Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

South Korea's SK planet enters U.S. with shopkick buy

9/30/2014

  • MobileCommerceDaily.com

South Korea's SK planet is purchasing shopkick for $200 million. The deal extends SK's reach to the U.S., where shopkick partners with many major retailers, including Macy's, Old Navy and Target. Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

A guide to building striking infographics

9/30/2014

  • Reputation Capital Media Services

Good infographics are simple and easy to consume, but they take weeks of effort to create, according to Leslie Bradshaw of Made by Many. This article offers a step-by-step guide to effective visual st… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

VH1's #PasstheBaton social push touts "Drumline" movie

9/30/2014

  • Multichannel News

VH1 is promoting its new original movie "Drumline: A New Beat" via a social media effort aimed at historically black colleges and universities. The colleges can #PasstheBaton by uploading drum routine… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Report: U.K. organic food sales start to grow

9/30/2014

  • FoodNavigator

Organic food sales in the U.K. rose 1.2% in the past year, according to Nielsen, after falling 1.5% over the five-year period ending last August as cash-strapped consumers cut spending. In the same fi… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

There's no "substitute for a great idea," says 4A's CMO

9/30/2014

  • SmartBrief/SmartBlog on Leadership

Alison Fahey, chief marketing officer at the 4A's, says she's embracing the "service-oriented approach" of the association world as she develops a plan to boost the 4A's brand and "stay ahead of" indu… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Appsfire establishes itself with big-name publishers

9/30/2014

  • TechCrunch
  • Rude Baguette (France)
  • Moby Affiliates (U.K.)

Ad tech startup Appsfire recently announced partnerships with big-name publishers such as Opera Media Works, Cheetah Mobile and Zeptolab, flexing its industry muscle as a leading alternative native ad… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Ways to position yourself as a thought leader

9/30/2014

  • SmartBrief/SmartBlog on Social Media

Anyone can become a thought leader in their field if they put their mind to it, Lee Frederiksen writes. "While becoming a Visible Expert or thought leader in your industry won't happen overnight, it c… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How headers can leave a lasting impression

9/30/2014

  • WebDesignLedger.com

Large headers can create a visual impact on site visitors and highlight main features such as navigation. They can focus on a variety of elements, including hero images, logos and navigation links, wr… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Bar for pregnant women might be marketing ploy

9/28/2014

  • Vocativ

Word has spread online about "NYC's first bar for pregnant women," replete with the slogan, "You're drinking for two now." Abigail Tracy writes that the idea is likely nothing more than a marketing ca… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Outlet stores are a perfect fit for some customers

9/30/2014

  • HBS Working Knowledge

Outlet stores are no longer just a place to dump old or irregular clothing, but a strategy unto themselves. Why? Because customers tend to be divided into two camps: those primarily interested in the … Read More