The Martin Agency's latest spot for Geico's "Count On" campaign stars a not-so-heroic space captain who manages to fumble an escape during battle by losing the keys to the spacecraft. The push also includes interactive digital spots where viewers can choose what happens next in the story.
Energy BBDO and m ss ng p eces are raising awareness of America's prescription opioid abuse crisis for the National Safety Council with a spot that features a memorial wall covered in 22,000 pills, each one carved with a face to represent the number of people who died last year from overdoses of prescription opioids. The memorial wall will travel to cities to such as Washington, D.C., Pittsburgh and Atlanta, with a machine adding a new face-carved pill every 24 minutes to represent the rate of US overdoses.
Coach has teamed with Snapchat to create a limited-edition line of Snapcode-embedded pins that are decorated with holiday mascots from the brand such as unicorns or dinosaurs and outlined by Snapchat's signature ghost. Fans can win pins by playing an in-store or digital quiz, and the product itself unlocks a virtual arcade game.
YouTube has revealed the top 10 most-viewed ads watched on its platform this year, with an ad from Samsung India Service taking first place after garnering just over 150 million views. A spot from Clash Royale and the Oreo-sponsored "Ping Pong Trick Shots 3" round out the top 3 with 110.7 million and 90.6 million views respectively.
Nielsen has announced that TV networks have not been receiving complete data about audiences watching live TV via streaming platforms. The reason for the data being missed is due to time delays between TV broadcasts and streaming services, and Nielsen has said that it's working to fix the issue.
DDB North America's Wendy Clark talks about how her roaming childhood gave her survival skills, learning about business by being a shift manager at McDonald's as a teenager and starting off in advertising as an agency receptionist. She explains that hard work and a "doer mentality" are necessary components of success, explaining, "You hustle, and that will pull you to your next thing."
Augmented reality has emerged this year as a way for advertisers to delight consumers and make customer experiences simpler and more intuitive, writes Droga5's Tasha Cronin. However, as brands integrate AR into their communications and customer service offerings, they will have to "ensure that their use of emerging technologies enriches customers' lives or answers a need," she writes.
Y&R North America's new campaign for the US Navy unveils a refreshed brand identity, new tagline and site. The "Forged by the Sea" push will debut at the Army-Navy game and includes radio, TV, digital, print, out-of-home ads in Philadelphia and a range of social elements during the event, such as augmented reality filters and games.
Omnicom, Publicis and WPP intend to boost their ad investment in Amazon by more than $800 million, multiple agency execs report. Advertisers are increasingly drawn to Amazon as an advertising platform due to its unrivaled audience and data, which enables the company to offer insights into how ads contribute to digital sales and brand awareness, writes Alexandra Bruell.