Lead Editor: Susan Rush

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Mazda hopes to clarify "Zoom Zoom" with new tagline


  • MediaPost Communications
  • Automotive News (free content)

Mazda is hoping to clarify its "Zoom Zoom" tagline by adopting a new one -- "Driving Matters." The company is planning a television, cinema, print, out-of home and digital campaign centered on its CX… Read More

Could you beat a robot at Texas Hold 'em?



Computers can beat humans at chess, but the best players can still beat artificial intelligence at poker. Researchers say that may not be the case for long. "While humans may still be ahead for now, i… Read More