Kroger is using its digital systems to make its customer experience even more tailored to shoppers, with a focus on delivering recipes and coupons based on shopping habits, Bernard Marr writes. The grocer also is seeking to be a leader in customer analytics and automated warehouses, he writes.
Walmart has partnered with influencer agency Collective Bias and content service provider Rich Context to add influencer content to its online product pages. Brands including Bigelow Tea and Mondelez have used the platform to showcase content from influencers and lifestyle bloggers, including recipes, videos and photos.
Quest Nutrition is rolling out three flavors of thin-crust frozen pizzas that are gluten-free and contain up to 28 grams of protein. GoGo Squeez is also bringing new products to market with the introduction of Blastz, pureed fruit pouches developed for teenagers and tweens.
Australian department store David Jones has sealed partnerships with The Walt Disney Company and luxury brands Chanel, Gucci and Louis Vuitton as part of a $200 million redevelopment of its Sydney flagship. The store will feature a Disney-themed children's floor and branded boutiques from the upscale companies.
Shipt will begin making grocery deliveries across all New York City boroughs on Aug. 9, working with Target and Morton Williams Supermarket. Shipt will hire more than 2,000 personal shoppers as it expands across the NYC metro area and other parts of New York state, the company said.
Shoppers' unmet needs are the biggest reason they don't visit one supermarket with full loyalty, according to a report from FMI. Consumers think of loyalty to a grocer in terms of all of its services, a far broader context than just the retailer's loyalty program, the report said.
Allergen-free foods could be the next big grocery niche akin to gluten-free products, though the data on food allergies and shopping is incomplete, Brigid Sweeney writes. One challenge is that consumers with a particular allergy such as peanuts aren't seeking to eliminate other allergens from their already-limited diets, said Will Holsworth of Safe + Fair.
O'Reilly Auto Parts, Genuine Parts' NAPA and Advance Auto Parts are looking to leverage their distribution networks in the face of competition from Amazon and Walmart. "The smart companies are doing what they should do, which is lean into the more service oriented part of the business on the commercial side," said Greg Melich of MoffettNathanson.
Avnet has teamed up with Not Impossible Labs for a 10-episode podcast series that uses real-life stories to connect with potential customers. "These stories will resonate with our customers -- design engineers and makers -- who also have great ideas, yet face similar go-to-market challenges," says Chief Marketing Officer Kevin Sellers.
Amazon has rolled out Part Finder in the Amazon app, a feature that helps customers identify and locate parts using their smartphone cameras. Amazon says the tool, available on iOS devices, is linked to a database potentially containing millions of parts.
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