Film studios are still on the fence when it comes to premium video-on-demand, with film czar Ken Ziffren likening it to "tip-toeing up to the edge of the ocean water, and tip-toeing back." Ziffren predicts that, "if it happens," multiple studios will launch a premium VOD service but Disney won't be among those studios.
A recent TDG study has found that binge-watching habits are connected to age, with 58% of "heavy bingers" being between 18 and 34 years old. In contrast, 56% of light/non-binger respondents were 45 or older.
Google Play movies and TV shows can now be accessed directly through the Internet Apps Plus platform on Vizio's D series smart TVs. YouTube, Amazon video and Netflix had already added their content to the entry-level sets.
Apple has reportedly set a budget of around $1 billion for the production and creation of original content. This type of budget could bring as many as 10 new shows to Apple's streaming music service or a new video-focused service, sources say.
Epix has ordered 10 episodes of a limited series based on the novel "The Truth About the Harry Quebert Affair." Production is underway for the series, which will feature Patrick Dempsey, Virginia Madsen and Damon Wayans Jr.
A fan-created mash-up video showing "Game of Thrones" characters engaging in a lightsaber battle has gotten more than 1.6 million views since it debuted this weekend. YouTube user Omid G. edited the original "Game of Thrones" fight sequence between Maisie Williams and Gwendoline Christie to use lightsabers in place of swords.
FuboTV has brought on Ben Grad as head of content strategy and acquisition, and the former Verizon executive has big plans to improve customer acquisition and satisfaction. Grad's plans include touting regional and national sports content, ramping up local broadcast content and building up the company's analytics platform to better serve customers.
WGN America is shifting its focus from more expensive original content to lower-cost foreign programming in a bid to "deliver additional value for our advertising and distribution partners and offer viewers more original content across our air," parent company Tribune's interim CEO Peter Kern says. The move could also broaden WGN America's audience, with University of Virginia media analyst Christopher Ali noting that other networks are likely to follow suit.
Next-generation broadcasting could help transform TV-based shopping, making t-commerce "so simple that even logging onto Amazon would feel like a drag," writes Diana Marszalek. However, the ATSC 3.0 standard is still several years away from a rollout, and it could be up to a decade before these t-commerce opportunities are realized, Marszalek writes.
FX's "American Horror Story: Cult" and Halo Top ice cream are the first brands to advertise in Grindr's digital magazine, "Into." The ads will feature pre-roll videos and running displays targeted at the LGBTQ community.