Lead Editor: Susan Rush

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Producer for "Mad Men" discusses the show's ad campaigns



The ad campaigns in AMC's "Mad Men" were created to provide a glimpse into the minds of the show's characters and to push along the story, said Josh Weltman, the show's co-producer and a driving force… Read More

Official strategies can guide professionals on social media


  • Harvard Business Review online (tiered subscription model)

Many professionals are nervous about social media, and create improvised codes of conduct to avoid getting into trouble, write Ariane Ollier-Malaterre and Nancy Rothbard. Well-crafted official policie… Read More