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Top editor picks, summarized for you
8/25/2016

Honey Bunches Of Oats' new campaign from Burns Group is turning to pop culture and Snapchat to woo younger consumers. A TV ad features nostalgic icon Wonder Woman, and the brand is using Snapchat's Snap Ads Between Friends, which will show video content in between users' posts.

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Burns Group, Snapchat
8/25/2016

Honey Bunches Of Oats' new campaign from Burns Group is turning to pop culture and Snapchat to woo younger consumers. A TV ad features nostalgic icon Wonder Woman, and the brand is using Snapchat's Snap Ads Between Friends, which will show video content in between users' posts.

More Summaries:
Burns Group, Snapchat
8/25/2016

The growing popularity of video on Facebook is making some publishers worry that the platform may start to charge companies that publish branded content or alter their algorithm to prioritize brands that pay to promote their videos. Facebook in response has said the company has no plans to increase its revenue through branded content deals.

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Facebook
8/25/2016

Y&R has been chosen as lead creative shop for the US Census Bureau following a review that lasted nearly a year. The deal is worth $415 million, and the agency will manage the 2020 population count campaign.

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Census Bureau, The deal
8/24/2016

BBDO New York's new campaign for Bacardi is offering fans of electronic musician Goldroom the chance to find 10 pairs of VIP tickets to a gig hidden on the artist's website. Consumers have to activate Google Chrome's private browser to start the scavenger hunt, and additional treats include exclusive music and video clips.

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Adweek
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Bacardi, BBDO, BBDO, Google Chrome
8/24/2016

Google has announced plans to penalize mobile sites that include intrusive pop-ups by ranking them lower in search results. Google says the changes -- which will take effect in early 2017 -- are specifically geared to mobile, because pop-ups are especially problematic on smaller screens.

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Google
8/24/2016

Marketers are focusing on customized content, private marketplace and first-look opportunity strategies to take advantage of programmatic's targeting and measurement capabilities while reducing their exposure to ad fraud. "Though most of us are fundamentally using the same anti-fraud tools, we need to constantly test, iterate, learn, and adjust," said Direct Agents' Nicholas Galante.

8/24/2016

Agencies need to stop micromanaging brand direction with strict guidelines and instead encourage creative freedom, Sullivan's John Paolini writes. Agencies should focus on "instilling brand ideas and showing how those ideas come to life through different touch points," he writes.

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Sullivan
8/24/2016

A Sandvine report finds that the usage gap between PCs and other devices is closing as iPhones now comprise 12.54% of downstream traffic and Android devices 11.33%, compared to 18.49% for PCs. Mobile devices collectively account for 29.3% of downstream traffic in North America, up from 9% four years ago.

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Multichannel News
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iPhones, Android, Sandvine
8/23/2016

George Hamilton is back as Colonel Sanders in a spot that touts KFC-scented Extra Crispy Sunscreen. The company is giving away 3,000 bottles of the SPF 30 sunscreen on a first-come, first-serve basis.

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Colonel Sanders, KFC, George Hamilton