Budweiser has teamed with the Folds of Honor Foundation for a Fourth of July spot that tells the story of an army veteran who was forced to leave the military due to a spinal injury, and the sense of guilt he was left with when he couldn't help his friends during Desert Storm. The ad from VaynerMedia shows actor Adam Driver surprising the family, relaying his own story of being medically discharged from the Marines, and gifting the man's daughter with paid nursing school fees from the brand.
Johnson & Johnson Global Chief Marketing Officer Alison Lewis takes a problem-solving, consumer-focused approach to marketing the company's vast line of products. "The modern marketer needs to be a scientist, a strategist, a storyteller, and a socializer," said Lewis of what she calls the four Ss of marketing.
WPP agencies have been affected by a huge cyberattack reportedly aiming to shut down the Ukrainian government, with multiple offices globally left with no email or internet. Russian oil company Rosneft and Denmark's Maersk also experienced IT shutdowns.
Around 90% of younger consumers -- Generation X, millennials and Generation Z -- approve of brands using custom content to reach them, and 89% say it's a good way for advertisers to stand out online, per Time Inc. Ninety-three percent of respondents want brands to use custom content to make them aware of interesting things.
Women who decline to provide their salary histories to a potential employer end up making 1.8% less than women who do disclose their previous salaries. Meanwhile, men who refuse the same request make 3% more than their female counterparts, according to Pew data.
FCB New York is targeting "Serious Watchers" who love Netflix series for an LG Electronics social media campaign. One spot features an "Orange is the New Black" superfan being surprised with a new TV by one of the show's inmates, Lorna Morello, played by Yael Stone.
Ogilvy's new spot for Coca-Cola's Vitaminwater features Aaron Paul turning his treadmill workout into an impromptu dance routine after boosting his energy levels with the drink. The campaign includes TV, social media, digital, cinema and retail activations.
Creativity needs to be profitable for clients, which is why creative ideas should be grounded in data insights and evolve from a clear strategic direction, writes Pitch's Rachel Spiegelman. Push clients to define attainable goals and help them use creative to take a proactive role in influencing culture, she writes.
L'Oreal has partnered with Google on an initiative called "Media Bets," which involves analyzing YouTube data to find the most suitable content for six-second pre-roll spots. The aim is to find out what people are watching and serve them short ads that are relevant to their interests.
Publicis Groupe CEO Arthur Sadoun took to Twitter to answer questions from staff and others about his decision to ban the company's agencies from participating in awards shows for a year, and the company's focus on artificial intelligence system, Marcel. He defended the shock announcement made at Cannes, saying, "But I want to set the truth from day 1 and face our people in Cannes. You can't hide behind an email with this decision."
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