ESPN says it is seeing increased viewership of live broadcasts among younger audiences after grouping together linear and streaming viewers. The network saw a 23% increase in viewers in the 18-to-34 demographic, which helped add 4% to overall total-day viewing and 13% to prime-time viewing.
NCTC has signed a deal with MobiTV to negotiate tech deals for the app company to help it reach "critical mass," says NCTC President Rich Fickle. MobiTV was selected after NCTC reviewed proposals from 20 companies, Fickle says.
TBS and TNT recently released a feature that allows viewers to "cast" content from mobile devices to larger screens, and the networks have had 1.7 million casts since it launched. This reflects a 30% month-over-month gain from June through October.
Walt Disney Co. CEO Bob Iger may postpone his 2019 retirement plans if the company purchases assets from 21st Century Fox, sources say. A lengthy regulatory review and overseeing integration of the assets could lead to an extension for Iger.
Comcast is interested in acquiring European cable provider Sky, which is contributing to its decision to pursue the purchase of 21st Century Fox assets, a source says. Disney also is interested in Fox assets outside the US, including Sky, which is one of Europe's largest pay-TV providers.
Charter Communications is searching for a senior portfolio manager and mobile project managers as it gears up for an expansion into wireless services. The company, which has an MVNO agreement with Verizon Wireless, is aiming to launch its wireless service next year, says CEO Tom Rutledge.
Sources say that a potential deal for Walt Disney Co. to acquire some 21st Century Fox assets could be a catalyst for James Murdoch to succeed Disney CEO Bob Iger. Although Murdoch has been co-running Fox with his father, Rupert Murdoch, and brother, Lachlan Murdoch, "dangling a job for James might be what it takes to get a deal done," an anonymous media executive said.
Y&R North America's new campaign for the US Navy unveils a refreshed brand identity, new tagline and site. The "Forged by the Sea" push will debut at the Army-Navy game and includes radio, TV, digital, print, out-of-home ads in Philadelphia and a range of social elements during the event, such as augmented reality filters and games.
The potential inclusion of 22 Fox regional sports networks in a possible deal for Walt Disney Co. to acquire certain 21st Century Fox assets could be lucrative for Disney-owned ESPN, Anthony Crupi writes. The acquisition could strengthen its cable networks by supplementing national coverage with regional coverage and broaden the offerings of its planned direct-to-consumer streaming service.