Lead Editor: Susan Rush
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- MediaPost Communications
Nielsen needs to focus on improving its local TV diary sample even as it takes steps to change its other methodologies, the 4A's says in a white paper. "There have been a lot of initiatives in audienc Read More
- Thought Experiments blog
Businesses that collect data without a purpose or security strategy may be prosecuted under proposed legislation in South Africa, and more countries may follow suit in banning the practice known as da Read More
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