Lead Editor: Susan Rush

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Kellogg updates its marketing amid cereal woes


  • Advertising Age (free access for SmartBrief readers)

Lackluster quarterly results in its morning-foods business is prompting Kellogg to update marketing for Special K, moving from a weight-loss theme to one based on nutrition. The company is also trying… Read More

Why brands should join the dark side


  • BizReport

It's time for brands to embrace and learn to monitor "dark social," or sharing beyond the major social networks, says Rebecca Watson. Tools that automatically monitor copy-pasted text and images can h… Read More