Nike has teamed up with Snapchat, R/GA, Darkstore and Shopify to become the first brand to use an augmented reality lens and a QR code to directly sell a product on the platform with same-day delivery: its unreleased Air Jordan III Tinker sneakers. "What we launched with Snapchat and the Jordan Brand was a preview of what will become a paradigm," said Darkstore's Lee Hnetinka.
Facebook is eliminating 20 metrics it deems outdated or redundant and is adding labeling to the rest of its metrics to offer marketers more information on how they're calculated. The company is rolling out an education program for advertisers next month called "Measure What Matters," which will cover topics such as measuring direct response campaigns and brand campaigns.
Select food, travel, retail and delivery businesses in the US will soon have a chance to sample Google's new Rich Communication Services. Sign-ups are underway for the upgraded version of SMS, offering features such as branding, interactivity, rich media and analytics.
Smartwatches won a larger share of the wearables market at the expense of fitness trackers last year, according to CCS Insight. CCS projects an average of 20% in annual sales growth for wearables over the next five years, reaching $29 billion globally.
A panel of experts from the Forbes Development Council outline their tips to better reach Generation Z consumers -- those born after 1995. Ali Fazal of Yotpo says reviews and user-generated content are musts, while Lisa Box of WP Engine reminds marketers about the importance of authenticity and creating entertaining content.
Fifty-nine percent of women and about 50% of men say they don't identify totally as feminine or masculine, and nearly 40% of participants said advertising misrepresents genders, per Omnicom Media Group. "This has a major implication for marketers in that if they don't start readjusting their playbook and they don't start speaking to all types of masculinity or femininity, then they could clearly be missing the bull's-eye, i.e., about half of that gender population," said OMG's Pamela Marsh.
Bayer and AT&T are testing transparency solutions powered by blockchain technology in partnership with Amino Payments to improve their understanding of the digital ad supply chain. "We're a significant investor in the bidded programmatic space, and we have a significant stake in understanding where our money goes and if we're getting our money's worth," said AT&T's Mark Wright.
Mobiquity Networks has introduced blockchain technology to its platform; the technology provides a transparent data audit trail. Barometric has signed up as the first client to use the new feature.
Advertisers investing in paid social via iProspect boosted their Pinterest spend by 132% year-over-year and 56% quarter-over-quarter, making it the social platform to receive the biggest spending increase in 2017, iProspect reports. Pinterest last year added features for advertisers such as Taste Graph, search ads, third-party tracking, app ads and Lens.
- Page 1