Older consumers may not be swiping on their smartphones 24/7 like their younger counterparts, but their adoption of social is giving brand managers a lot more options for engagement. The perception about the importance of reaching older audiences is changing as well.
Don't miss the 2018 ANA Advertising Financial Management Conference, presented by Active International, April 29 to May 2 in Hollywood, Fla. This event brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders.
• Structuring a more efficient in-house agency
• Capitalizing on the changing technology landscape
• Sponsorship accountability metrics
• Reducing digital ad fraud, including domain spoofing
• Using AI to enhance creativity
• Best practices for delivering better creative briefs
• Using blockchain to solve for marketing finance challenges
• Why automation is the future of marketing
• Fostering creative innovation through agency management
Carrie Cousins lays out 10 web design commandments as a guide for large and small projects, saying these will prevent some of the most common mistakes in building a site. Among the commandments: Be consistent, use white space, be honest and be responsive.
Aaron Campbell of the WordPress Core Security Team, a self-identified introvert, discusses life as an introvert and gives advice on how introverts can succeed in the design world. "[W]ork to succeed by leveraging your own unique strengths," he advises.
Submit your best campaign tactics to the Bronze Anvil Awards for a chance to be recognized as the best in the industry. The final deadline for submissions is this Friday, March 23. Find out what to include in your one-page entry here.
San Diego Mac Repair offers same-day repair service for several iPhone models as well as iPads and Mac computers. The company can provide battery replacements or screen repairs in as little as 15 minutes.
A growing number of brands use post-purchase interactions to improve brand perception and customer satisfaction, as well as to encourage loyalty. Davor Sutija explores methods to extend this dialogue, including the use of near field-communication tags.
A new John Hancock ad features actors Pete Holmes and Jamie Lee from the show "Crashing" as they learn about what their retirement years could look like. In the spot, a virtual reality experience gives them a glimpse of what the future may hold.
Prudential recently commissioned a study on millennials to better understand their feelings on financial wellness, workplace trends and other topics. The "80-Year-Old Millennial" study was conducted with Kantar Consulting.
Synchrony has teamed with CNBC to produce branded content and live events for its "State of Pay" campaign. The push will focus on payment and shopping trends, with content distributed through CNBC channels, Twitter, Facebook Live and other platforms.