Comcast Ventures has formed a five-member team, dubbed "The Blockchain Crew," to lead strategy on blockchain investment opportunities. One of the team's primary objectives is to look into blockchain's potential applications in product development at Comcast.
Disney is committed to turning Hulu into a "big, profitable service" once it takes over, said Disney Chief Strategy Officer Kevin Mayer, who explained that a majority Hulu acquisition will help advance Disney's plans to deliver its shows directly to consumers. Mayer also said that the company's upcoming streaming service is not designed to "hurt or kill" Netflix and that he doesn't see an "urgent need to disrupt" the company's theatrical release strategy.
Media buyer sources report that AT&T is touting a private, direct programmatic marketplace to agencies, in particular pitching brand safety and over-the-top advertising. The company boasts a digital video completion rate of between 95% and 97%, per FreeWheel, with zero risk of ad fraud since it's TV advertising.
Boomers and Gen Xers are neighboring generations, but for marketers, they pose different challenges, with each at radically different stages of personal and career life. Vicki Brakl reviews who these digitally oriented consumers are and what kinds of marketing they're most likely to engage with.
In a first for a local TV station, NBC affiliate KSL has signed a local livestreaming deal with Major League Soccer franchise Real Salt Lake to livestream 200 hours of games featuring RSL and its affiliated teams, the Utah Royals and the Real Monarchs. MLS is reportedly shutting down its MLS Live streaming product and selling streaming rights to Disney's ESPN+ service, which is to launch in the coming months.
Verizon is revamping its video strategy and the future of the Go90 brand is uncertain, says Tim Armstrong, CEO of Verizon's Oath unit. Armstrong says the company plans to use its partnerships by redistributing content to brands such as Huffington Post and Yahoo Sports.
President Donald Trump has unveiled his proposed $1.5 trillion infrastructure plan, and it allocates $50 billion to improving infrastructure, including broadband, in rural areas. Eighty percent of the funding would be used for block grants, while the remainder would be used for rural performance grants.
Researchers from Hub Entertainment Research and Parks Associates say that cable operators can appeal to younger viewers by embracing subscription-video-on-demand. Tactics for reaching younger audiences include teaming up with SVOD providers to offer promotions, bundling and integrating SVOD apps and selling services to accompany or replace existing services, says Hub Entertainment Research President Peter Fondulas.
Comcast has sent a notice to its customers detailing a policy for repeat copyright violators, with penalties ranging from in-browser notifications to termination of all Xfinity services. The move comes in the wake of an appellate court ruling this month that determined that Cox Communications doesn't have "safe harbor" immunity from broadband customers engaging in copyright infringement.
Mediacom Communications has announced that it will be deploying Evolution Digital's hybrid eBox across its footprint to speed its transition to IP. The box will be used as the primary non-DVR device for Mediacom and will include IP-based pay-per-view service.