Freeform will be launching more original programming in 2018 in a bid to stay competitive and draw in more viewers. The network plans to add 10 to 20 hours of original programming, double its number of pilots and expand its nights of originals from two to four.
Wireless carriers can get the small cell backhaul support they need from cable operators, as they have the capacity that telecoms are missing, writes Mari Silbey. Cable networks have assets including fiber connectivity, coaxial that can be used to power small cells and gateways that could support the technology, Silbey explains.
Sixty-eight percent of marketers are getting out way ahead of their customers in holiday marketing with campaigns starting earlier than consumers like to see, a survey of smartphone owners and marketers has found. The YouAppi study also found marketers failing to respond to consumer desires, with only 20% offering rewarded videos for holiday perks, while a majority of consumers say they are receptive to such appeals.
Nielsen has announced a syndicated service that will allow studios and networks to compare their ratings to content on Netflix, including the streaming service's own original programming. Metrics similar to those used for traditional TV will be made available to subscribers, and the company plans to launch similar offerings for Hulu and Amazon Prime's over-the-top service next year.
Kia partnered with agency David&Goliath to create a musical video spot using the company's 2018 Rio subcompact sedan and hatchback as the instrument. The ad, "Small Can Do Big," premiered on TNT during the opening game of the NBA season, with an additional announcement that the automaker will continue its sponsorship of the NBA.
Nike released a 60-second video spot voiced by British actor Idris Elba to celebrate professional basketball player LeBron James' fifteenth season in the NBA. The ad shows clips of James during past games and is running on Twitter and other social media platforms.
Jeffrey Katzenberg is working with movie studios on a mobile subscription service that will deliver short-form video to viewers. His "new TV" venture, which will initially cater to the 18-to-34 demographic, will focus on bringing the "best of television talent" to mobile and will feature professional content with much higher production costs than services such as YouTube.
Comcast has deployed its gigabit broadband service across much of the Minneapolis-St. Paul metro area. Customers can obtain updated modems from Comcast and take advantage of promotional deals for the service, which is expected to expand more in the near future.
Comedy Central has ordered episodes of scripted series "The Other Two," which was written by former "Saturday Night Live" writers Chris Kelly and Sarah Schneider. The network has also ordered "South Side," a series created by a team that used to work on "Late Night With Jimmy Fallon."
Discovery has partnered with Nelvana on a Canada-based venture that will bring children's programming to linear TV and digital services worldwide. Separately, Discovery has also partnered with Snap to bring Olympics content to European viewers through Snapchat's Discover platform.