Brands will be able to work with influencers to develop branded content on a new platform Facebook is preparing to roll out. The Branded Content Matching search engine will allow advertisers to specify the target characteristics of an influencer's fans and then get in touch with the influencer to work together.
Women's sneaker sales soared 37% last year, according to NPD Group, as more women traded their high heels for comfy shoes in keeping with the general trend toward more casual, practical fashions. Sales of heels fell 11% and sneaker sales are expected to continue seeing double-digit growth in the next few years, said Beth Goldstein, NPD's fashion footwear industry analyst.
Younger shoppers continue to see more and more overlap between supermarkets and restaurants, according to Amanda Topper, associate director of foodservice research at Mintel. Those who buy prepared meals or dine at the grocery tend to be younger, male and often parents, Topper said, and consumers increasingly would like to see more foodservice options at retail.
Sears and Kmart were behind in resources when Edward Lampert acquired and combined the retailers 13 years ago, and they've fallen further behind the competition under Lampert's cost-cutting strategy. Lampert, now CEO, has invested more than $1 billion into the company, and an offer by his hedge fund, ESL Investments, to buy the Kenmore brand and two other divisions leave many industry watchers wondering what would be left of the company.
French beauty brands like Clarins and Lancome are changing their digital marketing strategies to drive domestic and international sales growth. Benefit and NYX have created local social media pages designed to appeal to different demographic groups, which has helped them land a spot among the top-mentioned brands by French beauty influencers.
Nordstrom has been urging more brands to add larger sizes since 2016 when its addition of the Good American denim brand was contingent on the retailer stocking all sizes from 00 to 24. The retailer is adding mannequins up to size 12 at 30 of its stores, and it has created an online tool that uses measurements to help shoppers find the best-fitting size in different brands.
Anyone is allowed to sit inside a Starbucks and use the restaurants without placing an order, under new rules announced Saturday. "We are committed to creating a culture of warmth and belonging where everyone is welcome," the company said in a statement.
IKEA has signed a deal with Chile-based retailer Falabella to start opening stores in South America as part of its push to expand into new markets, the Sweden-based furniture retailer said. It plans to open nine or more locations in Peru, Chile and Colombia over the next decade and will also launch online sales.
Walmart's acquisition of a 77% stake in Indian e-commerce company Flipkart won't change the relationship the country's small businesses have with Walmart's cash-and-carry stores, Walmart India chief executive Krish Iyer said. Flipkart will remain a separate business from Walmart's brick-and-mortar and B2B e-commerce units, he said.
Walmart is piloting a personal shopping and concierge service dubbed Jetblack in New York City, according to a published report. The service, aimed at busy moms, is described in job postings as a members-only service, and Rent the Runway co-founder Jennifer Fleiss was hired to help lead the venture, according to the report.
- Page 1