Ninety-six percent of social mentions of US fashion retail brands come from consumers using brand hashtags, with just 4% including their handle, per Digimind. The report recommends that brands don't simply listen in on social media by tracking conversations that tag them, but should actively seek out engagement using compelling hashtags.
US newspaper websites including those of the Los Angeles Times and New York Daily News are unavailable to European readers today due to the introduction of the EU's General Data Protection Regulation. When European users try to access the sites, they're presented with error messages, including one from the Los Angeles Times that says the publication is "looking at options that support our full range of digital offerings to the EU market."
The world's most stringent digital data privacy law came into effect today with the implementation of the EU's General Data Protection Regulation, and Japan, South Korea and Brazil are preparing to follow suit, writes Adam Satariano. Facebook and Google have invested heavily in preparing for GDPR and are also facing further crackdowns on their power in the EU with Brussels and member countries paving the way for tougher tax rules and antitrust legislation, he writes.
New York Media and The Financial Times have paused their paid investment in Facebook advertising due to the platform's new ad policy, which demands that news publishers conform to the same rules as political advertisers. "We strongly believe to conflate news with advocacy is a very dangerous direction to take," said The Financial Times' Jon Slade.
Consumer finance publisher Kiplinger has attracted over 30,000 new email newsletter subscribers over the past few months by investing in Facebook ads. The brand employs Keywee to target people similar to those who have liked its Facebook page.
Should Comcast make a formal bid for 21st Century Fox assets, the company would face the same regulatory hurdles that AT&T has faced for its proposed acquisition of Time Warner. An AT&T win in its antitrust suit with the Justice Department would not guarantee a win for Comcast, with antitrust attorney Henry Su saying that such a win would lead to "greater scrutiny of Comcast and Fox because there will be even more concentration of content between the two distributors."
Out-of-home viewing by millennials and Generation Z has led to a boost in broadcasting viewing, per Nielsen data. The data show that 39% of total out-of-home viewing and 45% of out-of-home viewing of sports programs came from those younger demographics.
Cox Communications technologist Jeff Finkelstein at an event last week discussed the possibilities of a next-generation cable network technology standard. DOCSIS 4.0 -- also known as DOCSIS dot Next -- could use over 1.2 gigahertz of plant spectrum to boost symmetrical speeds to up to 60 Gbps, Finkelstein said.
Emerging from the 2016 election social media controversies, Facebook and Twitter are planning to introduce more transparency in this year's campaign ads. Kerry Flynn explores the reasons and what the changes will mean for marketers.
Nearly a third of consumer browsing will be through voice rather than screens by 2020, according to one forecast, and marketers need to adjust, writes Jennifer Kyriakakis. This will include meeting the challenge of personalization, delivering a message "to the right person, through the right device at the right time," she writes.