PepsiCo intends to sign a licensing agreement to puts its brand on cellphones and accessories in China, the company announced Monday, adding that it will not manufacture its own devices. The move is similar to Pepsi's global licensed apparel deals, Pepsi said.
Elbee has launched a Kickstarter campaign to develop a set of wireless earbuds that pair with a smartphone application to help users find lost ear pieces. The earbuds will respond to voice commands and subtle head motions.
Facebook is introducing a shopping section in its mobile application. It will be in the same menu as Facebook's Events and Groups offerings. Also, the social network is offering ads that take visitors directly to an advertiser's catalog, rather than a website, a feature that Target is testing.
Microsoft needs more of a focus on application development amid the gains of Windows 10, Forrester's Tim Sheedy says. "This new technology allows users to connect their smartphone to a screen, keyboard, and mouse and use the smartphone on a large screen -- running universal Windows apps designed for the PC and phone," Sheedy said. "Suddenly the power of Windows 10 as a universal operating system can be realized."
Cybersecurity has traditionally revolved around "confidentiality, integrity and availability," but as the Internet of Things landscape grows, cybersecurity will require more protection, Gartner's Christian Byrnes says. "Leaders in risk and cybersecurity must now assume the responsibility of providing safety for both people and their environments," he adds.
GameStop will not open its doors to holiday shoppers on Thanksgiving this year, joining a growing number of retailers pushing door buster sales back to Black Friday. GameStop's doors will open at 5 a.m. on the Friday after Thanksgiving.
BuzzFeed, Vice Media and The Huffington Post are among the new media companies trying to crack the lucrative and dependable TV market by developing branded shows for networks or trying to take over their own channels.
"Even having a little exposure to those platforms can be pretty lucrative for us," said Jonah Peretti, founder and CEO of BuzzFeed. "The economics of traditional platforms are still so much richer."
Yahoo's Lisa Utzschneider talks about the company's customer-centric approach, how it works to achieve better mobile results for advertisers, and how its digital video strategy is being expanded with a focus on live programming. Rather than talk about Big Data, marketers "should focus on how to make meaningful connections with consumers by applying the most relevant data," Utzschneider says.
IBM wants to use data from connected cars to help drivers avoid traffic jams and notify users when it is time for maintenance, among other functions. The company's cloud-based solution combines information from vehicle sensors with other near real-time data to deliver drivers the most meaningful insights during their commute.
Dell is making a big move into the mobile market and the cloud with a $67 billion acquisition of EMC, the world's biggest data-storage provider, as PC sales stagnate. Analysts say the combined company
should be able to leverage Dell's server businesses and EMC's storage and virtualization capabilities to offer a wider range of products in cloud computing, cybersecurity and mobility.
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