Independent hotels are following the lead of the big chains and adopting family-oriented strategies of their own. Offerings range from educational excursions to laid-back public spaces where kids can get together.
The updated 49-room Anvil Hotel in scenic Jackson, Wyo., beckons big-city visitors with a motif that serves up luxury amenities in a frontier setting. "My goal was to open something that feels of this place. ... Not something forced," hotelier Erik Warner said.
A vibrant cruise industry presents a still-barely-tapped opportunity for hoteliers, especially with its appeal to millennials. Belmond and HNA Group have cruise components and Uniworld's new U service touts new views of Europe for younger travelers.
The 146-key Hotel Emma in San Antonio, Texas, opened in 2015 in a conversion the 1890s-era Pearl Brewery building. The "glorious hotel will alternately bring to mind European elegance, South Texas ranch charm and 19th-century industrialism," Matthew Odam writes.
Life Hotel in New York City is on track to open this spring with 98 rooms. The hotel occupies the former headquarters of Life magazine.
The 242-key Wyndham Grand Ambergris Caye will open in late 2018, according to Wyndham Hotel Group. The "first-class, high-end hotel" will have a spa, the largest swimming pool in Belize and several restaurants and will be just steps from the Belize Barrier Reef, says Wyndham's Paulo Pena.
The Movenpick Hotel & Apartments Al Azaiba Muscat represents Movenpick's first deal in Oman's capital. The property will feature 274 guest rooms and 50 apartments.
The Hilton Cleveland Downtown is graced with a giant mural comprising nearly 3,000 Instagram photos gleaned from the community preceding last year's opening. Work from local artists also festoons the 600-room hotel as management seeks to boost civic pride and the city's global image.
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