Facebook has rolled out its AR Studio to all creators, including its "World Effects" feature, which is similar to Snapchat's World Lenses. "We want artists, developers, brands and more creators to be able to build and share amazing AR experiences," Facebook's Ficus Kirkpatrick wrote.
Local cable video advertising sales will rise 7.9% to $6.8 billion in 2018, according to BIA/Kelsey data. Total local video ad revenue will account for $32.8 billion, or an 8.4% rise.
IPG's The Martin Agency has named Kristen Cavallo as its new CEO, replacing Matt Williams with immediate effect. The move follows Chief Creative Officer Joe Alexander's departure from the agency amid allegations of sexual harassment.
Russian game studio Playrix is taking a new approach in its app-installation campaigns by getting creative involved to help advertisers spend marketing budgets more effectively. Artur Grigorjan, head of growth marketing for the studio, said, "By this point, most advertisers have enough expertise when it comes to buying. Now they're transitioning to the next level, which is how to buy effectively with the same budget, and that's where the creative kicks in."
4A's President and CEO Marla Kaplowitz talks about working with other industry groups, and in particular, the group's relationship with the Association of National Advertisers and her goal to work together to address joint issues. "We are making progress. ... It just takes time to make sure that trust and that relationship is there," she says.
Agencies and brands should be up in arms about the likely repeal of net neutrality as it will have a massive impact on digital advertising -- from the cost of inventory to slow loading times affecting viewability impressions, writes Elizabeth Bleser. "[T]he digital marketing industry will need to completely reinvest itself and brands that will no longer be able to pay agencies to help them fairly compete," she writes.
Hannah Mirza outlines five ways artificial intelligence is being used today to improve advertising, including the technology being employed to match brands with the right influencers and to make real-time bidding decisions across programmatic inventory. AI is also being used to retarget digital ads more intelligently -- and less annoyingly -- and to power chatbots to improve the customer experience, she writes.
Hallmark Channel's Countdown to Christmas programming viewership is up 4% from last year, with it's five-night Thanksgiving push resulting in the network's highest viewership numbers ever. Ad revenue is rising each year, too, with Target as one of the largest sponsors of the Thanksgiving programming event and other brands integrating products into shows.
Bud Light is capitalizing on the viral popularity of its "Dilly Dilly" phrase with a TV spot airing across NFL and sports broadcasts to tout its "Super Bowl Tickets for Life" sweepstakes. The brand's "Banquet" ad debuted "Dilly Dilly" and has been watched 1.64 million times on YouTube, with a second digital spot focusing entirely on the catchphrase garnering 2.2 million YouTube views.
BBDO New York and Sandy Hook Promise are marking five years since the Sandy Hook school massacre with a haunting documentary-style spot that features students, teachers, first responders and parents talking about the warning signs of a shooting that's happening "tomorrow" and the actions they might have taken to prevent it. The ad is running across Sandy Hook Promise's social channels and through influencer posts -- all featuring a Facebook donation button.