YouTube is poised to become a home-shopping power with a new set of pay-per-click "buy button" ads. When clicked on, the ads provide details on the product and allow for purchasing while videos are playing. Ads will land on any video that supports them -- such as tutorials or product reviews -- not just on a company's product videos, as in the past.
The decision by Starbucks to adopt Apple Pay was spurred by the retailer's desire to keep its transaction times at the minimum. Starbucks wanted to avoid the slowdown caused by EMV transactions, experts say.
Makeup brand CoverFX harnessed the power of selfies by encouraging consumers on 14 social media networks to send in photos of themselves wearing the company's foundations, concealers and powders. Working with Bazaarvoice, the brand found that consumers wanted to see the makeup on real people, not models they couldn't identify with. In the three months since dropping models for selfies, the company has seen increases in customer numbers and conversions.
Startup Dstillery is one of many new companies that helps clients avoid fraudulent ads on open exchanges, by sifting through available inventory looking for signs such as sudden growth spikes for new websites. Allstate is one brand making use of the service to avoid the higher cost of private exchanges. "Ad fraud is a serious issue. It's scary. But I don't think we'd stop investing in digital. We have to mitigate our risk as best we can," said Allstate's Amy Stankiewicz.
A Trendera infographic shows targeting marketing based on consumer age and gender is not very effective, with little difference in preference using those demographics. The data show remarkable similarities in answers across topics such as entertainment, cars, luxury goods, technology and ad blocking. "The days of impressing consumers with targeted marketing based solely on demographics are in the past," said Trendera's Liz Gray.
The Federal Communications Commission should "hit the pause button on regulating streaming video" rather than risk "stifling innovation," said Rep. Frank Pallone, D-N.J., the ranking member of the House Energy & Commerce Committee. The FCC could act this fall on a proposal to treat some video services as multichannel video programming distributors. "Right now, we cannot know what business models consumers will prefer. And we cannot know yet how to craft the proper consumer protections," Pallone said.
The Federal Communications Commission is getting divergent feedback on its consideration of downloadable security standards for set-top boxes. Consumer groups are concerned that an application-based approach will give too much control to cable providers and programmers, while the latter say a device-centered approach could break apart the bundle and harm the entire ecosystem, from channel placement to cloud technology.
We all have habits and circumstances we don't like, Michael Hyatt writes, and we're better off using those problems to inspire action than to dwell on and complain about them. He offers a four-step process for making change happen. "Identify a positive action that you can take in response to the negative trigger. I say 'could' because you might need to stay flexible and revise your response for maximum effectiveness," he writes.
Sling TV's updated user interface, with a redesigned channel guide and quick access to live and on-demand content, is now available on Android TV devices and Amazon's line of Fire streaming devices.
Hulu is "ready to go" with its virtual reality application, which is slated to work with Samsung's Gear VR headset, Hulu's Tim Connolly said. The headset will launch in November. Hulu, Netflix and YouTube are all gearing up to make content available in VR.
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