Mozilla has joined the virtual reality race alongside Facebook and Microsoft, demonstrating a version of its Firefox browser with VR technology that could bring Web surfing to life. "If '[W]eb video' gets turned into '[W]eb VR,' it could be a game-changer," said Chris Beard, CEO of Mozilla.
Facebook is following in YouTube's footsteps by offering select video partners a 55% share of ad revenue from its "Suggested Videos" feed. Initial partners include Fox Sports, Tastemade and the NBA. "We've heard consistently from media companies and other video creators that if they were able to make money from their videos, they would publish more," said Dan Rose, Facebook's vice president of partnerships.
Nike is promoting its Air Zoom Elite 8 running sneaker with a 60-second spot called "Find Your Fast" from agency Must Be Something. The ad features a range of athletes running swiftly and a sped-up "world's fastest commercial" starring Kobe Bryant and magician David Blaine. The wider push calls on runners to record their fastest mile by the end of August through the Nike+ community.
Marketers should concentrate on promoting the features of their products or services as opposed to the benefit it offers, writes Ries & Ries Chairman Al Ries. He cites successful examples such as Burger King's advertising push that highlighted its broiled burgers and Dove's focus on the fact that its soap is one-quarter moisturizing cream.
Marketers are not capitalizing on social media data, with 39% of senior marketing executives believing it has no use for their company in its current form, according to research by the Marketing Executives Networking Group. Nearly 40% thought social media data didn't bring actionable benefits. Others, like Landor's Allen Adamson, disagree. "The most powerful use of social media data is to be listening and hearing what's going on as a critical way to stay in touch with the mind of your target," he said.
Great communicators throughout history have used techniques that can be adopted and emulated by less confident speakers, writes Megan Allen. These orators know the power of a clear, succinct message, and also the importance of connecting with the audience while displaying their emotions.
Viacom faces an especially difficult challenge in trying to address the declining appeal for its flagship networks because it "is one of the least diversified of the U.S. media conglomerates," Felix Gillette and Lucas Shaw write. Viacom CEO Philippe Dauman believes the company's still-profitable networks are improving and blames the bad numbers on Nielsen's inability to count nontraditional viewing, while others question whether budget cuts have taken their toll on content.
Lifetime has unveiled an over-the-top streaming service that will feature its original movies for $3.99 a month. The Lifetime Movie Club will include a menu of 30 movies, with choices to be updated weekly. The ad-free service is seen as being "completely complementary" to Lifetime's TV network, since its content will be at least a year old, said Dan Suratt of parent A+E Networks.
The Federal Communications Commission is prepared to override additional local prohibitions on municipal broadband networks and help cities fund networks in the absence of private-sector investment, Gigi Sohn, counselor to FCC Chairman Tom Wheeler, said at an industry event. The FCC this year overrode broadband network restrictions in Chattanooga, Tenn., and Wilson, N.C. Some one in six Americans don't have access to the FCC's new broadband standard of 25 Mbps, which Sohn called a "snail's pace" compared with fiber offerings.
CNN has debuted Style, an online hub that will feature content from its U.S. and global units. The online programming also will be meshed with TV material. In related news, CNN is now incorporating its live international feed into its CNNgo TV Everywhere application, as part of the expansion of the app outside the U.S.