Stolichnaya vodka created an Instagram campaign, dubbed Elit Live Social Lab, that uses Google Trends data to inform its content. Creative has included photos of espresso martinis and doughnuts for National Doughnut Day, and Friendsgiving posts to tout Stoli's personalized bottles.
Executives at Heineken recently reviewed nine pitches from companies vying to become part of the beer brand's next-generation smart bottle project. Entrants pitched ideas including light-up bottles that help singles find each other in a crowded bar and a locator that would allow consumers find the closest bottle of cold beer.
Monster Energy has won the sponsorship of NASCAR's premier series as part of a multiyear deal, NASCAR CEO Brian France announced Thursday. NASCAR Chief Global Sales and Marketing Officer Steve Phelps said, "We were very, very patient to find the right partner, and that right partner is Monster Energy."
SuperAwesome is turning its Instagram-esque service for kids into a developer platform that delivers child-safe social media content to other apps. The PopJam Platform is "the first kid-safe social API," says Dylan Collins, founder of SuperAwesome.
PepsiCo North America recently held a forum called Fast Pitch, in which internal marketing staff members proposed what they felt were business-critical ideas to a panel of judges for the chance to win $1 million in funding to launch the ideas. Chief Marketing Officer Seth Kaufman says he believes that the contest will not only identify ideas that will yield measurable business results, but it will also invite a culture of talented staff members.
SmartBrief readers were drawn to stories this week about changes in the executive lineup at Mondelez, as well as Snyder's-Lance's decision to sell its Diamond of California business. Also in the top 10 were tips for preparing the perfect pot roast and the flavor forecast for 2017.
Businesses must implement a sales strategy to make sure that the standout performance of individual employees can be understood and replicated, boosting results. This six-step guide to a successful sales strategy begins with aligning the sales and marketing teams.
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