Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Samsung plans online marketing of smartphones in emerging markets

3/24/2015

  • Korea Times (Seoul), The

Samsung will be countering its low-end smartphone rivals from China in emerging markets with limited online marketing campaigns. The effort will include some direct sales but not so many as to upset c… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to improve enterprise applications

3/26/2015

  • InformationWeek

Many applications for enterprises are still failing to deliver the expected return on investment for businesses, writes Sameer Bhatia. He suggests that vendors make apps more user-friendly, provide mo… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

AMC is determined to build on success of "Mad Men"

3/27/2015

  • Advertising Age (free access for SmartBrief readers)

AMC sees the final seven episodes of its hit series "Mad Men," which helped remake the network into an original programming destination for viewers and marketers, as a launch pad for its future. "We w… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Standout packaging is key to shopper conversion, experts say

3/27/2015

  • SmartBrief/SmartBlog on Food & Beverage

The right packaging can make all the difference in a product's success, and new products need packages that tell the story of the brand and fit the consumer's lifestyle, experts say. "[T]he package it… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Investment advisers may lose out as Google favors mobile

3/27/2015

  • InvestmentNews (free registration)

Investment advisers' lag in offering mobile-friendly websites is likely to hurt them as Google's latest changes in its search algorithm favor a mobile approach. About 4 in 10 advisers report that thei… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Facebook: WhatsApp API will not be released

3/27/2015

  • Mashable

Facebook-owned messaging platform WhatsApp will not reveal an API for developers, at least not anytime soon, according to co-founder Brian Acton, who spoke at Facebook's F8 conference Wednesday. Faceb… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Official strategies can guide professionals on social media

3/27/2015

  • Harvard Business Review online (tiered subscription model)

Many professionals are nervous about social media, and create improvised codes of conduct to avoid getting into trouble, write Ariane Ollier-Malaterre and Nancy Rothbard. Well-crafted official policie… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

10 ways Web design can boost marketing efforts

3/27/2015

  • Designmodo

Good design can serve as a branding and marketing aid by establishing brand recognition, creating a positive first impression and encouraging social sharing, writes Carrie Cousins. "Remember that ever… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Why you should give Snapchat a chance

3/26/2015

  • TechnoBuffalo

Snapchat's vanishing-media format is surprisingly powerful, Jim Louderback writes. Its ephemeral nature harks back to the days when TV and radio shows were aired live and then forgotten, he writes. "T… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

CMOs can work with risk managers to unlock value

3/27/2015

  • Harvard Business Review (tiered subscription model)

Chief marketing officers and risk-management executives use similar approaches to understanding customers, and they can work together to "apply a broader range of sophisticated analytical approaches,"… Read More