Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

How to stop worrying about algorithms and engage audiences


  • SmartBrief/SmartBlog on Social Media

Algorithms, analytics and paid posts have their place in social media marketing, but organizing your strategy around direct response can be a bulwark against constantly moving goalposts, writes Jessic… Read More

Police officers vs. "The Princess Bride"? Inconceivable!


  • Daily Beast, The

Cary Elwes -- who played Westley in "The Princess Bride" -- reveals in a new book that the cast of the film tangled repeatedly with police during shooting. Andre the Giant had a plainclothes cop assig… Read More