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3/23/2017

Scripps Networks' upfront presentations were focused on same-day viewing of its original series, including "Iron Chef." The company also discussed planned spinoffs for popular shows such as "Flip or Flop" and "Fixer Upper."

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Scripps Networks
3/23/2017

Mobile media use growth has slowed and matured, a comScore report states. The report also found that live TV viewership -- fueled by sports -- remains steady, accounting for 84% of overall viewing.

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Broadcasting & Cable
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comScore
3/23/2017

The NFL has announced that it's cutting down on the frequency and duration of ads during broadcasts of games, aiming to get rid of ads before and after post-score kickoffs. The NFL is also seeking to limit ad breaks to four each quarter but is planning to retain the same number of spots.

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Yahoo, Advertising Age, Variety
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NFL
3/23/2017

Investors including actor Robert Downey Jr. and CBS CEO Leslie Moonves have contributed $6 million to back Pocketwatch. The startup was founded by former Disney Online Originals General Manager Chris Williams and will produce animated and live-action content aimed at children ages 2 to 11.

3/23/2017

TV consumption in US households has remained steady or has grown over the past two years, a Morning Consult study has found. The study found that 19% of respondents are watching more traditional TV, while 29% of 18- to 29-year-olds are relying exclusively on streaming services.

3/23/2017

Cox Communications Executive Director Jeff Finkelstein recently emphasized the importance of thinking through "regrettable" and "non-regrettable" investments when implementing fiber connections and building "the network of the future." Finkelstein highlighted the importance of realistic expectations for the future and having a strategy in place, while warning against delaying deployment of DOCSIS 3.1.

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Light Reading
3/22/2017

Target is touting its swimwear with a social media campaign that features the real, un-Photoshopped images of four models to celebrate the female body in all forms.

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social media
3/22/2017

Six Hollywood studios are pushing to make movies available for home viewing just weeks after they debut in theaters. Fox and Warner Bros. have proposed releasing films through an on-demand option after 30 to 45 days at a cost of $30 per film, while Universal is pushing for a shorter timeline of around 20 days.

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Variety
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Warner Bros., Fox, Universal
3/22/2017

A&E has announced that it will be bringing back "Biography" this spring after a five-year hiatus. Elizabeth Smart, Tupac, David Koresh, Biggie Smalls and Mike Tyson are among the famous figures who will be covered in the upcoming season.

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Multichannel News
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Mike Tyson, Elizabeth Smart, A&E
3/22/2017

Facebook and Nielsen Catalina Solutions are working together on cross-media measurement to explore how a mix of TV and digital advertising can boost sales for consumer packaged goods brands. Initial findings from Nielsen Catalina suggest that the best return on investment comes from a combination of Facebook and TV ads.