Goodby Silverstein & Partners' new campaign for nonprofit Common Sense Media stars Will Ferrell humorously sending a serious message -- that an obsession with smartphones can adversely affect family relationships -- and urges people to sign up to #DeviceFreeDinner. One spot shows Ferrell's family talking about how much they miss him, while he sits obliviously at the dinner table with them and gets excited about a new cat filter.
MLB Network is touting the Major League Baseball playoffs with its third #WeKnowPostseason social campaign, this time using archived footage featuring players such as John Smoltz, Kevin Millar, Pedro Martinez and Sean Casey. Campaign video views have topped 800,000 so far, and the social pushes in 2015 and 2016 garnered 1.7 million views, MLB Network reports.
Twitter has launched a service for advertisers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming "an agile, rapid-response hub that responds quickly to creative briefs," Twitter says, and brands such as Macy's and Converse have already trialed the service.
The 4A's is continuing its 100th anniversary celebration with a partnership with Pinterest that includes five boards on the platform that showcase creative talent in art direction, copywriting, storytelling, interactive media and innovation. Pinterest's Jason Wire said content will come from advertising talent such as J. Walter Thompson's Jessica Toye and McCann's Lizzie Wilson.
Fraud-detection company Forensiq has discovered a sports bot that is using malware to hijack publishers' ad space on sites that include all 32 NFL teams, ESPN, MLB, CBS Sports and the NBA -- comprising 340 million impressions. The bot is concentrating on video ad formats and has cost advertisers between $200 million and $250 million each year, Forensiq reports.
Publicis' third-quarter earnings increased organically 1.2% to hit $2.66 billion, down from analyst predictions of a 1.8% organic rise. The company's shares have dropped 6.6%, and WPP's shares also fell 3% as investors expressed concern about the results.
Wieden+Kennedy New York has created two TV spots for Bud Light that will run during AMC's premiere of the new season of "The Walking Dead" and the match between the Falcons and the Patriots on NBC. Each spot is geared toward the specific programming, with the humorous ad on AMC featuring a group of friends trying to survive a zombie apocalypse.
Marriott has launched a global review of its media business -- which has been managed by MEC for six years -- citing its recent merger with Starwood Hotels and Resorts as the reason behind the move. The brand invested $195 million in US measured media last year, Kantar Media reports.
Mary Keane-Dawson writes that the advertising industry must use momentum from the #MeToo campaign to end the industry's own sexual harassment and assault issues. "This behavior in our industry is totally unacceptable. Totally disrespectful. Don't deny it. Just stop it," she writes.
Pinterest's Ads Manager now includes search ads, which give advertisers the opportunity to target users browsing for specific items via keywords and product categories. Advertisers can also use the platform's Taste Graph to auto-target search ads based on over 5,000 consumer interests.
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