Diageo is maximizing its use of virtual reality to aid consumers who enjoy virtually socializing with others while enjoying their beverages. "This will become much larger and more involved and more immersive and potentially create a natural space for alcohol brands, so this is something that we have already started to investigate and will be doing more of this year," said Zoe Lazarus, Diageo's director of global future and culture planning.
Target announced that its new chief marketing officer will be Rick Gomez, and that it will serve as an official partner of Major League Soccer. The retailer has also become the jersey sponsor for Minnesota United FC, which is the official retailer of US Youth Soccer and presenting sponsor during the Target United Cup.
AB InBev's Super Bowl ad content will add up to at least three full minutes, with spots showcasing its Budweiser, Bud Light, Michelob Ultra and Busch brands -- marking Busch's first Super Bowl appearance. One spot will explain the history of Budweiser founder Adolphus Busch, and the brand's iconic Clydesdales will make an appearance in it.
SmartBrief readers were eager to read about shifts in US dairy consumption this week, as well as the news of B&G Foods' interest in acquisitions and Conagra's plans to debut an aerosol-free version of PAM cooking spray. Menu changes at Ruby Tuesday and Panera also made the list of the week's 10 most-clicked stories.
Graphic design trends to be on the lookout for in 2017 include a continued focus on health and wellness, imagery featuring modern women and their accomplishments, and simple and bold designs. Relaxing and environmentally friendly imagery also top this list of upcoming trends.
Pernod Ricard veterans Erick Castro and Chris Patino are teaming up to form a San Diego-based beverage marketing agency called Simple Serve. "Think of us like strategic brand concierges," Patino said of the firm, which launches next week.
Business-to-business brands are lagging behind their consumer counterparts in digital transformation, with just 10% putting digital in their top three investment goals, McKinsey reports. Other shortfalls include a lack of digital skills, unclear digital strategy from leadership, and lengthy implementation times for digital projects.
Business-to-business marketers must stop focusing their efforts on leaders, and instead realize that key purchasing decision-makers comprise a range of influencers from different staffing levels and departments within their target companies, NetLine's David Fortino writes.
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