Pinterest has introduced two-factor verification to protect user accounts and is letting users view the list of devices that are logged into their account to identify bogus entries. The platform is also now flagging new device logins for users via email alerts.
Apple has bought German eye-tracking technology company SensoMotoric Instruments, which could signal the brand's intention to bring virtual reality into the mainstream, writes Shona Ghosh. The eye-tracking tech features foveated rendering, which shows peripheral viewing in a lower resolution, reducing the need for bulky headsets and taking up less smartphone battery power.
YouTube is working on an initiative to make virtual reality more accessible to the masses by rolling out a 180-degree video format. The new format, VR180, was developed by YouTube in partnership with Google's Daydream team and includes specs for compatible cameras.
With a new length limit of 60 seconds, Instagram video is proving popular with publishers as they gain wider audiences and deeper consumer engagement, per data from Newswhip. The feature puts Instagram in sharper competition with Snapchat.
Twitter's latest spots in its "See Every Side" campaign play on its standing as the place to go for discussion, with users arguing over #Summergeddon during a heat wave and discussing climate change. A second spot features sports stars, scientists and leading thinkers debating "who is the greatest of all time."
Gatorade is calling on fans to channel failure into success with its "Make Defeat Your Fuel" campaign. The spot features athletes such as Michael Jordan and Serena Williams discussing how their biggest upsets spurred them on to greatness.
Uber is making it easier for users to hail rides for others, dispensing with the necessity of maintaining the person ordering as the main contact. Among other things, the feature sends an SMS message to the rider with the driver's information.
Businesses will have one-stop shopping for mobile marketing analytics and audience management services with the merger of Singular and Apsalar. The combination will keep the Singular label as the company works to break down data silos and deliver sharper insights.
The app market will grow nearly fivefold over the next few years, reaching $6.3 trillion globally by 2021, App Annie predicts. The growth is attributed to the continued spread of smartphones and the time that their users spend in apps.