Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Instagram ads make U.K. debut

9/23/2014

  • Guardian (London), The

Brands including Starbucks, Cadbury and Estee Lauder are taking advantage of Instagram's introduction of ads in the U.K. As in the U.S., where ads made their debut last year, the U.K. offerings will i… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Ways to improve lead generation in social giveaways

9/29/2014

  • SocialMediaExaminer.com

Social media giveaways and promotions can be effective tools to generate more e-mail leads. To improve participation, brands can add voting and sign-up incentives, provide extra entries for social sha… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comcast Cable's Charlie Herrin to lead customer experience

9/29/2014

  • Multichannel News

Charlie Herrin, a longtime product development executive at Comcast Cable who spearheaded the creation of its X1 platform, has been named the company's first senior vice president of customer experien… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Winemakers, retailers win over the crowd on social media

9/29/2014

  • SmartBrief/SmartBlog on Food & Beverage

Wineries and retailers including Tesco, Naked Wines, La Crema Winery and Columbia Crest have launched crowdsourcing efforts to raise brand awareness and give global wine fans a chance to get involved … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Coca-Cola launches wearable fitness monitor for teens

9/29/2014

  • Drum (Glasgow, Scotland), The

Coca-Cola is getting into wearables with a fitness theme. The company is offering a fitness and sleep monitor aimed at teens as well as a "Just Dance Now" mobile game to encourage more physical activi… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

3M app organizes Post-its, allows for collaboration

9/28/2014

  • TechCrunch

Post-it Note creator 3M has digitized its colorful products in an iOS mobile application that allows note collaboration through photos. The Post-it Plus app allows users to take a photo of up to 50 in… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Starbucks highlights personal connections in social campaign

9/29/2014

  • MarketingMagazine.co.uk (U.K.)

Starbucks is tapping Instagram, Twitter and Tumblr as part of a broad-spectrum campaign aimed at promoting its ability to facilitate human interactions. The "Meet me at Starbucks" campaign will also f… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

45 examples of splash screens done well

9/29/2014

  • Line25.com

Modern adoption of minimalist and clean Web design has brought back the splash screen as a way to quickly catch the eye of the visitor and provide branding such as logos or single pieces of content. C… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Bar for pregnant women might be marketing ploy

9/28/2014

  • Vocativ

Word has spread online about "NYC's first bar for pregnant women," replete with the slogan, "You're drinking for two now." Abigail Tracy writes that the idea is likely nothing more than a marketing ca… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA's CEO: What viewability means for advertisers

9/29/2014

  • MediaPost Communications

Embracing viewability guidelines will help keep marketers from paying for ads that can't be seen by users, but it's important to distinguish that from the debate over fraudulent bot traffic, writes Bo… Read More