Gracenote has launched Mobile Video Analytics, which provides insights on mobile app performance and viewership. The service uses passive video testing and surveys to gauge engagement and will also let wireless providers detect congested areas in their networks.
Mobile operators and others will be able to track user behavior, attitudes and engagement with mobile publishers' platforms and their competitors with new features in Nielsen's Gracenote analytics product. The improved Mobile Video Analytics Solution focuses on three areas, gauging subscriber experience and satisfaction with video resolution, start-up times and buffering.
Google is working to bring Android up to speed with iOS features for users with impaired hearing. The plan includes a new open specification that will allow Android to support hearing aids made by all manufacturers.
Facebook is partnering with Pathstream to train 1 million small business owners in the US on how to use its Ad Manager platform and get the most from marketing on its platform and on Instagram. Additionally, Facebook is working with 20 community colleges to introduce custom digital marketing courses with Pathstream.
With the addition of Rocket Fuel's demand-side programmatic ad platform, Sizmek CEO Mark Grether says the company is now "a truly transparent, powerful, open and independent alternative" to Google's walled gardens. Through the unified platform, advertisers can now access an artificial-intelligence-powered DSP, as well as Sizmek's data management platform and dedicated ad server.
Chip maker Arm is looking beyond its dominance in mobile devices and the internet of things and taking aim at laptops. Arm has laid out a two-year road map and the company compares its next-generation chip architectures to those of Intel's Core 15 processors.
HBO and dating app Bumble, with Giant Spoon and Mekanism, have created a pop-up "ultimate stay-at-home movie experience" in a historic townhouse in New York City. The experience, open to Bumble users, includes HBO movies, a wine wall and a candy-filled bathtub.
Dentsu Aegis Network has won the North American media business of French luxury goods firm LVMH following a competitive review, replacing incumbent Havas Media. The company invested $386.1 million in US media in 2017 and $400.4 million in 2016, per Kantar Media.
Personalized storytelling should be a key element of your account-based marketing strategy to engage the entire decision-making group with a unified message of how your product can solve all of their pain points and achieve their joint goal, Michael Box asserts. "Give your personalized content a unified purpose that drives action at the purchase point," he writes.
Business-to-business marketer Dennis Shiao shares the three daily activities that improve his skills, including setting time aside in the morning to read books for inspiration. Shiao also makes time for exercising without taking along a device to leave his mind free to roam and come up with ideas, and he experiments with his own content on new channels, such as Twitter's Periscope or Facebook Live, to gain a better understanding of how to use them at work.