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3/28/2017

Fandango is rolling out new mobile apps and a website as part of its further penetration into Latin America. The initiative includes several new digital payment options, including PayPal, Visa Checkout and Masterpass.

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Fandango, PayPal, MasterPass
3/28/2017

Qualcomm and Taiwan's ASE Group are joining with Brazil's national bank to develop 5G and internet-of-things products in Brazil, a $200 million venture that includes a semiconductor manufacturing facility in Sao Paulo. The new project extends years of cooperation between Qualcomm and the Brazilian government.

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Taiwan News
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Qualcomm
3/28/2017

The suspect in last week's terrorist attack in London apparently used the messaging app WhatsApp just before the incident, raising calls for intelligence services to be allowed access to such accounts. A number of apps now employ end-to-end encryption to ensure user privacy.

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BBC
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intelligence services
3/28/2017

Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.

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Zenith Media, social media
3/28/2017

4C Insights has unveiled tools to help TV advertisers gain a more in-depth understanding of viewers, using social media analytics, real-time viewing stats and household-level data. Products in the suite include programmatic buying with predictive capabilities and linked digital and TV ads.

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Broadcasting & Cable
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social media analytics
3/28/2017

McDonald's is reminding consumers in its hometown of Chicago and the surrounding area to "Make it a Mickey D's Morning" with a campaign that includes TV, social, out-of-home and radio ads. A humorous TV spot from Cossette shows a woman who skipped breakfast apply black marker instead of eyeliner as she gets ready for a morning meeting.

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Advertising Age
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McDonald, Mickey D
3/28/2017

VML has been selected as Russell Stover Chocolates' agency of record, replacing incumbent FleishmanHillard, which had only worked with the brand for about a year. The appointment comes on the back of other recent wins for the agency, including PepsiCo, Electrolux and Wendy's.

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Advertising Age
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PepsiCo, Electrolux, Wendy
3/28/2017

Executives from Twitter, Facebook Messenger and Viber discussed branded chatbots during a SXSW panel, explaining why bots with charm, such as Cover Girl's model-based bot, or those that offer utility, such as American Express' concierge bot, tend to resonate more with consumers. "Consumers don't care whether they are talking to a chatbot or a person as long as they are getting their needs met," Viber's Ido Iungelson said.

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Marketing Dive
3/28/2017

Facebook is trialing relevant ads at the bottom of Instant Articles, in the related articles section. Also, the platform recently announced that ads in Instant Articles can now be placed every 250 words, instead of every 350 words.

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Adweek
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Facebook
3/28/2017

Google is adding tech partners and publishers to the open beta of its header bidding alternative, known as exchange bidding dynamic allocation. The move comes on the heels of Facebook's announcement that it is opening up Audience Network to publishers that are employing header bidding.

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Advertising Age