Rachael Ray is touting two new products from her Nutrish pet food line that was created in collaboration with Ainsworth Pet Nutrition. A $40 million push includes TV spots, an interactive cover on Woman's Day and sponsorship of a new Pets section on the digital version of US Weekly.
The National Association of Realtors teamed with ABC on a placement during “Modern Family." The character Phil Dunphy emphasizes during a show that he is a "Realtor" and not merely a real estate agent.
Adam&Eve/DDB's campaign for Harvey Nichols affectionately jabs at the fashion style of some of the world's greatest men. "Great men deserve great style" pokes fun of President Barack Obama's "dad jeans" and Albert Einstein's sandals among others.
Advertising agencies no longer just have to contend with the likes of Google and Facebook encroaching their territory, but also consulting firms such as IBM, Accenture and Deloitte that are muscling in on digital marketing, Leila Abboud writes. "[A]gencies are going to have to compete with everyone else for tech talent and up their game in software and analytics," she writes.
Nearly three-quarters of consumers aged 16 to 39 say that they don't like targeted ads in their social media feeds, Harris Poll and Lithium Technologies report. Additionally, 56% say they have cut down their time on social media to avoid ads.
72andSunny created a campaign for ESPN that urges consumers to watch the network's live coverage instead of wasting time streaming shows, browsing social sites or posting pictures of food. "Sharing your life can wait, because it's just like everyone else's," one spot declares.
StubHub's latest campaign from Goodby Silverstein & Partners encourages people to get out and experience live events. TV ads contrast the excitement leading up to events such as a baseball game and a ballet performance with a lone man in his apartment preparing a microwave meal for one.
WPP has dropped out of the review for McDonald's creative business, leaving Omnicom (DDB) and Publicis (Leo Burnett) to vie for the account. Sources say that a short deadline for the pitch and the financial deal offered by the chain were the reasons the agency decided not to pursue the opportunity further.
The latest Chase for Business campaign from Droga5 New York asks small businesses to submit their "morning bell," pointing out that small-business operators are often early risers who fly under the radar. "People are starting to value the craftsmanship, service and experience a small operator can put in, and this campaign helps celebrate and identify those small businesses in communities," Droga5's Justin Ruben said.
Former Havas boss David Jones discusses why he set up You & Mr Jones and explains why he is focusing on people-powered marketing. "Do I think people-powered marketing is going to be better than the absolute best people working in the ad industry? No. Do I think it's better than 95% of the work that comes out of the ad industry? Yes, absolutely," Jones said.
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