Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Producer for "Mad Men" discusses the show's ad campaigns

3/27/2015

  • Esquire.com

The ad campaigns in AMC's "Mad Men" were created to provide a glimpse into the minds of the show's characters and to push along the story, said Josh Weltman, the show's co-producer and a driving force… Read More

Official strategies can guide professionals on social media

3/27/2015

  • Harvard Business Review online (tiered subscription model)

Many professionals are nervous about social media, and create improvised codes of conduct to avoid getting into trouble, write Ariane Ollier-Malaterre and Nancy Rothbard. Well-crafted official policie… Read More