Brands will be able to work with influencers to develop branded content on a new platform Facebook is preparing to roll out. The Branded Content Matching search engine will allow advertisers to specify the target characteristics of an influencer's fans and then get in touch with the influencer to work together.
Younger shoppers continue to see more and more overlap between supermarkets and restaurants, according to Amanda Topper, associate director of foodservice research at Mintel. Those who buy prepared meals or dine at the grocery tend to be younger, male and often parents, Topper said, and consumers increasingly would like to see more foodservice options at retail.
Sears and Kmart were behind in resources when Edward Lampert acquired and combined the retailers 13 years ago, and they've fallen further behind the competition under Lampert's cost-cutting strategy. Lampert, now CEO, has invested more than $1 billion into the company, and an offer by his hedge fund, ESL Investments, to buy the Kenmore brand and two other divisions leave many industry watchers wondering what would be left of the company.
French beauty brands like Clarins and Lancome are changing their digital marketing strategies to drive domestic and international sales growth. Benefit and NYX have created local social media pages designed to appeal to different demographic groups, which has helped them land a spot among the top-mentioned brands by French beauty influencers.
Walmart is piloting a personal shopping and concierge service dubbed Jetblack in New York City, according to a published report. The service, aimed at busy moms, is described in job postings as a members-only service, and Rent the Runway co-founder Jennifer Fleiss was hired to help lead the venture, according to the report.
Rite Aid is rolling out a free opioid disposal solution called DisposeRx to its more than 2,500 US pharmacies. "While there's no single solution to the opioid crisis, practicing safe medication disposal is an important and significant step we can all take," said Rite Aid executive Jocelyn Konrad.
Google Home has received an update that allows the devices to communicate via touch-tone signals for users in the US, the UK and Canada. The devices have been capable of making calls since last summer, allowing users to control the phone call option via voice.
Epic has announced that the company intends to release a mobile version of "Fortnite: Battle Royale" for Android this summer, though no date was given. The company may release the Android version simultaneously with the release for the game in the Chinese market, but that has not been confirmed.
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