Marketing
Top editor picks, summarized for you
7/27/2015

Twitter is offering a calendar of upcoming events that tend to generate tweets, allowing advertisers to buy promoted tweets within a seven-day time frame around each event. The offering is similar to television's upfront ad sales.

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Twitter
7/27/2015

Chubbies Shorts has a team of three working through Facebook, Twitter, YouTube, Instagram and Snapchat to reach male millennials. Facebook is proving highly effective for the brand's video-based content, with Facebook videos scoring much higher views than the same content posted on YouTube.

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Adweek
7/27/2015

Monster Media and Clear Channel Airports have teamed on interactive campaigns that use charging booths at airports in Dallas/Fort Worth, Atlanta and Chicago. One push, for AMC's new drama series "Humans," featured actors posing as robots from the show, charging alongside other gadgets.

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AMC
7/27/2015

TheAudience helps brands find the right social media influencers to work with on their marketing campaigns, creating original content as well as raising awareness. That matchmaker market is worth $250 million, according to the company's founder, Oliver Luckett. "We rely upon influencers not just for the numbers of followers, but for their creativity. We look for people who are creative, have a viewpoint, and the more of them, the merrier," Luckett says.

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USA Today
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social media
7/27/2015

DraftKings has raised $300 million in a funding round led by Fox Sports, in an agreement that calls for the daily fantasy sports company to spend around $250 million on advertising with Fox Sports over the next three years. DraftKings struck a similar deal with Disney-ESPN in June, and rival FanDuel raised $275 million this month in a round that included units of Comcast and Time Warner.

7/27/2015

Amazon's Fire TV box and Fire TV stick are the latest platforms for Encore Play, the TV Everywhere application for Starz's Encore service. The app, which features more than 1,300 titles each month, is also supported by Amazon's Fire TV platform, Xbox One and 360, Google Chromecast, Fire HD, Nook tablets and Web browsers.

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Amazon, Encore Play, Starz, Nook, Google
7/27/2015

Bloomberg Media has launched an ad unit called Social Connect 2.0 that allows marketers to target advertising to consumers who reach the site via social media. Social media drives 17.1% of traffic to the site, according to SimilarWeb. "There are definitely marketers that love that highly social audience," Chief Revenue Officer Paul Caine says.

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Digiday.com
7/27/2015

Guinness is experimenting with new beers with an initiative called the "Brewers Project," which is being supported by ads from Quaker City Mercantile that celebrate its 256-year history. "We are telling a story and it's about our beer, our people and our heritage," said Emma Giles of Guinness' parent company Diageo. "Knowledge is currency these days."

7/27/2015

Good leaders should make a "leadership promise" to themselves and their team that explicitly states core values, writes Randy Conley. Pick the values that matter most to you, such as honesty, openness or accessibility. "[O]nce you know what it is, there is only one thing that remains -- deliver on it," he writes.

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Randy Conley
7/27/2015

VidCon, a convention for YouTube and social media personalities that was held last week, has become a venue for TV networks to seek out new talent and market their content. For example, Nickelodeon held its first casting call at the event, while also promoting new series "Game Shakers," co-starring GloZell, a comedian with 3.8 million YouTube followers. Digital stars "have a built-in following and our audience are fans," said Nickelodeon's Russell Hicks.

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Reuters
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YouTube, social media, Nickelodeon

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