Twitter is AMPing up article analytics. This will allow publishers to present articles to wider audiences faster using the amp-analytics component, with query arguments from the original article redirected into the AMP run-time.
Louis Vuitton has launched a Facebook Messenger chatbot to help US customers shop for items, find out more about fashion shows and get advice on how to keep products in top condition. Mode.ai created the bot for the luxury brand.
Amazon is using pure brand terms for its search strategy this holiday season, and it appears to be paying off with nearly half the category's click share, according to Adthena. "Search queries on terms exclusive to Amazon, like 'Kindle,' 'Amazon Prime,' 'Fire TV' and others offer much better value across the entire online consumer electronics vertical, giving them lucrative, high-volume/low-CPC search conversions," said Adthena's Ashley Fletcher.
Video streaming on mobile is a big factor driving app installs, with 3 in 10 mobile users now including at least four such apps on their phones, according to App Annie. Global spending on entertainment apps is also up sharply, as is competition in the category.
Apple is preparing to upgrade its Podcasts app after its acquisition of Pop Up Archive, which specializes in audio file organization. Pop Up Archive is not currently functional, but its main tool was a search engine that helped users easily find content in the sprawling world of podcasts.
Facebook has released insights about the most popular moments on the site in 2017, including International Women's Day being the most talked-about event of the year. September's Mexican earthquake generated the most interactions with the platform's Crisis Response tools, and the platform's community raised over $20 million to assist in recovery efforts following Hurricane Harvey.
Facebook and Google combined currently account for two-thirds of video ad spend by marketers, according to Brand Innovators and Innovid data. Overall spending on video ads is projected to grow to account for one-third of total US display ad spend in the next few years.
Virtual reality and the games that dominate the technology pose key challenges for marketers related to distribution. However, there may be a solution in the form of brick-and-mortar venues where consumers can sample products without the commitment of gearing up, writes Amir-Esmaeil Bozorgzadeh.
After a crackdown starting in July on duplicative "template apps," Apple has caused problems for app developer ChowNow, which offers small restaurants the ability to create online ordering forms. ChowNow has urged members of the US Congress to step in, with California Rep. Ted Lieu writing a letter to Apple this week urging the tech company to tweak its guidelines for the sake of small businesses.
The Interactive Advertising Bureau is developing a follow-up tool to ads.txt called ads.cert; it will authenticate ad space by using cryptographic security technology. The tool would further consolidate anti-fraud measures in programmatic by adding a "signature process," said Neal Richter, co-chair of the IAB's openRTB working group.