Grey Group New York has created Pringles' first Super Bowl ad, which stars comedian Bill Hader discovering the art of how to "flavor stack" the brand's chips. A humorous digital teaser spot shows a deadpan Hader discussing his dream half-time show and his fee demands, and the spot is supported by a social and digital campaign.
Streaming services such as Sling TV have been touted as more affordable alternatives to traditional pay-TV, but research from M Science shows that streaming customers aren't saving money. Figures from November 2017 show that virtual pay-TV subscribers are saving an average of $16, down from $20 in 2016, with aggregate costs leading to virtual subscribers paying around $15 more than traditional pay-TV subscribers.
Comcast's Xfinity Mobile has launched a "bring your own device" option for customers, allowing them to use certain unlocked iPhone models for the service. Models that aren't supported may be eligible for gift cards in exchange for trading in the models.
Sixty-five percent of brands boosted their video ad spend in the last year, and 52% of marketers are creating video ads in-house, Salesforce reports. Its study estimates that Google and Facebook will take 66% of global digital ad spend this year.
The American Cable Association is pushing for the Federal Communications Commission to include overlashing -- connecting new plant to existing plant on utility poles -- as part of its overall strategy to expand broadband. The NCTA-The Internet & Television Association also backs overlashing, writing in comments to the FCC that overlashing is often the most efficient way to expand broadband deployment.
CBS CEO Les Moonves is weighing options for media consolidation amid rumors of a potential recombination with Viacom, sources say. The company has held informal talks with Verizon and Lions Gate Entertainment in search of an alternative to a Viacom merger, the sources say.
FX over the past six months has secured rights for 11 movies from 2017 to add to its content library, bringing the total count of films from last year to about 30. New acquisitions include "Jumanji," "Pitch Perfect 3" and "Murder on the Orient Express."
Sprint and Cox have reached a multiyear agreement that will allow Sprint to use Cox's broadband infrastructure to densify its network. The deal will "increase and strengthen other business ties between the two companies," the companies noted.
Comcast Technology Solutions has announced a partnership with DLVR to provide improved content delivery services. The company will use DLVR's content delivery network switching capabilities and analytics to improve multi-CDN management.
NBC has announced that cable subscribers will be able to livestream the 2018 Winter Olympics opening ceremonies via a dedicated website and the NBC Sports app. Also, Comcast will offer plenty of viewing options throughout the event through a content hub on its X1 platform and Stream app.
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