Hewlett-Packard launched a global push called "Keep reinventing" to promote the company's renewed focus on innovation. The Thanksgiving spot created by 180 LA features a dad and his son using an HP printer to put together hundreds of photos to wish mom luck on the first day of her new job.
Black Friday deals for Target and Amazon are bundling Micron memory cards with GoPro cameras thanks to information derived from online sales. Micron studied the attachment of its products' sales with a variety of camera options and showed retailers they were missing out on increased revenue opportunities. "The irony here is we actually used online data to drive an in-store promotion," said Micron's Wes Brewer.
If your site traffic isn't driving sales, take another look at your attribution, Casie Gillette advises. Get a better understanding of customer behavior on your site, review landing page data, and use a pop-up to ask visitors why they are leaving.
Business-to-business blogging can be critical to optimizing your site, and marketers should use it to enhance their keyword strategies. Blogs also boost marketers' thought leadership credentials, establish engagement with customers and create content that can be reused for social media dissemination.
Nearly half of business-to-business buyers don't make a purchase because they fear making the wrong decision and losing credibility, Google and CEB Marketing research shows. Marketers should tap into buyers' emotions by explaining how products will benefit them professionally.
Shopify's sales have increased by 10 times in three years, and the company's Loren Padelford shares seven tips on how to replicate that success. They include: help customers, don't sell; invest in technology to enhance productivity; use data to inform strategy; and choose the right sales staff.
Inbound marketing refers to the strategies companies use to maintain an ongoing relationship with loyal customers. Your website should draw prospects in, social media should be used to keep leads engaged during the purchasing process, and e-mail should be employed following a sale to keep in touch.
Caterpillar's "Dozer Pride" rap spot showed how a construction company could make its products relevant to consumers, garnering nearly 250,000 YouTube views. Construction industry experts discuss how their marketing is evolving, with a growth in content and social media, yet still retaining its traditional touches. "Certainly we're seeing growth with social media, but, in the same breath, I think that you do need that balance. Who doesn't love a personal phone call?" LPCiminelli's Gail Ettaro said.
Nearly 80% of Americans say finding the right gift is stressful, and vague online information is a trigger for about one in four, according to a Needle study. E-mail marketers can work to improve customer service and reduce stress by providing relevant offers with full information thanks to existing databases.
Amazon is rolling out EC2 Dedicated Hosts that map elastic compute cloud instances to specific hosts for better consistency and control over virtual machines. The deployment has an added benefit of shielding customers from slowdowns common when other virtual machines on the same host run high-demand services.
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