72andSunny's rebrand campaign for Carl's Jr. and Hardee's includes a central spot featuring a fictional Carl Hardee Sr. berating his wayward son for letting the family business become famous for its risque ads. The push aims to put food -- not scantily-clad women -- back on the menu and includes TV, digital and social ads alongside revamped menus, packaging, logos and company uniforms.
Samsung's new campaign for the Galaxy S8 and Galaxy S8+ features spots from Wieden+Kennedy, R/GA and Turner Duckworth that highlight how the phone's "infinity screen" is so sharp that "there is no boundary anymore between the phone and the world around you," marketing chief Marc Mathieu said. The push is being rolled out in three phases that include ads centering around nature, collaborations with YouTube stars and out-of-home activations.
JPMorgan Chase has cut its ad placement to 5,000 preapproved websites a month, down from the approximately 400,000 sites it used prior to the YouTube ad-placement controversy. Marketing chief Kristin Lemkau says that the strategy shift has had little effect on the visibility of the brand's ads or cost-per-impressions.
Google is trying to win back brands that have boycotted YouTube due to ad-placement worries by giving GroupM the list of all channels in its Preferred ad program. GroupM is working with OpenSlate to analyze content on all of those channels to identify which are safe for its client roster, which includes brands such as L'Oreal, Tesco and HSBC Bank.
Twitter has introduced Periscope pre-roll ads, giving publishers the option to show short video spots before replays or live streams. The product will be rolled out in the next few months.
The House has repealed the Federal Communications Commission's privacy regulations for broadband providers, introduced under the Obama administration. The rules required providers to get consumer permission before using or selling certain data, which observers said put them at a disadvantage with websites, which did not face the same restrictions.
Just 1% of ad executives in America are black women, per the Equal Employment Opportunities Commission, and The Advertising Club of New York and Interpublic Group hosted a summit to explore why black women are so poorly represented in the industry. "Action on the part of business leaders is the key to unlocking real change on this important issue," IPG's Heidi Gardner said.
The YouTube ad boycott by major brands is being maximized by TV networks, such as the Hallmark Channel, MTV and Comedy Central, to tout the quality of their content and its safety for advertisers during the upfronts. Nomura Instinet predicts Google could lose up to $750 million in ad dollars, but Pivotal Research Group's Brian Wieser said it won't have "any meaningful benefit" for television ad spend.
A Different Kind of Animal's new campaign for Krups is telling foodies to "Delight in the Details" and bring happiness to friends and family with their culinary creations. The push will run across Hearst Magazines brands, in print and digital, with 20 how-to recipe spots produced by Delish in collaboration with brand editors.
Barton F. Graf's campaign for Emerald Nuts is centered around consumer reviews of the brand on Amazon, with one ad humorously spotlighting one customer's succinct comments: "Yes Good." The brand has rolled out a digital series called "Revue of Reviews" with spots inspired by customer feedback.
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