Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

AT&T, rivals vie for share of Brazilian wireless market

12/16/2014

  • Investor's Business Daily

Three major wireless phone companies in Brazil are planning a joint bid for TIM Participacoes, a move that could stymie AT&T's plans to grow in Latin America. AT&T's current initiatives in Mexico and … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

4 steps to change inbound leads into customers

12/16/2014

  • Ryan Estis & Associates

Converting new inbound leads into successes takes more effort than simply flooding prospects with e-mails and digital content. Top marketers develop a plan for their entire conversion process, share i… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

NBC launches live stream for pay-TV customers

12/16/2014

  • Wall Street Journal (tiered subscription model), The

NBC, starting today, is slated to begin offering a live stream of its broadcast network on the Web, with a mobile edition to launch in early 2015. Access to the live content will be limited to users w… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Archer Daniels Midland selling cocoa business in $1.3B deal

12/16/2014

  • Wall Street Journal (tiered subscription model), The

Archer Daniels Midland has made a deal with Olam International to sell its global cocoa business for $1.3 billion, ADM announced Monday. Selling the cocoa business will allow ADM to pursue higher-marg… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Apple's iOS tops Android for mobile Web traffic

12/16/2014

  • Marketing Land

Android beats iOS for application-based Internet traffic in North America, but iOS accounts for a majority of Web-based mobile traffic, according to a report by Chitika Insights. Apple's Web-surfing d… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Senate votes to extend Internet-specific tax moratorium

12/16/2014

  • InfoWorld

The federal moratorium on enacting Internet taxes would be extended for the fourth time by the government spending bill passed by the Senator. A push to address the issues is expected in 2015. The In… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Android is just one more holiday-season flier

12/16/2014

  • Reuters

One of the passengers on a flight between Los Angeles and Frankfurt, Germany, on Monday was a humanoid robot that drew attention and received a special electronic pat-down from airport-security worker… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Complimentary icon fonts that make design more flexible

12/16/2014

  • WebDesignLedger.com

Icon fonts are growing in popularity because they can change sizes without a loss of quality. Nancy Young has gathered 20 striking options that are free to use. Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

How to develop an influencer strategy in 3 steps

12/15/2014

  • Entrepreneur online

Consumers are faced with many buying choices, especially this time of year, and cultivating a base of influencers is a good way for brands to stand out among the pack, writes Jack Holt. He recommends … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How leaders can encourage creativity but not chaos

12/16/2014

  • Harvard Business Review (tiered subscription model)

Managing creative people is a job that requires a delicate balance, and this article suggests that leaders who are too lax will quickly find themselves surrounded by chaos, while those who try to forc… Read More

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