Snapchat has boosted its ad products for direct-response advertisers, and it's emphasizing geofilters and videos, which can drive goals such as sales and downloads. Brands such as Skyscanner and eBay are testing ways that Snapchat can be used to drive both sales and app installs.
Amazon's sales of packaged foods grew 48% to $650 million in the first quarter, compared to the same period last year, according to One Click Retail, which monitors online sales for around 10,000 brands. Newer products, including Bai beverages and Soylent meal replacements, are proving more popular than traditional brands on the platform, One Click Retail's Nathan Rigby said.
UK department store House of Fraser has hired KPMG to help it explore turnaround options such as a Company Voluntary Arrangement. The insolvency process would allow the 59-store retailer to renegotiate store rents and possibly shutter some locations.
Cashless business operations are gaining traction in the restaurant space, where owners look to lower wait times and eliminate costs associated with handling currency. Not having to count cash and prepare it for deposits can also save time for managers.
Strategic partnerships help Keurig advance its sustainability agenda, says Chief Sustainability Officer Monique Oxender. Keurig was one of the first firms to join the Closed Loop Fund, which aims to improve recycling and create end uses for recycled materials.
Leaders and employees alike will be more motivated if there's a clearly stated purpose to their work beyond profits and a marketing slogan, write John Izzo and Jeff Vanderwielen. Reiterate the company's value to the community and/or society as a whole during meetings, hiring and decision-making, they write.
Amazon is on track to become the biggest apparel retailer in the US this year, as millennials shift more of their shopping online, according to research from Morgan Stanley. Amazon currently follows Walmart while Target, Kohl's and T.J. Maxx round out the top five.
High-end home stereo brand McIntosh's invitation-only showroom in New York City's upscale SoHo neighborhood sits in a 12,000-square-foot former power plant space that's designed to resemble the luxury homes of the brand's wealthy fans. "The idea is to immerse the guests in what the ultimate house would be with McIntosh Group products," Senior Marketing Manager David Mascioni said.
Japanese e-commerce company Rakuten has received final clearance to become the country's first new mobile carrier in 13 years. Rakuten, which plans to spend around $5.6 billion to build a fourth-generation mobile network, expects to offer its online retail customers a suite of mobile services.
Around 12 million independent neighborhood shops in India, known as kiranas, are beginning to see the benefits of incorporating technology into their operations. While only 13% of kiranas in major cities are using tech tools, nearly 70% are willing to incorporate technology, including digital inventory management and mobile commerce, according to consulting firm RedSeer.
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