Lead Editor: Megan Conniff

About This Industry

SmartBrief covers a range of topics within the retail industry. Newsletter topics include digital commerce, brick-and-mortar retail, commercial real estate, global retail, as well as specialty retail, such as consumer electronics, pets and housewares. 

Avon revamps site, urges reps to go social


  • Fortune

Avon is working to train its sales representatives to use digital channels and social media to reverse several years of slipping sales. The cosmetic brand recently updated its website for the first ti… Read More

Kraft to launch new brand strategy for "enhancer" lines


  • MediaPost Communications

Kraft Foods Group's salad dressings, mayonnaise and barbecue sauce, which were previously marketed separately as "enhancer" lines, will be marketed under a new umbrella strategy that the company start… Read More

Supply chain compliance: 4 areas can reduce risks


  • Manufacturing Business Technology

Monitoring supply chain compliance in four areas is key to reducing risk, Donna Fritz writes. These areas include regulatory, procurement, accounts payable and any areas outside the company's direct c… Read More