BBDO New York is highlighting pet adoption for Pedigree with a "Pick Me" spot that shows humans in cages longing to be selected by a dog seeking a new companion. The ad ends with copy on the screen reading, "Sometimes you need a dog as much as a dog needs you. Adopt."
LatinWorks' new humorous campaign for Snickers Almond and Snickers & Hazelnut aims to woo millennial Hispanics, with one spot showing a man at a doctor's office who is then diagnosed with an inner "boy band" disorder, curable with a Snickers & Hazelnut. The ads have collectively racked up over 75,000 YouTube views, and the campaign includes paid digital ads and in-store promotions.
Ogilvy & Mather Chicago's spot for Americans for Responsible Solutions, founded by gunshot survivor former Rep. Gabrielle Giffords, focuses on current US gun laws. "The Bulletproof Poster" spot shows posters placed across several cities -- including one outside the White House -- with the statement that the poster "stops bullets because our gun laws don't."
Black Box Wines and Constellation Brands, with the help of Turn and Oracle Data Cloud, have engineered a data analytics approach that allows comparison of digital ad delivery data and purchase data on a short enough timeline to allow marketers to adjust targeting and optimize ad delivery while a campaign is still in progress.
AppNexus has unveiled a multimedia "superauctions" service that enables ads of all media types, such as video, native or display to compete for one ad slot in a single auction. The company has also released a BannerStream ad product that inserts video into display ads, which is designed to reduce loading times and improve the user experience.
Dieste's new spot for Goya features Latin American parents aghast at the Americanization of their children, with one spot showing a girl telling her mom she needs to bring some Latin food into school and excitedly suggesting that this should be nachos. The spot tells parents to "Win them back," and shows them doing just that with authentic homemade food using Goya products.
Advertising needs to bring back creative nonconformists -- the people who are willing to challenge corporate culture and brands in pursuit of the best ideas, writes Mark Wnek. "At what point did ad agency clients start coming to us because we're the same as them?" he asks.
IPG's Michael Roth talks about the holding company's plans in Europe, why he's not worried about the Brexit effect and why having a deep pool of diverse skills matters. "There's no question that the integrated offering is the compelling argument we bring," he says.
DDB Chicago is reportedly poised to become lead social and digital shop for Miller Lite. DigitasLBi is the brand's current digital shop and 180LA handles creative.
McCann New York's new campaign for Nespresso stars George Clooney popping up inside iconic movies, appearing next to the Muppets in their big-screen debut, alongside John Candy in "Planes, Trains & Automobiles" and with Burt Reynolds in "Smokey and the Bandit." The campaign is running across TV, social and digital in the US and Canada.
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