Reports indicate the upcoming P version of the Android operating system will include a feature that bars idling background apps from accessing the phone's camera. The safeguard should reduce the possibility of embarrassing photos for the purpose of blackmail, writes Kyle Wiggers.
National CineMedia has created Noovie ARcade, a mobile app that enables movie fans to unlock augmented reality games in theaters. "Noovie ARcade drives fan engagement and excitement through a unique digital experience, which makes it not only great entertainment for movie audiences, but a great opportunity for brands looking to reach them," said NCM's Cliff Marks.
Noting that mobile ad impressions monetized through private marketplaces saw a 37% year-over-year gain in Q4, PubMatic concludes that PMPs are increasingly popular venues for publishers using programmatic technologies. The advantage lies in the combination of automation and assurances that ads will always be placed next to safe content, Pubmatic concludes.
Tapad has unveiled a Customer Data Platform that's customized for different industries. The self-service platform lets marketers upload their proprietary data and match it against Tapad's customer data where they can create and manage segmented campaigns.
Businesses that employ artificial intelligence are 50% more likely to surpass their own goals, and 46% of brands intend to invest in the technology by the end of 2018, per Adobe's latest Digital Trends report that surveyed 13,000 industry professionals.
Driving conversions through video can be tricky, but putting important content first, using shorter time frames and creating videos that fit a vertical screen are all effective tools to do so, writes Molly St. Louis. And keep in mind that video isn't only for social, St. Louis adds, writing that "You can explain your solutions, showcase product capabilities, share customer stories and provide thought leadership across multiple channels."
Reflecting on an interview with Niel Malhotra, founder of Growista, Cheryl Conner discusses what's required to generate viral content today. Marketers must create content that stands out, post on high-quality websites and remember to push for shares and comments on the social platforms where audiences are spending time, she writes.
Targeting Hispanic consumers does not require approval of an additional budget, writes Hernan Tagliani, but can happen with reallocation of current dollars. When running a small pilot campaign for the Hispanic market, keep cultural relevancy and media diversification in mind, he writes.
Latinos are increasingly powerful in the US, both culturally and economically, but the stereotypical portrayal of them in typical entertainment overshadows that growing power to many Americans. Beatriz Acevedo, co-founder and president of mitu, offers advice to marketers on overcoming that blind spot and tapping into a growing market.