Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Why the TV industry can't afford to ignore mobile

4/14/2015

  • Guardian (London), The

Mobile has to be the primary focus for the television industry, as portable screens are now the chief drain on TV viewing time, according to Eric Scherer of France Televisions. Users of applications s… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Why companies must embrace the Internet of Things

4/17/2015

  • CIO.com

Companies must adopt an Internet of Things strategy in order to stay relevant in customers' minds, writes Kumar Srivastava, highlighting various ways to utilize the technology. "Marketing should be ad… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Intel's acquisition of Lantiq to boost Internet of Things, broadband

4/17/2015

  • Multichannel News

The closing of Intel's purchase of Lantiq, which manufactures silicon used in broadband access and home networking, is welcome news to technology executives at Comcast, Liberty Global and Arris. Intel… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Food makers, retailers take gluten-free to the next level

4/17/2015

  • SmartBrief/SmartBlog on Food & Beverage

Some 70% of natural foods shoppers are seeking gluten-free options, and 90% of them expect to maintain or boost their spending levels, according to Joel Warady of Enjoy Life Foods. The trend has retai… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Push-notification study shows many consumers opt in

4/17/2015

  • Mobile Marketing Magazine

Consumers are opting into push notifications at high rates, with some industries performing above 70% and high-performing mobile applications above 50%, according to an Urban Airship analysis. The ove… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Calif. bill would limit third-party data collection by ride-sharing apps

4/17/2015

  • ITWorld.com

A California bill would limit ride-sharing services in collecting and sharing personally identifiable information on customers, such as home and work addresses, with third parties. Industry organizati… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Twitter is serious about tackling trolls, counsel says

4/17/2015

  • Washington Post (tiered subscription model), The

Twitter doesn't want to become an "arbiter of global speech" but recognizes the need to weed out threatening or abusive messages, General Counsel Vijaya Gadde writes. The aim is not to curtail free sp… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Zero-day threats emerge for sale on Dark Web

4/17/2015

  • Wired.com

A new anonymous marketplace is available on the Dark Web for hackers to purchase zero-day exploits. TheRealDeal Market relies on Tor's anonymous messaging and bitcoins to offer services such as a $17,… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Pepsi challenges consumers to redesign its can

4/16/2015

  • BrandChannel.com
  • FoodProductionDaily.com (France)

Pepsi has partnered with fashion designer Nicola Formichetti for its "Live For Now" Design Challenge, encouraging consumers to redesign the brand's iconic can. The campaign and contest, which will acc… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Netflix shifts marketing focus to its programming

4/17/2015

  • Wall Street Journal (tiered subscription model), The

Netflix has been shifting the focus of its marketing efforts toward its original programs, such as "House of Cards" and "Bloodline," rather than focusing on the overall company. Netflix is also moving… Read More