Marketing
Top stories summarized by our editors
5/26/2017

Teavana is kicking off its seasonal happy hour promotion, "Summer Fri-YAY," offering free 24-ounce iced tea drinks in three new flavors today from 3 to 7 p.m. The company will continue the Fri-YAY events through Aug. 11, during which the chain will offer buy-one-get-one-free deals to customers who purchase 24-ounce cocktail iced teas on Friday afternoons.

More Summaries:
Teavana
5/26/2017

The New York Times' chief revenue officer, Meredith Kopit Levien, talks about how the publication's "The Truth is Hard" campaign showcases its journalists' fight to bring trusted news to readers, and how the effort is paying off in terms of subscriber growth. "This is brand work, it is not direct marketing work," Kopit Levien says of the campaign.

Full Story:
Advertising Age
More Summaries:
Meredith Kopit Levien
5/26/2017

New products and innovations from major food producers including Mondelez, Wrigley, Skinnygirl and Hershey represented the most-read food and beverage stories this week. Also in the top 10: Campbell Soup's $10 million investment in meal kit startup Chef'd and Cargill's protein business reorganization.

5/26/2017

Anheuser-Busch will reprise its successful e-sports program, Bud Light All-Stars, for a second year. Since launching last year, the program has exposed viewers to over 3.6 million minutes of branded gaming content.

Full Story:
Forbes
5/26/2017

LinkedIn's advanced people-search tool can be used to build an audience for a targeted group, inviting them to join with personalized messaging. The group can help pinpoint customer pain points and foster trust by providing information to tackle their problems, Josh Turner writes.

Full Story:
Entrepreneur online
5/26/2017

A dozen professionals from Forbes Communications Council share insights they've learned from other sectors; for example, DataStax's Eric Brown advises communicating emotion first and facts second. Ambra Health's Mini Peiris says film studios like Pixar show business-to-business marketers the power of storytelling, with "emotional highs and lows, a hero and a villain, to make customer stories easier to relate to and more memorable."

Full Story:
Forbes
More Summaries:
Eric Brown, Pixar
5/26/2017

Become a leader on social media by demonstrating knowledge, integrity, innovation and wisdom. Invest time in building an audience by engaging with key influencers and providing educational content that speaks to your community.

Full Story:
CMSWire
More Summaries:
social media
5/26/2017

Business-to-business marketers should tell emotion-driven stories to connect with prospects. Use storytelling to convey the benefits of your product and your brand's values.

Full Story:
Tech.co
5/26/2017

Ben Davis explains the difference between segmentation and personalization driven by artificial intelligence. He describes how machine learning can sift through vast quantities of digital user-generated content to identify products that might be of most interest to prospects.

Full Story:
Econsultancy
5/26/2017

To keep prospects engaged, provide content tailored for social media channels -- Facebook, Twitter and LinkedIn -- and be responsive and conversational. The total number of interactions can be used as a measure for customer engagement on social; it is also important to look at how long visitors spend on each page, and how many return.

Full Story:
ClickZ
More Summaries:
social media, LinkedIn, Facebook, Twitter