Absolut is staging an out-of-home campaign in select neighborhoods throughout New York City. Mara Washington, director of Absolut brand activation for parent company Pernod Ricard, characterizes the campaign as hyperlocal and reflective of the "rich history of acceptance and inclusion" that is a hallmark of both the city and the vodka.
Foursquare is reporting that foot traffic to independent coffee shops has increased 5% year over year. San Francisco-based Philz saw the largest gain at 11% since May 2016, and Foursquare notes that chains with strong food and coffee pairings are seeing the greatest customer loyalty.
Google has revealed new Google Play and Google Play Console features to help developers track, improve and test apps. The company is also offering $1,000 rewards to developers who can find vulnerabilities that meet their criteria.
Color is a major factor startups need to consider when choosing a logo, a consideration made more complicated by the need to attract users across multiple platforms, Albert Costill writes. In this column, he describes the meanings behind various colors and how to choose shades that fit the brand and the site.
The impact of wildfires on California wineries was at the front of food and beverage readers' minds this week. The news nabbed two of this week's top 10 most-read spots, followed by news of Nestle opening a dedicated Amazon facility, Conagra's new products strategy and Culver's recent cash infusion.
Bud Light has released two new TV spots, hoping to gain additional ground after its recent "Game of Thrones" spot. The first spot is inspired by AMC's "The Walking Dead" and will run during that broadcast, while the second features a Patriots-themed NFL narrative.
With revenues on track to hit $200 million this year, investor Kobe Bryant is betting that he can make BodyArmor the top-selling sports drink in the country by 2025. The strategy for the drink involves pitching the brand's better-for-you nutrition profile to athletes as a more modern and effective hydration option than traditional sports drinks.
People will always play a role in tech-driven dynamic creative, so marketers should ensure they have the right talent in place to use its potential for delivering customercentric, engaging and timely messaging, Belinda Rowe writes. "The future is bright for content and marketing automation will only help make our connections smarter and more strategic," she writes.
Make your blogs more engaging with visual representations of industry data, such as infographics, and include quotes from experts and influencers in your field. Inject humor with memes, use video and illustrations, and include SlideShare presentations.
Business-to-business search-engine optimization must be geared toward the varying search needs of buying committees comprising multiple decision-makers. Adopt an integrated strategy that includes paid search and content relevant to each buying stage, and use influencers and customer reviews to foster trust.
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