Google-owned Waze, a driving navigation app, has been working with brands such as AT&T, McDonald's, Dunkin' Donuts and Adidas to help them engage with consumers on the go. The app offers advertisers high-impact spots when drivers are idle for at least three seconds, branded pins on its navigation map, and voice takeovers to promote TV shows and movies.
Campari America is taking advantage of Aperol's photogenic nature to promote its Aperol spritz as this summer's hottest cocktail. The company boosted its social activity, resulting in increased organic social engagement of 300% since January 2017, said Campari's Dave Karraker.
The value of the international app market is expected to reach $6.3 trillion by 2021, an App Annie report states -- a 380% rise over last year. Mobile shopping is one of the largest drivers of app adoption, the report states.
Johnson & Johnson Global Chief Marketing Officer Alison Lewis takes a problem-solving, consumer-focused approach to marketing the company's vast line of products. "The modern marketer needs to be a scientist, a strategist, a storyteller, and a socializer," said Lewis of what she calls the four Ss of marketing.
Starbucks has launched a buy-one-get-one-free promotion on all grande iced espresso drinks every afternoon through Sunday. The company is using the free beverage opportunity to entice customers who may want to try a new flavor, such as Iced Soy Latte or Iced White Chocolate Mocha.
Todd Saunders outlines a business-to-business strategy for Google AdWords, including identifying and excluding keywords that perform poorly for your business. He advises targeting the customers of rivals using Gmail ads, adopting time-delayed retargeting and adding extensions.
Facebook announced that it now has 2 billion regular users, more than a quarter of the world's entire population. The number has doubled since October 2012, and the platform had more than 5 million advertisers as of April.
Gatorade is calling on fans to channel failure into success with its "Make Defeat Your Fuel" campaign. The spot features athletes such as Michael Jordan and Serena Williams discussing how their biggest upsets spurred them on to greatness.
You'll be more productive if you get the least enjoyable tasks of your day out of the way first, said Drew Stevens. "Get the calls, the reports, the meeting with the nasty client all out of the way first and the remainder of the day is easier," Stevens said.
- Page 1