Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Tigo enhances mobile money service in Tanzania

9/16/2014

  • Reuters

Interest payments are the consumer enticement for Tigo's new mobile money offering in Tanzania. Tigo says the payment service works well with the mobile money transfers it began offering earlier this … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

The psychology behind social marketing success

9/19/2014

  • SocialMediaExaminer.com

The viral success of the ALS Ice Bucket Challenge offers lessons for all marketers on how to use social psychology to reach customers, Luke Summerfield writes. He recommends creating public accountabi… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Pilot for drama about Fla. drug industry gets picked up by TNT

9/18/2014

  • Hollywood Reporter, The

TNT has ordered a pilot for a drama series from executive producers Jerry Bruckheimer, Michael Bay and Michelle Ashford that will portray the 1970s-era cocaine trade in Florida. Ashford, creator of Sh… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Wakefern sees the value in retail dietitians

9/18/2014

  • Supermarket News (free registration)

Wakefern Food will continue to expand its dietitian program, which has grown to include dietitians at about 102 of its stores. The program includes help for customers in understanding the ingredients … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Louisville Slugger overhauls e-commerce site

9/19/2014

  • MobileCommerceDaily.com

Louisville Slugger is going multichannel in an overhaul of its e-commerce site by Onestop. The goal is to provide a seamless experience across PCs and mobile devices and better target customers while … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Trello marks 5M digital project-management users

9/19/2014

  • Mashable

Project-management platform Trello said it has more than 5 million users and raised $10.3 million in funding in July in a Series A round. Trello's concept is that it replaces physical "Post-it notes" … Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How Americans beat the toilet capitalists

9/19/2014

  • Pacific Standard magazine online

America's public bathrooms used to be pay-per-use, but between 1970 and 1980 the number of pay bathrooms fell from more than 50,000 to almost none. That's thanks to a protest movement sparked by four … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Why images matter above all else in site design

9/18/2014

  • WebsiteMagazine.com

Visual elements are often the key reason a site resonates with visitors, so designers should choose wisely when picking high-quality images for each page, writes Jeff Davis. He lists 10 factors that m… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Car dealership scores with parody of TV hit

9/18/2014

  • Edmunds.com

A North Carolina car dealership cashed in on the TV show "The Bachelorette" to hook customers. The campaign brought in local people to film advertisements spoofing the giving of a red rose to a suitor… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to successfully transform a brand

9/19/2014

  • Entrepreneur online

If you're tasked with transforming a brand, the first step is understanding where the current brand is falling short, writes Jim Freeze, chief marketing officer at Aspect. As you build buy-in across t… Read More