Tune in for our next free member webinar, How to Develop the Mindset of a Futurist, Jan. 30 from 3-4 p.m. ET. Learn how to communicate the impact of change to employees, investors and customers, and to explore major trends that are likely to change our workplaces, our relationships with others and our culture.
Apia, with agency DDB Group Melbourne, has launched a new push that aims to show relatable moments in the lives of the 50-plus demographic. "By showing meaningful life stage moments our audience can connect with, like selling the family home or reviewing their health insurance, these spots speak to culture and look to build feeling," said DDB Group's Stuart Turner.
Lincoln Financial will pay $1.02 billion to Liberty Mutual as part of its acquisition of Liberty Life Assurance Co. Lincoln Financial will keep Liberty Life's group benefits division, while Protective Life will take ownership of Liberty Life's individual life and annuity business.
Pushing yourself to work harder in a busy organization can lead to burnout, writes Courtney Martin. Taking sabbatical leave can improve productivity and bring back your mental and physical well-being.
Millennials now hold buying power in the business-to-business world, and marketers can engage with them by creating short-form video optimized for mobile viewing on social platforms, writes Kate Talbot. Create experiences during events that inspire millennial prospects to share them on social media, and partner with social influencers who have expertise in your industry, she advises.
WhatsApps is now offering business-specific profiles and a mobile app that allows marketers to manage their accounts on the go. Available analytics, however, are limited to basics such as the number of messages sent, delivered, read and received.
The number of freelance workers in the US is on the rise, and it's predicted that 43% of the US will work as freelancers by 2020. To succeed in freelancing, know your worth and don't settle for below market prices, network to build your brand, hire an accountant to manage your taxes and track expenses, and don't be afraid to say no if you have too much work on your plate.
Dr Pepper Snapple Group's Jim Trebilcock talks about the brand's sponsorship of ESPN's College Football Playoff, why it extended the partnership for another six years, how the fictional Larry Culpepper was born, and creating meaningful experiences. "Dr Pepper wants to be a part of the various moments throughout the season from tailgates to home gates," he says.
Ferrero's planned $2.8 billion purchase of Nestle's chocolate business resonated with SmartBrief food and beverage readers this week, along with several other CPG and retail stories. McDonald's move to do away with foam cups by the end of the year also made this week's Top 10 list.