Ben Harrell, Priceline.com's senior vice president of marketing, uses numbers to target and adjust the company's marketing strategy. Harrell states, "We'll test something, we'll put it out, we'll see what customers respond best to, and we'll go with what the customers choose."
Project Worldwide shops Motive Made Studios and G7 Entertainment Marketing have created a digital video series for Ram Trucks that follows rising country music star Brent Cobb in Nashville, Tenn., as he creates and produces his new single, "Ain't A Road Too Long." The brand worked with Talenthouse to crowdsource lyric videos for songs that will embody its "Long Live" campaign, which will be shown on Ram's website and YouTube channel.
The recent events in Charlottesville, Va., have reinforced the need for brands to take an inclusive approach, Siegel+Gale's Khalil Grell writes, noting there are three key takeaways for advertisers. Connecting with all of your audiences, ensuring diversity is a core value and taking action -- not just talking about it -- are essential components of a successfully inclusive brand.
Kind has placed an installation in Times Square that represents 45,000 pounds of sugar, "the amount that US kids eat every five minutes," according to the brand's head of integrated communications, Drew Nannis. The installation also features statues of children that look like they are made from sugar, and a campaign to tout Kind Fruit Bites from Magnetic Collaborative will be supported by digital video and social elements.
360i's new integrated push for Hanes, "Chill Like MJ," features a social interactive spot running across Facebook, Snapchat and Messenger that lets users choose what Michael Jordan should do in a variety of scenarios. Viewers of the video then have the chance to enter a sweepstakes, with one winner getting to meet Jordan in person.
If you've had a history of hopping from job to job, the most important thing is to own your work history and emphasize the skills and experience you've accumulated when interviewing for a new position. Make sure to let hiring managers know that you're looking for a long-term home with your next job, writes Jessica Vann.
New advertising business fell 9% in the first half of the year, with new wins dropping 12% in comparison to the same period in 2016, R3 reports. R3's Greg Paull says this trend can be partly explained by the "increasing evaporation of the AOR and the growth of the Project Partner."
VML created a campaign for the UN timed with World Humanitarian Day that used Facebook's new Camera Effects Studio feature to enable humanitarian workers and civilians to live-stream their stories from war zones. Footage that taps augmented reality from the "Not a Target" campaign is also being displayed on digital billboards in Times Square and on TV and digital.
Droga5 has been named ESPN's new creative and strategic shop for SportsCenter and the entire brand, following the network's split from its 25-year-long relationship with agency Wieden+Kennedy in January. ESPN invested around $26.3 million in measured media last year, per Kantar Media.
Brands took to social media to be part of America's excitement about the solar eclipse, with content like Cracker Barrel's "Bisclipse" tweet that replaced the moon with a biscuit. Denny's, Slim Jim, Door Dash and Chiquita were just a few of the other brands who tailored social content to the solar eclipse buzz.
- Page 1