Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Lifestyle brand Extreme plans British mobile virtual network operator

5/26/2015

  • Total Telecom Magazine (U.K.)

Lifestyle brand Extreme, known for its Extreme Sports Channel, plans to introduce its own mobile virtual network operator in the U.K. The MVNO will be the first of many, with Extreme hoping to launch … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

B2B marketers need to achieve "vision lock" with buyers

6/1/2015

  • B2C Marketing Insider

Business-to-business marketers need to aspire to achieve strong "vision lock," the point in the sales process where the customer's idea of what their solution needs to be is completely synchronized wi… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Survey: Most cable customers aren't keeping bundle because of sports

6/1/2015

  • CNET

Some two in three cable customers said sports were not a motivating factor in retaining their service, while almost half would like to have a noncable streaming option for their top sport, Clearleap h… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Undeclared milk protein prompts recall of Bedessee Imports' coconut milk powder

6/1/2015

  • Food Poisoning Bulletin

Undeclared use of the milk protein sodium caseinate prompted Bedessee Imports to pull Brown Betty Coconut Milk Powder Mix. The affected product was distributed in Florida, North Carolina, Maryland, Co… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Twitter streamlines offerings for marketers

6/2/2015

  • Marketing Land
  • VentureBeat

Twitter is offering businesses a new search page for marketing pointers, combining its previous Twitter Certified Program and Twitter Marketing Platform Partner Program. The new Twitter Official Partn… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

NSA's bulk phone surveillance halted

6/1/2015

  • The Guardian (London)

Wide-ranging and controversial electronic surveillance by the National Security Agency came to an end today as the Senate failed to extend provisions in the Patriot Act. New security legislation is ex… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Get ready for GIFs in your Facebook feed

6/1/2015

  • TechCrunch

Facebook says it will allow animated GIFs in users' news feeds for the first time, but brands will have to wait to start using the feature. "While Pages cannot currently post GIFs, we are exploring wa… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

D-Link business and home devices are extremely vulnerable

6/1/2015

  • ZDNet

Security researchers have found a number of flaws in the D-Link's enterprise equipment and home routers over the past week, leaving homes and businesses vulnerable to hijacking. Out-of-date firmware i… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Register now for WOMMA Summit 2015 and save $300 to $600 with the early-bird rate

6/1/2015

Registration for WOMMA Summit 2015, the premier word-of-mouth and social media marketing conference, is now open, and you can take advantage of discounted rates until June 30­­­. This year's Summit… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Emirates Airlines confuses French Open watchers with model plane

6/1/2015

  • SB Nation

Viewers of the French Open voiced their surprise on Twitter after seeing a plane -- and its shadow -- appear to move backward across their screen. However, what they were actually seeing was a model E… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Why mobile video should be interactive

6/1/2015

  • Mobile Marketer

Mobile marketers need to integrate interactive features into their mobile video content to get the full benefits of mobile advertising, writes Ashley Eckel. "Swiping, tapping, dragging, pinching, spre… Read More