EBay is serving up suggestions to its mobile users with an Interests feature that builds on what users report as their favorite activities, styles and products. The new offering builds on eBay's ongoing efforts to make better categorical sense of its vast inventory.
The rollout of 5G in the US will usher in new capabilities for augmented reality and location-based marketing, writes Todd Wasserman. Enhanced mobile speed will also improve the abilities of marketers to engage users with virtual reality experiences and faster video, he writes.
Advertisers that use click measurement for Google AdWords' Search Network and Shopping campaign traffic are now required to also use parallel tracking. The new mandate is designed to help ensure both faster and safer experiences for consumers, providing a warning when pages are not secure.
Three key elements need to work in tandem for an influencer campaign to be successful, writes Sean Smith, co-owner and chief operating officer of SimpleTiger. Find influencers who genuinely like and want to help people, ensure the messaging they use matches the platform, and be willing to approach potential influencers for sponsorship and marketing opportunities.
The latest campaign from Bridgestone Retail Operations, titled "Crew," puts a focus on employees, with their unscripted and passionate responses aiming to build trust in their auto centers, Tanya Gazdik writes. The ads feature 13 different technicians sharing their experiences and anecdotes.
Microsoft's Xbox One is undergoing a substantial update this month that includes the ability for users to share their play via mobile and PCs through their Discord accounts. A faster refresh rate and better management tools for family access are also part of the update.
The Department of Homeland Security this week unveiled a new five-pronged cybersecurity strategy aimed at addressing evolving threats. "Digital security is now converging with personal and physical security, and it is clear that our cyber adversaries can now threaten the very fabric of our republic itself," said Homeland Security Secretary Kirstjen Nielsen.
The Instagram Stories feature is serving as a productive tool for the Financial Times as it seeks to build a more youthful audience of subscribers. Financial Times posts between two and four Instagram Stories per week that focus on a published piece.
Email reminders can be a powerful way to bring consumers back to abandoned carts, according to figures from Namogoo. More than 8 in 10 shoppers surveyed said they had returned to an abandoned digital shopping cart, and of those receiving email reminders, 39% said they were emailed a discount for cart items.
Steam's new Link app that brings Steam's in-home streaming functions to mobile tests out pretty well in its beta version, writes Kyle Orland. The app itself is intuitive, although developers need to pick the right game and have the right network setup, he writes.