Adoption of Google's Accelerated Mobile Pages is voluntary, but publishers have a powerful incentive to get on board if they don't want to see their pages downgraded. That's evident in the latest data from Chartbeat, revealing a doubling in mobile traffic for AMP publishers since January 2017 while the overall client base gained only 25%.
Google has followed the consumer migration from desktop to mobile with its AdMob service, helping the company retain its leading status delivering ads to apps. Popularity is also credited to Google's efforts to stay on top of developing formats, including video, and driving down its margins to sustain growth.
Snapchat and Twitter are standouts in Singular's second annual index rating the best return on investment for mobile ads last year. Snapchat didn't register at all in 2016, but it made a strong appearance in iOS last year, while Twitter moved up 11 positions.
Ninety-eight percent of digital marketers describe their efforts as successful, per Ascend2 and Adestra. Just 31% said email was the "most effective" element of their digital marketing strategy in 2018, while data management, which was cited by only 28% as most important, ranked as the biggest marketing challenge.
A humorous Facebook video of a mom and her daughter reenacting the Winter Olympics' curling event with a mop and their Roomba has garnered over 22 million views. The duo were inspired by watching a curling match between China and Norway.
Fifty-one percent of marketers surveyed globally are integrating data across their tech stacks, according to eMarketer, and an additional 43% are considering the move. Just 6% of those surveyed said they are neither currently integrating data across tech stacks nor planning to do so.
Previews are now available for the upcoming RS4 and RS5 branches of Microsoft's Windows 10, each incorporating fixes as well as new features. The company has also rolled out its Windows App Preview Program.
The US election system is the focus of a bill introduced by Democrats in Congress that allocates $1 billion to protect against any election meddling by foreign powers. The funding would help states acquire voting machines incorporating paper backups and provide for other security measures.
A report from the Interactive Advertising Bureau and Dun & Bradstreet finds that brands developing direct relationships with customers, via e-commerce and digital engagement, are surpassing traditional, indirect brands. The findings echo the views of Publicis Groupe's Rishad Tobaccowala, who said recently that more brands will seek direct relationships with customers to fuel their data analytics and growth.