REI is repeating its nationwide store closure during this year's Black Friday to encourage consumers to "#OptOutside" instead. Google, Subaru, Keen and Prana are among the other brands joining in as part of the campaign from Edelman, Starcom Mediavest Group and Venables Bell & Partners.
Droga5's latest ad for Under Armour stars Stephen Curry as he's encouraged by fans to overcome last season's National Basketball Association championship loss. "Make that old" emphasizes that the best, for all of us, is yet to come.
Dos Equis has revealed its first full ad featuring the new Most Interesting Man in the World, Augustin Legrand, who is joined by an equally interesting woman played by actor Marina Artigas. The updated campaign is courtesy of Havas Worldwide, New York, which managed the original Dos Equis campaign.
The Martin Agency has invented Raccookin' for Geico, spoof cooking ads starring enterprising, garbage-stealing raccoons. A TV spot shows raccoons making their way through garbage cans, with one who describes finding "mango chutney and burnt hair."
Forty-seven percent of ad professionals say that they have "low" or "dangerously low" morale, in comparison to a combined 34% in 2015, according to the Second Annual Campaign US Morale Survey. Sixty-three percent of those with low morale indicated they are actively seeking new jobs.
Research from J. Walter Thompson and Forethought has discovered that consumers are less receptive to advertisements that air after political messaging. The results were true despite the negativity or positivity of the political ad.
Sheiresa Ngo outlines seven items to leave off your updated resume, including details about your hobbies and jobs that have no relevance to the position. "Remember that the resume that got you your current job isn't necessarily going to help you get your next job," she writes.
The 4A's Stratfest conference this year was filled with talks about the need to bring back a strategic approach to advertising. "Now more than ever before, our industry needs to demonstrate the value of strategic insight," writes J. Walter Thompson's James Friedman.
Facebook's internal advertising unit, The Factory, has launched a campaign promoting its live video. The push showcases footage shot using Facebook Live, with Facebook's Rebecca Van Syck saying they wanted "to try and close [the] gap" between being aware of live video and actually testing it out.
GSD&M's new ads for Steak 'n Shake feature two comedic actors posing as old men and shooting the breeze about 1934, the year the restaurant was founded. "You Can't Trust Machines" sees the pair discussing why powdered milk doesn't hit the spot when it comes to milkshakes.
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