Sears Home Appliances and Services unit is taking aim at the do-it-yourself approach favored by its competitors and encouraging shoppers to take advantage of the retailer's home services in a new campaign. Sears' services, which include kitchen remodels, window installations and roofing, have previously been advertised through local and direct marketing, but Sears sees "a lot of room in the marketplace for do-it-for-me," said Chip Smith, Sears marketing chief for home appliances and services.
About 203 million American adults consider themselves to be the primary grocery shoppers in their households, according to FMI's U.S. Grocery Shopper Trends 2015 report, and considering there are only 123 million households in the country, the numbers point to a trend away from the "primary shopper model" and toward a "shared shopper model," FMI President and CEO Leslie Sarasin writes. "[I]t appears to me that the trusted food retailer might be a logical resource in helping couples clarify their roles, manage their differences, and move more gracefully into this new mode of shared shopping," she writes.
The Internet has extended the back-to-school shopping season, challenging brands to craft messages that will engage back-to-school shoppers for longer periods of time. Forever 21 and Nordstrom have been particularly successful this season through efforts like bringing Instagram posts to the physical world through a giant thread screen and a flagship store roof, said Michael Berelian, Geometry Global's group director of digital shopping. Both retailers "are leaning more toward branding and awareness than a conversion-driving sales tactic," he said.
Saks Fifth Avenue will open a standalone women's shoe store next fall near its women's store in Greenwich, Conn. The 14,000-square-foot space will use elements from the popular 10022-Shoe department at the retailer's Manhattan flagship, which Saks has since added to 19 other store locations.
Age affects where consumers choose to buy clothes, according to a survey by Fluent of more than 1,600 Americans, and some brands appeal to wider shopper age groups. Forever 21 is a favorite of 17.9% of consumers age 18-to-24, compared with 5.7% of those age 55-to-64, while 27.2% of the older age group and only 12.6% of 18-to-24-year-olds favored Old Navy, according to the survey.
ModCloth is trying out a Fit Shop brick-and-mortar shop concept in a temporary space in San Francisco's Union Square through Aug. 17. The online clothing retailer will also launch a private-label brand that will offer a more modern, work-oriented silhouette in contrast to its core retro and bohemian styles.
Etsy has reconfigured its search function to make it easier for consumers to pinpoint preferred items from among the site's more than 30 million offerings. The online marketplace narrowed the number of search categories to 2,000 from 4,000 and added new classifications, increasing search engagement by 10%, according to early tests.
The drugstore markets in the 14 largest U.S. metro areas are dominated by CVS and Walgreens, which hold a 50% to 75% share in those markets, according to a report by Barclays' Meredith Adler. The 14 markets, which include Chicago, Dallas-Fort Worth, Los Angeles and New York, claim more than 100 million people.
Four out of five smartphone users expect to use their devices to search for back-to-school sale information, prices or coupons, among other things, but only 10% said they will use social media for recommendations, compared with 18% last year, according a Deloitte study of 1,015 American with school-age children. The study also found that 31% of parents expect to finish back-to-school shopping after the start of the school year.
Volkswagen announced that most vehicles in its 2016 lineup will offer connectivity for Apple CarPlay and Android Auto systems, as well as crash avoidance and other driver assistance systems. Until now, such tech features had been available only in its premium Touareg SUV.