Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Lifestyle brand Extreme plans British mobile virtual network operator

5/26/2015

  • Total Telecom Magazine (U.K.)

Lifestyle brand Extreme, known for its Extreme Sports Channel, plans to introduce its own mobile virtual network operator in the U.K. The MVNO will be the first of many, with Extreme hoping to launch … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

What to look for at BMA15

5/27/2015

  • TopRankBlog.com

BMA's national conference, BMA15, kicks off today in Chicago. This article offers resources such as case studies and trend roundups to prepare attendees, and it spotlights sessions such as "Putting Ed… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Charter says it's preparing for a broadband-focused future

5/27/2015

  • Wired.com
  • The New York Times (tiered subscription model)

Broadband is at the center of Charter Communications' deals to acquire Time Warner Cable and Bright House Networks. "It is not just the small screens or the large screens in the house, it is the mobil… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Hormel to acquire Applegate Farms in $775M deal

5/27/2015

  • Fortune
  • The New York Times (tiered subscription model)

Hormel Foods secured an agreement with Applegate Farms to acquire the organic meat producer in a deal worth $775 million, as Hormel seeks to diversify its portfolio and delve further into the "holisti… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Firm: Apple takes back most valuable brand standing

5/27/2015

  • Mashable

After being displaced by Google last year, Apple is once again rated the world's most valuable brand, according to Millward Brown's annual BrandZ ranking. Apple's status is enhanced by a surge in comp… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Deep linking is an option with Facebook app-install ads

5/27/2015

  • App Developer Magazine online

Deep linking within mobile application-install ads is now possible on Facebook. The option allows developers to send users to designated places -- such as a product page -- in their app after it is do… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

A closer look at the Twitter elite

5/27/2015

  • Medium

Verified users make up 0.05% of Twitter, but they have an average of about 125,000 followers and post thousands upon thousands of tweets, according to an analysis. Journalists make up about a quarter … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

The best IDEs for JavaScript

5/27/2015

  • InfoWorld

New integrated development environments for Javascript offer features such as integration with GitHub and Perforce, writes Martin Heller, who reviews seven IDEs. Webstorm received the editor's pick de… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Are you neglecting your Instagram presence?

5/27/2015

  • Adweek

It's not too late for brands to get started on Instagram, writes Miles Williams, chief marketing officer of Movable Ink. He offers five strategies, including importing the customer database to find pe… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Is your content marketing struggling? Seek a partner

5/27/2015

  • Search Engine Land

Companies that may be struggling to get their content marketing distributed widely could benefit from partnering with other brands, president of Stone Temple Consulting Eric Enge writes. "If the visib… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Wells Fargo to highlight prominent African Americans

5/27/2015

  • MediaPost Communications

Wells Fargo this week is focusing its "Together we'll go far" campaign on the aspirations and achievements of African Americans. The bank will use Radio One's marketing arm to distribute the profiles … Read More