Small-scale sellers using PayPal will be able to assemble invoices instantly on the Facebook Messenger app using a new chat extension. Sellers on Facebook will be able to send invoices to customers directly from an ongoing Messenger conversation.
As Black Friday nears, consumers tend to switch from non-branded searches to branded searches, Google data reveal. Google also notes that more consumers are turning to YouTube videos to generate gift ideas.
Chatbot-enabled coupon redemptions are rare this year but are about to take off, with Juniper Research predicting 58 million in 2018. Great potential is seen in terms of generating loyalty and automatic creation of personalized offers.
Google Assistant on Pixel smartphones is being upgraded with the ability to extract and reveal relevant information from real-world objects. The Lens AI feature can also be used to scan barcodes and identify things such as video games and movies.
Facebook still leads other social networks in terms of time spent by users each month, but the average has fallen sharply over the past year, Verto Analytics reports. The monthly average of 18 hours and 24 minutes is down from 32 hours and 43 minutes a year ago, with the number of logins declining from 311 in 2016 to 173 this year.
Pinterest users can create personalized gift boards based on what friends and family members are pinning. Amazon, Coca-Cola, Bed Bath & Beyond, CVS and Universal Pictures are providing input for the Pinterest Secret Santa feature.
The Players Tribune debuted its Twitter livestreamed video series Monday night with first guest A.J. Green, wide receiver for the Cincinnati Bengals. The series will features athletes live on Twitter via @PlayersTribune, with an interactive timeline portion for fans.
Social network Lego Life has reached 3 million downloads and has added 700,000 users during the past month, but rapid growth has presented a challenge. Internal processes were not agile and rollout of features took too long until developers and creative teams worked more closely together, Senior Global Director Robert Lowe says.
Seventy-eight percent of chief marketing officers say they have become more worried about brand safety in the past 12 months, a Teads study states. Of those surveyed, 98% said they will pick suppliers or agencies that can prove brand safety and offer transparency.
Consumer tech spending over the holidays will reach nearly $97 billion, according to industry predictions. Tablets and smartphones continue to occupy prime spots on wish lists, although newer tech such as drones and fitness trackers are also showing up.
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