During Stella Artois' recent six-week UK promotion, data firm Blis used its cache of customer analytics information to deliver Stella's ads only to consumers who were likely to visit a pub. Stella and Blis employed a cost-per-visit agreement for the partnership, with the brewer only paying for the mobile and video ads when consumers who received the ads subsequently went to a pub.
Classic and nostalgic brands remain the most highly regarded in the US, a recent Reputation Institute study finds. The Top 10 brands, which include Amazon, Sony and Lego, have a notable social media presence and work at connecting with millennials.
The House has repealed the Federal Communications Commission's privacy regulations for broadband providers, introduced under the Obama administration. The rules required providers to get consumer permission before using or selling certain data, which observers said put them at a disadvantage with websites, which did not face the same restrictions.
Mary Wallace delves into the reasons why marketers haven't realized the benefits of automation, including such fast-paced change that many neglect the need to build a coherent strategy. She also cites irrelevant content and low-quality data as barriers.
The Discovery channel is using 360-degree video in conjunction with its "Say Yes to the Prom Dress" campaign that provides prom dresses to students. The campaign will use a series of 30-second prom tips and crossover advertising through Macy's.
Pabst Brewing, Goose Island Beer Co., Founders Brewing and Bell's Brewery will be among the expanding portfolio of beers available at the Chicago White Sox stadium during this baseball season. The White Sox "are really looking to expand beer options at the ballpark, and we're tickled pink to be a part of it," said Goose Island President Ken Stout.
Asda's private-label vodka has earned official certification from The Vegan Society, confirming that the spirit is vegan. "We have listened to feedback from our customers and are proud to put vegan labeling on our own brand products," says Lizzy Massey, vice president of Asda Own Brand.
The behavior of prospects on LinkedIn can give marketers clues as to when is the best time to engage with leads in real time. Look at the LinkedIn profiles of current customers and connect with their followers, and use short videos to give prospects a quick overview of your brand.
Generating first-rate content for content marketing is no longer enough. Now it's necessary to distinguish your stuff from the crowd by devoting 20% of your time to creating content and 80% of your time to promoting it with four strategies, writes Alan Cassinelli.
Social media is vital to business these days, and SEO and management tools can greatly enhance social media's effectiveness. Jordan Kasteler reviews seven of his top tools for identifying and sharing popular content, lead generation, search engine ranking and other purposes.
- Page 1