Cox Communications has made a push in recent years to align its marketing and sales efforts with areas such as product development and customer care, company Executive Vice President Mark Greatrex says in this Q&A. The strategy has helped Cox grow its Gigablast, Contour, TV Everywhere and Homelife services. "A key lesson for us has been that we need to look at the experience through the customer lens and validate our intuition on what they actually value," Greatrex says.
In addition to adding more controls for advertisers, Google is using machine learning to flag objectionable videos and immediately turn off ads. The company is also allowing third parties such as Integral Ad Science and comScore to monitor YouTube ads for brand safety.
Preacher has created the first national TV spot for Venmo touting how the money transfer app makes splitting bills and tabs easier. The ad shows app users sitting on ponies as they "pony up" their share of the tab, and the push also features a pony-themed Snapchat filter.
Facebook has partnered with Nielsen to give publishers an analytics tool to help them measure the efficacy of their Instant Articles versus other content on the platform. Also, Facebook announced that it will start testing a paywall for Instant Articles in October, giving publishers the capability to sell subscriptions directly on the platform.
A coalition of tech companies and privacy advocates have called on the White House to give up on its support of "backdoor" methods to gain access to encrypted communications for law enforcement purposes. The White House has so far reportedly only slowly backed away from its support of guaranteed access.
Macy's is calling on Americans to post videos, photos and messages on social media with the hashtag #SantaProject, to help keep Santa real for today's digital-savvy kids. The retailer will choose a compilation of posts to run in a television spot later this month.
Amazon recently introduced four tablets that it plans to push during the holiday shopping season. The company is touting the durability of its $230 Fire 10.1-inch HD device -- one of two HD tablets the company has planned. Amazon will also market a $50 low-end device and a $100 tablet for kids that carries an extra-strong case and a child-friendly version of the Internet.
Beauty company Avon is showing off its own makeover in a campaign called "This is Boss Life" in a bid to woo younger women. The push from Terri & Sandy includes YouTube spots, a music video and ads across digital, print and television, tapping into the entrepreneurial spirit of millennials.
72andSunny's rebrand campaign for Carl's Jr. and Hardee's includes a central spot featuring a fictional Carl Hardee Sr. berating his wayward son for letting the family business become famous for its risque ads. The push aims to put food -- not scantily-clad women -- back on the menu and includes TV, digital and social ads alongside revamped menus, packaging, logos and company uniforms.
A survey of 6,800 people found that 68% were not familiar with telehealth care, but 59% expressed interest after learning about it. Among those who would not be interested, the most common issues cited were a preference for their current health care provider and worries about care quality.
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