David Miami's new campaign for Burger King features photos of the luxurious backyards that used to be owned by senior McDonald's executives -- all of which include a grill. The "McMansions" print ads include a sign above each grill saying "Flame grilling is hard to resist" and are running in newspapers including the Chicago Sun-Times and the New York Daily News.
Role-play with a colleague to prepare for a big negotiation, getting the uncomfortable parts out of the way before tackling it seriously, writes careers speaker and writer Lelia Gowland. Think about the worst-case situation that could happen, and focus on the most probable scenario.
Leah Pope examines how to take a smarter approach to bringing programmatic in-house, including ensuring that all tech platforms speak to each other and bringing together real-time insights in one place that can be used to inform strategy immediately. She looks at how industries are developing programmatic expertise to drive business goals, such as the automotive sector's use of the technology to create localized campaigns and tie marketing spend back to dealership-level targets, such as sales and test drives.
Charter is continuing the rollout of DOCSIS 3.1 and gigabit broadband service with an expansion to 14 million additional homes in markets including Dallas, Los Angeles and Milwaukee. The company's Spectrum Internet Gig service is now available to 23 million homes.
Viacom's sales increased to $3.15 billion in the second quarter, surpassing analyst expectations. The results could give the company bargaining power during merger negotiations with CBS.
Consumers viewed 114% more hours of streamed content in the first quarter year-over-year, a Conviva report states. The plurality of video plays took place on mobile devices, with device plays on Android devices up 168% for the quarter.
Pop network has announced that it will air 400 hours of original programming this year as its viewership and ad revenues continue to rise. The network also announced three pilots.
Nickelodeon has ordered a reboot of its 1990s game show "Double Dare"; the reboot should premiere this summer. Forty new episodes will air this year.