Google parent Alphabet is betting big on Lyft with a $1 billion investment that values the ride-hailing service at $11 billion. Alphabet had earlier invested in rival Uber, but that relationship has more recently suffered from differences over developing self-driving cars.
With $135 billion in investment this year, video is becoming the top digital format for marketers, according to research by Magisto. The reports credits the influence of social media and millennials' preference for video as driving the rise in marketing spend.
The 4A's is continuing its 100th anniversary celebration with a partnership with Pinterest that includes five boards on the platform that showcase creative talent in art direction, copywriting, storytelling, interactive media and innovation. Pinterest's Jason Wire said content will come from advertising talent such as J. Walter Thompson's Jessica Toye and McCann's Lizzie Wilson.
In a blog post, Twitter admitted it needs to do more to crack down on harassment and threats on the platform. Twitter plans to publish updated rules regarding hate groups and violence by Nov. 3 and is hiring for several positions on its trust and safety teams.
Google has revealed new Google Play and Google Play Console features to help developers track, improve and test apps. The company is also offering $1,000 rewards to developers who can find vulnerabilities that meet their criteria.
Color is a major factor startups need to consider when choosing a logo, a consideration made more complicated by the need to attract users across multiple platforms, Albert Costill writes. In this column, he describes the meanings behind various colors and how to choose shades that fit the brand and the site.
PayPal's expansion strategy focusing on partnerships and acquisitions appears to be paying off with a better-than-expected year-to-year profit gain of 18% in Q3. The company now projects stronger earnings through the remainder of the year, particularly in the mobile sector.
The impact of wildfires on California wineries was at the front of food and beverage readers' minds this week. The news nabbed two of this week's top 10 most-read spots, followed by news of Nestle opening a dedicated Amazon facility, Conagra's new products strategy and Culver's recent cash infusion.