Viacom is revamping some of its flagship brands to bring in more viewers, with moves including a shift to make MTV more cheerful and upbeat with shows such as "Prom Proposal" and "My Super Sweet 16" and bringing higher-quality content to Paramount Network, says CEO Bob Bakish. Also, the company is in discussions to provide an affordable entertainment package that will run $10 to $20 per month.
NBC Sports Group has obtained the US rights to the Rugby World Cup. The agreement, which kicks off with the World Rugby U20 Championship 2017, is good for seven years and includes media rights across all platforms in all languages.
CBS on Monday announced that it has renewed CEO Les Moonves' contract through June 30, 2021. After that, Moonves will remain with the company as an executive adviser for five years and will also have the option to establish a production company.
DISH Network has added Amazon Alexa compatibility to its Hopper cable boxes and Wally satellite devices. Customers can use Alexa to perform a variety of tasks, such as changing TV channels, searching for new shows and fast forwarding.
Sling TV has teamed up with SpotX to offer marketers real-time bidding on targeted ad spots. "We're creating turn-key, off-the-shelf segments for brands seeking the most popular audiences at a given time," said Sling TV and DISH Media Sales Director of Advanced TV and Digital Sales Adam Lowy.
Facebook has enabled users to watch videos while still scrolling through News Feed, including the ability to watch videos side-by-side. The feature could be a boon for ads on the platform, and a company representative said, "We are gathering feedback and may iterate on this experience in the future."
Comcast Chief Financial Officer Mike Cavanagh says that virtual multichannel video programming distributors are going to have to raise their prices or post bigger losses as programming costs continue to rise. As of now, most are "coming out of the gates with business [models] that are, at best, break-even," Cavanagh says.
Verizon is expected to close its acquisition of Yahoo next month, and once the deal is complete, the company plans to use the integrated AOL and Yahoo platform to test an over-the-top service, says Verizon CEO Lowell McAdam. AOL and Yahoo will be combined to form the Oath division, which will be led by AOL CEO Tim Armstrong.
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