Facebook and Google combined currently account for two-thirds of video ad spend by marketers, according to Brand Innovators and Innovid data. Overall spending on video ads is projected to grow to account for one-third of total US display ad spend in the next few years.
Virtual reality and the games that dominate the technology pose key challenges for marketers related to distribution. However, there may be a solution in the form of brick-and-mortar venues where consumers can sample products without the commitment of gearing up, writes Amir-Esmaeil Bozorgzadeh.
After a crackdown starting in July on duplicative "template apps," Apple has caused problems for app developer ChowNow, which offers small restaurants the ability to create online ordering forms. ChowNow has urged members of the US Congress to step in, with California Rep. Ted Lieu writing a letter to Apple this week urging the tech company to tweak its guidelines for the sake of small businesses.
A Parks Associates survey has found that consumers believe user experience is the most important features of smart TVs and connected devices. Consumers ranked navigation as the top attribute that drives ease of use in their TVs and devices, followed by content discovery and easy setup.
Verizon plans to build out a fixed wireless service to reach 30 million homes outside of its Fios service markets. Fixed wireless trials have caused the company to be optimistic about this goal, as the company reports reaching gigabyte speeds that exceeded expectations over distances of up to 2,000 feet.
Entry-level Android phones will receive a boost in space, speed and power with a new operating system called the Android Oreo Go Edition. The option launched today as part of Android Oreo's 8.1 release and is optimal for phones with 512MB to 1GB of memory.
Google's new TensorFlow Lite tool can be used to create lighter machine learning models for smooth operation on mobile devices while also allowing access to the TensorFlow open-source framework. Basically, the tool converts artificial intelligence models into Apple's Core ML .mlmodel file format for use with iOS devices.
Assa Abloy, a Swedish lock company, has completed its purchase of smart lock provider August Home. The deal will allow August Home to reach a larger international audience, while Assa Abloy will be able to incorporate smart technology into its own line of offerings.
Nintendo is working with Nvidia on a initiative that will allows individuals in China to play classic Wii and Gamecube titles on Nvidia's gaming tablet, the Shield. Shield users will be able to play popular Nintendo titles such as "New Super Mario Bros. Wii," "Punch-Out!!" and "The Legend of Zelda: Twilight Princess."
In 2018, several new technologies and processes will take precedence, including edge computing for the internet of things and blockchain applications in fintech, per a report from Juniper Research. The report also notes that development of smart toys for education, wireless charging options and machine learning for ID verification are expected to increase.