Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Latin America, Asia hold potential for app developers

1/27/2015

  • Forbes

Latin America and Asia are increasingly the lands of promise for third-party application developers, writes Ewan Spence, noting that smartphone growth in these markets offers the potential for growth … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Bitcoin shows promise as international B2B currency

1/28/2015

  • CoinDesk (U.K.)

Some business-to-business companies are showing that bitcoin can be a viable and cost-effective alternative in business transactions. Australian car manufacturer Tomcar has saved thousands of dollars … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Google Fiber will expand to Atlanta, 3 other markets

1/28/2015

  • Ars Technica

Google Fiber will expand from three metro regions to seven, with the addition of Atlanta; Charlotte, N.C.; Nashville, Tenn.; and Raleigh-Durham, N.C. The service expansion, which does not yet have a s… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

How to get in front of changing food trends

1/28/2015

  • SmartBrief/SmartBlog on Food & Beverage

The difference between short-lived fads and long-term trends is a critical one in the world of food marketing, where packaged food innovation has a high failure rate, The Hartman Group CEO Laurie Deme… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Native video comes to Twitter

1/28/2015

  • Adweek
  • IT PRO (London)

Twitter debuted its native video product with a clip of Neil Patrick Harris promoting the Academy Awards, which he will host. Users can record, edit and post 30-second videos to the platforms directly… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Yahoo could turn focus to messaging apps

1/28/2015

  • VentureBeat

Yahoo may soon offer more in the way of messaging applications to turn occasional visitors into "fanatics," CEO Marissa Mayer said. Her comments were made during the company's fourth-quarter earnings … Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Where social media may be heading in 2015

1/28/2015

  • SmartBrief/SmartBlog on Social Media

More marketers will bring together metrics for their offline and online efforts this year, writes Jonathan Farb. He cites other anticipated trends, including a growing focus on digital video and impro… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

A wish list for HTML6

1/28/2015

  • InfoWorld

An improved HTML protocol for images and greater control over video frames are among 10 improvements that should be included in HTML6, Peter Wayner writes. "[A]nyone who has worked with HTML5 can alre… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Papa John's hopes digital can fuel a million Super Bowl pizza orders

1/27/2015

  • Adweek

Papa John's plans on taking 1 million pizza orders during the Super Bowl, and the brand has used a lengthy social media campaign centered on an #UpYourDance contest to prepare. It also plans an on-sit… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Study: Watching TV has a negative effect on online sales

1/28/2015

  • Knowledge@Wharton

Consumers who spend time watching TV aren't likely to also use that time for e-commerce, research shows, throwing some cold water on ideas centered on "second screening." The results could have a majo… Read More

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