AT&T CEO Randall Stephenson took the stand Thursday to stress the importance of vertical integration and targeted advertising "to keep up in the tech era," Chloe Aiello writes. Stephenson said that the antitrust claims used to block AT&T's acquisition of Time Warner are "absurd," and he echoed Time Warner CEO Jeff Bewkes' testimony, saying that the merger is needed to keep up with tech giants such as Facebook and Google.
Revenues collected by the American Society of Composers, Authors and Publishers rose to $1.14 billion in 2017, up 8% from the previous year. The launch of digital tools and new licensing deals were key to the growth, Ascap CEO Elizabeth Matthews said.
Comcast has partnered with Independence Health Group to launch a health care technology platform. The platform will digitize itineraries through TV and a mobile app for patients who have undergone surgical procedures or have health conditions, says Independence Blue Cross division's Brian Lobley.
AT&T is planning to launch an over-the-top skinny bundle called AT&T Watch, CEO Randall Stephenson revealed during testimony in the antitrust case against AT&T and Time Warner. The sports-free service will cost $15 per month and could launch over the next few weeks, Stephenson said.
Paramount Network has ordered 10 episodes of "The First Wives Club," a series based on the 1996 Paramount Pictures film. Paramount has also announced the film "Rocketman," a biopic about singer Elton John.
Forty-eight percent of US broadband households intend to purchase at least one smart home device this year, per Parks Associates research. Thirty-four percent of households indicate that they strongly intend to buy at least one such device this year, the research shows.
Over-the-top platforms and virtual MVPDs are ramping up their TV ad spends, with Hulu leading the pack. From Jan. 1 through April 18, Hulu spent $60 million on TV advertisements, followed by Netflix at $45.7 million, Sling TV at $23.3 million and YouTube at $17.2 million.
Verizon has beefed up its in-house design unit with the closing Thursday of its purchase of Moment, a design and strategy company. The employees gained by the acquisition will create customer experiences with an eye on increased personalization.
Federal Communications Commission member Michael O'Rielly connected the race to build 5G networks to the nation's foreign policy interests, saying that losing the race would put the US at the mercy of nations with ideologies antithetical to US values. "The ramifications are so significant, and our functions are so germane, that it has become a primary focus of mine," he told the American Enterprise Institute.
Wi-Fi use among cellular subscribers is waning because of the prevalence of unlimited data programs, finds monitoring firm Open Signal's study of the quarter that began Dec. 1.
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