Marketing
Top stories summarized by our editors
7/24/2017

Apple's exclusive YouTube spot for the iPhone 7 stars Dwayne Johnson enlisting the help of Siri to get through a hectic day. "The Rock X Siri: Dominate the Day" sees Johnson managing to squeeze a few extra activities into his already ridiculously busy schedule, such as flying a passenger jet to Rome and touching up the ceiling of the Sistine Chapel.

7/24/2017

After health concerns and Food and Drug Administration intervention nearly ended caffeine-and-alcohol beverage Four Loko, the co-founders of parent company Phusion Projects have dropped the caffeine, added a splash of innovation and brought the brand back to shelves. The company has also released a line of new products, including hard iced tea in collaboration with golfer John Daly.

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Phusion Projects, John Daly, caffeine, FDA
7/24/2017

Nissan CMO Roel de Vries talks about the challenges of creating a seamless customer experience both in-store and across digital channels, the impact of technology on the auto industry, and why basic marketing principles remain the same. "You need to understand what drives your consumer and how you can connect what drives your consumer with your brand," he says.

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Nissan, Roel de Vries
7/24/2017

The first essential steps toward becoming a PR leader in sports are to focus your expertise into one specific type of sport and to enhance your knowledge base, Bryan Harris writes. Maintaining perpetual curiosity about the topic to which you're assigned and always asking important questions are also key to maintaining expertise, he adds in this summary of four tips to establishing a PR career in sports.

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PRSAY
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Bryan Harris, knowledge base
7/24/2017

AudienceBloom's Jayson DeMers shares the results of a survey of 376 marketers about the state of play in digital marketing, including the fact that almost 45% intend to increase their online ad budgets but still struggle to measure return on investment. Facebook is the most popular social platform, followed by Instagram, and 95% of respondents intend to maintain or increase their social marketing budgets.

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Marketing Land
7/24/2017

Investment in population health-management tools is expected to increase from about $3.6 billion in 2016 to almost $8 billion by 2021, growing at a compound annual growth rate of 16.6% and with electronic health records vendors controlling 55% of the North American PHM market, according to a study by Signify Research. The group also predicts a more than 80% increase in the number of lives in North America that will be managed by population health-management solutions, from 135 million lives in 2016 to 245 million in 2021.

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North American, Signify Research
7/24/2017

David Spencer-Percival, owner of beverage startup No1 Rosemary Water, wanted to demonstrate the drink's contribution to youthfulness without stepping on regulatory land mines that surround health claims. He decided to market the drink using sleek white bottles, simple copy and a 90-second video featuring the world's oldest working model.

7/24/2017

Pure Leaf Tea has installed a pop-up shop in New York's SoHo neighborhood to present an array of tea experiences to consumers through the end of September. The brand is also launching a chef-helmed video series to educate fans on how to build dining occasions around premium tea.

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BrandChannel
7/24/2017

Approximately three-quarters of marketers at small and midsize businesses feel restricted in their ability to share creative assets internally and externally, and only 37% are confident their digital assets are safe, per Bynder. Forty-seven percent of those surveyed said ensuring brand consistency is their biggest concern when its comes to scalability.

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The Drum (Scotland)
7/24/2017

With their ability to learn over time, chatbots are transforming the shopping experience. The automated programs are becoming a vital tool in e-commerce due to their ability to create one-on-one experiences for customers.

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VentureBeat
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chatbots