WPP's GroupM is rolling out global viewability standards that mandate that 100% of ad pixels are in view for a certain amount of time across all formats. Pre- and mid-roll video impressions must be instigated by users with sound on and watched for at least 50% of their duration, and social video impressions can be user-initiated or auto-played, with sound on or off.
Always has brought back #LikeAGirl with a new spot from Leo Burnett Chicago that tells girls going through puberty that trying new things is more important than a fear of failure. "Keep Going" features girls at schools persevering with new challenges, and the brand has also tapped actor Yara Shahidi as an ambassador.
Nielsen is lending its data expertise to the realm of esports to offer "sponsorship valuation, fan insights, custom industry research, and consulting services," the company said. Esport24 reports that the major esports tournament playoffs so far this year have attracted sponsorship value from $75,000 to almost $17 million.
Vogue has teamed with Google to bring its September edition to life on Home devices, with users able to ask the device to unlock voice content from the magazine's writers about the articles they have written. Print ads are running in the magazine to promote the Google Home tie-in, and the collaboration is "the first of its kind," a Google rep said.
Epic Signal's new campaign for NerdWallet features Frank, a happy-go-lucky gentleman whose financial ineptness emphasizes the importance of saving up for the experiences that make life special. The spots are running across social, including on the brand's Facebook page.
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, much like TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-like video service aims to put Facebook in sharper competition with online rivals and traditional television.
Regular exercise can help clear your mind and a proper diet can help you remain healthy, each of which will help you reduce your stress levels, writes Ernie Bray. In addition, successful professionals must consistently put negative events in perspective, Bray writes.
Interns at Possible Cincinnati were challenged to find new ways to attract talent, and they responded by creating a Tinder profile called Cincy to match like-minded people to the agency. "I fundamentally believe that no matter where you are, you should learn from the people above you and be inspired by the people below you and today was that moment," Executive Creative Director Adam Kahn said of the interns' innovation.
WPP's Mindshare has been selected by French pharmaceutical company Sanofi to manage its global media business, replacing Zenith, while US media has been handed to Havas Media Group. The company invested $1.5 billion in advertising in 2015, per Ad Age Datacenter.
MullenLowe has unveiled the latest spot in Hyatt Hotels' "World of Understanding" campaign, a short film that features artist Tarriona "Tank" Ball speaking a message of hope and unity. The video starts by telling the story of how the new Hyatt Regency Atlanta in 1967 opened its doors to host the 11th annual Southern Christian Leadership Conference for Martin Luther King Jr., when other hotel chains had turned him away.
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