Marketing
Top stories summarized by our editors
1/23/2017

Using script fonts is a great way to give a professional website a more personalized look. Line25's list of 20 script fonts includes styles ranging from classic cursive to vintage throwbacks.

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Line25.com
1/23/2017

Wix.com Chief Marketing Officer Omer Shai talks about this year's Super Bowl push, starring Jason Statham and "Wonder Woman" Gal Gadot, and why the brand's customers and staff are the real heroes for successfully dealing with constant disruption. He also explains why the company is spending more on social and video marketing to increase its exposure.

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BrandChannel.com
1/23/2017

Bud Light has released the first of its "Famous among friends" campaign spots in advance of the Super Bowl. The ad depicts years of friendship between two men who have made Bud Light a part of their bonding experience.

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Advertising Age
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Bud Light, Super Bowl
1/23/2017

Diageo is maximizing its use of virtual reality to aid consumers who enjoy virtually socializing with others while enjoying their beverages. "This will become much larger and more involved and more immersive and potentially create a natural space for alcohol brands, so this is something that we have already started to investigate and will be doing more of this year," said Zoe Lazarus, Diageo's director of global future and culture planning.

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Diageo, Virtual reality, Zoe Lazarus
1/23/2017

Be more innovative this year by researching new ideas, by putting a new spin on marketing successes, and by trying to break in to new patterns of creative thinking.

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CMO.com
1/23/2017

Ensure content instantly inspires trust and respect in your brand's credentials, use storytelling to show how your product solves specific problems, give solid examples of your expertise, and entice prospects to sign up by giving valuable content for free.

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Entrepreneur online
1/23/2017

Health Catalyst's Chris Keller explains how the brand got twice the anticipated number of leads in nine months by offering free content to showcase thought leadership and boost shareability. He explains that using a poll to gauge interest, in lieu of a sign-up form for content access, led only highly interested leads to be pushed through the sales pipeline and a 550% rise in clients.

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MarketingSherpa
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Chris Keller
1/23/2017

Internet of things devices will be more widely adopted once device management marries product developers with cloud-service providers. The two sides must collaborate on issues such as security, Christian Legare of the IPSO Alliance writes.

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EE Times
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IPSO Alliance
1/23/2017

To get your audience to listen more, "you must first connect with them, win their trust, and get them more involved with your online presence," Alan Rita writes. Rita discusses six cloud-based tools to help designers accomplish this, including Tawk.to and MooSocial.

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Business 2 Community
1/23/2017

App traffic from search can increase when you get your app indexed, but focusing on web content is a safer bet if you have limited resources, writes Vivid Seats' Bryson Meunier. A case study by Vivid found that indexing increased app traffic exponentially, but web content still accounted for more than 99% of the total traffic directed from search.

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SmashingMagazine.com
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Bryson Meunier