Snapchat hopes to appeal to advertisers of varying sizes by encouraging them to sign up for sponsored geofilters for an annual fee of a few hundred dollars. Separately, a study from Ampere Analysis predicts that by the end of the decade, the platform will be a more popular advertising choice than Yahoo, AOL or Twitter.
The ultimate computer interface involving the direct downloading of thoughts from the brain is the goal of entrepreneur Elon Musk's reported newest company, Neuralink, sources say. The company is looking to hire leading experts in the field, which envisions tiny implanted brain electrodes.
Coffee shops are about to undergo a transformation wrought by mobile devices. Dunkin' Donuts and Starbucks are leading the way, with mobile orders slowly gaining ground and suggesting ways physical stores will be reconfigured.
Fandango is rolling out new mobile apps and a website as part of its further penetration into Latin America. The initiative includes several new digital payment options, including PayPal, Visa Checkout and Masterpass.
Qualcomm and Taiwan's ASE Group are joining with Brazil's national bank to develop 5G and internet-of-things products in Brazil, a $200 million venture that includes a semiconductor manufacturing facility in Sao Paulo. The new project extends years of cooperation between Qualcomm and the Brazilian government.
The suspect in last week's terrorist attack in London apparently used the messaging app WhatsApp just before the incident, raising calls for intelligence services to be allowed access to such accounts. A number of apps now employ end-to-end encryption to ensure user privacy.
Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.
4C Insights has unveiled tools to help TV advertisers gain a more in-depth understanding of viewers, using social media analytics, real-time viewing stats and household-level data. Products in the suite include programmatic buying with predictive capabilities and linked digital and TV ads.
Executives from Twitter, Facebook Messenger and Viber discussed branded chatbots during a SXSW panel, explaining why bots with charm, such as Cover Girl's model-based bot, or those that offer utility, such as American Express' concierge bot, tend to resonate more with consumers. "Consumers don't care whether they are talking to a chatbot or a person as long as they are getting their needs met," Viber's Ido Iungelson said.
Facebook is trialing relevant ads at the bottom of Instant Articles, in the related articles section. Also, the platform recently announced that ads in Instant Articles can now be placed every 250 words, instead of every 350 words.
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