Advertising
Top editor picks, summarized for you
12/2/2016

Groupon and agency O'Keefe Reinhard & Paul have launched the brand's first-ever seasonal campaign to tout gift experiences such as sky-diving jumps and massages and products such as GoPros and Vitamix blenders. Two television ads will run on Comedy Central, Fox, Bravo, NBC and other networks.

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O'Keefe Reinhard, Paul, Groupon, NBC, Fox
12/2/2016

Nearly three-quarters of US marketers will turn to Instagram in 2017, compared to around two-thirds who will use Twitter, eMarketer reports. In 2016, 66.1% of marketers have employed Twitter in contrast to 53.2% who use Instagram for marketing purposes.

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Twitter, Instagram
12/2/2016

MullenLowe's latest push for JetBlue touts the brand's all-you-can-eat goodies with an edible print ad in the New York Post. The airline's previous campaigns from the agency included giving away free fares to passengers on board with crying babies.

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MullenLowe, JetBlue
12/2/2016

Shell is bringing its #makethefuture campaign to Snapchat with a rebooted version of the music video the company released last month. The video -- which features performers such as Jennifer Hudson and Pixie Lott singing a cover of American Authors' "The Best Day of My Life" -- has been reformatted for Snapchat's vertical video and includes interactive features.

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Adweek
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Jennifer Hudson, Shell
12/2/2016

Droga5's Annette Berry discusses how striking design emerges from meticulous research. She explains how "informed and intelligent" solutions should always be prioritized over placing a superficial gloss on client problems.

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Droga5
12/2/2016

Four agencies share their strategies for maximizing voice-activated virtual assistants such as Amazon's Alexa and Microsoft's Cortana. Huge runs regular hackathons to encourage staff to experiment with technology, and We Are Social issues a daily headline on the Amazon Alexa.

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Digiday
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Amazon, Alexa, Microsoft
12/2/2016

VaynerMedia and Vimeo have partnered to create digital content unit, Vimeo/Vayner Studio. Only filmmakers from Vimeo's hand-selected Staff Pick channel will be eligible to work on brand campaigns.

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Advertising Age
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Vimeo
12/1/2016

Burger King is touting the limited-time return of Cheesy Tots with actors Jon Heder and Efren Ramirez reprising their roles as Napoleon and Pedro from the 2004 film "Napoleon Dynamite." The ad garnered 262,000 views on Facebook on its first day.

12/1/2016

Pinterest has updated its business pages to allow brands to spotlight buyable pins and exhibit five boards on their profiles. The boards can be regularly updated to highlight seasonal items, products on sale as well as other features.

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Internet Retailer
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Pinterest
12/1/2016

Forsman & Bodenfors' latest spot for Volvo Trucks touts the technological precision of the Volvo FH by dragging a paraglider along a precarious mountain road in the Croatian Alps before dramatically navigating under a narrow bridge. "The Flying Passenger" shows how the truck managed to maintain an even speed on the winding, steeply inclined road.

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Adweek