Minneapolis-based agency Mono is repackaging negative comments about women as empowering artwork. The campaign for Women's Equality Day includes video and a matching game that can be viewed and shared on Facebook and Twitter using the hashtag #EqualEveryDay.
Those who are considering taking an activity they're passionate about and turning it into a career should think carefully before doing so, writes Carol Roth. When you turn an activity into a business, you end up spending less time doing what you love in favor of administrative tasks and you may end up enjoying the pursuit less after a while.
Current affairs have become so volatile that brands are pulling ads from mainstream news sites, with media shop sources reporting that Fox News has been specifically blacklisted by some clients. Others say that brands are banning their ads from being shown next to any political coverage.
Google more than doubled its TV ad investment in 2016's final quarter to hit $109.8 million, and other digital brands such as Amazon, Facebook and Netflix are among television's biggest advertisers, writes Jeri Smith. Television advertising spend is project to increase through 2021 and reach over $72 billion in 2017, as even the online heavyweights realize that TV is still the best channel to create mass awareness, Smith writes.
The power of the placebo effect should be utilized in branding to help influence consumer perception, Richard Shotton writes. Branding "changes consumer perception and, in turn, those perceptions alter the nature of the product," he writes, noting that many brands fail to recognize the significance of this concept.
Agency executives share their tips on how to boost staff loyalty and motivation, including the simplest advice of all -- let them know when they're doing a good job. Create a bereavement policy that includes extended family members and pets, establish a peer-to-peer rewards program and recognize the importance of paying people for a job well done.
Cramer-Krasselt has created an Instagram spot for Corona that shows how to transform a 12-pack Corona box into a pinhole camera through which consumers can view the solar eclipse. The campaign encourages consumers to share their eclipse experiences, toasted with a Corona, on Instagram using the hashtag #CoronaEclipse.
Outdoor clothing brand Patagonia has debuted its first-ever television spot to urge consumers to contact Interior Secretary Ryan Zinke and hold him to his promise of protecting 21 public monuments, including Bears Ears and Grand Staircase Escalante national monuments in Utah. The campaign will also run across social and digital.
Playtex has debuted a social campaign from Frank About Women to tout its Love My Curves collection titled #PlaytexPositivity. The campaign features body-positive social influencers and encourages women to compliment each other on a more regular basis.
Wieden+Kennedy Tokyo has created a 60-second spot for Japanese cosmetic brand Shiseido that spotlights the beauty of nature, showing slow-motion shots of flowers unfurling, mushrooms growing and bees creating honeycomb. "All things beautiful come from nature" is designed to showcase the brand's new WASO product line to digital-first millennials.