Facebook is trialing an "Order Food" button in its app; the button enables consumers to order and pay for food deliveries without leaving the app in partnership with Delivery.com and Slice. The new feature lists participating restaurants with ratings, photos, price ranges and cuisine categories.
Little Things has removed mobile interstitials, autoplay and outstream video ads, replacing them with click-to-play, in an effort to improve user experience and boost engagement. Others in the industry think this will be a trend, with Moat's Jonah Goodhart saying, "I think we will see a shift away from volume to determining meaningful engagement. Marketers want ads that are fit for a purpose."
Instagram ads score four times the engagement of Facebook ads, according to research by Socialbakers, and celebrities see 3.8 times more engagement on videos and photos on Instagram. However, with its much smaller audience, Instagram generates billions fewer engagements overall.
Using a first-ever wireless software update, Ford is adding Android Auto and Apple CarPlay to 2016 vehicles equipped with the company's Sync 3 system. Ford's move follows a similar initiative by Tesla, although the changes come with caution amid security concerns.
The recent global ransomware attack dubbed WannaCry may be followed by something even worse, named EternalRocks by researchers. The malware taps seven US National Security Agency tools to spread and steal data.
According to DigiTimes, Apple is confident enough in its upcoming 10.5-inch iPad Pro to order accelerated production in anticipation of selling as many as 6 million units this year. In addition, upgrades are reportedly coming to the 12.9-inch iPad Pro.
Instagram is giving brands triple the amount of engagement of Facebook, and celebrities are getting 3.6 times more engagement, per SocialBakers. The research analyzed hundreds of millions of posts to both platforms.
Video executives give their views on the best platforms for revenue, with YouTube still coming out on top but Facebook tipped as its main rival. "Facebook is smart, and I'm optimistic that they'll be able to solve monetization for video," said The Weather Channel's Neil Katz.
Seventy-two percent of smartphone users in the US cite midroll video ads as the most interruptive, followed by outstream at 60% and just 17% who think pre-roll disrupts viewing, per IPG Media Lab and YuMe. The research found that the respondents see pre-roll ads as more engaging and informative.
Voice calls and payment solutions are now part of Amazon and Google home assistants, and direct communications with businesses may not be far behind. To take full advantage, writes Invoca's Gregg Johnson, brands will need to find the right mix of digital and human interaction.
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