Data-heavy links have been key for Pinterest, doubling its installation rate for mobile applications. The links have enabled Pinterest to give users better directions to pages they seek through campaigns and ads, which in turn has improved engagement.
Nintendo will still develop games for its Wii U and 3DS consoles as it gears up for the release of its "NX" platform. The company "will start from zero," Nintendo President Satoru Iwata reportedly said about the NX. Details on the platform will not be made available until next year, the company said.
The wireless data price wars are expected to entice carriers to start investing more in content as a way of differentiating their brands, say industry observers, who point to AT&T's pending acquisition of DIRECTV and Verizon Communications' recent purchase of AOL as examples of the trend.
Television has not only survived amid new competition from digital giants, it has found new life by "mastering the model of the future" -- creating several layers of monetization potential for content that consumers are willing to pay for, writes Michael Wolff. "Television, once maniacally driven by Nielsen ratings, has gone upscale as online media becomes an absurd traffic game," he writes. "... Mass-market TV upgraded to class, while digital media -- listicles, saccharine viral videos -- chased lowbrow mass."
MTV is further integrating social media content with its TV programming by giving viewers the chance to have their Instagram, Vine and other posts seen during ad breaks. User content with the hashtag #MTVBump can appear on TV within two hours of being posted. "We understand that MTV is a 30-year-old brand and we absolutely always have to be re-inventing ourselves," said Kerry Taylor, chief marketing officer for Viacom International Media Networks UK.
Discovery Channel, through live-streaming application Meerkat, will permit third-party sources to post their own content on the microsite for its upcoming Shark Week. So-called "Finbassador" educators, conservationists and other shark experts are expected to post clips on SharkWeek.com to complement the network's content.
Cord-cutting can be a winning proposition for cable providers, which can offset the loss of traditional TV customers by adding broadband-only users and eliminating fees for broadcast and cable programming, TiVo CEO Tom Rogers said at an industry event. Cable operators can supply TiVo over-the-air DVRs to broadband customers, who can watch free TV channels and stream content from Netflix and other services, Rogers said.
ESPN on Thursday night scored the best ratings ever for its live presentation of the NBA Draft. The coverage drew 3.7 million viewers, an 8% increase over last year. The show also ranked first among men 18-to-34, adults 18-to-34, men 18-to-49, adults 18-to-49 and men 25-to-54.
Cisco is asking customers to install updates to fix flaws in its Web Security Virtual Appliance, Security Management Virtual Appliance and Email Security Virtual Appliance. Hackers could exploit the flaws by obtaining the "SSH private key and using it to connect to any WSAv, ESAv or SMAv," Cisco said.