Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Samsung plans online marketing of smartphones in emerging markets

3/24/2015

  • Korea Times (Seoul), The

Samsung will be countering its low-end smartphone rivals from China in emerging markets with limited online marketing campaigns. The effort will include some direct sales but not so many as to upset c… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How new tools are making B2B marketing more holistic

3/26/2015

  • MarketingProfs

Technology will play a key role in allowing business-to-business marketers achieve their goal of implementing a buyer-centric marketing strategy, writes Liz Dennison. Marketing technology will allow f… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Why Nissan and Sony's "GT Academy" series works

3/26/2015

  • Digiday.com

Nissan and Sony's "GT Academy" series on Spike TV has been a major success for both brands, with its intersection of cars, video games and reality television. "You have the TV show side, which is trul… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Dr Pepper launches "Try Something New" campaign aimed at Hispanics

3/26/2015

  • MediaPost Communications

Dr Pepper is running a campaign on the Spanish-language network Telemundo that dares viewers to try new things. Initiative L.A. and Identity created the campaign, called "Try Something New," which lar… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Periscope app challenges Meerkat in live video

3/26/2015

  • BuzzFeed

Twitter's Periscope live video application lets users broadcast video streams and respond in real time. The product is fascinating but faces a tough task challenging the similar Meerkat app, which has… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Facebook prepares for the Internet of Things

3/26/2015

  • Register (U.K.), The

Facebook is looking beyond human connections to the Internet of Things with new software development kits from its Parse unit. "With these SDKs, your device will be able to receive push notifications,… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Why Facebook's mobile ad exchange is a big deal

3/26/2015

  • Re/code
  • Business Insider
  • Wall Street Journal (tiered subscription model), The

Facebook has unveiled plans for its LiveRail ad tech to sell video and display ads on brands' mobile applications, essentially creating a broad-spectrum online advertising platform. The site's user da… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

"Servitization" increases importance of APIs and security

3/26/2015

  • ZDNet

Security across Web services and the use of application programming interfaces to deliver those services are the building blocks of a growing "servitization" culture, where businesses provide a set of… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

What brands can learn from why people share

3/25/2015

  • Entrepreneur online

There's a correlation between a user's identity and what the person shares with others, meaning marketers can use this information to better connect with their audience, writes Michael Brenner, head o… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Marriott's content site reflects broader trend

3/26/2015

  • Digiday.com

Marriott unveiled its "Marriott Traveler" content site this week, becoming the latest brand to enter publishing. "We are anticipating that in 10 years, the majority of online media (outside of user-ge… Read More