Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Nokia faces strong competition in UAE

7/22/2014

  • ZDNet

Nokia maintains a lead in mobile phone sales in the United Arab Emirates, but that status is increasingly challenged by smartphones from Samsung and Apple, according to official data. Nokia's declinin… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Case study offers best practices for cold e-mails

7/28/2014

  • B2C Marketing Insider

Outbound cold e-mails can generate a variety of new leads as long as e-mails are brief, position value for the customer and don't seem gimmicky, writes Heather Morgan. Creating effective e-mails is la… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Time Warner sees potential in broadband-HBO packages

7/27/2014

  • Bloomberg

Time Warner thinks it can grow HBO significantly by getting pay-TV providers to offer the channel as part of limited, broadband-based packages similar to Comcast's Internet Plus plan. That package inc… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

PepsiCo exec Lisa Walsh shares path to leadership

7/28/2014

  • SmartBrief/SmartBlog on Food & Beverage

Industry leader Lisa Walsh, vice president of PepsiCo Customer Management, has risen through the ranks at the company since joining PepsiCo in 1999. She names integrity and trustworthiness as top qual… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Report: Revenue potential for Internet of Things is great

7/28/2014

  • eMarketer

Connected devices known collectively as the Internet of Things are poised to integrate more aspects of people's lives than ever before. The IoT market is expected to grow quickly and run into the tril… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Cordova 4.0 will allow easy transitioning between different Android versions

7/28/2014

  • InfoWorld

Application developers no longer have to worry about the differing Android OS issues with a new product from Apache Cordova. Cordova 4.0 supports WebView apps and translates them into iOS, Android and… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Why Facebook is wooing small businesses

7/28/2014

  • Miami Herald (tiered subscription model), The

Facebook is getting serious about winning over small and medium-sized businesses, says Dan Levy, the social network's global director of small business. A council of SMB owners has been advising Faceb… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to develop sites suited for multiple platforms

7/28/2014

  • HTML Goodies

Software can help businesses design sites for multiple platforms, but manual adjustments or additional tools may be necessary to ensure that each version of a site or application is user-friendly for … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

How Shiner Beers got bigger by returning to its roots

7/25/2014

  • Advertising Age (free access for SmartBrief readers)

Charlie Paulette, chief sales and marketing officer for Texas-based Shiner Beers, said the brand went through "a personality and identity crisis" about 10 years ago, with agency-produced commercials t… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Will virtual reality become a powerful tool for brands?

7/28/2014

  • Advertising Age (free access for SmartBrief readers)

Given the growing affordability of virtual reality headsets, advertisers including Coca-Cola, HBO and Nissan are amping up their efforts to use VR to build branded experiences. But some advertisers sa… Read More