Droga5's first push for Pizza Hut features a homesick alien who's cheered up by "the best pizza in the entire universe." A radio campaign also includes a romance author touting the brand's "seductive pizzas" and a man stranded on Mount Everest longing for Meat Lovers pizzas.
Facebook overestimated the length of time advertisers' video ads were watched by as much as 60% to 80%. "This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach," the company said.
Companies such as JPMorgan Chase are investigating their relationships with agencies following the K2 Intelligence report commissioned by the Association of National Advertisers that found that undisclosed media rebates were received by ad shops. Other brands such as Sears, General Electric and AT&T are also looking into the issue.
Kate Stanners has become the global chairman of Saatchi & Saatchi, replacing Kevin Roberts who stepped down after making controversial remarks about women and diversity. Stanners will also retain her current job as worldwide creative chief of the agency.
Creative professionals should take time away from their jobs in order to re-center themselves, Max Lenderman writes. It is important to focus on your personal life, he writes, and "taking time away from our job can actually make us do our job better."
Land O'Lakes' "Delete to Feed" campaign from The Martin Agency is encouraging Instagram users to remove one foodie photo from their account, donating 11 meals via Feeding America in exchange. The push is aiming to give away 2.75 million meals, the equivalent of an approximately $250,000 donation.
Dentsu's Japanese performance marketing subsidiary DA Search and Link has told Toyota that there have been inconsistencies in its digital media buying. Dentsu says that it is "in consultation with [Toyota] regarding any further steps that may be required."
Over half of advertisers don't use programmatic as a media tactic, Hanapin Marketing reports. Eighty percent of those surveyed said they were positive about pay-per-click, and 86% said text ads were effective.
Prepare for a second-round interview with storytelling that showcases your skills and by researching potential colleagues to ensure the role is the right cultural fit. Talk about what you'd do in the job to help interviewers see how you'd fit in the role.
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