YouTube CEO Susan Wojcicki has announced that the platform now has 1.5 billion monthly logged-in viewers; she also revealed that videos watched via its app can now be resized for screens and shared more easily via private message. Also, Nielsen has announced that its YouTube-centric Digital Ad Ratings now offers cross-device measurement of audiences across all mobile devices and computers.
Reddit is making a fresh appeal for advertisers with its introduction of video ads, as revealed at the Cannes Lions festival. The rollout is part of a broader pitch selling Reddit as a kind of anti-social network with 300 million highly committed monthly users.
Advertisers hoping to get into Amazon's live streaming of NFL games will find a price tag of $2.8 million for ad blocks. That tops the $550,000 to $590,000 that TV networks charge for their ad slots, but the Amazon blocks include the option of running ads for the duration of the football season.
Consumers ages 13 to 25 get annoyed by interruptive ads, with 66% using ad blockers, but 80% say that digital ads are a "regular part of life," and 84% wouldn't pay to get rid of them, per Defy Media's Acumen Research and TMI Strategy. About 62% say they follow a brand on social sites such as Instagram, Twitter and Facebook.
Social media command centers have had their heyday, due partly to the expense and complexity of making them a reality, writes Ishan Chatterjee. The future of real-time social engagement lies in empowering savvy social marketers with the autonomy and technology necessary to engage with consumers from the comfort of their own homes, he writes.
Snap's ad-tech acquisitions show that the company has learned from the mistakes and successes of its predecessors, such as Facebook, observers say, and its move now into the TV market signals that it's breaking away from Facebook's model and indicates that Snapchat's user growth may not be as important as people think. "Given all the content and original programming they're starting to produce, they're not a social network," says Essence's Jeremy Sigel.
Lego's Lars Silberbauer spoke at Cannes Lions about the brand's social strategy and why it centers around bringing people together to play and celebrating their creations. He talked about the brand's global competition for kids, First Lego League, and crowdsourcing ideas for new Lego sets.
IronSource has extended its "playable ads" to mobile, and it says the interactive spots have a 300% higher performance rate than standard video ads and an 1,100% higher rate than display ads. The format allows users to experience gameplay via the ads, select preferences within the spots and include end cards that mobile users can interact with to remain engaged.
Apple Pay is coming to a variety of national restaurant chains, including Quiznos and MOD Pizza, thanks to a decision by cloud platform Punchh to incorporate the payment option in its mobile app. Punchh handles the marketing for dozens of chains.
Context marketing that takes into account mobile's immediacy in consumers' lives allows marketers to take full advantage of the platform. But it's a difficult proposition, writes Sitecore Chief Marketing Office Scott Anderson, who reviews the considerable challenges.
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