Argonaut's humorous debut push for NerdWallet advises those seeking financial advice to "turn to the nerds" in a series of TV and digital spots. The campaign also features shorter ads running across Instagram and Facebook.
A study by the Video Advertising Bureau found that 19 out of 25 auto brands experienced a direct link between TV ad investment and traffic to their sites. Eleven of those brands upped their TV ad spend by an average of 15% year-on-year and and unique site visitors rose by 48% on average, while eight decreased TV ad investment by an average of 15% and saw a 28% on average drop in unique visitors.
Big brands including The Children's Place, Kohl's and DSW are running back-to-school campaigns on Pinterest, which cites comScore data showing around 47 million American shoppers used its site to find ideas during 2017's back-to-school season. "With 80 percent of US moms and [about] 40 percent of US dads on Pinterest, there's a huge opportunity for brands to reach parents while they shop for the new year," wrote Pinterest's Eric Alessi in a company blog post.
RPA's emotional 30-second spot for Dole Fruit Bowls, "Traditions," traces the life of a mom and her daughter through handwritten messages on the brand's bowls. The spot ends with the grown-up daughter handing her mom a bowl that reads on top, "You're going to be a grandma."
GroupM's Susan Schiekofer talks about why Facebook is still an effective channel, Instagram's growth, how to prevent ads from monetizing fake news and improving measurement. "One thing that I think we as an industry need to do is to truly understand what the distribution of impressions is," she says.
Foot Locker and ASICS have partnered on a "Welcome to the Dojo" line of shoes and apparel that they're promoting with a digital anime series. "The Sun and the Snake" will run on Foot Locker's Instagram and YouTube channels.
Women are bombarded with messaging that says they can have it all -- they can be a career leader, a great mom who's spearheading a flexible work environment, and the woman who empowers others via social and networking to be their best for themselves and their children, writes The Good Agency's Emma Howard. "Maybe your new hobby is being kinder to yourself and learning to say no sometimes. ... Maybe you are enough," she writes.
Droga5 has been named as Thorne's first lead agency to boost brand awareness and growth of the at-home testing and dietary supplement company. "Getting the opportunity to go upstream and build a business with a category innovator like Thorne, to take them to the next level of their success, is hugely rewarding and exciting," said Droga5's Jonny Bauer.
Gerber Childrenswear is touting its new organic cotton Essentials baby line sold at Target and Walmart with a digital campaign targeting millennial parents. The push includes YouTube ads, pre-roll video on mobile and desktop, and Spanish-language spots.
Artificial intelligence is a powerful tool to enhance research, enabling marketers to glean insights at scale from qualitative data that shows how consumers are actually thinking and feeling about certain topics or products, writes Andrew Konya. "Winners will be those who can understand customers and react to that understanding the fastest, and early adopters of tools and paradigms that enable this will realize a decisive market advantage," he writes.