Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Nokia faces strong competition in UAE

7/22/2014

  • ZDNet

Nokia maintains a lead in mobile phone sales in the United Arab Emirates, but that status is increasingly challenged by smartphones from Samsung and Apple, according to official data. Nokia's declinin… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Report: C-suite relationships guide CMO salaries

7/25/2014

  • Advertising Age (free access for SmartBrief readers)

Compensation for chief marketing officers correlates with the CMO's reporting structure and relationships with other executives, according to a CMO Council report that included business-to-business an… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

One inventor, 2 revolutionary camera technologies

7/24/2014

Cinematographer Garrett Brown is the inventor behind two technologies that "revolutionized TV," Nick Friedman writes. Brown is most famous for his Steadicam device that allows filmmakers to shoot stab… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Grocers should move away from promoting candy, soda at checkout

7/24/2014

  • Supermarket News (free registration)

American supermarkets should eliminate displays of candy and soda in checkout lanes, because promotion of such items at a time when many shoppers are struggling with obesity and diabetes is "irrespons… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Before the box office, Twitter

7/25/2014

  • Variety
  • Hollywood Reporter (free content), The

A Nielsen study has found that peer movie reviews on Twitter influence what films people go to see. About 87% of consumers consulted tweets before buying tickets the last time they went to the box off… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Avast acqui-hires consumer mobile-app developer Inmite

7/25/2014

  • VentureBeat

Avast has purchased consumer mobile-application maker Inmite in a move to make Avast's security software more mobile friendly. Inmite's two-step authentication process is especially of interest to Ava… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Analysts: Enterprise social tools aren't delivering

7/25/2014

  • Wall Street Journal (tiered subscription model), The

Growth in enterprise social networks has slumped as social tools get integrated in larger systems and the need for dedicated social programs declines, analysts say. "The growth of the enterprise socia… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Why 72% of business websites are failing

7/24/2014

  • PRDaily.com

Corporate sites make the mistake of being too general, packing in too much content and becoming cluttered as a result, writes JoAnn Seeman. Stale and robotic content as well as too much of a focus on … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

To win over influencers, bring something to the table

7/25/2014

  • Forbes

Every brand wants to see its products or services embraced by social influencers in its industry, but reaching that point requires a bit of strategy, Jayson DeMers writes. Getting trendsetters on boar… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Ditch the Web benchmarks that don't matter anymore

7/25/2014

  • Re/code

Site rankings, keyword-heavy content posted merely for the sake of having new content, and link exchanges that encourage users to navigate away from a site are some of the long-obsolete tactics that m… Read More