Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Apple enhances iAd mobile offerings


  • Marketing Land

Apple has enhanced its mobile application ad offerings with pre-roll video ads and full-screen interstitial banner ads. The additions to iAd are aimed at luring brand advertisers. Read More

Emmys tap social media to build and track audience


  • Mobile Marketer

The Primetime Emmy Awards turned to social media to generate viewer engagement with Twitter and the mobile application Peel. Peel offered users a chance to win tickets to the show and allowed the Emmy… Read More