Hulu is touting its TV adaptation of Margaret Atwood's "The Handmaid's Tale" by partnering with women's social club The Wing to reach its 100,000 social followers and 600 members. The partnership includes book club discussions, a pre-premiere screening, and an installation by graphic artists Paula Scher and Abbott Miller at New York's High Line park.
One of the hottest trends in website and blog design this year is magazine-style. This column from Line25.com highlights 20 templates and WordPress themes that designers can plug in with ease, even with minimal coding skills.
Food industry acquisitions and executive changes were hot topics among SmartBrief's food and beverage readers this week. Tyson Foods' purchase of AdvancePierre was the most-read topic, while Unilever's acquisition of Sir Kensington's condiment line and the departure of Mondelez's chief marketing officer were also among the top 10 most-read stories.
The Pennsylvania Winery Association is taking advantage of major changes in the legal availability of alcohol to build consumer awareness about wines produced in the state. "It's not just visiting wineries, but finding a way to make those wines part of your dinner, part of your shopping experience," said PWA's Jennifer Eckinger.
More prospects are viewing emails on mobile screens, meaning marketers have to capture attention in the first 18 words displayed in the preview screen, Michael McCunney writes. Email openers must therefore immediately speak to the individual, he advises.
Research shows venture capitalists evaluate pitches based on how entrepreneurs present themselves, not necessarily on the content itself. Lessons for sales teams include to avoid appearing overeager, to be honest to foster trust, and to use humor.
While 79% of UK marketers believe content marketing is effective, only 6% are completely confident in their ability to implement the tactic, per Zazzle. Sixty-two percent use social to distribute content, and 61% report that insufficient staffing has been their biggest barrier to content marketing over the last year.
Business-to-business marketers can boost growth with tools such as Reply.io, which automates email campaigns at scale. BuzzSumo is a content-search tool that helps identify the best topics for your audiences, and GrowSumo can connect you with the best influencers to increase brand awareness.
Marketers should be wary of putting complete trust in algorithms, in order to avoid bombarding prospects with overly targeted, interruptive ads, writes Gartner's Martin Kihn. Algorithms have contributed to a uniformity in advertising and "[a]dding some randomness back into our marketing models" could re-engage prospects, Kihn writes.
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