Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Video calling comes to Facebook Messenger

4/28/2015

  • V3.co.uk (U.K.)

Facebook Messenger is adding a video option for easy and quick calling within the application. The initial rollout is mainly across North America and Europe with plans to expand to other regions in th… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to maximize event-marketing opportunities

5/1/2015

  • B2B Marketing

Face-to-face contact is important in business-to-business selling, but it can be easy to overlook when faced with the relatively high cost of attending events. Digital surveys, pre-event campaigns and… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Viacom posts mixed results amid shift to new model

5/1/2015

  • Wall Street Journal (tiered subscription model), The
  • Deadline.com

Viacom for the three-month period ending March 31 saw a 22% decline in ratings for its channels, though its ad revenue decreased by just 5%. The improved ad performance "suggests traction in non-Niels… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Listeria risk prompts Sun Rich Fresh Foods to pull apple slices

5/1/2015

  • Food Poisoning Bulletin

Possible listeria contamination prompted Sun Rich Fresh Foods to pull apple slices from Subway, Starbucks and other grocery stores in Canada. There has been one reported illness associated with the re… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

MMA guidelines help define, clarify native advertising

5/1/2015

  • Mobile Marketer

The Mobile Marketing Association has devised guidelines to help define the field of mobile native ads and bring some uniformity to it. The goal is to resolve ambiguities for advertisers as well as age… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Valve expands VR options for device-makers with new SDK

5/1/2015

  • VentureBeat

Valve's OpenVR software development kit is available now for download, which allows developers to create virtual reality applications for multiple Valve Steam devices. Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How 19th-century whalers showed their affection

5/1/2015

  • CollectorsWeekly.com

In the 19th century, whalers showed their romantic intentions by drawing intricate carvings into discarded bits of whale ivory that were then used to hoist up corsets. "She could wear it in her corset… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

UX design must come before any coding

5/1/2015

  • Medium

Designer teams can better understand problems if they spend time discussing how and why customers will act before writing code. Eva Nudea Horner presents 10 user-experience principles to guide the con… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Use social media to boost customer loyalty

5/1/2015

  • SmartBrief/SmartBlog on Social Media

Brand advocates are an increasingly valuable way for retailers to differentiate themselves, retain customers and improve brand image, writes Jessica Williams, senior marketing manager at Chirpify. Ins… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Marketers say they're having trouble proving Twitter ads work

5/1/2015

  • Wall Street Journal (tiered subscription model), The

Some Twitter advertisers are reducing their spending or holding off on increases as they look for more proof that the ads are having an effect, according to this report. "Most platforms in their early… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

TV just one of many viewing devices for millennials

4/30/2015

  • Adweek

Nearly two-thirds of millennials prefer to watch movies, TV shows and long videos on televisions, and 60% say they'll still have a TV in five years, says a study from cable network Revolt. However, ju… Read More