National CineMedia has created Noovie ARcade, a mobile app that enables movie fans to unlock augmented reality games in theaters. "Noovie ARcade drives fan engagement and excitement through a unique digital experience, which makes it not only great entertainment for movie audiences, but a great opportunity for brands looking to reach them," said NCM's Cliff Marks.
Venables Bell + Partners tapped Luis Badillo Jr. to show off Reebok's Fast Flexweave technology. A fast-paced teaser, "The World's Fastest Feet," will be released on the brand's YouTube channel, with a global campaign set to debut next month.
National advertising minutes on television were up 3.9% to 11 minutes each hour in January, the biggest rise in more than three years, per Pivotal Research Group. The increase helped ad impressions keep to a single-digit drop of 7.3%, instead of hitting double digits, said analyst Brian Wieser.
Noting that mobile ad impressions monetized through private marketplaces saw a 37% year-over-year gain in Q4, PubMatic concludes that PMPs are increasingly popular venues for publishers using programmatic technologies. The advantage lies in the combination of automation and assurances that ads will always be placed next to safe content, Pubmatic concludes.
Tapad has unveiled a Customer Data Platform that's customized for different industries. The self-service platform lets marketers upload their proprietary data and match it against Tapad's customer data where they can create and manage segmented campaigns.
Businesses that employ artificial intelligence are 50% more likely to surpass their own goals, and 46% of brands intend to invest in the technology by the end of 2018, per Adobe's latest Digital Trends report that surveyed 13,000 industry professionals.
The Federal Communications Commission on Thursday will publish an order to roll back net neutrality regulations, a source says. Congress would have 60 days to reverse the decision by passing a resolution.
AT&T's request to access communications records from the White House and the Department of Justice has been denied by the federal judge presiding over an antitrust lawsuit. "Defendants have fallen far short of establishing that this enforcement action was selective," Judge Richard Leon wrote in his ruling.
Comcast has launched "Groundbreakers: Heroes Behind the Mask," a film that showcases the behind-the-scenes crews of "Black Panther," "Luke Cage" and other movies and programs. For Black History Month, Comcast is also highlighting programs such as "Voices of the Civil Rights Movement" and "Malcom X: The Lost Tapes."