Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

U.K. company sifts through data in effort to improve customized ads

4/21/2015

  • Telegraph (London) (tiered subscription model), The

U.K.-based BlisMedia believes it has an improved method for location-based advertising. The company says it uses smart data drawing on six stages of verification, eliminating as much as 90% of irrelev… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Make customers your focus to win B2B business

4/24/2015

  • American City Business Journals

Customers are willing to pay more and switch to competitors in exchange for a superior service experience, making it important for business-to-business marketers to understand customer needs and fulfi… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Turner signs SVOD pact with Hulu covering 4 networks

4/24/2015

  • Variety

Turner Broadcasting has signed a deal with Hulu granting exclusive subscription video on demand rights to previous seasons of series on Adult Swim, Cartoon Network, TBS and TNT, along with some shows … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

How culinary incubators give startups a head start

4/24/2015

  • SmartBrief/SmartBlog on Food & Beverage

Food startups are turning to incubators that provide the space they need to get off the ground, including Chicago-based Greens & Gills which grows greens and fish in the basement of a former slaughter… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

What developers have already learned from Apple Watch

4/24/2015

  • Guardian (London), The

Many Apple Watch developers are focusing on simple design that can easily convey information when a user glances at the screen. The goal is to make mobile applications that don't just duplicate those … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Cybersecurity bill passes in House

4/23/2015

  • Healthcare Informatics online
  • CNET

A bill that would expand the powers of the federal government to address cyberthreats passed the House on Wednesday despite opposition from groups that say the legislation threatens civil liberties. T… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Target launches its first campaign targeting Hispanic shoppers

4/24/2015

  • United Press International

Target is reaching out to Hispanic shoppers with tweets containing Spanish words that can't readily be translated into English. The #SinTraduccion campaign is intended "to recognize and embrace the bi… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Focus on the screen to improve mobile search rankings

4/24/2015

  • TechRepublic

Designers can capitalize on Google's search-ranking preference for mobile-friendly websites with mobile-first design that includes providing tap-friendly spacing around buttons, limiting width to mobi… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

What to look for in a social media manager

4/23/2015

  • Mashable

A good social media manager needs more than just a knowledge of trends; they also need to be storytellers with empathy for their audience and a strong sense of humor, members of the Young Entrepreneur… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

McDonald's chief outlines the company's turnaround plan

4/24/2015

  • Drum (Glasgow, Scotland), The

McDonald's CEO Steve Easterbrook, a former marketing executive, has begun to outline his plan for turning around the company's sales struggles. Easterbrook will focus on four principles, including per… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

What Progressive and Google got right about video marketing

4/23/2015

  • HubSpot.com

A majority of marketers say video is the content with the highest return on investment, Invodo has found. Successful efforts include Progressive's series featuring advice from small businesses and Goo… Read More