A Kickstarter campaign is underway for Immersit's bases, which move and vibrate. They go under the legs of a chair or couch to make the furniture vibrate and move up and down and side to side to augment the experience of watching a movie at home. The company claims its kit can recognize what movie is playing and add motion accordingly.
Pantomime has launched its first virtual reality game meant to allow VR gamers to play together in the same virtual space and add virtual reality support to iOS devices and Mac computers. "Pantomime Bug Farm" is the company's first game built on its Pantomime Playground, and it uses the sensors in iPhones and iPads to bring the virtual-reality experience to players without access to headsets.
HBO has reported that its monthly subscription streaming service reaches 800,000 customers, coming in below what one analyst estimated was 1.4 million users. The company plans to bring HBO Now to more devices, add content and amp up marketing around the streaming service, CEO Richard Plepler said.
Payleven has landed $10 million more in a Series D funding to support customer acquisitions and new products. Its total funding purse now stands at $51 million raised. The mobile payments company recently secured a deal with Adyen, a payment processing firm worth $2.3 billion that now refers customers to Payleven.
Super Bowl attendees used up more than 10 terabytes of data, "equal to streaming 6,000+ hours of HD video," over Aruba Networks' Wi-Fi at Levi's Stadium in San Francisco on Sunday, Comcast's John Guillaume said. Comcast partnered with the 49ers in 2014 to offer free Wi-Fi to fans at the stadium, helping spur this year's Super Bowl data volume past last year's 6.2 TB of data used in Phoenix.
Retail shelf placements of 4K Ultra HDTVs grew to 40% in the US last year, while Full HD 1080p model placements fell to 46% from 71% a year and a half ago, data from a Gap Intelligence report indicate. As 1080p HDTVs phase to more basic models, 4K Ultra HD models are "taking over the premium segment of the TV category," Gap Intelligence analyst Deirdre Kennedy said.
The time spent by consumers in apps peaked at 7 p.m. on Super Bowl Sunday, and social networking apps were the most popular diversion of the night, Localytics reports. Music was the second-most-used app category, followed by entertainment.
Consumers have told Gallup that social media play little role in their purchase decisions. That includes even younger consumers, nearly half of whom dismiss such influence. The results for marketers suggest that the best approach on these platforms may involve recruiting existing customers to "advocate on their behalf," Gallup notes.
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