Facebook has invested an average of $1 million each day on its national TV push to regain trust since the middle of March, per Kantar Media. However, the platform also made around $130 million each day during the first quarter from advertising revenue.
Ads in mobile apps present an opportunity for marketing innovation but also run a risk of turning viewers off, says Scott Hagedorn, CEO of Omnicom Media Group's Hearts & Science agency. To avoid this fate, he says it's necessary to give consumers a degree of control over the message or reward them for sticking around.
A viral photo of a toddler sobbing as her mother is detained at the US-Mexico border prompted San Francisco couple Charlotte and Dave Willner to create a Facebook fundraising page with a goal of $1,500 -- roughly the amount needed for a bond to liberate a detained migrant parent. Within five days, the amount of money donated to the cause had surpassed $11 million, and it continues to grow.
A lot of turbulent rhetoric surrounds US Hispanics, particularly immigrants, but Hector Tobar writes that in places like Wilder, Idaho, the Hispanic population has made a positive influence -- and they say white neighbors agree. He describes the changing landscape of Hispanics in the US, with the country on track to becoming a "minority majority" by mid-century, and how everything from farming to politics will continue to be affected.
Google sees its widespread Android operating system as key to its ambitions for a new podcast app Google says can double the global podcast audience over the next two years. The app will do so by alerting users to relevant podcasts as well as article and video results when they perform a topic search.
Instagram is expected to unveil its video platform, IGTV, which will allow users to post videos up to 60 minutes in length, much longer than the previous cap of 60 seconds. The new feature is aimed at publishing content from online celebrities and influencers instead of at promoting episodic television shows.
Pinterest has partnered with FabFitFun to create a "Pinterest Box" retailing for $49.99 that contains a curated collection of products from the highest-rated trends on the platform related to clothing, health and beauty. "It's really product discovery that gets smarter with more personalization and that's the grand vision," said Pinterest's Vikram Bhaskaran.
DigiTrust, a consortium of platforms and publishers managed by the IAB's Tech Lab, and the Advertising ID Consortium, led by LiveRamp, The Trade Desk, the Index Exchange and AppNexus, are joining forces to reduce digital media complexity and possible conflicts of interest. The two groups are integrating their cookie IDs to create one "open identity framework."