Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Samsung broadens reach of Tizen app store

5/5/2015

  • Wall Street Journal (tiered subscription model), The

Samsung's Tizen mobile operating system may become available beyond the Indian and Bangladeshi markets, and the phone-maker is opening the Tizen application store worldwide in anticipation. The app s… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Turn your content abstract into an ad

5/5/2015

  • CustomerThink

A well-written content syndication abstract, the short description that describes your content online, can make you stand out from the crowd and improve lead quality, Howard Sewell writes. Think of yo… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comcast's broadband customers now outnumber video subs

5/5/2015

  • Time.com
  • New York Times (tiered subscription model), The
  • Bloomberg

Comcast announced Monday that it now has more customers for its broadband services than for video. Video revenue continued to outpace broadband, however, totaling $5.3 billion in the first quarter, co… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Kroger looks to tech to improve shopping experience

5/5/2015

  • American City Business Journals
  • Forbes

Kroger has employed several technologies to improve the shopping experience in its stores, including infrared scanning that helps ensure that enough registers are open during busy times -- which has r… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Google acquires startup with data-analysis focus

5/5/2015

  • Wall Street Journal (tiered subscription model), The

Google has acquired the startup Timeful, which specializes in machine learning. The acquisition is seen as part of Google's plan to upgrade its communication and organizational applications, including… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Microsoft releases preview of cybersecurity platform

5/5/2015

  • Ars Technica

Microsoft has announced a preview of its Advanced Threat Analytics tool that will analyze seemingly legitimate logins to crack down on hacked accounts. Log files and other data will alert users to act… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Brands join flood of tweets marking birth of princess

5/5/2015

  • Adweek

Brands including Disney, British Airways and Pizza Hut posted tweets celebrating the birth of England's Princess Charlotte Elizabeth Diana. Prime Visibility estimates 1.5 million tweets posted between… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Internet.org lacks HTTPS support

5/5/2015

  • Verge, The
  • PhysOrg.com

Internet.org has opened its doors to third-party developers but is keeping tight reins on the platform, serving as a gatekeeper for management and approval of applications. Its current setup also prev… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Why integrity is essential to influencer marketing

5/3/2015

  • Content Standard, The

Influencers say their integrity as content creators is key to their success as brand marketers, a fact that brands must respect. "People follow you because they trust your vision and your opinions, bo… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Are you in love with your marketing tech stack?

5/5/2015

  • Chief Marketing Technologist Blog

Three marketing executives explained their marketing technology stacks at a recent event, and their enthusiastic presentations -- along with the audience's response -- shows how much passion goes into… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Marketers, embrace the Internet's seemingly dull content

5/4/2015

  • Advertising Age (free access for SmartBrief readers)

Ken Wheaton experiments with mundane YouTube videos to see whether he can gain the traction of some digital celebrities, only to note that he lacks the youth, enthusiasm and technical skills needed to… Read More