Agencies are getting creative in order to find the best interns for their programs. Space150 is using a chatbot to find this year's summer interns, asking those interested a series of questions before matching them to the right application opportunities, while Havas sought candidates for its winter internship program with an Instagram Stories campaign that asked users to create a Story on the platform that could sell a Chicago winter.
More than 1 million brands now advertise on Instagram, a 400% spike in the past 12 months, the company announced. The platform says it's developing a tool that will enable consumers to book appointments with businesses via brand profiles and also noted that more than 120 million consumers have contacted a brand via the platform in the past month.
Sears could be on the cusp of going under as it struggles with liquidity problems after years of declines and losses. If the company shutters its Sears and Kmart stores, it will be a significant loss for its agency of record, Havas, as the holding company is the sixth largest retail advertiser in the US and spent
$257.3 million on measured media in the US in 2016.
IPG Mediabrands and MillerCoors have launched "Miller Lite On-Demand," a range of connected home services that enable people to order beer via Amazon Alexa or by pushing a button that uses Amazon Dash Button hardware. Drizly will then deliver the orders within an hour to a select group of 500 customers.
Verizon, AT&T and Johnson & Johnson are the latest brands to pull their ads from YouTube and Google's display network after the ad-placement controversy that has seen brands' ads appear next to extremist content. More than 250 brands globally have stopped advertising on the platform, and Google has responded by saying it is immediately putting in place processes to give advertisers more control over where ads appear.
Publicis Group and Microsoft are deepening their partnership by uniting the holding company's Cosmos A.I. marketing technology with Microsoft's Cortana Intelligence Suite and Azure cloud platform to help advertisers gain deeper consumer insights. "Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations," Microsoft's Joseph Sirosh said.
Partners & Spade's new push for Shinola, "Let's Roll Up Our Sleeves," is a call to action for America to work together to improve the lives of everyone. The campaign features community-based enterprises such as Alma Backyard Farms and the Center for Youth Wellness, and it is running across digital, print, outdoor and on social with the hashtag #Rollupoursleeves.
The NFL has announced that it's cutting down on the frequency and duration of ads during broadcasts of games, aiming to get rid of ads before and after post-score kickoffs. The NFL is also seeking to limit ad breaks to four each quarter but is planning to retain the same number of spots.
Wells Fargo is seeking to regain consumer trust and boost customer numbers with a comprehensive campaign from OMD called "Building Better Every Day," which will run across digital, print, mobile and television. The bank spent $183.8 million in the first 11 months of 2016, a 15% increase from the previous year, Kantar Media reports.
Goodby, Silverstein & Partners' new spot for Adobe shows a bank robbery thwarted by a teller who identifies the criminals through a mobile app powered by Adobe Experience Cloud that notified her of the suspects' entrance. "We thought it was a sneaky way to show people what a digital customer experience actually is," said GS&P's Will Elliott.
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