Italian designer brand Fiorucci became a symbol of the flamboyant New York City disco scene in the 1970s, and its new British owners aim to revive the brand as it celebrates 50 years in business this year. The company launched a capsule collection at Barneys New York in early 2017, and it plans a pop-up shop in Selfridges and a standalone London store this fall.
It would be nice if everyone who saw your Facebook ad immediately made a purchase, but generating these types of "hard conversions" can be difficult. Focus on getting "soft conversions" such as having customers sign on to receive your emails, and then use retargeting tactics to close the sale, writes Kane Jamison, founder of Content Harmony.
Using Instagram Insights can help you analyze your sales funnel and develop a plan to improve your results on the platform, writes Alexandra Lamachenka. Also, monitor changes in your follower numbers and analyze comments on your photos to gauge sentiment.
When you're running your own business, just keeping on top of things can feel like an impossible task, writes Warren Webster, president and CEO of Coveteur. It's important to allocate time for strategic tasks, schedule free time on your calendar to unwind and find a hobby to relieve some stress, he writes.
After relocating from California to Silver City, N.M., Brenda and Kevin Stratton opened a shop selling natural deodorant, soap, lotion and other products. Their company, called Ziryab's Body Brew, has been featured in the New Mexico True Certified Spring Gift Guide, which was unveiled by the New Mexico Tourism Department.
Classical value chains and dividing lines between industries are being disrupted by new technologies, affecting labor, supply chains and business relationships in ways hard to predict, write Norbert Schwieters and Bob Moritz. "There is one certainty, however: Trustworthiness and a clear articulation of purpose, will become more important to business," they write.
United Technologies is opening a $300 million workspace in Brooklyn, N.Y., to help all of its companies work together to create analytical solutions and improve efficiency. "Speed to market is probably one of the biggest measures of success," said Vince Campisi, chief information officer.
Intel has released its first 3D XPoint product, called Optane, that is intended as a replacement for hard drives and flash solid-state drives. The technology could eventually change how data centers store information, though questions remain as to its speed and availability.
The definition of supply chain visibility varies, but its importance to customers is only growing, writes Bryan Nella of GT Nexus. "[S]upply chain will be increasingly viewed as a network -- a value network where each node is equipped with deep capabilities to deliver and execute based on data and visibility that optimize performance of the whole ecosystem," he writes.
The internet of things can improve field service and forecasting, among other benefits, when it's connected with a company's enterprise resource planning system, writes Evert Bos of Sikich. On a broader level, industrial connectivity will have an effect on operations throughout a manufacturing site, writes Eddie Amos.