Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Tips for reducing the risk of online video ad fraud

11/21/2014

  • Advertising Age (free access for SmartBrief readers)

There are a number of steps marketers can take to protect against fraudulently inflated viewing numbers for online video ads, including using third-party sources to verify ad metrics and identifying a… Read More

Don't get fooled by fake quotations

11/21/2014

  • Huffington Post, The

A quotation that sounds too good to be true probably is, Lev Raphael writes. Web users love to attribute bon mots to figures such as Oscar Wilde and Mark Twain, but Raphael cites several quotations fr… Read More

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