Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Marketers get access to mobile talent in East Africa

1/19/2015

  • AllAfrica Global Media

The talent pool that marketers can access for mobile campaigns in East Africa is growing rapidly, according to Martin Muli, CEO of Digital Fair. And much of that talent will be on display at April's E… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to make mobile-first marketing a reality

1/23/2015

  • ClickZ

The rising influence of mobile makes it clear that business-to-business marketers need a mobile-first strategy, but many do not have one because they don't fully understand it, writes Mathew Sweezey. … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Discovery goes to N.Y. to expand production, development

1/23/2015

  • Hollywood Reporter, The

Discovery will add a development and production unit in New York to supplement its existing offices in Los Angeles and Silver Spring, Md. The new unit is "a crucial and necessary move" as Discovery ra… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Family Dollar chooses Dollar Tree over Dollar General

1/23/2015

  • Bloomberg
  • Reuters

Family Dollar Stores shareholders approved a more than $8 billion merger deal with Dollar Tree, rejecting a rival bid from Dollar General that exceeded $9 billion and putting an end to six-month biddi… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Tumblr to pair artists with brands with Creatrs Network

1/23/2015

  • Fast Company online
  • MediaPost Communications

Tumblr has launched an in-house unit called Creatrs Network that seeks to match the site's creative talent with brands looking for such work. So far, 300 artists are in the network and brands such as … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

White House rejects idea of third-party retention of phone data

1/23/2015

  • Reuters

The Obama administration will not pursue a proposal under which the government would have handed control of telephone call metadata that the National Security Agency collected to a private third party… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Pinterest plans to draw marketers with intent data

1/23/2015

  • Wall Street Journal (tiered subscription model), The

Pinterest is planning to boost its advertising potential in 2015 by allowing marketers access to its trove of data on user behavior. The key to Pinterest's marketing appeal is that users' pins typical… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

2015's major design trends focus on visuals

1/23/2015

  • Noupe (Germany)

The top trend of last year was the development and explosion of flat design for websites, and Ioanni Mitsakis writes that the top trends for 2015 will follow the same focus on visual appeal. Mitsakis … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

WOMM tactics from Jet.com's upcoming launch

1/22/2015

  • Inc. online (free registration)

Jet.com, which is poised to become the Costco Wholesale of e-commerce, has promoted the Jet Insider club on a massive scale by giving away six months of free membership and prizes worth $20 million to… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

What makes for a successful agency partnership?

1/23/2015

  • Social Media Explorer

Brands and agencies can develop good working relationships if the agencies demonstrate four key characteristics, writes Danielle Terreri of SME Digital. Brands should expect their agency partners to h… Read More

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