CNN will invest $40 million in its startup, Great Big Story, over the next two years. The investment will be used to create 24/7 streaming content -- including feature-length films and live programming -- in a bid to turn GBS into a next-generation cable network.
NBC Sports will provide televised coverage of players competing to win $100,000 in prizes in a "Rocket League" video game tournament beginning in August. The esports tournament will also be streamed online in an effort to reach a broader audience, particularly young male viewers.
Instagram Stories has hit 250 million daily users, and the platform has introduced a feature that enables consumers to share their Live stories for 24 hours instead of them disappearing immediately. The feature has added 50 million users since April, and Snap's share price dropped on news of the user increase.
Tremor Video is rolling out a 360-degree video ad product for desktop and mobile that enables users to control their viewing experience. The company can transform 360-degree video assets from advertisers into pre-roll or interactive spots that could include features such as where-to-buy buttons, and it can also work with brands to develop creative from scratch.
Over-the-top skinny bundles were in more than 3.1 million homes as of April, with Sling TV's subscriber count totaling more than 2 million of that figure, comScore reports. Subscribers watch 5.3 hours of content daily, with 91% tuning in through streaming sticks and boxes, the data show.
Epix has announced that it will air three specials this fall as part of its push into original programming. The network will air docu-specials focused on heavyweight boxer George Foreman and race car driver Danica Patrick, as well as a comedy special starring standup comedian Anjelah Johnson.
The British government will likely ask for concessions if it approves Fox's proposed takeover of Sky, writes Telsey Advisory Group analyst Tom Eagan. He predicts that a "middle case" approach will be taken -- which could include the requirement of independent governance of Sky News -- when regulators make a decision on the deal next week.
Comcast has announced that it will be bolstering advertising with the creation of its Blockchain Insights Platform, which will improve planning, targeting, execution and measurement of premium video advertising. Disney, Altice USA, NBCUniversal and Cox Communications are among the partners signed up for the service, which was announced this week at Cannes.
FuboTV, a video streaming startup, has raised $55 million in a funding round that included 21st Century Fox, Sky, Scripps Networks Interactive and Univision Communications.
Fox Networks Group and iHeartMedia are combining their audio and video data to enable advertisers to target consumers across both mediums using real-time insights. Fox is also developing a six-second ad unit for both digital and TV, which is planned to launch in October across online content and on-demand TV, Fox's David Levy said.