Vancouver, Canada-based suit maker and retailer Indochino is exploring options for going public at some point, although it hasn't set a timetable yet, said CEO Drew Green. Indochino launched a decade ago as a pure-play online retailer and eventually expanded to 12 stores, with plans to grow to 150 in the US and Canada by 2020.
The new Ginza Six shopping complex opened this week in Tokyo's Ginza district, a traditional center of upscale fashion. The mall, on the site of the former Matsuzakaya department store, features 241 stores on 13 floors and flagships from brands such as Christian Dior.
The ideal time to send marketing emails will depend on multiple factors, but brick-and-mortar retailers tend to see good results from sending messages on Thursday, Friday or over the weekend, writes Carolyn Nye. Consider your financial goals and the nature of your brand when deciding which types of offers to include in your emails.
Gathering and analyzing data from all of your company's social channels can help your business improve its marketing strategy. Here's a four-step process for performing this type of social media audit, beginning with collecting information about video views, clicks, comments and other types of social interaction.
Free shipping is popular with customers and may lead to larger orders, but offering this perk can be challenging for small businesses, writes Jesse Kaufman. Small retailers that wish to offer free shipping should consider their packaging options, search for carrier deals and analyze their shipping-cost data.
Online sock business HoopSwagg, founded by Brennan Agranoff when he was 13 years old, has grown to achieve more than $1 million in annual sales. The startup offers socks printed with more than 200 original designs, and the business ships as many as 100 orders each day.
Small-business owners may be wary of taking on new debt, with many of them opting to dip into personal funds last year rather than looking for loans, according to a report from 12 Federal Reserve regional banks. Only 19% of companies anticipate raising their debt level in 2017, the survey found.
Collaborating with other companies and specialties can give businesses access to experts and potential business partners, Patrick Gorman writes. Pharmaceutical and biotechnology firms are among those reaching beyond their walls for expertise.
A culture of quality control in smart manufacturing can be made easier with an automated software system and the ability to trace components, writes Mark Humphlett of Infor. "A sound quality control program will not only protect your brand and investment, but will help to bolster relationships with customers," he writes.
When companies understand the customer demand windows for their products, they can adjust sales and marketing approaches for existing offerings and use this new knowledge to design new products and services, write Emre Sucu, Matt Egol and Edward Landry.