Fiat Chrysler Automobiles is touting the features of its Ram Trucks in a campaign from Doner. The "Long Live" push showcases how the vehicles are strong resources for farmers, first responders and families, and it includes TV spots, a dedicated website, digital ads and social marketing on Twitter, Instagram and Facebook.
US adults spend 22% of their total media time on social, Nielsen reports, with 61% of Facebook interactions about TV shows coming from women, compared to 39% from men. Fifty-seven percent of adults who watch TV while using their tablets turn to Facebook compared to 24% who visit Twitter, closely mirroring the percentages for those who watch TV while using a smartphone.
Johannes Leonardo's 90-second digital spot for Adidas stars a range of creators -- including basketball star Kareem Abdul-Jabbar, Snoop Dogg and artist Petra Collins -- performing as Frank Sinatra's "My Way" plays in the background. The ad is part of a global campaign to reintroduce the brand's EQT shoe line, highlighting that "original is never finished," the agency's creative chief Wes Phelan said.
Interpublic's Weber Shandwick and MRM McCann are launching a multiyear, multimillion-dollar push for Nielsen to show "The science behind what's next." The campaign aims to challenge stereotypes about the company, emphasizing its global reach and data capabilities.
Publicis' Mediavest Spark won KFC's US media planning and buying account after a review that did not include incumbent WPP's MEC. The brand invested $218.8 million in measured media in 2015, a dip of 12.3% from 2014, per Ad Age Datacenter and Kantar Media.
Increasing "pay-for-performance" contracts and project work are resulting in agencies demanding longer hours from junior staff with little reward as they seek to cut costs to keep up with client demands. "The pressure has been put on everyone really and truly to do more with less," Ark Advisors' Ann Billock said.
AOL has opened its Build Studio in Manhattan for the development of 360 video content and the repacking of that content for use on other platforms, including Facebook, Twitter and YouTube. "We view this space, this studio, as a physical embodiment of native advertising," AOL's Jesse Chambers said.
Meal-delivery-kit brands Blue Apron and HelloFresh are ramping up the rivalry with new campaigns. Droga5's spot for Blue Apron emphasizes the benefits of cooking with fresh ingredients sourced from family farms, while Domani's push for HelloFresh highlights the simplicity of using the brand to create delicious home-cooked meals.
Havas New York's campaign for TD Ameritrade includes three 30-second ads that will air during NFL divisional playoffs, as well as social, digital and print advertising. "The Green Room" shows how investors can prepare for their financial futures with the help of the brand's advisers.
Apple is touting the benefits of its AirPods wireless earbuds in a series of spots that showcase convenience and versatility. The campaign comes following the company's release of the iPhone 7, which did away with the 3.5mm headphone jack.
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