Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

AdNear aims to expand reach with new funding

10/21/2014

  • Business Standard (India)

India-based AdNear is looking to expand its location intelligence service into new markets with $19 million in additional funding. AdNear's real-time bidding platform offers programmatic consumer ad t… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

LinkedIn power user shares tips

10/23/2014

  • WealthManagement.com (U.S.)

Gain the upper hand in networking relationships by consistently offering your connections something of value before you've received anything from them, writes entrepreneur Gary Vaynerchuk. "I've learn… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comcast's earnings rise in Q3 as broadband shows strength

10/23/2014

  • Bloomberg
  • New York Times (tiered subscription model), The

Comcast said earnings per share rose 12% and revenue grew by 4% in the third quarter, powered by the addition of 315,000 broadband subscribers. Comcast's NBCUniversal group, including its cable and br… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Dash's click-and-collect service to be 1st from W. N.Y. grocer

10/23/2014

  • Buffalo News (N.Y.), The

Dash's Market will be the first traditional grocer in Western New York to offer its customers a click-and-collect curbside pickup service. The retailer will partner with Rosie App on its ordering soft… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Reports highlight mobile video's marketing potential

10/23/2014

  • MediaPost Communications
  • Business Insider

Ad revenue from mobile video is expected to exceed $4.4 billion within four years, according to BI Intelligence. The format is particularly effective in engaging millennials with smartphones, 98% of w… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

IBM, Microsoft partner for cloud compatibility

10/23/2014

  • Techworld (U.K.)
  • eWeek

IBM and Microsoft say they will make their cloud services work together, allowing IBM's middleware products to run on Microsoft Azure and Microsoft's enterprise products to run on IBM's platform. Anal… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Dude, where's my hoverboard?

10/23/2014

  • Daily Beast, The

The flying skateboard featured in "Back to the Future Part II" might finally become a reality next year, thanks to hovering technology developed by Hendo. There is a catch: The boards are powered by m… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to develop an eye for pairing fonts

10/23/2014

  • SixRevisions.com

Pairing fonts well comes down to good intuition about what works well, and it can be a major challenge for designers. Jacob Gube lists 10 resources that can help, including a game that reviews font be… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Wine marketing in Turkey becomes word of mouth only

10/22/2014

  • Forbes

Turkish wineries have relied on word-of-mouth marketing since the government restricted most alcohol-related marketing last year. Closed-group dinners and subtle promotions on Instagram are core to wi… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Using negative reviews to help your brand

10/23/2014

  • MarketingProfs

Negative reviews can become a positive for companies, because they balance out positive feedback and make reviews overall sound more authentic. Negative reviews can also provide an opportunity for com… Read More