Marketing
Top editor picks, summarized for you
12/5/2016

Coca-Cola has launched the second phase of its "A Coke for Christmas" campaign, which the company says will make the promotion the brand's largest holiday push in five years. The campaign includes a partnership with FareShare, during which the company will donate a meal every time a consumer uploads a promotional packaging photo.

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Coca-Cola, FareShare
12/5/2016

Alcoholic-beverage makers are increasingly developing co-promotions with the ride-sharing app Uber in an attempt to reduce drunken driving. During the World Series, Jim Beam offered discounted rides to Chicago-area fans, and in the UK over the holidays, Budweiser will be promoting a similar service under the tagline "Oh what fun it is to ride."

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Jim Beam, Budweiser, World Series
12/5/2016

Belvedere vodka has chosen James Van Der Beek to promote its RED vodka in a good-natured ad lampooning self-important liquor ads. Half of the RED label vodka sales will go to fight HIV/AIDS, and the ad is part of Belvedere's existing #MakeTheDifference campaign to raise awareness about the disease.

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James Van Der Beek
12/5/2016

CUB's Crown Lager is using classic outdoor advertising in its Christmas campaign with a pair of gift-wrapped billboards featuring an eye-catching, 3D bow. The billboards are scheduled to remain in place for two weeks, when they will be removed to reveal new creative.

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Cub
12/5/2016

Pernod Ricard has developed a chatbot that can assist the third of UK consumers who mix cocktails at home find recipes, instructions and ingredients. The Cocktail Coach is part of the company's digital-forward strategy and will run through the holidays.

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Pernod Ricard
12/5/2016

Reach out to today's buyer with a fully optimized mobile site and immersive customer experiences. Use analytics to understand prospect behavior and how best to reach them.

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Mobile Marketer
12/5/2016

Gauge your business-to-business company's readiness to expand by looking at whether it is offering a seamless customer experience, making the most of customer referrals, and offering customers value in the form of a meaningful return on their investment.

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Forbes
12/5/2016

Danny Wong offers four tips to engage with vacationing customers, including scheduling a meeting upon their return and giving them interesting reading material to digest in the meantime.

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Entrepreneur online
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Danny Wong
12/5/2016

Excellent content and integration across multiple channels are key for online business-to-business marketing success, as is automating processes to encourage cohesion across internal departments, Jeff Rajeck writes.

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eConsultancy.com
12/2/2016

Stolichnaya vodka created an Instagram campaign, dubbed Elit Live Social Lab, that uses Google Trends data to inform its content. Creative has included photos of espresso martinis and doughnuts for National Doughnut Day, and Friendsgiving posts to tout Stoli's personalized bottles.

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Adweek
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Google, Stolichnaya