The Discovery Channel's 30th annual "Shark Week" event will run July 22 to 29 and could generate $18 million in retail sales, the channel predicts. The push includes partnerships with 26 different companies, including Walmart, Build-A-Bear Workshop, Vineyard Vines and Swedish Fish.
Practicing meditation and mindfulness helps with reflection and focusing attention on the present, which can improve work performance, advises Laura Hamill. These practices can help workers become more focused on tasks and make non-emotional decisions, and they allow the chance for creative thinking.
Frito-Lay's debut of eight new Lay's flavors resonated with SmartBrief readers this week, as did the news that unicorn is the trendiest ice cream flavor. A plan by General Mills to sell some assets and develop new products to drive growth topped this week's top 10 list.
Pernod Ricard has unveiled new tech-enabled glassware that allows bar and restaurant patrons to use their smartphones to order and pay for drinks. The technology "goes beyond traditional communication between brands and consumers and helps establish new interactions with them," the company said.
Nostalgic and indulgent flavors are among the most popular beverage trends this year, in part because they "remind consumers of loving relationships and positive memories," according to research from Imbibe. Healthy and functional drinks, such as kombucha, are also making headway as consumers look for better-for-you options, according to Imbibe.
Business-to-business marketers should feature case studies in their video marketing, as research shows this is the most effective method to move prospects along the buying journey, James Brooks writes. Video case studies prove that products work, give prospects the evidence they need to justify spend, allow marketers to connect emotionally with customers and encourage sharing, Brooks notes.
David Booth provides a guide to mapping your company's martech stack, including auditing every system and technology in use, identifying the key internal stakeholders and relationships with vendors. Create an interactive visual map of your findings and put in place governance and review processes, he writes.
Grayson Kemper describes how to optimize your site, blogs and guest posts for search. When it comes to website SEO, ensure target keywords are attached to images and included in title tags and meta descriptions, Kemper suggests.
Personalization is as much in demand as the products and experiences it helps make unique. YouGov's latest report delivers robust insights into why brands should tap into personalization and where brands can employ this offering to gain the upper hand in reaching consumers and customers.
Network with and learn from a diverse group of marketing executives, from brands including AutoZone, Bayer, Citi and Liberty Mutual, by attending the 2018 ANA/DMA &Then Conference, October 7 to 9 in Las Vegas, Nev. This is the must-attend event for the data-driven marketing industry.
Confirmed speakers include:
- Bozoma Saint John, CMO at Endeavor
- Rosie O'Neill, cofounder of and CEO at Sugarfina
- Dutta Satadip, head of global customer operations at Pinterest
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