Dell has kicked off a business-to-business campaign with a "Beat Again" spot that shows future analytics and cloud technology helping to find a new heart for a little girl. The spot from Y&R New York and VML New York targets C-suite leaders as part of a larger "Future Ready" effort.
Twitter has swapped out its signature blue bar for an all-white design in its iOS application. Profile and timeline pages display the change most prominently, but the white-space focus carries over into other pages of the app as well.
Venture investors were becoming more discriminating even before the global market upheaval, and the trend is not likely to abate soon, Silicon Valley founders and investors say. Industry insiders expect "tourist" investors such as mutual funds and hedge funds to depart, leaving tech to those who are truly committed.
Media monitoring service TVEyes, which makes real-time recordings of 1,400 TV and radio stations, is not entitled to offer unlimited downloads of the content and offer search tools by date and time without getting the permission of the copyright holders, U.S. Judge Alvin Hellerstein has found in a lawsuit brought by Fox News. The judge previously found that the service's index and excerpts of such content was allowable under the fair use provision of copyright law.
Nielsen has begun measuring the audiences and basic demographics for almost 1,000 shows on Netflix, Amazon Prime Instant Video, Hulu and other streaming services. The data could give top studios "more leverage in their content-licensing negotiations with streaming services," Joe Flint and Ben Fritz write. However, Netflix said the numbers fail to give the whole ratings picture because they don't include tablets, smartphones or non-U.S. audiences.
Nearly half of the TV sets sold in the U.S. in the second quarter had connected features, up from 34% in the same period the year before, NPD Group is reporting. Some 46 million TV homes, out of 116 million total, now have a connected TV set.
Cox Communications has unveiled a mobile video application for children that features content from Disney Channel, Nick Jr., PBS Kids and seven other programmers. Flare Kids is available free in every state except Texas, and it has no ads. The content has been sourced from YouTube and other existing channels, with eBooks, games and music to be introduced in the future.
Nearly half of business-to-business technology customers look at two to five pieces of content before making a buying decision and a quarter read up to eight pieces, Eccolo Media says. Make sure your content hits the spot by ensuring the copy on landing pages answers customers' questions and includes calls-to-action, videos, blogs and thought-leadership material such as white papers, and share it all using social media, Lauren Kaye writes.
Content marketers should be more deliberate and creative as they think about their strategies for next year, including exploring episodic content, interactivity, amplification and secondary social media platforms, writes Ted Karczewski. "In 2016, influencer marketing will evolve to encompass both external and internal influencers, putting greater focus on employee advocacy and how staff members use social media to build personal brands," Karczewski writes.
Crisp navigation, professional photography and efficient search functions are key to driving e-commerce on a website, and several WordPress themes can help with those elements. This article recommends and reviews five themes, including Atelier and Boulder.
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