Marketing
Top stories summarized by our editors
4/26/2018

The glut of design software and tools in the marketplace has improved products, boosted innovation and helped moderate prices, but Ben Bate notes the explosion has also complicated matters for designers. He points to a lack of industry standards and increased confusion over choosing the right tools.

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WebDesignerDepot
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Ben Bate
4/26/2018

Tune in to a PRSA free member webinar looking at the communications associated with Orlando's Pulse nightclub shooting. Join panelists from the city of Orlando, Orlando Health and Pulse nightclub as they share crisis management plans and provide tips and lessons learned. Webinar on May 1, 2018, from 3-4 p.m. Eastern Daylight time. Register here.

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bit.ly
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Orlando, PRSA
4/26/2018

New Zealand's national rugby teams have jerseys designed by sponsor AIG that promote diversity in a creative way. The new jerseys are all black but reveal a rainbow of colors when stretched.

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New Zealand All Blacks, AIG, Rugby
4/26/2018

It's important that brands develop a purpose that aligns well with what they have to offer, JPMorgan Chase Chief Marketing Officer Kristin Lemkau said. "Where brands go astray are when they weigh in on issues that are culturally hot but their brand doesn't have a natural place in the discussion, and it looks phony or opportunistic," she said.

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Ad Age
4/25/2018

Lagavulin and Johnnie Walker are headlining a five-Scotch showcase by Diageo to be held at London's Haymarket Hotel next month. The event, which marks World Whisky Day, features hand-curated whisky pairings centered on a fine dining experience hosted by Diageo's Scotch Whisky ambassador, Colin Dunn.

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Diageo, Johnnie Walker, Lagavulin
4/25/2018

Google CEO Sundar Pichai told analysts during the company's earnings call for the first quarter that "[y]ou will see search embrace some of the capabilities you find in Google Assistant and Google Home and vice versa." Trials show that retailers using Google's Search and Shopping ad platforms, which allow consumers to search and purchase via voice, mobile or desktop, experience a 30% average increase in basket value, the company reports.

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Google, Sundar Pichai
4/25/2018

Target is expanding its beauty offerings with 150 products from eight brands that are designed specifically for women with medium to dark skin tones. The move is part of a larger effort to bring in products for a more diverse customer base, Blake Newby writes.

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Glamour online
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Target
4/25/2018

Puerto Rican singer Bad Bunny is leading the Latin trap explosion, with 4 billion YouTube views last year. He debuts his music on YouTube and is "the opposite of how most artists are promoting themselves." said DJ Eddie One, a DJ on Los Angeles' Mega 96.3.

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Rolling Stone
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YouTube
4/25/2018

Samsung is promoting its virtual-reality video service with an immersive VR experience designed by Sibling Rivalry and the Museum of Modern Art's Paola Antonelli. The "&Design" experience made its first appearance at this year's Tribeca Film Festival and gives consumers "a deep experience of what makes up this creative field, and we are describing a fascinating and diverse universe, of creators, thinkers, and makers," Antonelli said.

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The Drum (Scotland)
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Samsung, Museum of Modern Art
4/25/2018

Michael Box reviews the strategies of nine business-to-business technology marketing chiefs, highlighting the importance of their storytelling approaches to convey the benefits of their products or services. Among those listed as ones to watch are GE's Linda Boff, HP's Antonio Lucio, IBM's Michelle Peluso and Cisco's Karen Walker.

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The Content Standard