Smartphones are robbing creatives of the key to inspiration -- boredom, writes Ogilvy's John Long. A constant stream of information stops your mind from roaming freely and allowing the best ideas to pop up from your subconscious, he writes.
BBDO's new campaign for GE Appliances includes three TV ads and a new tagline, "good things, for life," which highlight how the brand's connected products provide easy solutions to real-life problems. One spot shows a busy mom activating an oven using her voice via Amazon's Alexa.
Twitter users were quick to comment on a photo of President Donald Trump placing his hands on a glowing orb with Egyptian President Abdel-Fattah el-Sissi and Saudi King Salman. Amusing comments include references to "Lord of the Rings" and "Twin Peaks"; the globe is actually a symbol of peace at the Global Center for Combating Extremist Ideology, The Washington Post reports.
The recent global ransomware attack dubbed WannaCry may be followed by something even worse, named EternalRocks by researchers. The malware taps seven US National Security Agency tools to spread and steal data.
According to DigiTimes, Apple is confident enough in its upcoming 10.5-inch iPad Pro to order accelerated production in anticipation of selling as many as 6 million units this year. In addition, upgrades are reportedly coming to the 12.9-inch iPad Pro.
Instagram is giving brands triple the amount of engagement of Facebook, and celebrities are getting 3.6 times more engagement, per SocialBakers. The research analyzed hundreds of millions of posts to both platforms.
Rep. Marsha Blackburn, R-Tenn., has put forward a bill called Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017, which would require digital publishers, social platforms and internet service providers to get opt-in consent before using or disseminating consumers' sensitive information. That information would include browsing, app-usage and location data.
The Outdoor Advertising Association of America and the National Geographic Society are raising awareness for Endangered Species Day with an out-of-home push that encourages consumers to get involved and use the hashtag #SaveTogether. The campaign was launched with a digital billboard in Times Square that features selfies people took with a National Geographic Photo Ark poster that they then shared via Twitter and Instagram.
Depeche Mode is letting one fan moderate its Facebook account each day for a year, as part of a promotion for the band's 14th album, "Spirit." BBH LA and Facebook's Creative shop are the masterminds behind the campaign, enabling takeovers from fans including cancer survivor Liz Dwyer, astronaut Tim Peake and skateboarder Tony Hawk.
TV networks pitched to advertisers at the Upfronts, emphasizing brand safety while admitting digital viewing is changing consumer attitudes toward traditional ad formats. Turner Broadcasting expressed its willingness to cut down on the number of ads during shows, and to offer longer formats for adverts, and spotlighted its data partnerships with Fox Networks Group and Viacom.