Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Mobile can become a shop window in U.K., Instagram exec says

11/25/2014

  • Wired.co.uk (U.K.)

Advertising on Instagram is still new in the U.K., but Tracy Yaverbaun, the company's head of brand development in Europe, the Middle East and Africa, sees a bright future in it for physical stores. "… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to get more people to see your infographic

11/26/2014

  • PRDaily.com

Well-done infographics convey information in a visually appealing style, but they won't help your company if nobody sees them. Sarah Skerik has six suggestions for effectively sharing and publicizing … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

TCM, Disney to collaborate on branded TV block, theme ride update

11/26/2014

  • New York Times (tiered subscription model), The

Turner Classic Movies and Walt Disney Co. have teamed up for several content-marketing initiatives. Starting next month, TCM will begin airing "Treasures from the Disney Vault," a block of cartoons, m… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

DF Mavens aims to grow with dairy-free ice cream demand

11/26/2014

  • FoodNavigator

Consumer demand for milk alternatives, such as almond and coconut milks, is expected to spur growth in the U.S. dairy-free desserts category by two or three times in the next five years, and New York … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Tumblr makes app install ads shareable

11/25/2014

  • TechCrunch

Tumblr is introducing ads that take its largely mobile user base directly to the installation pages for mobile applications in Google Play or the iTunes App Store. Its app install ads differ slightly … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Online sales tax collection bill lingers

11/25/2014

  • Hill, The

Small-business owners are disappointed in Congress members who will not support the Marketplace Fairness Act, which aims to let states collect sales taxes from online retailers located in different st… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Helium, the unsung hero of Thanksgiving

11/26/2014

  • New York Post

It wouldn't be Thanksgiving without turkey, pumpkin pie or helium, the gas used to keep floats aloft during the Macy's Thanksgiving Day parade. The floats use enough helium to inflate more than 600,00… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to master pixel-based design in Adobe Illustrator

11/26/2014

  • Designmodo

The latest incarnation of Adobe Illustrator makes it easy for designers to use pixels instead of vectors, Andrei Stefan writes. The advantage of pixel-based design in Illustrator is that users can cre… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Go social to win better online reviews

11/25/2014

  • SmartBrief/SmartBlog on Social Media

It's important to use social media to cultivate online reviews, since sites such as Facebook and Twitter provide potential customers with recommendations, writes Jeremy Gin, CEO of SiteJabber. Use soc… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to keep brand-expansion goals realistic

11/26/2014

  • Branding Strategy Insider

Brand expansion plans can be counterproductive if companies set goals that are lofty but not necessarily feasible, writes Mark Di Somma. Among the things marketers should consider are distribution lim… Read More

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