Marketing
Top stories summarized by our editors
10/23/2017

Software-as-a-service products are an especially challenging task for designers due to their complexity and the need to establish a thorough and discernible user experience plan, Jake Rocheleau writes. He provides advice based on persistent trends along with examples he has observed on SaaS websites.

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Designmodo
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Jake Rocheleau, user interfaces
10/23/2017

Progressive has brought Flo to Facebook Messenger via a chatbot that can answer questions about purchasing car insurance. The bot uses artificial intelligence to answer consumer questions such as "How much car insurance am I required to have?" and transfers users to a live representative if it's unable to answer a question.

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Mobile Marketer
10/23/2017

PGA Tour golfer Rickie Fowler has agreed to continue as a brand ambassador for Farmers Insurance through 2020. During their five-year partnership, Fowler has appeared in various Farmers campaigns and worked with the company on youth golf clinics, disaster-recovery efforts and other philanthropic projects.

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Rickie Fowler, Farmers Insurance, PGA
10/23/2017

Adobe is making its Sensei artificial intelligence platform available to financial institutions, enabling banks to personalize their websites for specific customer needs and detect mobile app performance issues. AI and machine learning allow banks "to see in their data what humans can't uncover manually, tapping this to better connect with customers," Adobe's Christopher Young said.

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CNBC
10/20/2017

Absolut is staging an out-of-home campaign in select neighborhoods throughout New York City. Mara Washington, director of Absolut brand activation for parent company Pernod Ricard, characterizes the campaign as hyperlocal and reflective of the "rich history of acceptance and inclusion" that is a hallmark of both the city and the vodka.

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Absolut, Pernod Ricard
10/20/2017

Foursquare is reporting that foot traffic to independent coffee shops has increased 5% year over year. San Francisco-based Philz saw the largest gain at 11% since May 2016, and Foursquare notes that chains with strong food and coffee pairings are seeing the greatest customer loyalty.

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GeoMarketing
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Foursquare
10/20/2017

Google has revealed new Google Play and Google Play Console features to help developers track, improve and test apps. The company is also offering $1,000 rewards to developers who can find vulnerabilities that meet their criteria.

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VentureBeat
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Google
10/20/2017

Color is a major factor startups need to consider when choosing a logo, a consideration made more complicated by the need to attract users across multiple platforms, Albert Costill writes. In this column, he describes the meanings behind various colors and how to choose shades that fit the brand and the site.

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Business 2 Community
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Albert Costill
10/20/2017

The impact of wildfires on California wineries was at the front of food and beverage readers' minds this week. The news nabbed two of this week's top 10 most-read spots, followed by news of Nestle opening a dedicated Amazon facility, Conagra's new products strategy and Culver's recent cash infusion.

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ConAgra, Nestle, Culver, Culver, Amazon
10/20/2017

In the week that ended Oct. 14, the number of Americans making their first claims for jobless benefits dropped to 222,000, the smallest number since March 1973, the Labor Department said. It was the 137th week in a row that claims held below the 300,000 mark, which is viewed by economists as a sign that the labor market is strong.

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Reuters
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Labor Department, labor market