Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

China's Huawei has big plans for U.S.

3/3/2015

  • Reuters

Huawei is planning to enter the U.S. market with a range of smartphones and wearable devices. The effort will include a major marketing campaign that will also try to upgrade the brand's image from th… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Why social media marketing needs to show results

3/4/2015

  • Harvard Business Review online (tiered subscription model)

Businesses need to ensure that their social media efforts are helping their overall growth strategy, writes Frank Cespedes, a senior lecturer at Harvard Business School. Measuring social media success… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Discovery launches Seeker, an adventure-themed video channel

3/4/2015

  • Reuters

Discovery Communications on Tuesday unveiled an ad-driven, adventure-themed video channel called Seeker. The Web video channel will feature more than a dozen original series. Michelob Ultra will be Se… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

What's driving private-label food trends?

3/4/2015

  • SmartBrief/SmartBlog on Food & Beverage

Private label growth has leveled off in the packaged food sector, but it is on the rise in fresh-food segments of the store, The Hartman Group's CEO Laurie Demeritt writes. "Each private label perform… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

ARM, Tencent team to take mobile-game graphics to next level

3/4/2015

  • ZDNet

More realistic graphics for mobile games are the objective in a new partnership between ARM and Tencent Games. Tencent developers will be able to access the latest ARM technology as well as engineerin… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Google: Get ready for Android Pay

3/4/2015

  • eWeek

Google said it is developing a mobile payment platform that will integrate into Android devices. Android Pay will be an API-based interface that will allow for payments in third-party applications and… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Twitter has more tricks up its sleeve, exec says

3/4/2015

  • Wall Street Journal (tiered subscription model), The
  • Computerworld

Twitter has plenty of ideas for improving its services and product offerings in the pipeline, finance chief Anthony Noto says. One option, a newspaper-style "daily edition" of curated tweets, might he… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Build smarter sites with interactive-design elements

3/4/2015

  • TheNextWeb.com

Designers can improve the interactivity of a site and make the experience friendlier by focusing on specific design goals, usability and learning from interaction feedback. Jerry Cao provides actionab… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

How Xiaomi is winning fans without blowing its budget

3/3/2015

  • International Business Times

Instead of spending millions of dollars going head to head with Apple's and Samsung's advertising campaigns, Xiaomi uses fans to spread the word by attracting customers to the geeky appeal of its bran… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How marketing will change in the next 5 years

3/4/2015

  • FastCoCreate

Representatives from leading brands, marketing startups, media firms and creative agencies in this article predict how marketing will change in the next five years. "Transparency is the new black," sa… Read More