Krispy Kreme is putting its own spin on National Coffee Day, offering free coffee from Sept. 29-Oct. 1. No purchase is necessary to claim the complimentary iced or hot java for what the chain is dubbing "National Coffee Weekend."
Nissan marketing chief Daniele Schillaci writes about the automaker's journey in pioneering zero-emission cars, and how the brand is promoting the launch of the second-generation electric-battery Leaf. Schillaci explains how to manage a perfect product-launch campaign, emphasizing the importance of being "targeted, creative, and engaging," and having post-launch messaging in place to continue supporting customers.
Even designers who enjoy coding might want to think twice before taking on the task themselves, Line 25 advises in recommending they put Wordpress projects in the hands of a reliable developer, perhaps even a software development service.
Dairy-related news topped the list of most-clicked food and beverage stories this week, starting with a tale of ice cream brand Halo Top's lean business model. Also popular were news of fairlife's soaring sales for ultra-filtered milk and a story about the new snack bars that General Mills plans to launch for its Annie's brand.
Bud Light took advantage of London Fashion Week to introduce a line of branded leisurewear including blankets, graphic kimonos and scarves. Anheuser-Busch InBev says the virtual runway, which included the Instagram accounts of models Daisy Lowe and Christian Arno, is a teaser for an upcoming upscale line.
Business-to-business marketers and salespeople can boost conversions by helping prospects to navigate the buying process. That means not only clearly explaining the problem your brand can solve, but also understanding internal barriers and helping them to influence their decision-making team.
Listrak and Pixlee have partnered to enable email marketers to insert user-generated content, including photos or videos, into their messaging. Interactive emails are becoming more popular and peer content is more likely to influence prospects to buy, Pixlee's Awad Sayeed says.
Google has updated AdWords to enable three types of extensions for call-only ads. Callout extensions allow marketers to include more detail; structured snippets allow more contextual information; and location extensions let prospects know where their call is being placed geographically.
Fifty-five percent of ad-tech buyers say their top reason for adopting the technology is being able to use first-party data to power analytics, per Technology Business Research. Lead generation and brand awareness were the second- and third-biggest reasons for using ad tech, respectively, while the biggest barrier was tech implementation.
Urban Airship has created The Body Shop's first mobile wallet, which is designed to create awareness of the brand's UN petition against animal testing for cosmetics. After signing the petition, consumers can download the wallet to track its progress and share information about it with friends.
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