At 53% penetration, Kenya ranks among the leaders in internet access across Africa with only South Africa and Nigeria scoring higher, according to market researcher Consumer Insights. Ninety-nine percent of these connections are through mobile phones, the research notes, adding that Kenyans prominently express a desire for even speedier connections.
Drivers will be able to get live updates on a rider's location with a new feature on Uber's app. Another update is a gift option with which riders can order an Uber for a guest even if the guest has no smartphone.
AT&T is proposing to acquire Time Warner for $84.5 billion, raising complicated questions that involve US antitrust law. Kevin Granville and Tiffany Hsu look back at AT&T's antitrust battle history and show that the rapidly changing US media environment is only further complicating the current issue.
To grab consumers' attention as mobile use increases, companies are creating more interactive advertisements, writes Ginny Marvin. The formats at the front of the transformation include 360-degree video, augmented reality and virtual reality.
Honda Motor Co. hopes to find vehicle owners with recalled Takata airbags using Facebook's custom audience tools. On Friday, a report noted that more than 10 million of the defective air bags are unrepaired.
Google and TUNE are addressing the problem of mobile ad fraud with an integration of Google data in TUNE's Marketing Console. The combination will eliminate click-injection fraud in Android apps downloaded from Google Play, and this "will immediately eradicate nearly a third of mobile ad fraud," said TUNE chief Peter Hamilton.
Facebook, Instagram, YouTube and Snapchat are increasingly turning to video, and US advertisers are expected to spend $4 billion on social video by year-end. Digital media businesses are focusing on video to increase ad spend, a BI Intelligence report says, and Snap and Facebook are catching up to front-runner YouTube in digital video.
Around 36% of mobile app publishers employ time-to-install anomalies to prevent fraud, followed by about 20% who use geographic outliers and just over 18% who utilize IP blacklisting, according to Singular. The report states that the two main categories of mobile app fraud are fake users and attribution manipulation.
China's Baidu has entered the market for voice-activated home assistants with its Raven H speaker. The new product will have a considerable edge in the Chinese market over its North American counterparts but will face stiff competition from more than 100 Chinese smart speaker developers.
Amazon, Facebook and other tech companies have inquired about entering the Saudi Arabian market, according to the kingdom's communications official Abdul Aziz Al-Ruwais. At a regional technology forum, he said that the kingdom is looking to make progress in the internet of things and artificial intelligence, but doesn't necessarily require the entry of new companies to do so.