Former Federal Communications Commission Chairman Tom Wheeler has published a new paper for Harvard's Kennedy School of Government's Platform Accountability Project that argues that big technology companies must grab the opportunity to shape national regulation around privacy, transparency and competition. "The uncertainty and confusion of contradictory international and domestic initiatives is bad for innovation, and for marketplace competition," he says.
Google tested the effectiveness of 33 ads on YouTube using a fake pizza brand called Doctor Fork and achieved 20 million impressions. Google shared what it learned from the experiment, including that higher recall was achieved using immersive, multisensory ads, that food ads should include close-up images, and that shorter ads that separate visual and audio drive higher favorability and recall.
Havas' new spot for Chef Boyardee, "Throwback Recipe Series," features an original song created and performed by Donny Osmond and Lil' Yachty. The campaign is running across Facebook, Instagram, YouTube, Pandora and Spotify, and the spot will air on NBC, Hulu, Vevo and ABC.
Female mobile game players make in-app purchases 16.7% of the time, amounting to a 79% greater frequency than for male players, according to the Liftoff 2018 Mobile Gaming Apps Report. The report also notes the install-to-purchase rate for all users is 13.4%, a jump of 67% from a year before, while the cost to acquire users who make in-app purchase is $28.05, down from $50.69.
Nickelodeon is offering a "Double Dare"-based trivia game on Facebook Messenger to promote the revamped version of the classic challenge show for kids, which debuted in June. Users can compete against other players in both trivia and physical challenges based on those from the show.
AT&T plans to sell some of its broadcast spectrum and data center assets to help fund its $76 million acquisition of spectrum in a Mexican auction. The company has significant business in Mexico, with revenue of $697 million in the second quarter, up 4.8% from a year before.
Colombia's new MOVii mobile payments platform is built on Comviva Technologies' mobiquity Money platform to provide smartphone-based financial services to the country's banked and unbanked consumers. The service gives Comviva a firmer foothold in Colombia and extends the international reach of mobiquity Money.
WhatsApp leads the digital world in the time users spend with apps, with a total of 85 billion hours globally over the past three months. That's according to Apptopia, which put WeChat and Facebook in the No. 2 and No. 3 slots by that measure.
The Video Advertising Bureau projects that 11% of American TV-watching households watch using only over-the-top streaming devices and services, and Nielsen reports that 67% of television-watching US households own connected devices. "OTT is accelerating the use of user-level data in the TV industry, and advertisers have an opportunity to reach this audience with video advertising in creative ways," writes Carl Spaulding.
Lucid has developed a Data Score platform that measures "attribute density" to track audience segments reached by campaigns and number of sales. The tool is in limited beta testing with unnamed advertisers, and it starts by using opinion, insight and intent data from consumers who have opted in to share their information.
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