Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Nielsen's diary samples need improvement, 4A's says


  • MediaPost Communications

Nielsen needs to focus on improving its local TV diary sample even as it takes steps to change its other methodologies, the 4A's says in a white paper. "There have been a lot of initiatives in audienc… Read More

South African data-hoarding bill may be global precursor


  • Thought Experiments blog

Businesses that collect data without a purpose or security strategy may be prosecuted under proposed legislation in South Africa, and more countries may follow suit in banning the practice known as da… Read More