Axe's Rik Strubel and 72andSunny Amsterdam's Stephanie Feeney discuss the thinking behind the brand's "Find Your Magic" campaign, which shifted creative toward male individualism and away from stereotypes. The pair also talk about the positive effects of a diverse team, with Feeney noting, "If you've got people from Barbados, Argentina, Brazil, Sweden, France, the UK trying to put together a portrait of modern masculinity, you're already ahead of the game."
Kraft Heinz' attempt to acquire Unilever was this week's most-clicked story, followed by news about the most promising growth areas at Kraft Heinz. Stories about Mondelez's new clean-label snack line, Nestle's acquisition plans and Wal-Mart's new convenience store also made the top 10.
Absolut has launched four music events in the UK to promote the brand's uniquely cut blue Facet bottle. The "Alternate Cuts" evenings, featuring well-known DJs, such as Marcel Dettmann and Derrick May, are part of the #AbsolutNights campaign and are being produced in partnership with music portal Resident Advisor.
In today's competitive online environment, designers need to create unique and effective content that stands out from the competition. Infographics are an excellent option to share data in an interesting way, and this tutorial outlines key tips for structuring a strong, clear design.
Doner LA's campaign for Netflix's "Santa Clarita Diet" features show star Drew Barrymore moving across digital billboards searching for her next zombie meal. The push touts the "thrillboards" in a YouTube spot.
One of the biggest challenges in the health care communications industry is ensuring truth is presented in a compelling way, and that information is investigated to determine its factual nature, writes Brendon Shank of Domus. "Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth," PRSA's 2017 Chair, Jane Dvorak, APR, Fellow PRSA, said in a recent statement.
Advertisers are getting their NASCAR ads in place to prepare for Sunday's Daytona 500 race. Coca-Cola will highlight its Coca-Cola Racing Family in a NASCAR-focused ad, while 5-Hour Energy has sponsored driver Erik Jones.
Online display ads sized at 200 x 200 and 300 x 600 have the greatest CPM value, per Choozle. The CPM value of retargeted display ads is the highest, at $18, almost five times higher than other ad targeting tactics.
Moskovskaya Vodka has introduced a new bottle featuring animals from Russian fairy tales that the company hopes will appeal to a broader global audience. "By launching this first-ever limited edition of Moskovskaya Vodka, we look forward to engaging with the dedicated brands consumers around the world," said Renatas Alekna, Moskovskaya's global brand director.
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