Marketers widely acknowledge the value of mobile, although most remain baffled about how they can use it to find new customers, according to a survey by Radium One and the Mobile Marketing Association. "We must help them in three key areas: identifying the right consumer signals of interest and intent, building accurate insights and predictions and activating these to maximize return on marketing investment," said RadiumOne chief Bill Lonergan.
AT&T and IBM have teamed up to give enterprise developers a cloud-based tool to analyze data coming from internet of things devices. The companies hope to "leverage the data that's coming off of these devices and create an analytics-as-a-service solution combining the IBM Watson capability sets with our capability sets at AT&T to provide those real meaningful insights across a number of vertical solutions," said Chris Penrose of AT&T.
Mythic, a company that provides technology for artificial intelligence-based programs, has raised $9.3 million, partly via a Series A round of funding. The company will use the funds to move to commercial production of its software and chips.
Amazon will expand its program aimed at removing counterfeit goods from its website by allowing brands to register intellectual property and logos. The brand registry will allow Amazon to remove listings and even sellers when counterfeit products are flagged.
Developers can now download Google's first Android O preview for experimentation and app testing. The preview includes an updated software development kit, the official Android Emulator and system images for Nexus and Pixel models.
Applying its own anti-spam tools, Twitter says it halted 376,000 accounts in the latter half of 2016 for policy breaches associated with terrorism. The actions are part of a continuing crackdown, with Twitter promising to share "future updates on our efforts to combat violent extremism."
Apple CEO Tim Cook is betting on augmented reality becoming a regular part of everyday life, much as is the case with smartphones, and has adjusted the company's strategy to reflect this belief. The effort has involved bringing on individuals from Oculus and HoloLens, acquiring several smaller AR firms and continuing to develop Apple's own AR technology.
Nineteen percent of subscription-video-on-demand subscribers pay for three or more services, up 4% from last year, a 451 Research survey has found. The survey found that 50% of respondents subscribe for access to movies, 45% subscribe for TV series, and 33% subscribe for original content.