Marketers must encourage consumers to become their tribe, creating a powerful, large group of followers who will champion their brands. Identify key owners -- such as customers, employees, partners, prospects -- and give them freedom to shape content and engagement.
Lionbridge Chief Marketing Officer Clint Poole offers a guide for marketers in creating a global customer experience strategy, including prioritizing regions, understanding local nuances, and creating consistent content. The key, he writes, is maintaining a coherent global brand voice while allowing for local flexibility.
Google is teaming up with the Coalition for Better Ads to identify interruptive ad formats that could be banned from Chrome, including pop-ups and obtrusive autoplay video. The move could set standards for a better digital experience for users, following in the footsteps of social platforms, which are focusing on user-friendly ad formats.
Web Design Ledger has compiled a list of 50 creative WordPress themes, noting that WordPress is the most popular content management system in the world. Themes range from 3D printing sites to interior design.
Designers are increasingly employing transparent photo overlays on their sites. These overlays are simple to use, help easily emphasize specific content and can be used in various areas of design, including banners, buttons and drop-down menus.
The worldwide electronic health record market is expected to hit $33.41 billion by 2025, driven by government initiatives in multiple countries that support EHR adoption, according to a Research and Markets report. Among the key players in the market are Allscripts, Cerner, Epic Systems, GE Healthcare and McKesson.
Citi is embracing the influence of technology by putting marketers "on the front lines with consumers," according to Citi Chief Marketing Officer Jennifer Breithaupt. "They expect to seamlessly interact and self serve -- that means the ability to not visit a bank branch or store front, or not make a phone call," Breithaupt said of the brand's customers.
DBS has launched a digital campaign called "The Art of Spending" on social media platforms including YouTube and Facebook. The spot re-imagines figures such as Mozart and Leonardo Da Vinci as fans of the DBS Compass Visa card.
CIMB Consumer Bank Malaysia has selected Ogilvy & Mather Malaysia to serve as its agency partner. Ogilvy & Mather will be responsible for promotion in Malaysia, including a nationwide roll-out with print, digital, social media and outdoor elements.
Mastercard Masterpass is now allowing US Bank customers to use their Android phones to make purchases at participating stores worldwide. Cardholders can also make certain in-app and online purchases.