Marketing
Top stories summarized by our editors
11/17/2017

Little Debbie's recent tweet suggesting that the company may be eliminating one of its classic snacks from the product lineup made this week's top 10 list of food and beverage stories, as did the news of Hostess' new Bakery Petites line. But the most-read story was about Fortune's ranking of Wegmans Food Markets atop a list of the 20 best workplaces in retail.

11/17/2017

Absolut Uncover has unveiled two limited-edition holiday bottles, known as Sequin and Sleeve. Consumers can flip sequins on the former to create personal messages and designs, and unwrap the latter to discover the sparkly bottle inside.

More Summaries:
Absolut
11/17/2017

YouTube TV became the first "presenting" brand sponsor for the World Series on Fox Sports, running spots that lasted six seconds, 30 seconds and two minutes during games, and a display ad featuring the platform's red play button behind home plate. YouTube TV's Angela Courtin said the campaign resulted in a double-digit rise in brand awareness and nearly doubled social mentions of the service.

Full Story:
Adweek
More Summaries:
YouTube, World Series, Angela Courtin
11/17/2017

Designers and developers who have abandoned Firefox might want to give the browser another spin, Doru Ciobanu writes, noting that Mozilla Labs has doubled the speed of the new Quantum software. The browser also wins points for tab and interface upgrades, with a new rendering experience on the way.

Full Story:
Designmodo
More Summaries:
Firefox, Doru Ciobanu
11/17/2017

Marketers have much to celebrate this year, according to an MDG Advertising infographic. Among five beneficial trends for marketers are smartphone ownership for better targeting and the growing popularity of purpose-driven content, especially among younger people.

More Summaries:
MDG Advertising
11/17/2017

Ninety-four percent of business-to-business decision-makers say they are likely to open emails from professional services organizations they are loyal to, while 51% say they would be extremely likely to open such emails, according to One North and Greentarget. Nearly half of respondents said they are loyal to just two or three of the average five professional services firms they do business with, and 95% look for those partners to be responsive, to display a deep understanding of their business and to be effective communicators.

11/17/2017

Business-to-business marketers should take a nuanced approach when identifying decision-makers by job titles, as those vary significantly depending on the company and how prospects identify themselves on social media. Sonjoy Ganguly outlines how to use machine learning to ensure your automated marketing targets the right prospects.

Full Story:
MarTech Advisor
More Summaries:
Sonjoy Ganguly, social media
11/17/2017

Shutterfly marketing chief John Boris talks about adapting the brand to the mobile age and how Shutterfly's app lets consumers create products with digital photos while capturing data to improve experiences. He discusses investing in predictive technology and segmentation tools, and the importance of using lift testing to tweak strategy.

Full Story:
AdExchanger
More Summaries:
Shutterfly, John Boris
11/17/2017

Developers tired of building sites with the same old patterns should consider using new CSS patterns to make the development process more interesting. Aga Naplocha's advice for sprucing up your work processes includes exploring CSS blend modes, embracing CSS clipping, adding a mask and using SVG for animation.

Full Story:
Creative Bloq (UK)
11/17/2017

Invision is expected to introduce a tool in January that could eliminate designers' need to rely on Photoshop, Sketch or other photo editing software when putting a prototype together, Dispatch Weekly reports. The screen design tool, which has a responsive layout, is currently in beta testing.

Full Story:
Dispatch Weekly
More Summaries:
Photoshop