Comcast and Walt Disney Co. are competing to purchase assets from 21st Century Fox, and a 39% stake in European pay-TV provider Sky may be the top prize in such a purchase. Both companies could expand their global footprints with the acquisition, with Comcast aiming to gain Sky's advanced technologies for the European market, while Disney could use the asset for its push into over-the-top services.
Cable operators, including Comcast and Charter Communications, are expanding their fiber networks to meet growing broadband needs and better serve businesses, and Ciena is positioned to cash in on that network densification. "If you think of what we're able to accomplish in terms of wireless backhaul space moving photonics out to the edge, we're going to do essentially the same thing here with the Fiber Deep activities," says Ciena Chief Technology Officer Steve Alexander.
After video went viral of a young Tennessee boy emotionally asking why bullies are mean, several celebrities reached out in response. "Captain America" actor Chris Evans invited the boy to the "Avengers: Infinity War" premiere in Los Angeles, while "Star Wars" actor Mark Hamill and "Stranger Things" star Millie Bobby Brown also tweeted messages of support.
China and Mongolia are the only places in a Kantar TNS survey where a majority of consumers prefer mobile payments, which are still having trouble catching on in developed countries. Among the 56 countries surveyed, the average preference rate was just 39%, although that figure rose to 45% in developing nations.
WhatsApp is reportedly preparing a business app with three types of accounts that will facilitate communications with customers. In addition, users will be given tools to manage their business experiences and block business accounts.
Heineken will open a one-day-only pop-up shop in New York on Tuesday to sell its new line of streetwear, designed by A Bathing Ape. The experience is part of the #Heineken100 campaign, which aims to sell gifts that appeal to "the world's 100 most influential beer drinkers."
The 4A's has revoked the "100 People Who Make Advertising Great" honor it awarded to The Martin Agency's creative chief, Joe Alexander, after his departure from the shop amid reports of sexual harassment. "We support agencies that take action to create safe and respectful environments for all employees," a 4A's spokesperson said.
DDB's Wendy Clark and Ari Weiss look back on 2017's highs and lows, including cross-industry sexual harassment revelations and what the agency is doing to take action on the issue, with Clark saying, "I don't want anyone to have that experience ever." They cite work for Skittles and McDonald's as creative highs, with Clark calling the loss of Airbnb to Wieden+Kennedy "a crushing emotional blow."
Marketers must get their data houses in order to access customer insights, and they should start by working across teams to establish the information that's essential to capture. Keep database fields as simple as possible, make one person in each department responsible for data management, and create a process to identify and eliminate inaccuracies.