Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Mobile drives digital-ad spend in U.K.

3/31/2015

  • eMarketer

Digital will account for half of all ad spend this year in the U.K., making it the first nation to reach that milestone, although it will soon be followed by others, according to eMarketer. And mobile… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to avoid the spam catcher in e-mail campaigns

3/31/2015

  • Inc. online (free registration)

Many e-mail marketing campaigns never make it to the inbox because they contain words that set off spam filters, writes Geoffrey James. He offers more than 400 words and phrases to avoid, including "o… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Charter will acquire Bright House in deal worth $10.4B

3/31/2015

  • Reuters
  • New York Times (tiered subscription model), The

Charter Communications will acquire Bright House Networks in a transaction valued at $10.4 billion, though it's dependent on the clearance of the Comcast-Time Warner Cable merger. Bright House has abo… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Former A&P CEO credited with major turnaround passes away

3/31/2015

  • Bloomberg

James Wood, the architect of A&P supermarket's turnaround that brought the chain back to turning a profit in the 1980s, died Thursday at the age of 85. When Wood took control of the New Jersey-based r… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Wearables sales to surge with Apple Watch in foreground

3/31/2015

  • V3.co.uk (U.K.)

Apple Watch is expected to raise the profile of all wearables and boost shipments in the category to 45.7 million this year and as much as 126 million by 2019, according to IDC. Wrist-worn devices are… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Fitbit confirms purchase of FitStar

3/31/2015

  • Forbes
  • VentureBeat

Activity tracker wearable maker Fitbit said it has purchased FitStar, an application that creates personalized workouts, for $17.8 million, Securities and Exchange Commission documents said. Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Why CEOs need to get social

3/31/2015

  • Knowledge@Wharton

Business leaders need to do a better job of using social channels to build their brand and reach out to customers and employees, author Charlene Li says. "Many of these leaders use these channels pers… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Faces take center stage in site backgrounds

3/31/2015

  • OnExtraPixel.com

The human face can express a wide range of emotions that set the tone for a brand's Web presence, leading major designers to turn to faces for their hero images. From monochromic and stoic to selfies … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Arm & Hammer features Martha Stewart rapping about baking soda

3/27/2015

  • MediaPost Communications

Arm & Hammer has launched a series of how-to videos by Martha Stewart, including one in which she raps about the household uses of baking soda. The video series is part of partnership between Church &… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Are you measuring the right things on social media?

3/31/2015

  • TopRankBlog.com

Getting social media metrics right is all about picking the right things to measure, say execs from Discover Financial Services, Tyson Foods and Intel Corporation. "It's important to remember that man… Read More