Facebook's Mark Zuckerberg has written a nearly 6,000-word mission statement about the platform's intention to support global communities, encourage inclusiveness, tackle fake news and address the problem of filter bubbles. "[O]ur goal must be to help people see a more complete picture, not just alternate perspectives. We must be careful how we do this," he writes.
Samsung's absence at next week's Mobile World Congress in Barcelona is a bit of a downer, but there will still be a wealth of innovation on display. Edoardo Maggio reviews what various manufacturers are expected to serve up.
Telefonica is looking for partnerships as it pursues a bigger share in the worldwide mobile advertising market. The strategy comes in addition to the company's Axonix ad exchange.
Certain 7-Eleven outlets in South Korea have reportedly been designated as Pokegyms or Pokestops in collaboration with Niantic for its "Pokemon Go" mobile game. It's the first partnership of its kind in the country and is seen as a way to boost business foot traffic.
Digital ad investment is estimated to take 38% of total ad spend this year, with spending on mobile ads expected to be just 26% of digital's total, per eMarketer. Zynga's Gabrielle Heyman writes that this small proportion is due to advertisers needing more sophisticated approaches to mobile ads, adding, "The future of mobile means increasingly engaging experiences for consumers."
Fox veteran Hernan Lopez talks about why he left the TV world to start podcast network Wondery, which attracts nearly 12 million downloads each month; many of its shows make all their profits off advertising. "I'm really bullish on the future of the podcasting industry because we are literally just getting started, and there's so much white space to grow into," Lopez says.
Facebook Messenger is poised to become the WeChat app of the West, Gartner reports, as consumers become more reluctant to download separate apps for everything and are seeking solutions in one place. Gartner's Jessica Ekholm explains how artificial intelligence and digital assistants will transform the messaging app ad space.
Snapchat is reportedly selling sequential video ads on Discover, enabling advertisers to break down their messaging into three 10-second slots, either with a common theme or to target different audiences. Research from Facebook, Refinery29 and Adaptly found that viewing completion rates for sequential spots were 87% higher than they were for regular ads and resulted in 56% higher email subscriber rates.
Insightpool is launching a feature called Ignite that enables advertisers to filter through 600 million social profiles on 100 social sites to find the right influencers for their brand campaigns. The tool vets social users and provides advertisers with profile cards that rank individuals on how influential they are on specific topics.
Sixty-seven percent of consumers watch video on their mobile phones, while 57% tune in to mobile video daily, an AOL Advertising study has found. The study also found that shorter video content was more likely to be watched, with just 31% of respondents watching videos exceeding 20 minutes every day.
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