BBDO New York is highlighting pet adoption for Pedigree with a "Pick Me" spot that shows humans in cages longing to be selected by a dog seeking a new companion. The ad ends with copy on the screen reading, "Sometimes you need a dog as much as a dog needs you. Adopt."
Facebook has announced that video creators can now claim ad profits from clicks generated when their content is stolen by video pirates. The company has also updated its pixels to improve data tracking for advertisers on Pages, including actions such as "purchase" and "add to cart."
Hertz and competitors are working toward generating a complete picture of consumer behavior from keyword search to conversion using data gleaned from smartphones, said Hertz's Jason White. He added that map data based on smartphone users' locations in traffic could be the final piece that drives much improved return on investment for various types of campaigns for the company, including those on social media.
Fifty-six percent of consumers hear about new TV shows via television ads, while 47% are made aware through word of mouth, with 54% of people then choosing to watch live, 38% streaming shows digitally and 31% recording them on DVR, per an Interactive Advertising Bureau study. The study found that 82% of consumers who watch subscription services are influenced by ads when making their viewing choices and that 79% of people who watch online video also making decisions based on advertising.
Despite controversy involving objectionable ad placement on its YouTube platform, Google's parent company Alphabet posted a solid 22% year-over-year gain in its first-quarter revenue and a 29% jump in profit. The results topped Wall Street forecasts, with mobile search increases cited as a driver.
Almost half of consumers who viewed influencer content visited the brand's store within four days of viewing the ad, a study from Collective Bias, Inmar and Placed.com has found. The study also revealed that a national rice brand experienced a 45% redemption rate in a promotional offer advertised using influencers, compared with its average 15% rate.
Cross-screen experiences are a major focus for the Media Lab launched by AT&T's AdWorks unit. Among other things, the lab lays out a Living Room of the Future with multiscreen viewing, over-the-top TV and third-party devices for the internet of things to demonstrate how each channel works with the others.
Mobile game revenue globally will surge 66% from last year's total to reach $65 billion by 2020, market research firm Newzoo predicts. Developed markets will continue to see steady growth, but the biggest gains are projected in the Asia-Pacific region, the Middle East and Africa.
Apple is said to be in discussions with potential partners in the money-transfer industry that could lead to the launch of an Apple service in the space. Apple would face well-established competition in the field, which is nonetheless considered promising as a base for a wider and more lucrative array of future financial services.
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