Manufacturers and distributors can now take advantage of a white-label mobile app from Insite Software that can handle customers, channel partners, field sales and more functions. The business-to-business app can be customized by each user to accommodate specific roles.
Facebook has introduced Dynamic Creative, a tool that directs the right combination of ads toward the right audience and that supports video, images and app installs, among other ad formats. The feature "automatically generates the creative variants and finds the best-performing combination for the target audience," said Facebook engineer Zain Aziz.
Wish is an ecommerce app that gives consumers direct access to manufacturers in China at deeply reduced prices. With a pre-market valuation of $8.5 billion, Wish is worth more than Sears, JC Penney and Macy's combined, Forbes reports.
Google's Android One program will come to the US via Motorola's new Moto X4 as part of Google's Project Fi service. The X4 will thus become the first non-Google device on the network, which is now exclusive to Google's Pixel and Nexus phones.
The Federal Communications Commission notes in an annual report that network investment by mobile carriers fell after internet neutrality rules were introduced in 2015. Pro-neutrality group Free Press contends that the statement is misleading, saying that investment fell naturally after carriers completed most of their 4G LTE deployments.
Snapchat is investing in licensing agreements to provide its users with real-time sports and weather information, which enables them to provide more context with their social posts, such as virtual scoreboards. The move has also been picked up by advertisers such as Gatorade, which incorporated its branding into high-school football team scoreboards on the platform.
Snapchat beat Instagram in terms of new US users in August, with a 52% share compared with 48%, per Jumpshot. However, Instagram now has 700 million monthly active users worldwide, while Snapchat had 173 million daily active users in Q2 and still doesn't reveal its monthly figures.
A study by Narvar finds generational differences in the way consumers engage with retailers, with growing interest overall for interactions driven by voice and artificial intelligence. Millennials are more receptive to push notifications and text messages than older generations, the study finds.
Smaller advertisers will be able to find creative help for their Promoted Pin campaigns with Pinterest's new self-serve interface. It's a programmatic version of the social network's Pin Collective program but differs in that it allows brands to choose their own creators.