Marketing
Top stories summarized by our editors
9/20/2018

Just as the ancient Greeks talked about ethos, logos and pathos, making persuasive arguments today requires credibility and logic, as well as an emotional appeal, says Carmine Gallo, Harvard instructor and author. "Everything about human nature -- from the stock market to where we invest to how we vote — is based on our emotional narratives that we tell each other as groups and within individuals," he says.

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Knowledge@Wharton
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Carmine Gallo, Harvard
9/20/2018

Google has announced a beta security feature for container images built using Cloud Build, automatically scanning the images for vulnerabilities. The Container Registry vulnerability scanning feature can also be integrated with Binary Authorization to ensure only trusted images are used on the Kubernetes Engine.

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ZDNet
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Google
9/19/2018

The Food and Drug Administration has unveiled an anti-vaping campaign aimed at teens that includes messaging in 10,000 school bathrooms and on websites and employs geofencing to target young people in schools. The push spotlights the dangers of chemicals used in vaping liquids, with cautionary video ads across social including YouTube, Instagram and Spotify.

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USA Today, NBC News, CNN
9/19/2018

NASCAR is launching a campaign centered on the tagline "It's All on the Line," which is meant to convey the pressure and emotion these drivers are under during events. NASCAR Chief Marketing Officer Jill Gregory says this campaign is one that aligns with fan demand: "Our fans told us they want authenticity. They want to see the drivers as drivers -- not necessarily as actors."

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BrandChannel
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NASCAR, Jill Gregory
9/19/2018

Dasani is marking its first sports sponsorship deal with a 60-second spot that will air during this weekend's coverage of the PGA Tour on NBC. The brand's sparkling variant is featured in the humorous video, and Dasani is featured in a special cocktail available to spectators at several tour events.

9/19/2018

Coca-Cola has become the exclusive beverage provider at the University of Alabama after forging a 10-year deal. The $20 million contract includes 300 new vending machines supporting an array of payment options and new beverage offerings on campus.

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Coca-Cola, University of Alabama
9/19/2018

Six key pillars of ethical behavior -- trustworthiness, respect, responsibility, fairness, caring and citizenship -- have their roots in childhood lessons, writes Anita Ford Saunders, APR. PR professionals should embrace an ethical framework for their professional and personal lives in order to be an example to others, she adds.

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PRSAY
9/19/2018

Latinos in the US age 35 or younger are one of the fastest-growing populations with a 20% increase in just the past decade, according to a Pew Research Center study. Other findings include the fact that 81% of Latinos in this age group in 2016 were born in the US and 77% percent of those ages 18 to 35 believe hard work leads to success.

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Pew Research Center
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Pew Research Center
9/19/2018

Spirits company Buchanan's won the gold medal at this year's San Francisco World Spirits Competition. The brand's Hispanic marketing plan includes the "Es Nuestro Momento" campaign and a promotional partnership with reggaeton artist J. Balvin.

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MarketWatch
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Buchanan, reggaeton
9/19/2018

The first Hispanic Supreme Court judge, Sonia Sotomayor, spoke to a packed room of 500 visitors, many of them children, at the Brooklyn Public Library about her rise to the country's highest court and love of reading. Sotomayor writes about her youth in the two autobiographical children's books, "The Beloved World of Sonia Sotomayor" and "Turning Pages."