Men are significantly less likely to switch to online shopping than women, either for browsing or to order, according to research from First Insight. Men are also less likely than women to be Amazon Prime subscribers, and 44% of men say being able to see and touch a product before purchasing it is part of their reasoning for shopping in-store instead of online, according to the research.
Albertsons is launching an online marketplace for small and newly launched brands to help them garner the attention of the company's larger banners. The marketplace will be open to vendors that have the ability to pack and ship their own orders, and brands can use data from the marketplace to help push their products.
Shipt has announced a deal with Mercatus Technologies of Canada, a digital services provider for grocers. The partnership will help Shipt expand its footprint with a larger network of retailers, including Weis, Price Chopper and Tops.
Several grocery chains in North America are employing produce butchers to perform prep tasks for shoppers as a way of personalizing the shopping experience, D. Gail Fleenor writes. "A produce butcher likely appeals most to millennials, who generally are most interested in unique offerings at grocers," said Caleb Bryant, senior analyst for Mintel.
Sephora launched its "First at Sephora" initiative in stores and online this month to expand the retailer's exclusive beauty offerings. The initiative's first group of six brands including Benefit, Urban Decay and Violet Voss will debut new products that will be exclusive to Sephora for 30 days.
While Nintendo's Switch continues to break sales records, the console couldn't compete with Sony's PlayStation 4, which outsold all consoles in February, per an NPD Group report. Despite this, NPD analyst Mat Piscatella said that over its first 12 months on the market, the Switch has "achieved the highest installed base for a console platform in history."
Qualcomm will release a developer kit for its Snapdragon 845 VR platform in the second quarter. Qualcomm's headset includes two cameras for eye tracking, which can be used for direct control or for improving performance by rendering only the parts of screen the viewer is watching.
YouTube users can now livestream directly from Chrome browsers and will soon be able to access livestream features from camera apps on LG, Asus, Motorola, Nokia and Samsung devices, among others. The livestream feature is available through the YouTube Live dashboard, though users will have to verify their identities and also verify that they are in "good standing" before using it.
Lytro, a startup that started as a camera company that focused on the consumer market and then pivoted to developing technology for virtual reality, is being acquired by Google, sources told TechCrunch. The sources said Google is getting the company for between $25 million and $40 million.
About 90 million US customers still pay for cable, and the No. 1 reason they do so is for access to live TV, a Deloitte survey has found. The second-most common reason for not cutting cable is that the service is bundled with internet services, the survey finds.
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