Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Lifestyle brand Extreme plans British mobile virtual network operator

5/26/2015

  • Total Telecom Magazine (U.K.)

Lifestyle brand Extreme, known for its Extreme Sports Channel, plans to introduce its own mobile virtual network operator in the U.K. The MVNO will be the first of many, with Extreme hoping to launch … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

GE's Predix brings Big Data analysis to railroads

5/28/2015

  • Advertising Age (free access for SmartBrief readers)

GE Transportation is changing its business by focusing more on solutions than products for its buyers in the railroad industry, company speakers said at this week's BMA15 event. The company produced P… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

FCC plan would overhaul Lifeline program to focus on broadband

5/28/2015

  • The New York Times (tiered subscription model)

Federal Communications Commission Chairman Tom Wheeler today is expected to introduce a plan to overhaul the FCC's $1.7 billion Lifeline program so that it addresses broadband access. The proposal wil… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Texas grocers lend a hand during flooding

5/28/2015

  • Supermarket News (free registration)

H-E-B, Whole Foods Market and Brookshire Brothers reached out to victims of severe flooding in Texas this week, with H-E-B distributing 3,000 Disaster Relief Clean-up Kits and hot meals from its Mobil… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Barneys extends digital footprint with iPhone app

5/28/2015

  • Luxury Daily

Barneys is introducing an iPhone application that meshes its shopping cart with the department store chain's desktop site. The app includes editorial content and push notifications tailored to custome… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Apple promises software kit for better Watch apps

5/28/2015

  • Quartz

Apple Watch

Apple will deliver a new software development kit for the Apple Watch this June at its Worldwide Developers Conference, company executive Jeff Williams said. The kit will open up opportunities to crea… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Cleaning brand has whiter-than-white Twitter feed

5/28/2015

  • Adweek

French household-cleaning brand Spontex has created a Twitter feed that's absolutely spotless, with each message simply a field of white space. When users click the apparently blank images, they can a… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Security should minimize the burden on users

5/28/2015

  • InfoWorld

Technology professionals have a number of tools at their disposal that can ensure security while helping customers and employees use devices and software, J. Peter Bruzzese writes. Options include sin… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Are you neglecting your Instagram presence?

5/27/2015

  • Adweek

It's not too late for brands to get started on Instagram, writes Miles Williams, chief marketing officer of Movable Ink. He offers five strategies, including importing the customer database to find pe… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Proximity to the customer is paramount, says Cognizant's CMO

5/28/2015

  • Forbes

Cognizant Chief Marketing Officer Malcolm Frank took an unorthodox path to his current role -- he first became CEO of an executive education startup in Boston. He says his early experiences taught him… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Wells Fargo to highlight prominent African Americans

5/27/2015

  • MediaPost Communications

Wells Fargo this week is focusing its "Together we'll go far" campaign on the aspirations and achievements of African Americans. The bank will use Radio One's marketing arm to distribute the profiles … Read More