The AT&T-Time Warner deal was approved Tuesday, and the landmark decision opens up new opportunities for mergers and acquisitions among media and content companies to better compete with tech giants. The deal has also paved the way for a bidding war between Comcast and Disney for 21st Century Fox assets.
"Shock and Awe" director Rob Reiner tells SmartBrief in this interview that he co-founded Castle Rock because he wanted "a safe place" for himself and other filmmakers to come and create the work they wanted. When making a movie, Reiner said, he knows he can deal with actors and their egos if they respect the script and know that he, as a director, has a clear vision and takes action.
Comcast's internet of things unit, machineQ, has teamed up with Neptune Technology Group for smart city water metering systems. MachineQ's LoRaWAN network will be used to power meters and sensors that will provide cities with data on sustainability and infrastructure.
BBC, Channel 4, ITV and Arqiva have announced plans to invest $167 million in Freeview over the next five years. The investment will be used to improve search and discovery, plus linear features and on-demand services, as well as to launch a mobile app to make the service more competitive with services such as Amazon and Netflix.
Reddit has announced that it will autoplay native video ads on its desktop site and mobile app. The social platform will also make outstream ads available to advertisers and is working on incorporating programmatic ads.
Snapchat is adding Sponsored Snappables to its list of augmented reality ad products, allowing brands to sponsor two-player selfie games on the app. Also, brands will be able to purchase AR Lenses through Snapchat's self-serve ad-buying tool and can market their e-commerce offerings via Snapchat Pixel.
FuboTV has launched discovery features ahead of the World Cup 2018, which begins Thursday. The features will highlight World Cup coverage, as well as other live sports events.
Comcast will finalize its all-cash offer for 21st Century Fox assets on Wednesday if AT&T's merger with Time Warner is approved today, sources say. Comcast CEO Brian Roberts has confirmed that the company is in "advanced stages" of preparing its bid.
The number of US households that subscribe to traditional pay-TV services has decreased from 86% of total content viewers to 76%, Horowitz Research has found. Nearly half of consumers surveyed expressed interest in low-cost "skinny" bundles through traditional providers.