Marketing
Top editor picks, summarized for you
12/9/2016

Target has embraced technology by developing an internal programmatic unit and its own platform for supplier brands, "Target Guest Access." The company's forward-looking approach extends to testing addressable TV to give viewers personalized ads on networks such as AT&T's DirectTV.

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Digiday
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Target, AT&T
12/9/2016

Starbucks has designated over 7,800 of its US locations as Pokestops or Gyms where people can play the mobile virtual reality game "Pokemon Go." Starbucks also launched a limited-edition Pokemon Go Frappuccino as part of the partnership, which features a vanilla bean Frappuccino base, mixed with blackberries and raspberry syrup, followed by a whipped cream topping.

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Starbucks, Virtual reality
12/9/2016

Diageo is making changes to its global marketing team a month after announcing the addition of Nestle's Gawain Owen as the company's first programmatic media head. The company has named David Gates managing director of the Futures division, while Mark Sandys and Cristina Diezhandino will take on expanded roles within Diageo's marketing structure.

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Diageo
12/9/2016

Anheuser-Busch InBev's Shock Top brand has named Deutsch New York as its agency of record. Shock Top's measured media spend for the first half of 2016 was $21.6 million, based on a Kantar Media analysis.

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Adweek
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Kantar Media
12/9/2016

Tito's Vodka owes a big portion of its success to a thoughtful, customizable direct email marketing program. The brand's initial email campaign logged a 60% open rate, creating an opportunity for the company to communicate directly with the 50,000 new subscribers it generated.

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Direct Marketing News
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Tito
12/9/2016

General Mills' management team changes topped the list of SmartBrief's most-read food and beverage stories this week, followed by Nestle's announcement of a new sugar formulation. Hormel's growth strategy, McDonald's expansion plans and H-E-B's Central Market additions rounded out the top five.

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Nestle, General Mills, H-E-B, Hormel, McDonald
12/9/2016

The Internet of Things is a game changer for the car and ad industries because of connectivity, writes Sean Donnelly, explaining the benefits of beacon technology and more.

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eConsultancy.com
12/9/2016

Boost your referral strategy by mining your current networks for contacts, and by being very specific about the kind of prospect you'd like to engage.

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HubSpot.com
12/9/2016

A plethora of free online resources offer help for marketers. For example, the site What is Social provides an online course on social media marketing.

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Entrepreneur online
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social media
12/9/2016

Brad O'Brien explains how native ads work and how to target them to specific audiences. "When users have positive, valuable interactions with your brand, they will inherently say 'yes' with greater frequency when presented with your marketing messages," he adds.

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Marketing Land