KFC UK and Ireland has launched a series of "Friendship Bucket Test" spots from BBH London that feature real-life best friends being asked questions to show how much they know about each other. As they give their answers, each pair dives into a KFC bucket. The push also includes an online version of the quiz, and the brand is taking it on a roadshow to select outlets around the UK.
Wieden+Kennedy has brought the rivalry of Old Spice pitchmen Terry Crews and Isaiah Mustafa to a close in a new spot called "Truce." The pair cavort shirtless, playing football and having a friendly game of mini golf, before high-fiving to call a truce in ESPN's "SportsCenter" studio.
H&M has unveiled a two-minute Christmas extravaganza starring Katy Perry dancing and singing her way through a variety of festive outfits, backed by dancers dressed up as gingerbread men, reindeer, snowflakes, candy canes and other holiday-related items. The spot plays Perry's new song "Every Day Is a Holiday" in the background.
HP has launched a global push called "Keep reinventing" to promote the company's renewed focus on innovation. 180 LA has created a holiday video spot that will premiere on Thanksgiving that features a dad and his son using an HP printer to put together hundreds of photos and pictures to wish mom luck on the first day of her new job.
Social media and native advertising investment are expected to increase as marketers look for ways to circumvent ad blocking. Social media spend is estimated to be up 33.5% this year to $23.68 billion, and should grow to $35.98 billion by 2017, per eMarketer. Also, Yahoo is refusing to let some of its mail users look at their e-mails until they turn off their ad blockers.
ZenithOptimedia's Performics has won the global media account for Scoot, replacing incumbent MEC. The Singapore-based team will manage the brand's online and offline media buys. "They are a vibrant and fun brand, and we look forward to supporting their marketing and communications so as to #FlyScoot higher," Performics Singapore's Vivian Yeo said.
PepsiCo's announcement that it is getting rid of marketing procurement and replacing it with a marketing Center of Excellence shouldn't just be a cost-saving or blaming exercise, writes Maarten Albarda. The company should use it to improve the marketing system and make sure its marketing partners are ready to perform, "empowering them with critical information, tools, benchmarks and skills so they can negotiate and close a deal that fits Pepsi's overall business and marketing goals," he writes.
NCC Media makes its upfront presentations to advertisers in the fall, deviating from the standard industry timetable. NCC's Andrew Capone says the spot cable ad specialist simply doesn't work on the broadcast or cable network business cycle. "[T]he reality is that the money is spent pretty much on a linear basis across the 52 weeks of the calendar year. Showing what we have in October and November is the right time to influence the people who are going to allocate money across spot television as we compete in each of the 210 markets we are in," Capone said.
Coca-Cola is celebrating the 100th birthday of its glass bottle by teaming with Microsoft's "How-Old" facial-recognition tool. Consumers who upload a picture of themselves holding an iconic glass Coke bottle will get a surprise as the facial-recognition technology shows the bottle's age as 100 and turns the screen red. It's the first inanimate object to be recognized by the software.
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