Snapchat is teaming up with Oracle Data Cloud to let advertisers target its consumers with more relevant ads by using offline data such as store sales and information from loyalty programs. The Honest Co., Kia and STX Entertainment are trialing the new ad capabilities, which follow closely in the footsteps of Google and Facebook.
An icy road in Dodge County, Wis., became safer for drivers when hundreds of thousands of spilled red Skittles improved traction. The Sheriff's Office posted on Facebook that the rejected candy was being transported to feed cattle, outraging some social commentators but humoring others, with one person writing "Strawberry skittles = Strawberry milk."
Nutritional e-store Tiger Fitness has triple the average industry customer return rate, 60%, thanks to an ethos of over-delivering on customer service, Chief Marketing Officer Marc Lobliner says. The brand has one of the most popular YouTube channels on fitness -- with a recent video exceeding 100,000 views in 72 hours -- because it delivers information that customers value.
Nintendo will be bringing its tactical role-playing mobile game "Fire Emblem Heroes" to Android first, reversing the iOS-first order of introduction for "Super Mario Run," which will make its Android debut in March.
FilterPop has secured investment from Science, which has launched hits such as Dollar Shave Club, to create a marketplace for designers to sell their Snapchat Geofilters. Fans of a brand can buy designs and launch them where they think friends will see them, so "fans not only pay for the ads, but actually pay the brand to launch Snapchat ads for them," founder Alex Kehr said.
Ninety-one percent of the top product ads in 25,000 Google searches were for items sold by Google or its sister companies, the Wall Street Journal and SEMrush report. The research exposes the potentially huge advertising advantage that digital giants such as Google, Facebook and Microsoft hold.
YouTube is showcasing 10 six-second films at the Sundance Film Festival to demonstrate the power of its short-form mobile video ads. Five of the shorts were created by Leo Burnett, Droga5, BBDO, Mother and TBWA, with the rest produced by emerging filmmakers.
Fifty-one percent of holiday sales last year were made over mobile, a 10% jump from 2015, per Facebook IQ and Kantar. The research found that consumers were more likely to make a mobile purchase when on the go, that one-third of consumers say they turn to Facebook and Instagram to research products, and that 38% of respondents would like to be able to purchase more items via their smartphones.
Although business-to-business marketers favor social media as the second most commonly used channel for acquiring new customers, many are skeptical of the results. A survey finds fewer than a third of marketers satisfied with how social media raises brand awareness and only a quarter pleased with lead generation.
The use of mobile apps is bringing about some fundamental changes in users' shopping habits, according to a study. Among the findings: More purchases are made, but the dollar values are smaller and app users tend to return items more often than other shoppers.
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