Advertising
Top stories summarized by our editors
7/18/2018

Despite being the final two contenders in the World Cup, the French and Croatian teams may not have been the most popular, at least according to YouTube hits. The top five searched and viewed teams -- Argentina, Brazil, Peru, Portugal and Mexico -- were all from Latin America.

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YouTube
7/18/2018

Telemundo expects to rake in more than $225 million in revenue from airing the World Cup this year. In 2014, Univision reported $177 million in revenue.

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New York Post
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Univision, Telemundo
7/18/2018

TV networks, both broadcast and cable, are embracing better audience-measurement tools to increase revenue. "Networks are also thirsting for data that proves what most marketers already believe: TV advertising is effective both in building brands and generating sales," writes Jon Lafayette.

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Broadcasting & Cable
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Jon Lafayette
7/18/2018

Lola tapped actress Lena Dunham and other influencers to give advice on sex via a hotline called "Let's Talk About It," where callers can listen to recorded thoughts from the influencers. The campaign from Giant Spoon includes a mural in Brooklyn to promote the hotline.

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The Drum (Scotland)
7/18/2018

Omnicom announced a 2% organic revenue increase in the second quarter, below the average analyst estimate of 2.3%, per FactSet. The holding company experienced a 1% fall in North American organic revenue with a 11.2% rise in European organic revenue, compared to the same time last year.

7/18/2018

Google's Chrome no longer allows videos to automatically play with sound, and advertisers should welcome the change, as multiple studies show that such intrusive advertising is ineffective, writes Adam Cohen-Aslatei. "Click-to-play video, in addition to providing more powerful brand metrics, is non-interruptive and ultimately puts audiences in control," he writes.

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Adam Cohen-Aslatei, Google
7/18/2018

Many brands are taking advantage of memes in advertising, though this can be tricky to get right, writes Adam Pierno. Pierno notes this can be a challenge: "The closest most brands get is mimicking the meme format with posts for social media that either borrow from popular memes to insert the brand promise or try to look like a meme."

7/18/2018

Interpublic Group Chairman and CEO Michael Roth spoke at a recent event about how agencies must start taking real action to boost diversity, not simply by meeting quotas, but by incorporating inclusion and diversity into financial and business objectives. "The statistics on women in our industry are embarrassing, but when you look at the statistics of people of color in our industry, it's disgusting to see how our industry is so far behind what other industries are doing," he said.

7/18/2018

Publicis Media has won the global media account for Lenovo following a review and has formed a dedicated agency called Lenovo One Media that will combine talent from Spark Foundry and Peformics. The brand's worldwide account is worth $125 million, per comVergance.

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Lenovo, Publicis media, Spark Foundry
7/18/2018

The US population will pass major demographic milestones in the next few decades, with immigration replacing births as the main driver of growth in 2030 and children being outnumbered by older adults for the first time in 2035. The country will add approximately 1.8 million people per year from 2017 to 2060, with more than half of those -- 1 million -- being Hispanic.

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Next Big Future