Papa John's is focusing on its commitment to quality ingredients in a 60-second spot from Grey, New York. The campaign has been backed up by open letters in USA Today from founder John Schnatter and an invitation for food bloggers to visit company headquarters and watch pizzas being made.
Julia Louis-Dreyfus stars in new ads for Old Navy created by Chandelier that sees her take on the role of a haughty, overbearing mom. In "First Day of School Style," she drives her extremely overdressed son to school, only to turn the car around after receiving some fashion advice from some Old Navy-clothed kids.
The "Fix in Six" Vine campaign for Lowe's is being brought to life via window displays at the retailer's new store in Manhattan. The tutorials feature problem-solving tips for cramped city living and will also stream on Periscope. "It's been a great introduction to the community and our introduction to being at the sidewalk," said Jonathan Luster, vice president of concept and market development.
Adidas has unveiled a new activewear clothing range for 13-to-17-year-old girls called Adigirl that incorporates fashion into athletic gear. "Adigirl was created to specifically meet the needs of the female teen athlete and provides her with versatile options that can be worn for more than just practice," said Senior Design Director Katie Becker.
Buffalo Wild Wings Vice President of Marketing Bob Ruhland talks in this interview about why the chain focuses on the "sports experience" and how it communicates with millennials via electronic and social platforms. "What's happened with social and digital media across the industry is that advertisers have stopped interrupting what people are interested in and have started being what people are interested in," he says.
Agencies should consider taking an Uber-like approach, retaining the relationship with the client, the creative strategy and the data, but not the execution, said Kimberly-Clark Chief Marketing Officer Clive Sirkin. The same thought was raised by Unilever's CMO Keith Weed, who praised Uber and Airbnb, while saying the ad world has become too fragmented and "the time when we went to one agency to really manage the whole brand needs to come back in some shape or form."
AKQA has created a new role of product director for 26-year-old entrepreneur Zac Park. The job will entail working to develop clients' integrated product and service development initiatives, as well as collaborating with students from AKQA's Future Academy and Future Lions to bring their experimental creations into the commercial world. "I totally understand how the end consumer thinks and how to create a product they'll like," Park said.
NBCUniversal is launching its marketing campaign for the 2016 Summer Olympics in Rio de Janeiro with a 60-second spot across its 18 channels, appealing to both consumers and advertisers. The ad is accompanied by an online and social media push using the hashtag #RoadToRio, with storytelling content about the Games and various athletes.
Peet's Coffee & Tea changed its summer coffee offering from iced to cold brew and has experienced a sales upturn of 70% over last year. The chain tapped into the growing appetite for cold brew due to its smoother taste that has a less "harsh, bitter note," says Peet's General Manager Tyler Ricks.
Bud Light has created colorful individualized designs on 200,000 cans using HP's vertical-printing technology. Beer drinkers at the Mad Decent Block Party, a music festival across cities in the U.S. and Canada, will get the opportunity to sample their very own packaging. "[T]his is really tapping into the desire for millennials to have a unique experience. All 200,000 cans produced will provide 200,000 different experiences," said Bud Light's Alex Lambrecht.