American adults will spend almost three hours and 50 minutes per day watching TV this year, a drop from 2012's four hours and 37 minutes, eMarketer reports. Time spent on mobile will increase to three hours and 35 minutes per day in 2018 and will rise to three hours and 43 minutes next year, surpassing TV's three hours and 42 minutes, the company forecasts.
Instagram has unveiled its long-form video app and hub, IGTV, which lets creators post videos up to 60 minutes long in vertical, full-screen view. The move challenges both YouTube and Snapchat, writes Sahil Patel, and if the company gets the revenue model right, with the platform's "1 billion monthly users now, Instagram and IGTV will be hard to ignore," Patel writes.
The California Academy of Sciences has created five Snapchat lenses that showcase the institution's planetarium show, "Expedition Reef." "After some experimentation, we quickly found that the joy of holding a virtual nudibranch in the palm of your hand, or seeing a green sea turtle swim around you, made these lenses irresistibly fun to use," said animator Ken Ackerman.
Facebook Messenger has added video ads in users' inboxes, which, when scrolled over, play automatically. The app's 1.3 billion monthly active users aren't allowed to opt out of the ads being served to them, but users can hide the ads via an icon.
Advertisers will be able to experiment with and test their ads on YouTube using a new AdWords tool from Google. The Video Experiments tool will allow real-time trials and offer results in as little as three days, while another tool will facilitate audience segmentation and measure retention.
Ad-blocking, blockchain-enabled browser Brave is trialing an ad format that rewards consumers for viewing them, with Dow Jones Media Group signed on as a testing partner. The trial employs the company's micropayments offer, Basic Attention Token, and "[w]hen the Brave ad system becomes widely available, users will receive 70% of the gross ad revenue, while preserving their privacy," Brave said in a statement.
Oracle is adding voice interfaces to all its apps and bringing all its software-, platform- and infrastructure-as-a-services under one data center umbrella. "This consolidation of all three categories of cloud services ... into a single standard data center, allows us to share assets while giving significant economies of scale," Chief Technical Officer Larry Ellison said in a Q4 earnings call.
Facebook is trialing subscription-based Groups, where users pay between $4.99 and $29.99 each month to access exclusive content from those administrating the accounts. Select Groups involved in the testing include Cooking On A Budget: Recipes & Meal Planning and Sarah Mueller's Declutter My Home Group.
A new app from Dollar General allows mobile users to scan their items and pay while avoiding checkout lines. The DG Go app, for now available for use in just 10 stores, emails users an immediate receipt and applies any saved coupons automatically.
Facebook is opening up its dedicated episodic programming video hub Watch to include videos from Pages of creators, which will be featured in a new Watch Discover feed. The move is in response to user feedback, and the company is also rolling out a Facebook for Creators Launchpad to encourage more video creation, which will include payments to individual creators, as well as monetization opportunities for them via midroll ads.
- Page 1