brands means that account managers have to evolve to become what The&Partnership North America's Andrew Bailey has described as a " curious octopus': infinitely inquisitive and multi-disciplined, chock full of lateral thinking and collaboration." Successful account managers must be aware of technological change and have the skills to deftly apply agency resources to solve client problems, writes Tony Stanol.
Motivate yourself to get started on a daunting project by tackling a small task with a low threshold for completion, Lila MacLellan writes. Keep in mind that the impulse to wait until you're "in the mood" may be a coping mechanism for a fear of failure.
Goodby Silverstein & Partners has created a 60-second spot for PepsiCo's Mountain Dew and Doritos brands that stars Morgan Freeman and Peter Dinklage. A 15-second teaser hints that the pair will be facing off, with Dinklage championing Doritos Blaze and Freeman on the side of Mountain Dew Ice.