Wieden+Kennedy Portland's new ad for Nike touts the brand's VaporMax Air sneakers with a montage of shots of professional and amateur athletes as they take deep breaths before competing or gasp for air as they push their bodies to the limit. A tagline reads "Air moves you."
Television advertising investment plummeted 7.8% in 2017 to $61.8 billion, the biggest drop in two decades outside of a recession, and TV audiences are falling as viewers turn to digital video instead, writes Lucas Shaw. Networks are boosting their digital streaming services and working on better targeting for advertisers to compete with the likes of Google and Facebook, but Magna Global's Michael Leszega defines the current state of play as "a tipping point."
Air Canada tapped native star Ryan Reynolds to narrate its Winter Olympics spot from FCB Canada. "Our Time" debuted during the Games' opening ceremony and spotlights the diversity, equality and kindness of Canadians, with Reynolds saying, "We find strengths in our differences."
Barton F. Graf's Gerry Graf talks in this podcast about his journey in advertising and how although rejection is part of life as a creative, it's what made him braver, work harder and become better. "The funniest thing is you'll get a lot more rejection from clients because nothing you're going in with is safe. Try to push people," he says.
Brands have to show their values, passions and beliefs to connect emotionally with consumers in a continual era of digital disruption, writes TBWA\Chiat\Day Los Angeles' Neil Barrie. This involves "mining the humanity of their own story and of the everyday stories of the customer's lives to find that intangible human quality that is uniquely theirs that lives beyond the bricks and mortar and ones and zeros," he writes.
Huge has won agency of record for legwear brand No Nonsense, which will encompass managing media and communications, creative and strategy. Huge Atlanta's Carrie Philpott says the agency's first work will feature creative focused on empowering women and the goal is to help the brand establish a stronger digital presence and connect with younger women.
Snap is extending the use of its Marketing API from a select group of partners to everyone, encouraging marketers to "build the Snapchat ad solutions that perform best for them and their customers," says Snap's James Borow. The application program interface enables improved targeting and measurement by adding in first-party data and the ability to programmatically optimize e-commerce ads based on inventory levels.
PlayStation and BBH NY teamed to present a near-3D, immersive ad experience during halftime at the NBA's Golden State Warriors versus San Antonio Spurs game on Feb. 10 for PS4's "God of War" game. The event was shown on Facebook Live and about 30 seconds were displayed during an ESPN commercial break.
AT&T's new push from BBDO, Organic and Hearts & Science features an anthem 60-second spot, "More for Your Thing," which vows to bring viewers more of the digital content they love, whether it's binge-watching, virtual reality, social media or watching funny videos on YouTube. The ad is running during NBC's Winter Olympics coverage and on digital.
NASCAR reports that since Snapchat launched its new look viewing figures of the brand's stories have spiked 80%, which could indicate that despite users initially complaining about the redesign, it's a win for advertisers, writes Garett Sloane. NASCAR's Scott Warfield says, "The update is surfacing NASCAR content and helping us showcase the sport to substantially more users."