Smirnoff has enlisted the help of social media star and model Chrissy Teigen to strike back at "fake crafty" competitors with its latest ad from 72andSunny. The brand intends to leverage Teigen's 4.8 million Twitter fans to advance the message that Smirnoff is quality vodka at a reasonable price through a series of social media videos and ad spots.
Y&R's new push for Dell Technologies features "Westworld" star Jeffrey Wright spotlighting how the brand's technology turns the impossible into the possible. "Magic can't make digital transformation happen, but we can," he says in one spot.
Brands such as CoverGirl, YouTube, Microsoft, Hyatt and Chevrolet have been prominently featuring Muslim people in their campaigns to promote diversity and tap into a global Muslim lifestyle market worth $2.6 trillion, per Ogilvy Noor. "If you're a brand with a national footprint, you cannot win without being multicultural and catering to this audience," iCrossing's Anne Bologna said.
Sixty-one percent of consumers say that they trust the advertising they read, see or hear, an increase from 50% in March 2014, YouGov reports. Seventy-two percent of respondents said that ads were "honest," up from 58% in March 2014.
The Variable's Joe Parrish introduces his "Inverted Triangle of Client Involvement" to explain how great creative sometimes falls at the final hurdle because those involved in the process -- agencies, clients and vendors -- overstep their areas of expertise due to a lack of trust with each other. "We're all capable of coming up with transformational creative ideas, but we often lack the relationships and the trust to see those ideas fully realized," he writes.
The World Economic Forum predicts that women will not achieve economic parity with men until 2133, and The Future Laboratory's Tracey Follows notes that around
just 12% of ad industry leaders are women, while they represent a mere 5% of leaders in the tech industry.
Generation-Z-driven initiatives such as FutureGirlCorp and Built by Girls "are challenging the old ideas of power, of diversity, of fluidity and, of course, of privilege. And, to be truthful, they are going to bring about radical change," she writes.
There are fewer than 100 black female executives in the advertising industry, and the Summit on Black Women in Advertising, hosted by Interpublic Group and the Advertising Club of New York, will explore why this is the case and look for ways to address the situation. "Women's experience in the industry and the narrative have come primarily from white women in senior roles, but no one has provided a platform for us to hear from really accomplished black women," IPG's Heide Gardner said.
Twitter is exploring the option of a paid subscription package for its users in an effort to boost revenue. Paid monthly memberships would give users a more powerful version of Tweetdeck with additional account management features.
FCB New York's latest push for Nestle's Poland Spring spotlights the achievements of residents in New England. One ad in the "Greatness Springs from Here" campaign features 88-year-old ambulance driver Edna Mitchell rushing a patient to the hospital to the tune of "There She Goes" by The La's.
Grey New York's new spot for Pantene's "Strong is Beautiful" push touts the brand's Gold Series products for African-American hair and features poetry and styling by Chuck Amos and music from Ethiopian-American singer/songwriter Kelela. The push will run across TV, digital, print and on social with the hashtag #StrongIsBeautiful.