Wal-Mart has announced a new partnership with Oak View Group to honor contributions made by local residents in a variety of social causes. The program, called Walmart Community Playmakers, will honor deserving individuals at NBA or NHL games.
Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.
When Pernod Ricard decided to launch its Absolut Lime flavor at the Grammy Awards last month, the company and agency 360i sponsored an Absolut Lime Green Room and 59 branded bars at the Staples Center. The brand also worked with celebrities who promoted its #RefreshTheTalk campaign, which logged 58 million social impressions on Grammy night.
Fifty-seven percent of marketing chiefs say digital transformation is their biggest challenge, followed by 22% who cite developing data and analytics capabilities, according to a survey from OC&C Strategy Consultants and Experian. Ninety percent of respondents intend to invest more on targeting and data in the next three years, with mobile a critical market to crack.
Use social media as a valuable market research tool by joining forums and groups of users who are likely to be interested in your product or service, Lesya Liu writes. Discover the problems they face in their working lives, and pinpoint how your brand can help to alleviate them.
Search-engine optimization is as important as ever, but it's no longer about stuffing content with links or keywords. Samuel Scott outlines a modern approach to SEO that will see your brand featured in results by giving your audience a superior search experience based on the excellence of your brand.
Artificial intelligence will transform email marketing by replacing the human guiding hand with machine learning, increasing scale and accuracy. According to Campaign, one lingerie brand increased its digital ad return on investment by 50% in one month by employing an AI resource called Albert.
Use technology and automation to prove how your campaigns contribute to the business' bottom line and to scale your marketing efforts. Patrick Groover sets out how to increase the reach and return on investment of campaigns without breaking your budget or reducing engagement.
Designing a creative and engaging website is often no different than putting together a great meal, columnist Addison Duvall writes, saying designers should make bold choices and mix various elements on their pages. "You can only find out the limits of what's possible if you test every different solution you can think of," Duvall writes.
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