22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
Brands are becoming more aware of the legal pitfalls, consumer trust issues and potential loss of targeting options of advertising on Facebook after the platform's data privacy crisis. However, few have abandoned the platform, as GroupM's John Montgomery explains: "The major question we've asked together of ourselves and our clients is will this affect user engagement on the platform, and we haven't seen any of that yet."
Publicis Groupe has a reported a net revenue gain of 1.6% in the first quarter to hit $2.6 billion, driven partly to 2017 business wins such as Diesel and McDonald's. Growth in North America was up 2.8%.
HP's latest diversity recruitment campaign focuses on the Latino community by challenging stereotypes and showcasing Latino professionals who work in a variety of careers. The spot, "#LatinoJobs," ends with HP's Kim Rivera saying, "Help us reinvent what a Latino job means by being a part the change."
180LA's campaign for Postmates woos choosy New Yorkers with outdoor ads that show how easy it is to order what you want when you want from six brand partners -- Milk Bar, The Meatball Shop, Shake Shack, CHLOE., Tacombi and Halal Guys. The brand is also offering six weeks of free delivery as part of the push and hopes its witty "We Get It" billboards will also be shared via social media.
Nielsen Watch research shows that consumers who viewed relevant ads on Twitter were 23% more likely to subsequently watch football games on television. The study also reviewed BET's joint Twitter and TV campaign for the "Hip Hop Awards," which resulted in those who were exposed to ads on both channels being more likely to watch the show than those who only saw the television ads.
Omnicom's BBDO has been selected by Dunkin' Donuts as its new creative agency of record, and Arc Worldwide has been appointed to handle in-store marketing; incumbent Hill Holliday chose not to take part in the review. Dunkin' Brands invested about $150 million in US paid advertising in 2016, per Kantar Media.
CBS has launched a cross-platform ad-selling unit, Eye Max, which will concentrate on native content and branded entertainment. CBS ad veteran Linda Rene will lead the team.
The Ad Council has created a public service campaign in collaboration with the Gill Foundation titled "Beyond I Do" to spotlight the work to be done to combat LGBT discrimination. The push from CP+B features real families describing the prejudice they face in the US and also includes national radio spots narrated by actor Nick Offerman.
Vans has followed up its International Women's Day campaign with another look at diversity and culture in its "This Is Off the Wall" series, which encourages people to get out and experience new people and places around them, then take photos. "All the stories within the series will include a call to action for anyone, anywhere to participate so that we can enable creative experiences and experimentation worldwide," said April Vitkus, senior director of global brand marketing and strategy at Vans.
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