Time Warner Cable launched a creative review in the fourth quarter, parting from its 12-year relationship with Ogilvy & Mather New York. The final participants in the process are Leo Burnett Chicago, Eleven San Francisco and DDB New York.
Hyundai's Super Bowl spot "The Chase" was the winner on Facebook with more than 14 million views Sunday evening, Pixability reports. Budweiser's ad starring Helen Mirren talking about drunken driving was second with 13 million views, and it had the most shares at 81,000.
Quicken Loans' 60-second Super Bowl spot brought lots of attention to its online mortgage service, Rocket Loans, but also created backlash on social media, with users comparing the service to the type of subprime mortgages that led to 2008's financial crisis. However, even with the negative comments, the brand said the ad was a success as it drove 14,000 people to visit its website within the first minute after airing.
Over a fifth of Wired's online readers employ ad blockers, causing lost advertising dollars for the magazine. Therefore, Wired has started informing its readers that they will either have to turn off the blocking software or pay for an ad-free version of the site; if not, their access to the site will be restricted beginning in a few weeks. The subscription price for four weeks of ad-free access will be $3.99.
Advertisers need to focus on marketing to consumers in the world they live in today, and that means concentrating on mobile social apps and mobile video, Gary Vaynerchuk advises. Snapchat is biting at the heels of Facebook, and its popularity with consumers means that advertisers should invest in it, he writes.
Nordstrom has unveiled a "See Anew" campaign from Partners & Spade that features its first TV ad in three years. The spot touts the retailer's colorful spring collection being worn by smiling models twirling in front of split mirrors, resulting in psychedelic fun.
Clio's Creative Bowl competition, whereby Super Bowl ads are judged by experts in the advertising industry, honored Jeep's "Portraits" spot from Iris New York. The finalists included BBDO's spot for Snickers starring a man recreating a famous Marilyn Monroe scene and Grey's "Super Bowl Babies Choir" for the NFL.
The winner of USA Today's Super Bowl Ad Meter is Hyundai's spot where comedian Kevin Hart tracks and follows his daughter on a first date using the Genesis vehicle's technology. Heinz took second place with an ad featuring hot-dog-bun-wearing dachshunds racing across a field into the arms of humans dressed as the brand's condiments.
Bud Light, Doritos and the National Football League were the Super Bowl ad winners, with lighthearted and feel-good ads. Ads that took a more serious tone, such as those from SunTrust Banks, Social Finance and AstraZeneca didn't hit the spot. "It's weird to have a constipation ad in the Super Bowl," said law student Margie Truwit.
Hershey is consolidating advertising for all its brands in a single campaign that will set a more emotional tone. The first spot called "My Dad" from Arnold features a daughter and her dad making treats from Hershey candy and syrup while a remake of "Higher Love" by Steve Winwood plays in the background.
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