Google is plunging further into the fast-developing technology of computer vision with the acquisition of Belarus-based startup AIMatter. The company focuses on mobile devices with its Fabby app, artificial-intelligence platform and software development kit for rapid image processing.
Performance Horizon has unveiled five artificial-intelligence-driven prediction models for partner marketing to identify trends in digital behavior. British Airways, The Iconic and Marriott Hotel & Resorts were among the first brands to trial the new models.
Spend on header bidding increased 149% year on year in the second quarter, with mobile header bidding investment spiking 285%, per PubMatic. Mobile devices accounted for 67% of native impressions and nearly one-fifth of video impressions in programmatic advertising, the study found.
When consumers turn to Amazon for a search, they're typically looking for products rather than general information. Lisa Lacy explores how brands can optimize for this type of search, which differs in some but not all respects from optimizing for Google.
Global content marketing revenue is on track this year for 14% annual growth, duplicating last year's gain, according to a forecast by PQ Media. The report also highlights the role of mobile apps, noting that they are "go-to" platforms for posts on social media.
DDB New York has appointed Mashable's former director of branded content, Hannah Meium, as its new content director. Rocky Probst, who has been the social lead at Huge, has been appointed as the senior social media strategist.
Sixty-nine percent of US consumers have ordered food online in the past year, per eMarketer, and restaurants such as Papa John's, TGI Fridays and McDonald's are serving up their own online and mobile features. Using payment options through Amazon and allowing ordering through Facebook are just a few ways restaurants are maximizing the popularity of online options for food.
JetBlue Vacations and Bermuda's tourism board joined forces with MullenLowe Mediahub, Pearl Media and Rapport Worldwide to tout Bermuda as a vacation destination to New Yorkers. The initiative featured a pop-up store in Times Square with phone boxes outside that, when answered, gave consumers the chance to win prizes such as flights and an all-expenses paid vacation to Bermuda.
Apple has reportedly set a budget of around $1 billion for the production and creation of original content. This type of budget could bring as many as 10 new shows to Apple's streaming music service or a new video-focused service, sources say.
Marketers should celebrate Amazon's foray into the advertising business because the company offers an unrivaled wealth of consumer data, the benefits of which brands are already seeing via the company's Advertiser Audiences self-serve platform, NewBase's Andy Vogel writes. Companies still trying to create brand awareness are better off elsewhere, however, because those seeking to improve audience targeting are most likely to benefit, Vogel writes.