Ziploc is emerging as a star example for successful Pinterest marketing, with engagement rates about 40% higher than average. Also, several of its YouTube webisodes have garnered more than 1 million views. That's due to a willingness to take risks and an appreciation of the power of animal videos to stir up online buzz, says Drew Franklin of Ziploc parent company SC Johnson.
The Google Cardboard virtual reality platform has a new software development kit and its application support has expanded to 39 languages as the company pushes for broader adoption. Cardboard apps have been installed more than 15 million times, and the SDK aims to improve their drift correction and performance in the Unity 3D engine.
Spending on mobile programmatic display spending will account for 61% of the overall programmatic display spend in the US this year, according to eMarketer. In two years, it will have risen to 76%, for a total of $20.4 billion, with desktop programmatic only taking $6.34 billion, eMarketer predicts.
NBC's "Sunday Night Football" is TV's biggest hit, attracting over 20 million viewers per game on average for the past five years. The network uses video on social media to lure viewers, plus Twitter updates and player-created videos to celebrate performances during the game. "We want to entice people to watch. But we also want to have fun and reach a broader audience, where it's not always X's-and-O's football content," said NBC Sports' social media director, Lyndsay Signor.
BuzzFeed, Vice Media and The Huffington Post are among the new media companies trying to crack the lucrative and dependable TV market by developing branded shows for networks or trying to take over their own channels.
"Even having a little exposure to those platforms can be pretty lucrative for us," said Jonah Peretti, founder and CEO of BuzzFeed. "The economics of traditional platforms are still so much richer."
MPA -- The Association of Magazine Media has developed an industrywide guarantee that marketers will receive rebates or free ad space if their print ad pages don't lead to sales results. The Print Magazine Sales Guarantee will cover 75% of magazine readers, with Time Inc. and Conde Nast confirming that they are part of the program. "We are confident in our product, its future and the unique role that print magazines play in our multiplatform ecosystem to drive ROI and lift advertisers' brand sales," said MPA Chairman and CEO Stephen Lacy.
Yahoo's Lisa Utzschneider talks about the company's customer-centric approach, how it works to achieve better mobile results for advertisers, and how its digital video strategy is being expanded with a focus on live programming. Rather than talk about Big Data, marketers "should focus on how to make meaningful connections with consumers by applying the most relevant data," Utzschneider says.
More than half of the top 100 US retailers experimented with beacons last year to communicate with consumers via their mobiles in real-time when they visit a store, event or other locations, per Business Insider Intelligence. Beacons employ low-energy Bluetooth to enable marketers to send offers or messages to prompt sales and enhance the consumer experience.
Charter Communications has updated its Spectrum TV application to allow customers to view TV programming via Roku devices, in addition to streamed video content. "The announcement ... dovetails with cable operator arguments to the [Federal Communications Commission] that the marketplace is wedding traditional and new online video content," John Eggerton writes.
Some people will have legitimate complaints but air them in the wrong situations. The job of a leader is to keep them from derailing things while also addressing their concerns, writes Ed Pierce. He suggests a range of countermeasures to keep your team focused. "If you directly engage these people, keep in mind that you may want to help them because, if converted well, they can become very vocal in support of your cause," Pierce argues.
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