VML's campaign for Kansas City, Mo., nonprofit Youth Ambassadors features spots with puppets singing in an upbeat fashion about topics like gun violence and drug overdoses. The puppets tell children to "duck, dodge and roll" when they hear gunshots and provide tips on how to deal with a mom when she overdoses, leaving viewers with the message that no child should ever have to heed the advice.
The California Department of Public Health's CA Tobacco Control Program and Duncan Channon have launched a campaign showcasing the way flavored tobacco products for e-cigarettes are deliberately appealing to children. The push is running across TV, out-of-home, radio and digital within California.
Sources report Wieden+Kennedy has won lead creative duties for Nike's Converse after a review, replacing incumbent Anomaly. Nike invested $2.6 million in advertising for Converse in the US last year, per Kantar Media.
Target is expanding its beauty offerings with 150 products from eight brands that are designed specifically for women with medium to dark skin tones. The move is part of a larger effort to bring in products for a more diverse customer base, Blake Newby writes.
Puerto Rican singer Bad Bunny is leading the Latin trap explosion, with 4 billion YouTube views last year. He debuts his music on YouTube and is "the opposite of how most artists are promoting themselves." said DJ Eddie One, a DJ on Los Angeles' Mega 96.3.
Nationwide marketing chief Terrance Williams writes about the meaning behind the brand's partnership with the National Football League, why it became the Walter Payton NFL Man of the Year presenting sponsor and its new "Goals" campaign. "Our intention with creating 'Goals' is to reinforce the idea of serving others and to shine a spotlight on the heartfelt, charitable efforts initiated by so many players," he writes.
WPP's Sanja Partalo spoke at a recent event about how consulting firms like Deloitte and Accenture are "in the room, but they're not winning." She also discussed how the biggest threat to agencies of brands taking work in-house is the fact that "they're poaching our best and brightest."
It's a cause for concern if you're constantly trying to push through the week to get to the weekend and if you have a heavy feeling every Sunday before the new week starts, writes Alyse Kalish. Unless your job description outlines it, you shouldn't need to regularly take work home on the weekends so you can enjoy a work-life balance.
Samsung is promoting its virtual-reality video service with an immersive VR experience designed by Sibling Rivalry and the Museum of Modern Art's Paola Antonelli. The "&Design" experience made its first appearance at this year's Tribeca Film Festival and gives consumers "a deep experience of what makes up this creative field, and we are describing a fascinating and diverse universe, of creators, thinkers, and makers," Antonelli said.
Agencies should work with brands that are committed to positive disruption and prepared to invest in ads that rally their brand and consumers behind common goals, writes 18 Feet & Rising's Jonathan Trimble. Brands "poised to disrupt and succeed are those with positive ideas baked into the business model, not just bolted on to the marketing," he writes.