Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

AdNear aims to expand reach with new funding

10/21/2014

  • Business Standard (India)

India-based AdNear is looking to expand its location intelligence service into new markets with $19 million in additional funding. AdNear's real-time bidding platform offers programmatic consumer ad t… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Infographic: Why content marketing is critical

10/21/2014

  • B2C Marketing Insider

Content marketing can boost inbound site traffic and audience engagement, making it a must for many businesses operating in the digital space. This infographic lists eight reasons to adopt content mar… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Senator seeks Comcast pledge to avoid "paid prioritization"

10/21/2014

  • Washington Post (tiered subscription model), The

Sen. Patrick Leahy, D-Vt., in a letter has asked Comcast to not pursue "paid prioritization" deals, which the company said it is not interested in. "I remain gravely concerned that if such agreements … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Labor Secretary: Companies should follow Market Basket example

10/21/2014

  • Boston Globe (tiered subscription model), The

Other companies should follow Market Basket's example following employees' two-month protests in support of the chain's ousted CEO Arthur T. Demoulas, Labor Department Secretary Thomas Perez said Mond… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Research: Video ads best capture attention on smartphones

10/21/2014

  • eMarketer

Mood, content genre and location don't have nearly as much of an influence on how much attention viewers pay to digital video ads as which device users see the ads on, researchers from YuMe and IPG Me… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

App Store revenue increases 36%; Apple Pay could boost trend

10/21/2014

  • TechCrunch

Apple's App Store saw revenue growth of 36% in its fiscal fourth quarter, when compared to the same period last year, and iTunes billings are up 22% year over year, according to Apple CEO Tim Cook. Th… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Analysis: McDonald's social campaign may backfire

10/21/2014

  • Motley Fool, The

McDonald's is using social media to take on criticism of its food production, but it may not be a smart strategy, Leo Sun writes. "This half-baked idea simply magnifies the controversies of the past w… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

This month's top new tools for Web design

10/21/2014

  • WebDesignerDepot.com

Cameron Chapman rounds up the latest in free or low-cost fonts, platforms, tools and design applications. Among her recommendations this month are blogging toolkit Elokenz, Web e-mail editor Litmus Bu… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

How Disney's "Frozen" capitalized on unofficial fan videos

10/17/2014

  • Business Insider

"Frozen"

The popularity of online videos related to "Frozen," especially user-created content, is a testament to the power of such unofficial trailers to create buzz, Lara O'Reilly writes. Disney took almost h… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Outreach is key to training next generation of marketers

10/21/2014

  • iMedia Connection

Industry leaders must work on both a national and local level to educate "the next generation" of the marketing workforce, writes Denise Zimmerman, president and chief strategy officer at NetPlus. Mar… Read More