Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

AdNear aims to expand reach with new funding

10/21/2014

  • Business Standard (India)

India-based AdNear is looking to expand its location intelligence service into new markets with $19 million in additional funding. AdNear's real-time bidding platform offers programmatic consumer ad t… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Report: E-commerce, CMS lead 2015 B2B investments

10/24/2014

  • Internet Retailer

A Forrester Research survey of the tech investments business-to-business professionals plan to make next year finds that 61% are eying e-commerce platforms and Web content management systems; 56% back… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

NBCU exec says HBO's streaming moves risk cannibalization

10/24/2014

  • Wall Street Journal (tiered subscription model), The

NBCUniversal CEO Steve Burke says that HBO's moves to offer a stand-alone streaming service will "be a challenge for them to not cannibalize what is already a really, really good business." HBO's chie… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Artisan food-makers captivate N.Y.

10/24/2014

  • SmartBrief/SmartBlog on Food & Beverage

Artisan food-makers are flourishing in New York state. With help from state-run marketing program Taste NY, producers are seeing rapidly increasing sales and are on track for even faster growth, thank… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Nike sees brighter wearables future with Apple

10/24/2014

  • Drum (Glasgow, Scotland), The

Nike is planning to launch more stylish wearables in partnership with Apple after shutting down its FuelBand fitness bracelet. Today's "geeky" wearables will pave the way for products that are "more s… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Whisper's third-party sharing is questioned by government

10/23/2014

  • Hill, The

Anonymous secret-sharing application Whisper is being questioned by the Senate Commerce Committee regarding its policy of sharing user information with third parties and whether that action violates i… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

King Tut wasn't much of a looker, scientists say

10/24/2014

  • Huffington Post, The

A "virtual autopsy" indicates that the Egyptian pharaoh Tutankhamun had round hips, a dramatic overbite and a club foot -- a far cry from the handsome ruler depicted in his famous golden funeral mask. Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Why site design is like a pendulum

10/24/2014

  • WebDesignLedger.com

Achieving balance is key when designing websites, with strong composition boiling down to good use of white space, Z and F patterns, and color values, writes Jake Rocheleau. It works "much like a pend… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Want better buzz? Try doing half your work for free

10/23/2014

  • Forbes

Pro bono work can be a powerful marketing tool, writes Ryan Scott. Companies that offer 50% of their work to good causes for free get a powerful PR boost, and they can often avoid sacrificing profits … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How should you approach social media measurement?

10/24/2014

  • PRDaily.com

Social media analytics should be used to make concrete decisions about future plans, but make sure you understand the context of the data first, experts say. Also, while it's OK to track vanity metric… Read More